· 24 min read

Marketing Holiday Calendar: Dates You Shouldn’t Miss in 2024

A marketing holiday calendar lists all the different holidays, events, and other days celebrated throughout the year. It’s important for businesses because it helps them know when to promote certain products, services, or deals to increase sales.

By preparing an e-commerce holiday calendar for your business, you can get organized and build your marketing campaigns more efficiently all year!

Here we prepared a marketing calendar that you can use in 2024! We included holidays and special days month by month, along with tips for creating an effective marketing calendar.

Let’s explore what you can do with your calendar to increase conversions in 2024!

What is a Marketing Holiday Calendar?

a 2022 calendar with paper clips

A marketing holiday calendar is a list of holidays, events, and other occasions that are relevant to your business. It can help you plan seasonal campaigns, promotions, and other events on these dates.

You can use the calendar to plan what kind of content you’ll create for each holiday or event on different marketing channels. This can include giveaways and contests, as well as sharing recipes or decorating tips as appropriate.

Marketing holidays are days people from around the world celebrate and are great opportunities to reach audiences and engage with your existing customers.

Apart from big holidays that are celebrated all around the world, adding special days for marketing is up to you. You can include the special dates and holidays related to your business and tempt target customers to interact with your campaigns!

Why Do You Need a Marketing Holiday Calendar?

Holiday marketing is one of the most effective ways to generate leads, sales, and new customers for your business. It’s a time-tested strategy that you can use to boost your online business and brand awareness and increase traffic!

It is clever marketing that improves your brand and connects with your audience. In addition, it gives you a reason to talk about your business during “down” times and during holiday seasons.

A marketing holiday calendar is a way to plan your marketing efforts around when people are most likely to be online and most likely to engage with you.

It helps businesses plan their social media content, email campaigns, and blog posts to reach more people at the right time of year.

Marketing Holiday Calendar to Use All Year Month by Month

You can use this list as a reference while building your marketing holiday calendar. We included special days and holidays in this list month by month. So start planning your seasonal campaigns now!

January 2024

a decoration that says "Happy New Year" with leaves on the wooden ground

January is an excellent month for new beginnings and fresh starts. There are many special days in this very first month of the year so you can develop various marketing campaigns.

You can celebrate the new year with special discounts and offers. 🥳 Also, you can start a new email newsletter and announce it to your visitors.

By offering you will share valuable content with them each week starting this month, you can start to grow your email list at the beginning of the year.

Since it is the month of new beginnings, you can promote your new products and brand new improvements on your website with your email newsletter as well.

Special dates in January:

January 1: New Year’s Day

January 1: Veganuary

January 10: Winter Sales (Europe)

January 15: Blue Monday

January 26: Australia Day

January 27: Chocolate Cake Day

January 28: Data Protection Day

February 2024

"Happy Valentines Day" written with Scrabble letters

When February comes, love is in the air!❤️

It is a great month to celebrate love since there is Valentine’s Day. By building Valentine’s Day marketing campaigns, you can convert more!

Valentine's Day popup that says "Love is in the air. Would you like to see our special offers for the Valentine's Day?"

Adding a popup like this can be great way to increase your website's engagement during Valentine's Day season.

See Valentine’s Day popup examples that you can use to attract visitors.

Also, football lovers are a great target audience since there is a Super Bowl this month. Therefore, you can include special discounts related to the championship as well.

Special dates in February:

February 1: Black History Month (USA)

February 1: LGBT History Month

February 2: Groundhog Day

February 9: National Pizza Day

February 10: Chinese New Year

February 11: Super Bowl

February 14: Valentine’s Day

February 17: Random Act of Kindness Day

Explore Valentine's Day popups to skyrocket your marketing success in Valentine's Day.

March 2024

"welcome spring" written with Scrabble letters along with pink and orange roses

March is a great time to celebrate women’s history and appreciate women in your life. Your target audience can be women for this month, and organize your campaigns accordingly.

Also, Spring is around the corner, so that you can start including seasonal products and services. 🍃

By organizing St. Patrick’s Day marketing campaigns this month, you can add a little (or a lot) of green and Irish party spirit to your brand’s campaigns!

Special dates in March:

March 1: Women’s History Month

March 1: Pancake Day

March 1: Mardi Gras

March 3: World Book Day

March 3: World Wildlife Day

March 8: International Women’s Day

March 11: Start of Ramadan

March 14: National Pi Day

March 17: St. Patrick’s Day

March 20: First Day of Spring

March 25: International Waffle Day

March 27: Mother’s Day (UK)

March 29: Easter Friday

March 31: Easter Sunday

March 31: International Transgender Day of Visibility

April 2024

a bunny with a paper that says "Happy Easter"

After long and cold days, the weather gets warmer, and so do the special days in April.

On April Fools Day, try to use humor in your marketing campaigns and send funny emails to your audience! Laughter is the best medicine, so witty content can make your marketing campaigns look delightful.

Easter is an excellent time for seasonal marketing campaigns, and it allows you to gamify your campaigns with challenges and Easter Eggs. 🐣

Also, you can develop sustainable marketing campaigns on Earth Day to show your company’s consciousness.

Special dates in April:

April 1: Easter Monday

April 1: April Fools Day

April 9: End of Ramadan

April 10: Siblings Day

April 11: National Pet Day

April 12-21: Coachella Music and Arts Festival

April 19: Bicycle Day

April 21: National Tea Day

April 22: Earth Day

May 2024

a bouquet of orange tulips

Since it is the last month of Spring, you can offer end-of-season sales and special discounts to your customers during May.

Also, for those who celebrate the Feast of Ramadan and Mother’s Day this month, you can create various marketing campaigns that focus on these dates.

May 4, Star Wars Day is an important day for the fans, so you can consider adding it to your social media campaigns.

Special dates in May:

May 1: May Day

May 4: Star Wars Day

May 8: Mother’s Day (US)

May 11: National Eat What You Want Day

May 13: World Cocktail Day

May 17: World Baking Day

May 27: Spring Bank Holiday

May 29: National Biscuit Day

June 2024

swimming pool with a ladder

It’s time to add summer energy to your marketing campaigns with the coming of June!

Marketing campaigns’ performances might lower this month because it is the summer holiday season. But you can stand out from the crowd by getting creative, reaching your target audience, and offering special discounts.

You can include summer sales and promote your seasonal products during this month. Also, consider planning conceptual campaigns related to the special dates listed below.

Special dates in June:

June 1: Pride Month

June 1: Global Day of Parents

June 7: National Donut Day

June 8: World Gin Day

June 15: National Beer Day (UK)

June 16: Neurodiversity Pride Day

June 16: Father’s Day (US)

June 21: World Music Day

June 21: Summer Solstice

June 21: International Day of Yoga

June 24: Midsummer’s Day

June 26-30: Glastonbury Festival

June 29: Tour de France (ends on July 21)

Explore Summer email subject lines to write click-worthy emails to your audience.

July 2024

a dog that holds USA flag, with 4th of july celebration decorations

Most schools are on a summer holiday in July, so organizing related campaigns can be great. Try to include holiday products, gamification of campaigns to attract your target customers’ attention.

Customers might not engage with your campaigns as before since it is the summer holiday season. However, it doesn’t have to be like that. If you plan your campaigns creatively and relate them to your target audience, you can increase user engagement.

Also, organizing 4th of July marketing campaigns can be great if you own a US-based company. Try to represent Independence Day soul with your US-related seasonal marketing campaigns.

Sports events such as Tour de France and UEFA Women’s Euros can also be great times to organize special campaigns accordingly.

Special dates in July:

July 1: Beginning of Wimbledon (ends on July 14)

July 1: Canada Day

July 4: Independence Day

July 7: World Chocolate Day

July 14: Bastille Day

July 17: Emoji Day

July 30: International Day of Friendship

July 31: National Avocado Day

August 2024

swimming pool with a colorful ball

Time to say goodbye to summer! Also, farewell to summer-related products and services. You can arrange end-of-summer sales this month and sell your seasonal products.

You can remind yourself during August about your inactive subscribers and customers. Then, depending on your industry, you can get in touch with your audience through email newsletters and grab their attention again.

Although there is not a big holiday or national day, there are many other special dates that you can use in your seasonal campaigns, as we listed below.

Special dates in August:

August 2: International Beer Day

August 8: International Cat Day

August 9: Book Lovers Day

August 13: International Left-Handers Day

August 19: World Photography Day

August 22: National Burger Day

August 26: National Dog Day

August 26: Summer Bank Holiday

September 2024

"back to school" written with chalk on a board and school supplies such as scissor, ruler, chalks, rubber

The leaves are falling, and the fall is calling… 🍂

September is the first month of fall, so organizing fall-related campaigns can be great. Also, it is back-to-school season, meaning the target audience is students and their families.

In this season, you can increase sales conversions no matter what industry you are in if you manage to relate your campaigns to the back-to-school and fall seasons.

See 6 Converting Popup Examples For Back To School Season 2024 for building effective back-to-school marketing campaigns.

Although it is a month in the middle of the year, it can be a great time to start new projects and campaigns since customers might engage more after the summer slump.

Special dates in September:

September 1: Beginning of Fall

September 1: Back to School

September 2: Labor Day (US)

September 15: Start of Hispanic Heritage Month (ends on October 15)

September 21: Oktoberfest

September 21: International Day of Peace

September 27: World Tourism Day

October 2024

Halloween decorations on a porch

Spooky season has shown up! Halloween is coming, and October is the perfect time to start your Halloween campaigns. 🎃

You can add challenges and little games to your social media platforms in October. Also, offering special discounts on party decorations and costumes can significantly increase sales during the Halloween season.

Get as imaginative as you can, and ask your audience if they prefer to trick or treat. 👀

It would be better to treat them, so offer special discounts around Halloween time to increase your sales conversions.

Special dates in October:

October 1: Black History Month (UK)

October 1: World Vegetarian Day

October 1: Breast Cancer Awareness Month

October 1: International Coffee Day

October 5: World Teachers’ Day

October 10: World Mental Health Day

October 14: Columbus Day

October 14: Thanksgiving (Canada)

October 15: End of Hispanic Heritage Month

October 16: World Food Day

October 25: World Pasta Day

October 31: Halloween

November 2024

Black Friday poster that says "SAVE UP TO 50% BLACK FRIDAY" on a clothing store

With the arrival of November, you can level up your marketing campaigns and get the most out of them.

November is among the most productive months for the marketing world! Black Friday & Cyber Monday days are great times to boost sales.

It is a proper month to buy gifts for holidays because of numerous sales, so you can include Christmas and New Year products in your seasonal campaigns.

Don’t forget to arrange Thanksgiving marketing campaigns as tasty as the foods served on this special day.

Special dates in November:

November 1: Diwali

November 1: World Vegan Day

November 1: Men’s Health Awareness Month

November 5: Guy Fawkes Night

November 20: Transgender Day of Remembrance

November 28: Thanksgiving

November 29: Black Friday

November 30: Small Business Saturday

You can build Black Friday popups to step up your marketing game.

December 2024

christmas decoration that says Merry Christmas

Last but not least, December and the festive season have arrived! December is a month full of marketing campaign opportunities, so you can get excellent results if you plan them properly.

Christmas is the main character of this month, so you should start focusing on your Christmas campaigns before this month not to rush anything. You can include infinite ideas in your holiday campaigns, so play with them!

With your creative, generous, and unique campaigns, you can celebrate this year and show appreciation to your customers.

Special dates in December:

December 2: Cyber Monday

December 3: International Day of Persons with Disabilities

December 4: National Cookie Day

December 4: National Sock Day

December 21: Winter Solstice

December 24: Christmas Eve

December 25: Christmas

December 25: Beginning of Hanukkah

December 26: Boxing Day (UK)

December 27: Bank Holiday

December 31: New Year’s Eve

Tips For Creating a Marketing Holiday Calendar

We gathered a few tips that can be helpful while creating your marketing holiday calendar. Try to adapt them to your own company needs and get better results from your holiday campaigns!

1. Write each special day and holiday beforehand.

By writing special days beforehand, you can get an insight into your upcoming projects. You can use our list and optimize it according to your special dates.

messy calendar with different dates all over the wooden ground

2. Prioritize important dates.

It allows you to focus on important dates that will help you convert more. Give importance to big holidays and organize more comprehensive campaigns related to them.

Christmas, Easter, and Halloween are among the most effective holidays for marketers. These dates are excellent for building comprehensive marketing campaigns that interest a broad audience.

3. Consider possible changes and problems.

By listing possible struggles and problems, you can overcome likely obstacles. When something occurs, fixing the problem becomes much easier when you note them beforehand.

4. Include your goals and measure them later on.

Add your goals while preparing your calendar, and be specific about them. For example, you can include how many products you aim to sell or the number of subscriptions you expect to achieve after your campaign.

By setting measurable goals, you can prepare your campaigns correctly. Then you can measure these goals and see whether your strategies worked or not. It allows you to better your marketing campaigns day by day.

5. Don’t push yourself to come up with a campaign on each special day.

You don’t have to create a marketing campaign on National Cat Day or World Pasta Day if your company has nothing to do with them.

Try to include related dates in your marketing calendar to avoid getting lost. It also helps you to reach your target audience as well.

6. Consider the target audience of different campaigns.

"audience" and arrows written on a board with a marker

Take the target audience into account while preparing your campaigns and optimize them accordingly. Try to connect with your visitors and consider their interests & needs.

Listen to your customers and give importance to their feedback. Connecting with them makes your job so much easier.

Also, preparing your seasonal campaigns according to the target audience can be more useful in getting feedback.

7. Create a segmented mail list according to different customer profiles.

Since email marketing is a must for almost every marketing campaign, you must create a segmented mail list. Then, you can categorize your visitors into different segments and send them various emails.

For example, find the special days related to different customer segments while preparing your marketing holiday calendar; by doing that, you can get more effective results from your campaigns.

8. Use suitable marketing channels.

Choose the related channels for your holiday campaigns and plan your schedule properly.

The Best Marketing Channels for Holiday Marketing

a calendar with a cup of coffee and pastries

While planning your marketing holiday calendar, remember the channels you will use. By choosing the suitable channels, you can achieve your goals easily!

To create an organized holiday marketing calendar, you can note which channels will be included with their details.

Here we added the best marketing channels for holiday marketing you can use:


Your company’s web presence is the first thing you should include in your holiday marketing.

If you have a blog on your website, you can also create related content to boost your user interaction.

You can increase your website’s traffic and conversion by providing valuable content during the holiday season. Also, offering your visitors content that can be helpful may lead them to interact with your website.

Flash sale popup example that says "Everything is 25% off special for today, don't miss the chance." with a countdown timer and email address input

You can use remarkable smart popups like this one on your website to make your holiday campaigns more engaging.

Start Using Popup Builder Popupsmart Today!


Email marketing is among the most valuable channels for special days’ marketing. You can announce your upcoming sales, discounts, and many other marketing activities by sending email newsletters.

Also, it is a great way to interact with your customers and increase user engagement. You can get the most out of your holiday email marketing campaigns by generating engaging email newsletters!

Social Media

Social media is essential for effective holiday marketing campaigns. You can increase your brand’s visibility with your social media posts. Each social media platform has its unique style and audience, so make sure you create your campaigns accordingly.

You can use hashtags on social media to appeal to certain audiences. Apart from these, creating content that people can interact with on your social media platforms is a great way to make your campaigns heard.


There is no doubt that holiday marketing could be an excellent way for companies to attract more qualified leads, increase ROI and strengthen their brands.

Marketing during holidays is a great way to promote your business and gain customers. In addition, holidays are always associated with the need for something new, so the visitors will be more likely to buy something for themselves or others.

Managing your marketing plan throughout the year with a marketing holiday calendar can help you be ready and more organized.

You can add this blog post to your bookmarks and refer to it while preparing your seasonal marketing campaigns! But don’t forget to plan them to convert more!

Frequently Asked Questions

A gif from The Simpsons that Lisa Simpson says "Any questions"

How Do I Make an Annual Marketing Calendar?

You can create an annual marketing calendar by listing the important dates and holidays. You can get help from our list in this blog post and create your calendar. Apart from big holidays, don’t forget to add special days for marketing that can interest your target audience.

When Should I Create a Marketing Holiday Calendar?

It is always better to prepare your marketing holiday calendar 2-3 months before. By doing that, you can get organized and create more effective seasonal campaigns.

You don’t have to plan each month’s marketing campaigns for sure, but creating an outline and listing the important dates can be a great start. Then you can organize your campaigns month by month in detail and get better results.

Which Dates Should Be Included in the Marketing Holiday Calendar?

Your marketing holiday calendar can include any date from Easter, Thanksgiving, Christmas, and New Year’s Day to World Cup Final Day, when sports fans everywhere are looking for something fun to do with their friends.

Apart from big holidays, you can include special days related to your company. For example, you can add end-of-season and beginning-of-season times to the marketing holiday calendar.

If you own a chocolate company, you can add Chocolate Cake Day to your marketing holiday calendar and build your unique campaign on that specific day.

Which Platforms Can Be Used in Holiday Marketing Calendar?

Your brand’s website, social media platforms, and email are the main platforms you can use in the holiday marketing calendar. In addition, you can add the deadlines of your content to your calendar to organize your marketing activities.

Seeing content workflow in your calendar makes your job so much easier and makes the holiday marketing calendar more effective.

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