Are you looking for a little bit of push in your marketing efforts and learn how to get people to buy your products? We got you covered.
"Marketers need to build digital relationships and reputation before closing a sale." — Chris Brogan, President, Chris Brogan Media.
Customers buy products not because of how your product looks but how well you know about marketing your brand.
And marketing is never as straightforward as “This is my website. This is my product. It has these features. Buy it.”
Who are you? Why should customers choose your brand over millions of other digital marketers? (It is estimated that there are 12-24 million e-commerce websites across the globe.)
Most small business owners dive right into the digital marketing world without even planning how to convince someone to buy something.
So, believe me when I say it takes a lot more than starting a business and having products to sell.
To be convinced to buy your product, prospects need to:
So, how to attract customers to buy your products? What’s the secret?
By the end of this article, you will learn the 7 ways of how to encourage customers to buy your product online. Let’s get started with the marketing tricks that make people buy.
The steps I mentioned at the beginning of this post about getting people to buy your products may seem too simple, but each of them consists of sub-steps.
For example, you should deliver a flawless customer experience to get your prospects to “discover relevant content easily.”
An optimal customer experience covers having clear navigation, internal links, lots of quality posts on your website, and email newsletters.
You should consider the marketing sales funnel and sales pyramid to understand a sale’s infrastructure and increase your digital marketing sales.
Your potential needs to climb to the top of the sales pyramid to purchase from you and become repeat customers. But how do you get people to buy your product and rise to the top faster?
Everything starts with getting traffic to your website, putting your product or service in front of a target audience. Traffic is the first step into the process of customer acquisition.
Here are the three ways to drive traffic to your website:
Organic traffic is the backbone of getting consistent traffic from the search engines to your site.
Search engine optimization hovers around two main factors at its core: Keyword optimization and backlinks.
Mind that SEO doesn’t bring immediate results. It takes time to increase your website’s authority, rank in search engines, and get traffic. However, when you get results, it will bring you so much traffic to convert.
One of the most practiced SEO is to leverage content marketing, which is marketing content such as blog posts about your niche and gradually acquire customers along the way.
Social media traffic will bring you likes and shares, aka engagement, which you need for your content.
Promote your content on your business’s social media networks so that it can get more traffic and backlinks.
More backlinks and engagement = Better SEO
You can make it easy for people to share your content by adding share buttons on your web pages.
Unlike organic and social media traffic, paid traffic requires you to have a certain budget.
As far as I’m concerned, Facebook or Google ads are not ideal for small businesses.
Paid traffic would help you meet your new web pages with the target audience, but there’s always a chance that larger businesses’ ad budgets will outdo the tight budget of small businesses.
However, if you still think they will work for your website, you should understand Facebook ads and Google Adwords well before creating your ad campaign.
The second step on how to get people to buy your product is all about impressions and building a strong emotional connection with your potential customers.
You have successfully driven traffic to your site and grabbed people’s attention. What now?
Regardless of the webpage your prospects land on, you need to keep them engaged and connect with your brand. Otherwise, they will leave your website and most likely never return.
Your blog content should be:
Your Homepage, About page, and Services pages should:
It’s one thing to drive traffic to your website but another thing to build trust to convert or retain your customers and turn them into repeat ones.
To gain your customers’ trust, you should be willing to solve their problems and offer them help. Over time, you will earn their trust and build customer loyalty.
To ensure that, you should have excellent and warm customer service.
Check out Popupsmart's free Intercom alternative for customer messaging on the website.
For the potential customers who are unsure of buying your product or not, you can leverage:
Social proof is a massive influence in converting potential leads into customers. It is such a powerful tool to convince customers to buy your product because it showcases the words of real buyers.
Testimonials are also highly effective in building customer trust. You can scatter testimonials around your website to ensure people see them or create a separate page dedicated to testimonials.
How to convince customers to buy your product? Think in your customers’ shoes.
The first things we think when we consider whether to buy something or not are:
Understand the difference between a “feature” and a “benefit.” A feature is something a product does. A benefit is what the product means to a customer and the positive effect it has.
Feature: 1 GB storage for MP3s. Benefit: 1000 songs in your pocket.
Highlighting the benefit and value over features is much more crucial to encouraging leads to buy.
The logic behind it is simple: Benefits create a human touch and build an emotional connection.
Email marketing is the ultimate digital marketing tactic. It’s been around for years, but it still works.
That’s why all businesses from small to enterprise levels use email marketing to keep customers engaged.
By adding prospects to your email list and engaging with them regularly, you make sure that they still remember you until they decide to buy your product.
You can try these strategies in email marketing:
How can you ask customers to subscribe to your email list?
You can use simple subscription popups on your website to turn your visitors into email leads.
Popupsmart popup builder is the easiest to install and use popup tool in the market.
You can target your audience based on location, language, traffic source, exit-intent, new or returning customers, and more!
Plus, it has a free plan. You can test Popupsmart on your website today for free.
After following the steps above, you should have an audience by now that is interested in your product. You should make sure your offer is relevant to your audience.
But, how to get people to buy your product?
Create a sales pitch that:
Once you are sure of your sales pitch, make your offer to them on your landing pages, email newsletters, and other marketing channels.
Sometimes, even though you make every marketing move right, customers may need an extra push to buy (a gentle one.) 🙂
There is always that type of customer you just can’t get them to buy. In situations like that, you need to accelerate their decision-making process, which seems to take forever.
One of the most effective sales tactics for difficult prospects is using the urgency method.
You don’t need to resort to aggressive marketing and high-pressure sales tactics. One way for a gentle push is to offer short-term deals and discounts.
Creating the feeling of scarcity is also very impactful to increase the urgency even more. For example, you can emphasize the limited stocks or make the discount available to the first 5, 20, or 50 people.
Try to appeal to your prospects’ immediate sense of gratification. Display a strong sales message that indicates how your product will solve their problem right now.
Now you know all the basics to convince customers to buy your products. It’s not as complicated as it sounds. Take a step into your digital marketing journey with the steps above to kick things off on the right foot.
That’s it! I hope you found this post helpful.
Next on the reading list: 22 UX Tips Increase E-Commerce Conversion Based on Benchmarks of 6 Top E-commerce Sites
Do you have any other suggestions for your fellow digital marketers? Tell us in the comments below. 👇