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What Is a Hello Bar?
A hello bar, also known as a “floating bar” or “banner bar,” is a campaign displayed at the top or bottom of a webpage. It sticks to its place and stays in its position when scrolling.
It is often used to welcome new or returning users, as well as to:
- Offer a lead magnet,
- Announce events and company updates,
- Promote a sales campaign,
- Suggest popular content and more.
Here’s how a hello bar looks:
Prose’s hello bar example: “Get 50% off haircare or try skincare for free”
A hello bar can be an excellent alternative to popup campaigns because hello bars tend to be less intrusive. They don’t block the content; they remain in the same position while users browse the page.
This means that you can provide a high UX across your site while increasing engagement and conversion rates. Apart from these, using a hello bar is a great way to reach your business goals like:
- Growing email lists by embedding a form and lead magnet
- Promoting webinars, increasing registrations
- Making announcements
- Provide incentives like free shipping and discount offers
- Redirect users to product pages to boost sales
Now that you know what a hello bar is, let’s see some hello bar examples (or sticky bar examples) that will inspire you.
Hello Bar Examples of Famous Brands
1. Hello Bar Example from Warby Parker
Warby Parker’s hello bar example: “Limited time! 25% off your first contacts order”
Warby Parker effectively uses urgency ("Limited time!") to drive conversions.
The offer is specific to a first purchase, encouraging new customers to act quickly and boosting initial orders.
This is a great way to create a sense of exclusivity for first-time buyers.
2. Hello Bar Example from Taika
Taika’s hello bar example: “Taika Waititi is our new Chief Creative Officer”
Taika's hello bar grabs attention by announcing a major brand update.
By showcasing a celebrity figure like Taika Waititi as their new creative officer, the brand immediately piques interest and builds credibility.
It's a smart use of a hello bar to announce a big internal shift.
3. Hello Bar Example from Nordstrom
Nordstrom’s hello bar example: FREE 2-DAY SHIPPING for a limited time, on eligible items in selected areas! See Exclusions”
Nordstrom’s hello bar cleverly leverages the powerful draw of free shipping.
The offer is time-sensitive and targeted by location, making it highly relevant and action-inducing.
You can create a similar sticky bar with Popupsmart popup creator for free and test it out on your website.
4. Hello Bar Example from Bombas
Bombas’s hello bar example: “Save Up to 15% with Pack Discounts”, “Free Standart Shipping on Orders $50”
Free shipping is one of the most effective conversion strategies, and Bombas uses it wisely to drive sales above a certain amount.
This helps increase average order value while ensuring customers get an incentive to complete their purchases.
Everyone loves free shipping, and that’s a fact! 73% of shoppers decide to purchase an item if it covers free shipping.
Pro Tip: If you are building hello bars with Popupsmart, you can activate geo-location targeting to create location-specific free shipping campaigns.
5. Hello Bar Example from Taylor Stitch
Taylor Stitch’s hello bar example: “20% OFF YOUR 1ST PURCHASE”, “BUILD YOUR BASE WITH OUR ESSENTIALS”
Taylor Stitch’s hello bar example, incentivizes first-time purchases with a clear discount offer and subtly promotes their product line with the phrase "build your base."
This messaging is perfect for encouraging new users to start their journey with the brand.
6. Hello Bar Example from Allbirds
Allbirds’s hello bar example: “20% OFF YOUR 1ST PURCHASE”, “BUILD YOUR BASE WITH OUR ESSENTIALS”
Similar to Taylor Stitch, Allbirds uses a clear discount to attract first-time buyers.
The consistency in messaging across different brands shows that offering an initial discount can be a powerful driver for new customer acquisition.
7. Hello Bar Example from Neil Patel
Neil Patel’s hello bar example: “New Feature: Type in a competitor's domain to get better keyword ideas”
New features in SaaS products or digital services often go unnoticed due to under-marketing. Think about it. You and your team spend too much time developing a new feature. Why let it go unnoticed?
Market your new feature, have more users test it, and spread the word. How to properly announce a new product feature? With sticky bars!
As you will see from the example above, Ubersuggest uses a banner bar to notify users about a new feature. Although its design blends with the website, the exclamation icon successfully draws attention.
8. Hello Bar Example from Envira Gallery
Envira Gallery’s hello bar example: “Limited Time Deal! New Costumers Get Up To 50% Off, Save Now”
Are you aware of how widespread the use of FOMO marketing strategy is? For brevity’s sake, FOMO (fear of missing out) is creating a sense of urgency to drive people to buy the product before the limited time or stock ends up.
The best way to create urgency and speed up the sales funnel? Use a countdown timer on a sticky bar!
Envira Gallery uses a countdown timer to highlight its limited-time deal for new customers. There are two things you need to pay attention to on Envira’s campaign:
- This offer is only available to new customers.
- It shows the amount of time left.
You can target new visitors with Popupsmart so that the first-time visitors on your site convert into new customers. Place a countdown time widget on your hello bar to nudge people to buy before the campaign ends.
9. Hello Bar Example from SEJ
SEJ’s hello bar example: “Trending: Google Search Console Removes Rich Results Search Appearance. Read Now”
Sticky bars are not only for announcing sales or new features; they are also an excellent way to promote your blog posts.
Search Engine Journal highlights their trending article to get more engagement on the post. Make sure to add a clear CTA to your hello bar and use catchy words like “Trending” to drive clicks.
10. Hello Bar Example from Elegant Themes
Elegant Themes’s hello bar example: “Divi Changes Everything. Give It A Test Drive! Learn More”
The hello bar examples we have covered so far mainly focused on special offer promotions. But here’s a different sticky bar example.
Elegant Themes uses it to increase the number of free trial users. By promoting the test drive, they will eventually convert those users into customers. It’s an excellent tactic, especially for SaaS products.
11. Hello Bar Example from Goodfair
Goodfair’s hello bar example: “OVER 7000 5 STAR REVIEWS! FREE SHIPPING ON ORDERS OVER $75! 100% NO-RISK MONEY BACK GUARANTEE!”
Goodfair leverages social proof ("OVER 7000 5 STAR REVIEWS") to build trust and combines it with a compelling offer of free shipping and a money-back guarantee.
It’s a comprehensive approach that taps into customer psychology by offering value and security.
12. Hello Bar Example from Silk & Willow
Silk & Willow’s hello bar example: “Social media icons” + “A sneak peek at our NEW Botanical Print Silk Ribbon collection”
Silk & Willow effectively creates anticipation and curiosity by giving customers a sneak peek of their upcoming collection.
It’s a subtle yet powerful way to engage an audience and make them feel in-the-know about the latest products.
13. Hello Bar Example from GOODEE
GOODEE’s hello bar example: “Sign-up for our newsletter and receive 15% off your first purchase. *Conditions Apply.”
GOODEE offers an enticing discount for newsletter sign-ups, encouraging visitors to join their mailing list.
This not only helps grow their email list but also gives first-time buyers a clear incentive to convert.
14. Hello Bar Example from Bruvi
Bruvi’s hello bar example: “Order Today, Limited Quantities Available”
Bruvi’s hello bar capitalizes on scarcity by highlighting that there are limited quantities available. This type of messaging drives urgency and compels visitors to act immediately to avoid missing out.
15. Hello Bar Example from Cowboy
Cowboy’s hello bar example: “Become an investor in Cowboy. Join our journey and earn rewards. Learn more”
Cowboy uses their hello bar to promote a unique opportunity—becoming an investor in the company.
This not only engages visitors in a new way but also fosters a sense of community and exclusivity around their brand.
How to Create an Engaging Hello Bar with Popupsmart
Looking to increase sign-ups or capture attention right away? Follow this step-by-step guide to create a highly effective Hello Bar using Popupsmart, a simple and free popup builder.
Step 1: Log In and Get Started
First, head over to Popupsmart’s website and log into your account. If you haven’t already, signing up takes just a few minutes.
Step 2: Create a New Campaign
Once you're in the dashboard, look to the upper-right corner. Click on the blue + New Campaign button to begin. This is where your Hello Bar journey starts!
Step 3: Name Your Hello Bar Campaign
A popup will appear, prompting you to name your campaign.
Choose something relevant and catchy, like “Summer Sale Hello Bar” or “Sign Up for Free Updates.” Select the appropriate domain from the dropdown menu and hit Save.
Step 4: Define Your Goal - Growing Your Email List
In the next step, it’s time to choose what you want to achieve with this Hello Bar. On the left-hand menu, under “Goals,” select whatever your goal is. In this example we move with: “Grow Your Email List”.
Step 5: Choose the Floating Bar Format
Navigate to the “Popup Type” section at the bottom of the sidebar and select Floating Bar.
This format keeps the Hello Bar in clear view without overwhelming visitors.
Step 6: Pick a Template that Suits Your Brand
Popupsmart offers a variety of customizable templates for your Hello Bar. Whether you want something minimalistic or bold, there’s an option for you. You can also tweak the template as much as you like or create one from scratch.
Step 7: Personalize the Design and Messaging
This is where you let your creativity shine! Edit the text, change colors, add images, and more to align the Hello Bar with your campaign’s messaging. Make sure your message is brief but impactful. For example, "Join Now & Get 20% Off" or "Sign Up for Exclusive Updates!"
Step 8: Set Up Targeting Rules and User Behavior
Next, you'll want to ensure the right visitors see your Hello Bar at the right time. Under “Segment & Targeting,” choose criteria like visitor devices (desktop/mobile), and whether they are new or returning.
Define user behaviors such as showing the bar after a few seconds or when the visitor shows exit intent. Make sure your Hello Bar is timely, without being intrusive.
Step 9: Finalize and Publish Your Hello Bar
Once everything looks perfect, click Save and then Publish. Popupsmart will give you a confirmation message, and your Hello Bar will be live on your website.
Frequently Asked Questions
1. What is a hello bar used for?
A hello bar, also known as a sticky bar, is mainly used to capture attention without disrupting the user experience.
Businesses use it to announce promotions, share updates, offer lead magnets (like free eBooks), collect email signups, and drive traffic to specific product pages.
2. How do I create a hello bar for my website?
To create a hello bar, you can use tools like Popupsmart. Start by logging into the platform, creating a new campaign, selecting the “floating bar” format, and customizing the text, colors, and CTA.
You can then set targeting options, like showing it to specific users (e.g., new visitors) and publish it with a few clicks.
3. Are hello bars mobile-friendly?
Yes, hello bars are mobile-friendly and can be optimized for both desktop and mobile.
Most tools, like Popupsmart, allow you to choose which devices display the bar, ensuring it looks good and functions properly on smaller screens.
4. What is the difference between a sticky bar and a popup?
A hello bar stays fixed at the top or bottom of the webpage while users scroll, making it less intrusive than popups, which overlay the content and require action to close. Hello bars offer a subtler way to promote offers or messages.
Bottom Line
Hello bars, also known as sticky bars or floating bars, are widely used on the websites of various businesses from small to enterprise-level.
They catch visitors’ eyes and effectively promote campaigns, products, and more without meddling with UX.
It might be your sign to create a sticky bar for your site and test the results.
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