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10+ FOMO Marketing Email Examples To Boost Conversions 2024

FOMO marketing is short for the word "fear of missing out".

This is a popular marketing strategy that can be used to draw attention to your business.

FOMO marketing takes advantage of the psychological need people have to feel included and part of something bigger than themselves.

The main idea behind this technique is to make potential customers worry about missing out on an opportunity if they don't take action right away.

FOMO email marketing is a tried and true method for boosting brand awareness, increasing revenue, and improving customer loyalty.

In this post, we'll explore some effective FOMO marketing email examples and master the art of using emails to drive conversions.

1. Limited Time Offers

limited time offers

Even if you have an amazing website, it's important to remind your customers that you exist in this busy online world.

You can do so by using limited-time offers (LTOs) in your marketing campaigns.

Whether you're running a sale or giving out freebies, LTOs are an excellent way to create buzz around the products and services you provide.

What can you do with limited-time offers?

  • Limited Free Shipping
  • Limited Discount
  • Flash Sales
  • Limite Stock

Limited Free Shipping

free shipping

Limited Free Shipping is the best way to save money with online orders.

People shop online mainly because of the free delivery options in 2021. Therefore, FOMO marketing campaigns which limit free shipping can be highly effective.

Limited Discount

limited discount

If you give your email recipients a limited time to take advantage of your promotion, they’ll be more likely to do so.

You also should add a countdown timer in your emails to show exactly how much time left for the offer.

A countdown timer is a feature that allows users to receive a reminder of the time left to redeem an offer.

Flash Sales

Flash sales are a great way to get your audience's attention and to generate some buzz around whatever you're selling.

If done correctly, it can be a very powerful marketing strategy that helps you achieve all kinds of business growth - from getting more traffic to your site, to increase conversion rates, or even growing your email list.

flash sale

Note: The most successful and the most powerful way to boost your sales is by creating a sense of urgency. But you can't just create a sense of urgency in any old way, it has to be done in a clever and subtle way so that you don't scare away your customers. You have to make them feel like they are missing out on something really good if they don't buy right now.

Limited Stock

Limited stock FOMO marketing emails are a great way to promote your product or service and generate sales.

It's a simple concept - let your customer know that they need to act fast if they want to get their hands on something exclusive.

2. Back In Stock Notice

back in stock

Back in Stock emails are a great way to ensure that the customers who have been anxiously awaiting a product's return will be notified immediately.

Back to stock emails make an impression that the item is very popular and can be out of stock again soon since it is sold out once.

See the example below also shows there is a limited stock for these items which pushes customers even more to purchase.

back in stock image

3. User Reviews/Testimonials

user reviews

Testimonials are one of the most powerful tools you have in your marketing arsenal.

They can be a fantastic way to make a sale, or they can be a way to add some personality and relatability to your business.

They show off the quality of your product, and provide social proof that what you're selling is worth buying.

FOMO, at its core, is the feeling of not wanting to miss out on a great thing which others have.

If someone has FOMO, they will go to great lengths to avoid missing out on something.


4. Best Selling/Top-Rated Products

best selling products

Successful companies like Starbucks, Apple and many more use the best selling products in their email.

If your website visitors can see what your best selling or top rated products are, they will be more inclined to buy them.

They will think that they are missing out on the best products if they don’t purchase them.

best selling items

5. Show Missed Chances

missed chances

Have you ever missed an amazing opportunity?

Did you feel frustrated, annoyed or downhearted about it?

I’m sure so. That’s the reason why it’s called the missed chance!

If you show your audience that they missed a great offer that would make them feel exactly like you.

Once they received that email, they would be careful next time when the product is available.

They might act fast with the buying decision.

6. One Time Only Offers

one time only offers

One of the most effective ways to increase sales by triggering FOMO is by offering a unique promotion that only occurs once.

This unique event could be something as simple as an online coupon code or as extravagant as a glitzy show with celebrity appearances.

This strategy has proven to work for many businesses in numerous industries over the years.

7. Seasonal Sales

seasonal sales

Using the power of seasonal sales in your e-commerce email marketing strategy can help you turn a potential customer into a paying customer.

Think about Pumpkin Spice Latte. With offering seasonal products, you will make the product seem more special.

Therefore, people also feel like they are special by getting an exclusive offer.

seasonal items

8. Remind Abandoned Cart

abandoned cart

The abandoned cart email reminder is one of the most powerful email marketing strategies.

This automated email is sent to customers who left items in their shopping carts but did not purchase them.

It's a great way to get people who abandoned their cart to come back and complete their order.

Using abandoned cart reminders on your FOMO marketing email strategies will definitely help you generate sales.

Show them the item they added on their basket about to be out of stock, or give them a special discount for their basket for a limited time.

last chance offer

9. Freebies For First Buyers

freebies offer

Giving away a freebie is an effective way to attract new customers to your business.

However, you can increase the effectiveness of this strategy by limiting that freebie.

You can offer a gift for the first 100 purchasers.

freebies for new customers

Hopefully you now have a better idea of how this strategy can be used to increase conversion on your website.

We would love to hear some examples from you if you’ve tried FOMO marketing emails in the past or if you have any questions we can help answer.

Which email would be the most effective for increasing conversions, and why?

Let us know what you think by leaving a comment below :)

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