It is the segmentation of email list subscribers into smaller groups based on selected criteria. Typically, email list segmentation is used as a customization tactic to present more precious content to subscribers.
It is also called "email list segmentation".
Email Segmentation is important because it;
Eases the way of learning more about the customers,
Helps clarify the goals of your email marketing campaign easily,
Motivates to have a relevant email database and to do email list cleaning,
Increases efficiency of your email marketing efforts by raising open rates and click-through rates,
Location: Notify your local subscribers about your local event.
Preferences: Send an email to people who want to hear about blog posts or something specific.
Interests: Subscribers who like A, who like B or who like C. (It can be anything regards to your business)
Cart Abandonment: Remind people who put items into the cart but didn’t complete the purchase.
Lead Magnet: Send emails based on the topic of the lead magnet that the targeted customers opted in for.
New Subscribers: Send welcome mail and welcome series to those new subscribers of your website.
Inactivity: Remind your subscribers who haven’t engaged for a while and didn’t complete the next step you want.
Open Rate: Reward the most engaged subscribers with a special offer. Remove people who have not opened your emails for a long time.