Email (List) Segmentation Definition - What is Email (List) Segmentation?

It is the segmentation of email list subscribers into smaller groups based on selected criteria. Typically, email list segmentation is used as a customization tactic to present more precious content to subscribers.

It is also called "email list segmentation".

Why is Email Segmentation Important?

Email Segmentation is important because it;

  • Eases the way of learning more about the customers,

  • Helps clarify the goals of your email marketing campaign easily,

  • Motivates to have a relevant email database and to do email list cleaning,

  • Increases efficiency of your email marketing efforts by raising open rates and click-through rates,

  • Improves email reputation because email segmentation helps to deliver targeted and valuable informtaton to those who are willing to engage.

Why is Email List Segmentation Important? Email List Segmentation Results

Criteria for Email Segmentation

You may segment your subscribers based on;

Location: Notify your local subscribers about your local event.

Preferences: Send an email to people who want to hear about blog posts or something specific.

Interests: Subscribers who like A, who like B or who like C. (It can be anything regards to your business)

Cart Abandonment: Remind people who put items into the cart but didn’t complete the purchase.

Lead Magnet: Send emails based on the topic of the lead magnet that the targeted customers opted in for.

New Subscribers: Send welcome mail and welcome series to those new subscribers of your website.

Inactivity: Remind your subscribers who haven’t engaged for a while and didn’t complete the next step you want.

Open Rate: Reward the most engaged subscribers with a special offer. Remove people who have not opened your emails for a long time.