10 Legit Reasons Why Image Increases Conversion Rates

Image increases conversion rates in digital marketing as it’s a powerful tool in our visual world.

Whether you're selling products online, running a blog, or promoting a service, incorporating visually appealing images into your website or marketing materials can help you capture the attention of your target audience and convert them into customers.

Image Increase Conversion Rates blog cover with the title in bold on top left and on the bottom right there is a phone illustration with image preview visual on its screen

In this blog post, we will explore the various reasons why images can increase your conversion rate and how you can use them to your advantage.

So, without further ado, let's dive into why images can increase your conversion rate and how to use them effectively!

10 Reasons Why Image Increases Conversion Rates

1. Creates Emotional Connections

Images have the ability to stimulate emotions in the viewer, which can help establish an emotional connection between the viewer and the brand represented in the image.

This emotional connection can increase conversions as it establishes trust and credibility with the audience.

Save the Children website's homepage with the headline in black and red on a picture of a little child and another person's side profile is visible

By using images that evoke positive emotions such as happiness or excitement, brands can create a deeper connection with their audience, making their message more memorable.

2. Breaks Down Complex Ideas

Making complex concepts understandable to your audience can be challenging. However, images can play a crucial role in simplifying these concepts.

Utilizing images to illustrate complex ideas makes your content more appealing and user-friendly, thereby boosting the chances of conversions.

3. Enhances Website Aesthetics

Having a visually appealing website can have a significant impact on the first impression that a visitor has of your brand.

A well-designed website can create a positive impression and encourage visitors to stay longer on your site.

This can result in increased engagement with your audience, which can ultimately increase conversions.

Nike's homepage featuring a shoe with a thick layer of foam beneath followed by the images of people wearing Nike

By investing in your website's visual design, you can attract visitors and keep them engaged, making it more likely that they will take the desired action, such as making a purchase or filling out a form.

A visually appealing website can also help build trust and credibility with your audience, which can further enhance the chances of conversions.

4. Increases Social Shares

By incorporating visually appealing and relevant images into your social media strategy, you can boost the chances of your content being shared by your followers.

This type of engagement can lead to increased exposure for your brand as the images are shared by others and reach a wider audience.

The result of this increased visibility is an increase in website traffic and conversions. Utilizing engaging images on social media is a cost-effective way to build your brand's presence, reach new customers and drive conversions.

By creating visually appealing images that resonate with your target audience, you can encourage social media shares, which can positively impact your business's growth and success.

5. Boosts Product Visibility

Using high-quality images of your products can significantly enhance the way your offerings are perceived by potential customers.

Providing clear and detailed images of your products help your audience better understand what you have to offer.

Consequently, your business’ conversion rate increases as it can help build trust and credibility with your audience and reduce uncertainty or confusion about the product.

Below you can see the image Aisle used to promote their product in their email. The positive vibe and high-quality of the image attract the viewer as well as boosting product visibility.

aisle email example with three female wearing the same bottom happily dancing and below there is a text saying "Who doesn't like shopping?" followed by a "shop now" button

High-quality product images can showcase the features and benefits of your products in a way that text alone cannot.

By investing in high-quality product images, you can make your offerings more attractive to potential customers and increase the chances of making a sale.

6. Increases Trust and Credibility

By using professional and high-quality images, you can establish trust and credibility with your audience.

These images help to demonstrate your brand's expertise and authority, making it more likely that your audience will choose your brand over competitors.

By incorporating relevant images that are well-designed and aligned with your brand, you can effectively communicate your message and build trust with your audience.

As your audience is more likely to engage with your brand and make a purchase or take a desired action, your conversion rates will likely increase.

Investing in professional and high-quality images can play a significant role in establishing trust and credibility with your audience, which can help drive business growth and success.

7. Improves User Experience

Placing images in strategic locations on your website can enhance the navigation experience for your visitors.

By using images to guide your audience through your site, you can make it easier for them to find the information they are looking for.

So you can increase conversions as visitors are more likely to engage with your brand and take a desired action, such as making a purchase or filling out a form.

Using images to improve navigation also helps to create a more visually appealing website, making it more attractive to visitors and increasing the chances of them staying on your site for longer.

Investing in well-placed images can help to improve the user experience on your site, making it more user-friendly and increasing the chances of conversions.

8. Provides Visual Context

Images can provide context to your content, making it easier for visitors to understand your message.

Consequently, you can help your audience understand your content more clearly, which can lead to increased conversions by using images to reinforce your message.

Greenpeace's popup-example with two birds covered in oil and below, there is a piece of text followed by a green button

Above, you can see how Greenpeace USA utilized a popup builder as a tool to create a popup with a striking image.

9. Provides Directional Cues

Directional cues like an arrow or a pathway help you as a marketer to take your visitor by the hand and guide them towards your CTA button, towards your conversion goal.

However, a directional cue such as a human’s line of sight or a human pointing at your lead capture form has much more impact on your visitors

Popupsmart-thumbnail-for-YouTube

Above, you can see a YouTube video thumbnail from Popupsmart’s YouTube channel where the human image points at the title to concentrate the attention there and make visitors click on it.

10. Helps You Go Viral

Smart images like memes are engaging and hilarious. That’s why they easily go viral and take your conversion rates with them - through the roof.

Moreover, they are very easy to generate with meme generators that you can find all over the internet nowadays.

They help you get more likes and shares, which helps with your visibility, so basically, a win-win all the way.

HipChat, for instance, used the “Y U No Guy” on a billboard advertisement in the SF Bay Area.

HipChat's billboard advertisement with a with an angry cartoon figure with the text "Y U NO USE HIPCHAT?" next to it on a billboard; the billboard is visible behind a fenced wall

The company reported that the responses from the billboard were overwhelmingly positive giving them a major spike in organic search traffic and new customers.

8 Tips to Use Images to Increase Conversion Rates

Here are some tips for using images effectively to increase conversion rates:

Use high-quality images: Use clear, well-lit, and professional-looking images to build trust and credibility with your audience.

Be strategic with placement: Place images on your website where they can be most effective, such as near call-to-action buttons.

Use images to tell a story: Use images to tell a story and engage your audience emotionally.

Showcase your products: Use images to showcase your products in detail, highlighting their features and benefits.

Optimize images for web and mobile: Optimize images for the web and mobile by compressing them to reduce load times and improve user experience.

Use alt tags: Use alt tags to describe images for users with visual impairments and for search engines to understand the context of your images.

Consider using custom graphics: Custom graphics, such as infographics, can help simplify complex concepts and engage your audience.

Test different images: Experiment with different images to see which ones resonate most with your audience and lead to increased conversions.

Before You Leave…

In conclusion, images play a crucial role in increasing conversion rates. By creating emotional connections, breaking down complex ideas, enhancing website aesthetics, and more.

However, it's important to use images effectively to maximize their impact. By using high-quality images, placing them strategically, and telling a story with images, you can effectively use images to increase conversion rates.

So, if you want to improve the success of your marketing efforts, consider incorporating images into your strategy.

Doing so can create a more engaging and effective marketing campaign, leading to increased conversions and success for your business.

Do you think image increases conversion rates?

Meet me in the comments below!

Frequently Asked Questions

1. How do Images Affect Sales?

Images have a significant impact on sales because they have the ability to influence a customer's purchasing decision.

They help customers visualize and compare products and improve user experience by making it easier for customers to find what they're looking for on your website.

2. Do Images Increase SEO?

Yes, images can positively impact Search Engine Optimization (SEO). However, the impact of images on SEO is not direct, as search engines cannot understand the content of images.

By optimizing the images, including detailed alt tags and providing descriptive image captions, you can help search engines understand the context of an image and improve the website's visibility in search results.

3. Does Image Size Affect Performance?

Yes, image size can affect the performance of a website.

Large images can slow down the loading speed of a website, which can negatively impact the user experience and potentially harm the website's search engine ranking.

Slow loading times can lead to increased bounce rates, lower engagement and conversions, and decreased visibility in search results.

Check These Out!

Show Comments