Email Whitelisting Best Practices To Reach Goals in 2022

Email marketing is a great way to reach your customers online. But if you're not using whitelisting, you could be missing out on a massive opportunity by letting your emails get caught in spam filters and landing in people's junk folders. Email marketers know that a good email campaign is only as good as its list.

You may ask, "what is whitelisting?"

Email whitelisting is a way to ensure that only trusted emails are delivered to your inbox. It's a way to block spam, phishing attacks, and other unwanted emails from reaching your inbox. It is a process of allowing only specific email addresses to send you emails.

It's a way of blocking spam but also of building relationships with the people who are most important to you.

Here are some best practices for ensuring that all emails you send out land in inboxes, where they belong.

Let's take a look at them!

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What is Email Whitelisting?

mail icon on iPhone homepage Email whitelisting is a way to ensure that only certain emails get through to your inbox. It is a way to protect yourself from phishing scams, spam, and other unwanted messages. It is a process by which an email server identifies, verifies, and accepts emails that come from a specific list of approved senders.

Internet and mail providers have spam filters and blockers, so disturbing emails should not be in the primary inbox. However, if you want your emails to reach the right direction, email whitelisting is crucial.

If an email is reported or marked as spam, it will affect your email deliverability rate, which will result in your emails going to the spam folder directly.

You can set up your personal email whitelist or company-wide network whitelist so that you only get messages from email accounts you know and trust. This helps you protect yourself against spam, phishing scams, and other unwanted communications.

And there's no better way to grow your email list than by whitelisting your emails.

On the other hand, email blacklisting, which means the opposite, is a process by which an email server identifies, verifies, and rejects emails that come from all but a specific list of approved senders.

Explore our Email Marketing Guide for a better email marketing strategy.

Email Whitelisting Best Practices to Step Up Your Email Marketing Game

Email whitelisting is a must-have for any business that wants to send bulk emails. It's a powerful way to increase ROI, improve deliverability, and reduce spam complaints. But it can be tricky to get right even if you've done it before.

We included the best practices for email whitelisting below. Email marketers can benefit from this guide in their email campaigns.

1) Give your audience good reasons to whitelist your emails.

Begin your email newsletter with engaging sentences and call-to-action words. Including FOMO marketing elements in your email newsletter can grab your audience's attention. Match your audience's needs with your emails as well. Skinstore's fomo email example that includes %25 off flash sale Emphasizing the quality of your email newsletters and providing your visitors with useful content can increase your email whitelisting chances as well. Also, you can increase your email open rate and engagement by creating effective email newsletters.

Popups are a great way to grow your email list. You can promote your email newsletters using popup builder Popupsmart. 🤓

2) Pay attention to your email's design and messages

Use a consistent subject line format so that your subscribers and audience can associate your subject lines with your company.

Be careful not to add spammy words and phrases. Insisting on your email subject lines might seem cringy. Apart from these, include a clear call to action in the email body. You don't have to write long and tedious email copies, simple yet effective copies are always better.

3) Ask your audience to add you to their contacts

gmail window on a MacBook Most email newsletter subscribers forget that they subscribed to a newsletter before. If you want your emails to stand out from the crowd and be on the whitelist, you can ask your audience to add you to their contact list. In that way, they can remember your newsletter and don't overlook your emails.

You can provide details of whitelist emails in Gmail or other mail providers as well. Thanks to that, people who don't know anything about this issue can understand how they can whitelist your email.

4) Make sure your domain name is legitimate

If someone gets an email from a domain name that doesn't look like yours or sounds fishy, they're probably going to mark it as spam and delete it immediately-and, then never see your message! So make sure your company name is spelled correctly on the line of every email you send out.

Send from an email address not associated with other websites or services. This will help avoid confusion about what site sent the email, which could cause customers to think they're getting spam.

Include a clear "unsubscribe" link at the bottom of every email you send. This will let customers easily unsubscribe if they no longer want to receive messages from you (and remove them from any lists).

You don't want your subscribers to unsubscribe from your email list for sure, but you need to have a user-friendly approach. By giving your subscribers an option to unsubscribe, you can prevent your email from being on a blacklist.

To Cut a Long Story Short…

If you want to get the most out of your email marketing efforts, then it's essential that you take advantage of best practices for whitelisting emails and make sure your marketing messages are reaching your audience where they want them!

In this content, we covered the best email whitelisting instructions. You can use these email whitelisting tips in your email marketing campaigns and send your emails to where they belong, not the spam folder!

Frequently Asked Questions

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What Does Whitelisting An Email Mean?

Email whitelisting is a method of spam protection. It requires you to add an email address to your whitelist to receive messages from that address. If the email address isn't on your whitelist, it will be considered spam and deleted by most email services.

Why Should Your Email Be In the Whitelist?

Your email should be in the whitelist for the following reasons:

  • You won't get flagged as spam or blocked by other services

  • You'll avoid being marked as spam by Gmail, Yahoo, Outlook (and many others)

  • Your emails will be able to reach their recipients' inboxes

How To Whitelist Your Email Address?

If you're unfamiliar with email whitelisting, it's a practice of allowing only emails from specific senders to be received by customers. This is done by setting up filters in the customer's email program and then adding your company's email address to that filter so that only your emails will show up in their inbox.

It's a great way for customers to ensure that they're not getting spam from businesses they don't want to receive emails from. It also allows them to prioritize which messages they want to see first.

Explore our other blog posts about email marketing:

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