The segmentation of email list subscribers into smaller groups based on selected criteria is called email list segmentation. Typically, email list segmentation is used as a customization tactic to present more specific content to subscribers.
It is also called "email list segmentation".
Email Segmentation is important because it:
Makes it easier to learn more about your customers,
Helps clarify the goals of your email marketing campaigns easily,
Motivates you to have a relevant email database and regularly engage in email list cleaning,
Increases the efficiency of your email marketing efforts by raising open rates and click-through rates,
Improves email reputation because email segmentation helps in delivering targeted and valuable information to those who are willing to engage.
Location: Notify your local subscribers about your local event.
Preferences: Send an email to people who want to hear about new blog posts or something specific.
Interests: Subscribers who like factors A, B or C. (It can be anything regarding your business)
Cart Abandonment: Remind people who put items into the cart but didn’t complete their purchase.
Lead Magnet: Send emails based on the topic of the lead magnet that the targeted customers opted in for.
New Subscribers: Send welcome emails to new subscribers of your website.
Inactivity: Remind your inactive subscribers to engage with your brand.
Open Rate: Reward the most engaged subscribers with a special offer. Remove people who have not opened your emails for a long time.