Are your email campaigns falling flat? With so many emails flooding people's inboxes, it's crucial to make yours stand out.
One way to do this is by using email template builder software to create visually appealing and interactive email templates that capture your audience's attention.
Whether you're using AMP or HTML email templates, the right email template builder software can help you create stunning and functional email templates that increase engagement and conversions.
We've done the research and compiled a list of the 17 best email template builder software options for you to choose from, so you can find the perfect fit for your email marketing campaigns.
Check out our list, and you'll be able to select the best option for your email marketing campaigns in no time!
An Interactive AMP (Accelerated Mobile Pages) Email Template Builder Software is a tool that helps marketers and email designers create visually appealing and interactive emails that can be accessed on mobile devices.
AMP technology enables emails to load faster and provides a better user experience by allowing users to interact with the content within the email without having to leave the inbox.
These interactive features can include forms, quizzes, image carousels, and more. With AMP email templates, you can create personalized and dynamic email campaigns that engage your subscribers and increase conversions.
HTML emails are the traditional way of sending emails with static text and images, whereas AMP (Accelerated Mobile Pages) emails are more dynamic and interactive.
AMP emails allow the recipient to engage with the content directly in the email, just like on a webpage. For example, they can fill out a form or browse a product catalog without leaving the email.
In contrast, with HTML emails, recipients need to click through to a website or landing page to complete these actions. AMP emails shorten the conversion funnel and provide a frictionless and engaging email experience for the recipient.
For example, if you receive an HTML email from an e-commerce company promoting a sale, you would need to click through to their website to view the sale items and make a purchase. But if you receive an AMP email from the same company, you can view and purchase the sale items directly within the email without ever leaving your inbox.
There are many email template builder software options for every niche and budget out there, so you can find something that works well for your brand.
Choose from various email template builders from different software providers we have compiled. Each of these products is given with their pricing plans, pros & cons and the overall G2 score.
Sender is a marketing automation platform that offers affordable email and SMS marketing automation to SMB (small-to-medium) businesses and helps them boost engagement, trust, and sales.
With one integrated dashboard, you can create captivating emails quickly using a user-friendly builder and templates. You can also create high-converting popups with Sender, including an engaging spin-to-win feature.
Additionally, with Sender’s real-time reporting and analytics, you can monitor your email and SMS campaigns and find ways to boost performance and grow your business.
Pros:
Email and SMS marketing automation to cut time and effort while increasing revenue.
High-converting popups to capture quality leads.
Smart segmentation and personalization to help you send targeted and relevant messages.
Intuitive drag-and-drop design builder and a free library of pre-built templates for creating emails and forms without a hassle.
Cons:
Sender’s branding with Free plan.
The free plan doesn’t provide SMS marketing campaigns.
Some users have complained about limited ease in text customization, specifically color & size changes.
➤ Pricing It offers a Free Forever plan, while the paid plans start at $8 per month.
➤ Sender's G2 Rating: 🌟 4.4/5
Mailmodo is an all-in-one interactive AMP email builder you can use to create interactive emails that lead to better customer engagement and higher conversions. You can easily add APIs, carts, calendars, and web forms to your emails, making it easy for users to take necessary actions directly from their inboxes.
With Mailmodo, you can track every metric all in one place, integrate with different platforms, and design emails using drag & drop AMP blocks without needing any coding skills.
Pros:
Easily create and design emails using drag-and-drop AMP blocks without the need for coding skills.
Upload custom code snippets or HTML files to customize your emails.
Send both triggered and bulk emails with ease.
Track all metrics in a single place for improved analysis.
Seamlessly integrate with a variety of platforms for maximum flexibility.
Cons:
Limited view of contacts in a list.
No option to exclude weekends or pause campaigns on certain days.
Expensive pricing for small businesses or individuals.
Need for improvement in certain features such as version history, autosave, and send time optimization.
➤ Pricing It offers a 21 days free trial, and the paid plan starts at $99 per month.
➤ Mailmodo’s G2 Rating: 🌟 4.6/5
Mailgun is an email automation platform that empowers businesses to send, receive and track email effortlessly.
With Mailgun's AMP email support, you can create interactive email content that provides a more engaging and personalized experience for recipients. This feature helps you stand out in crowded inboxes and drive better results from your email marketing campaigns.
Pros:
Validate AMP templates even as a registered sender.
Integration with multiple third-party tools.
Create AMP emails for various actions such as surveys, which can be completed without leaving the inbox.
Easily manage mailing lists and subscribers.
Real-time email tracking and analytics.
A/B testing for optimizing email campaigns.
Cons:
Custom SMTP details required for certain devices
Higher pricing compared to other email service providers
Initial setup can be confusing for some users
➤ Pricing:
➤ Mailgumn’s G2 Rating: 🌟 4.3/5
Dyspatch is another option you can use that streamlines the email creation process and transforms static emails into immersive experiences.
By using a drag-and-drop email creation tool, you can craft customized, on-brand emails that engage your audience.
Dyspatch shortens the conversion funnel by enabling recipients to engage with the content directly in the inbox rather than forcing them to click through to a landing page. This frictionless experience helps build a stronger relationship between the brand and its audience.
Pros:
The email template builder is advanced and includes interactive content blocks.
Email templates can be exported to use with other email service providers.
The drag-and-drop email builder can create AMP emails in minutes without requiring any coding skills.
Approval workflows and annotated comments save time.
Integrates with various marketing tools.
Cons:
Few recent public reviews are available.
Steep learning curve.
No free plan is available.
➤ Pricing: The plan starts at $149 USD/Month.
➤ Dyspatch’s G2 Rating:🌟 4.1/5
Movable INK is a data-focused software that assists its users to increase their customer engagement. It integrates with related tools easily and helps you reach out to your target audience. You can build your email templates with this software practically.
Pros:
Cons:
➤ Pricing: You can contact sales for pricing information.
➤ G2 Rating: 🌟 4.3/5
Flodesk is an email template builder software that helps you create aesthetically pleasing emails. It integrates with many platforms and allows you to increase your customer engagement.
Pros:
Cons:
➤ Pricing: It has a free trial option. Other plans start from $38 per month.
➤ G2 Rating: 🌟 3.7/5
➤ Check out more Flodesk G2 reviews .
Stripo is an HTML email template creator software that helps you to create eye-catching emails. It is a no-code email builder tool that is easy to use. Stripo has more than 500 HTML email templates that anyone can use as well.
Pros:
Cons:
➤ Pricing: It has a free plan with limitations. Other plans start from $150 per month.
➤ G2 Rating: 🌟 4.6/5
Designmodo Postcards can be used by teams in the email marketing process. It is a drag and drop highly intuitive tool. With more than 100 templates, it helps you to create customizable emails that you can send to your audience.
Pros:
Cons:
➤ Pricing: Free plan is available with limited access. The business plan starts from $17 per month. The agency plan starts from $29 per month.
➤ G2 Rating: 🌟 4.2/5
➤ Check out G2 reviews for Designmodo Postcards.
Chamaileon is an email template builder platform that helps make your email marketing more organized. Using Chamaileon, you can optimize your emails and increase your conversions by reaching out to your visitors.
Pros:
Cons:
➤ Pricing: Standard plan starts from $125 per month. The premium plan starts from $208 per month.
➤ G2 Rating: 🌟 4.3/5
➤ Check out Chamaileon reviews on G2.
Omnisend accompanies you while creating personalized email campaigns. You can develop shoppable emails to increase conversions and promote your special offers.
Pros:
Cons:
➤ Pricing: It has a free plan with limited contact options. The standard plan starts from $16 per month. Pro plan starts from $59 per month.
➤ G2 Rating: 🌟 4.6/5
➤ Check out Omnisend reviews on G2.
Moosend helps you step up your email marketing game. Using this software, you can create email templates and effortlessly attract your audience’s attention. It also has website and user tracking features which are helpful to achieve your marketing goals as well.
Pros:
Cons:
➤ Pricing: It has a free trial for 30 days. After that, the pro plan starts from $9 per month. You can contact sales for enterprise plans’ details as well.
➤ G2 Rating: 🌟 4.7/5
➤ Check out G2 reviews about Moosend.
Constant Contact has many design templates that you can use in your email marketing campaigns. It also helps to create eye-catching landing pages, which increase sales conversions.
Pros:
Cons:
➤ Pricing: The core plan starts from $9.99 per month. Plus plan starts from $45 per month.
➤ G2 Rating: 🌟 4/5
Bee Free is a content design software you can use for landing pages, emails and popups. It is a no-code tool that is free to use. It has many categories in email templates such as social, seasonal, industry, automated and usage.
You can choose from these categories while building your email templates according to your needs.
Pros:
Cons:
➤ Pricing: Free plan is available with limited features. The freelancer plan starts from $15 per month. The team plan starts from $30 per month.
➤ G2 Rating: 🌟 4.7/5
➤ Check out more reviews about BEE on G2.
Brevo is an email template design software with many practical email marketing features. It also has SMS marketing, email API, and chat design features. You can promote your brand and increase your conversions with this software.
Pros:
Cons:
➤ Pricing: Free plan is available. Other plans start from $25 per month.
➤ G2 Rating: 🌟 4.5/5
➤ Check out Brevo reviews on G2.
By using Active Campaign you can improve your email newsletters and create new campaigns. It helps you grow your email list and increase sales conversions. Apart from these, the email designer feature allows you to build noticeable emails.
Pros:
Cons:
➤ Pricing: Starts from $9 per month. Depending on the number of your contacts, pricing details may change.
➤ G2 Rating: 🌟 4.6/5
➤ Check out G2 reviews for Active Campaign.
With EmailOctopus’s pre-designed templates, it is possible to create attractive email campaigns. EmailOctopus can help you to build your email template from scratch as well.
Pros:
Cons:
➤ Pricing: Free plan is available. Pro plan starts from $24 per month.
➤ G2 Rating: 🌟 4.1/5
➤ You can check more reviews about Email Octopus on G2.
HubSpot Email Marketing helps you create email templates without any design knowledge. As a result, it can increase your clickthrough rates and sales conversions.
Pros:
Cons:
➤ Pricing: It has a free plan with limited access. Other plans start from $50 per month.
➤ G2 Rating: 🌟 4.4/5
To maximize the impact of your campaigns, it's crucial to choose the right email template builder software. Here are some key takeaways and tips to help you choose the best email template builder for your business:
We have presented you with 16 email template builder software. Now it’s up to you to decide which one will fit best for your business goals. We hope you liked reading about the best email template builder software we have compiled for you.
By leveraging these tools, you can create visually appealing emails that drive engagement and conversions.
Please share with us in the comments section which email template builder software you found most helpful and why.
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