13 Best Email Template Builder Software That You Should Use

You probably send out a lot of emails every day. We use email as our primary form of communication from work to personal life.

Besides, email marketing is crucial for reaching out to your audience and increasing your conversions. Therefore, creating outstanding and remarkable email newsletters is essential to increase the engagement of your emails.

Using email template builder software, you can make your email templates look better and stand out from the crowd. They make your emails more functional and aesthetically pleasing so that you can get the best results out of your marketing campaigns.

We gathered 13 email template maker software that you can use in your email marketing process. You can choose from this list by looking at these software’s pros and cons, pricing details and user ratings.

So let’s get started!


What is Email Template Builder Software?

Email template builder software is a great tool to help improve the layout and design of your email marketing campaigns. This type of software can help you increase conversions, build your brand image, and make your emails more functional.

The aim of using email template builder software is to ensure that all of your emails have a consistent look and feel. By using this type of software, you can create templates for all of your different types of emails, such as newsletters, promotional offers, and transactional messages.

In addition, email template builder software allows you to adjust images and text to create a unique template for each type of email you send.

The 13 Best Email Template Builder Software

best email template builder software

There are many email template builder software options for every niche and budget out there, so you can find something that works well for your brand.

Choose from various email template builders from different software providers we have compiled. Each of these products is given with their pricing plans, pros, and cons, overall G2 score.

1. Movable INK

movableink email template builder software Movable INK is a data-focused software that assists its users to increase their customer engagement. It integrates with related tools easily and helps you reach out to your target audience. You can build your email templates with this software practically.


  • According to G2 reviews of Movable INK, it allows you to edit your content after sending.
  • It allows you to personalize your emails and create versatile email templates.
  • User-friendly and it helps you save time while creating your email templates.
  • Real-time mapping features depending on geolocation and weather can be helpful.


  • Account management can be hard at first; it needs to be optimized.
  • Tools might be limited.
  • It is likely that emails will have random lines.

Pricing: You can contact sales for pricing information.

G2 Rating: 4.3/5

2. Flodesk

flodesk email template builder software Flodesk is an email template builder software that helps you create aesthetically pleasing emails. It integrates with many platforms and allows you to increase your customer engagement.


  • There are easy-to-use templates in Flodesk which help you to save time.
  • It allows you to create your template from scratch as well.
  • Flodesk integrates with Shopify, Zapier, Facebook, Instagram, Typeform, WordPress and Slack.
  • There is also an email marketing automation feature that allows you to see your workflow and organize it.


  • Customizable options need to be improved.
  • Uploading email lists can be confusing and complicated.
  • It does not allow you to add fields to forms.

Pricing: It has a free trial option. Other plans start from $38 per month.

G2 Rating: 3.7/5

Check out more G2 reviews about Flodesk.

3. Stripo

stripoemail email template builder software Stripo is an HTML email template creator software that helps you to create eye-catching emails. It is a no-code email builder tool that is easy to use. Stripo has more than 500 HTML email templates that anyone can use as well.


  • You can get inspiration from ready-to-use email templates and create your own by customizing them.
  • Integrates with other email marketing platforms such as HubSpot.
  • It has a user-friendly UI design.


  • According to G2 reviews for Stripo, Stripo works slowly from time to time.
  • The drag and drop feature should be improved since it has bugs.

Pricing: It has a free plan with limitations. Other plans start from $150 per month.

G2 Rating: 4.6/5

4. Designmodo Postcards

designmodo email template builder software Designmodo Postcards can be used by teams in the email marketing process. It is a drag and drop highly intuitive tool. With more than 100 templates, it helps you to create customizable emails that you can send to your audience.


  • It is straightforward to use with a simple and modern UI.
  • Modules are comprehensive and highly customizable.
  • Helps you to build responsive emails.


  • You can hide some elements of the templates rather than adding new elements, which can be difficult sometimes.
  • Organizing the files feature needs to be improved.

Pricing: Free plan is available with limited access. The business plan starts from $17 per month. The agency plan starts from $29 per month.

G2 Rating: 4.2/5

Check out G2 reviews for Designmodo Postcards.

5. Chamaileon

chamaileon email template builder software Chamaileon is an email template builder platform that helps make your email marketing more organized. Using Chamaileon, you can optimize your emails and increase your conversions by reaching out to your visitors.


  • Chamaileon has mobile-responsive email templates that you can use.
  • Creative options and customizable templates make your emails look better.
  • It has a modern and easy-to-use UI design.


  • It does not allow you to upload the brand font option, which would have been great for brand identity.
  • It might be challenging to adapt to new updates.

Pricing: Standard plan starts from $125 per month. The premium plan starts from $208 per month.

G2 Rating: 4.3/5

Check out Chamaileon reviews on G2.

6. Omnisend

omnisend email template builder software Omnisend accompanies you while creating personalized email campaigns. You can develop shoppable emails to increase conversions and promote your special offers.


  • It has a drag and drop features in the content editor part.
  • You can send outbound emails and automated email responses with Omnisend.
  • Managing email deliverability feature is useful for email marketing as well.


  • Customization of email templates might be limited. It needs to be improved and enriched.
  • Documentation should be improved for new users since it can get confusing.

Pricing: It has a free plan with limited contact options. The standard plan starts from $16 per month. Pro plan starts from $59 per month.

G2 Rating: 4.6/5

Check out Omnisend reviews on G2.

7. Moosend

moosend email template builder software Moosend helps you step up your email marketing game. Using this software, you can create email templates and effortlessly attract your audience’s attention. It also has website and user tracking features which are helpful to achieve your marketing goals as well.


  • Drop and drag editor is useful while designing your email templates.
  • List segmentation feature is practical while reaching your target audience.
  • A/B testing and data analytics features can also accompany your email marketing goals.


  • Templates can be improved and more customization options need to be added.
  • Importing contacts may take some time and it can be tricky.

Pricing: It has a free trial for 30 days. After that, the pro plan starts from $9 per month. You can contact sales for enterprise plans’ details as well.

G2 Rating: 4.7/5

Check out G2 reviews about Moosend.

8. Constant Contact

constantcontact email template builder software Constant Contact has many design templates that you can use in your email marketing campaigns. It also helps to create eye-catching landing pages, which increase sales conversions.


  • Integrates with many platforms that can be helpful to develop your email marketing.
  • Automated email responses, sending outbound emails and high-volume email sending make it easy to reach out to more people.
  • Allows you to create personalized emails according to your brand’s style and identity.


  • According to G2 reviews about Constant Contact, the UI needs improvement. In addition, some features can be hard to use.
  • The builder is a bit outdated and needs to be updated.

Pricing: The core plan starts from $9.99 per month. Plus plan starts from $45 per month.

G2 Rating: 4/5

9. BEE Free

bee email template builder software Bee Free is a content design software you can use for landing pages, emails and popups. It is a no-code tool that is free to use. It has many categories in email templates such as social, seasonal, industry, automated and usage.

You can choose from these categories while building your email templates according to your needs.


  • You can create mobile-responsive emails easily.
  • Integrates with email marketing platforms such as Mailchimp, Gmail, Sendinblue, HubSpot conveniently.


  • Free version has some limitations about integrating with other platforms.
  • Adding brand fonts can be hard sometimes since it requires rendering issues.

Pricing: Free plan is available with limited features. The freelancer plan starts from $15 per month. The team plan starts from $30 per month.

G2 Rating: 4.7/5

Check out more reviews about BEE on G2.

10. Sendinblue

sendinblue email template builder software Sendinblue is an email template design software with many practical email marketing features. It also has SMS marketing, email API, and chat design features. You can promote your brand and increase your conversions with this software.


  • You can design your message and personalize the content of your email. Additionally, it allows you to choose your recipients while sending emails.
  • A/B testing feature is handy.
  • Segmentation feature helps you to send specific emails to your target audience.


  • Managing the contacts can be challenging to use at first.
  • Email templates can be improved and more customizable options should be added.

Pricing: Free plan is available. Other plans start from $25 per month.

G2 Rating: 4.5/5

Check out Sendinblue reviews on G2.

11. Active Campaign

activecampaign email template builder software By using Active Campaign you can improve your email newsletters and create new campaigns. It helps you grow your email list and increase sales conversions. Apart from these, the email designer feature allows you to build noticeable emails.


  • It integrates with many platforms easily.
  • You can send outbound emails and automated email responses.
  • It is an easy-to-use platform with customizable options.


  • Data export might be complex from time to time.
  • Drop-down menu needs to be improved.

Pricing: Starts from $9 per month. Depending on the number of your contacts, pricing details may change.

G2 Rating: 4.6/5

Check out G2 reviews for Active Campaign.

12. EmailOctopus

emailoctopus email template builder software With EmailOctopus’s pre-designed templates, it is possible to create attractive email campaigns. EmailOctopus can help you to build your email template from scratch as well.


  • You can import HTML templates to attain full control to be more creative.
  • It allows you to create mobile-friendly email templates to increase sales conversions.
  • Managing email list is practical as well.


  • It has no segmentation feature.
  • The drag and drop feature can be improved.

Pricing: Free plan is available. Pro plan starts from $24 per month.

G2 Rating: 4.1/5

You can check more reviews about Email Octopus on G2.

13. HubSpot Email Marketing

hubspot email template builder software HubSpot Email Marketing helps you create email templates without any design knowledge. As a result, it can increase your clickthrough rates and sales conversions.


  • It is possible to customize and personalize your email templates.
  • It has an easy-to-use and minimal user interface.


  • According to HubSpot Email Marketing reviews on G2, improvements about follow-up emails have to be made.
  • It would be great if there were email templates that people could get inspired by while designing their own.

Pricing: It has a free plan with limited access. Other plans start from $50 per month.

G2 Rating: 4.4/5

Frequently Asked Questions

How do I create an email template for my business?

Creating an email template for your company is crucial, and you need to bear in mind that your email newsletters should be consistent. Using email template builder software can create aesthetically pleasing and exceptional email templates.

Consider your brand identity and marketing goals while creating email templates for your business. So that your emails can be more consistent and people can notice your email with one look. Also, using the same brand colors and fonts make your emails consistent and proper for your brand’s image.

How do I make an eye-catching email?

To make an eye-catching email, you can create urgency in your emails. For example, it would be useful to use call-to-action words that lead people to your website.

As we have mentioned before, pay attention to your email’s design to make your visitors remember your emails. You can create attention-grabbing emails with a number of email template builder software we have mentioned in this post.

To cut a long story short

We have presented you with 13 email template builder software. Now it’s up to you to decide which one will fit best for your business goals. We hope you liked reading about the best email template builder software we have compiled for you.

You can use them to build attractive emails and increase engagement to your website! Let us know in the comments which email template builder software works best for your business.

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