12 Best Social Proof Tools That Will Better Your Business

Social proof tools do not batter, but better your business.

When the business goes well, it can seem all is well. However, every rose has its thorn, and supporting the business with some other strategies is needed.

Social proof is a good way of boosting brand and increasing conversions.

Since it will be more straightforward to persuade your visitors with social proof, we collect the best 12 social proof tools that will better your business and create a significant impact.

What Does “Social Proof” Really Mean?

Social proof is a term used to describe the influence created by certain criteria to affect the minds of potential customers and persuade them that you are demanded.

Social proof does not bring the customers to you, but it affects them psychologically and leads them to buy.

To be more explicit, the idea, “if one has the best, why don’t I have either?” comes up.

For more information about the definition of social proof, you can check Social Proof Definition; Turn Marketing Psychology into Your Favor.

12 Best Social Proof Tools

Now, here is the showtime! There are 12 best social proof tools that might help you in different senses with a different scale of features and pricing.

Let’s dive deeper into them!

1. Provely

The first social proof software tool is probably the easiest one. Provely shows itself highly effectively when you visit its landing page.

Also, it guarantees that you explicitly boost your conversion by over 250%.

2. FOMO

FOMO is one of the most popular social proof marketing tools. This name probably originated from 'fomo'. That is ‘fear of missing out’.

This term is associated with providing traffic.

Because once you provide enough of your traffic and conversion rates, you will have a kind of fear of missing them out, so you will inevitably need social proof.

3. ProveSource

Its first aim is to form a trust and persuade you that they are the best, like any other social proof tool.

However, ProveSource impresses with its logo and gives the review, effective quotes, and information about the importance of the idea of social proof.

Plus, it has many qualities to share. So let’s have a look:

4. LetConvert

As another assertive tool, LetConvert directly promises for you to convert your rates. In other terms, get ready to skyrocket because both the name and the logo are apparently hopeful in their profession.

5. Notifia

Though Notifia is sometimes considered a tool that helps you provide social proof, it links and creates integrations. The three aspects to highlight are engage, convert, and retain.

6. TrustPulse

TrustPulse is a relatively new tool that can help you boost your conversion rates, so although it does not have enough reviews to affect, it promises good deeds to improve in the near future.

7. Nudgify

Nudgify may be the most international social proof tool among all because it reaches 138 countries and is loved by the most.

Both its contact with its customers and its affordable plans are favored by its users. The answer is simple.

8. Proof Pulse

This tool is the first product of Pulse, yet it is also known as Proof and UseProof, Proof Pulse.

It presents a better customer experience, and you can easily collect leads since it effectively elevates the brand image.

9. Boast

Boast may seem a regular social proof tool at first, but what makes it different is that it helps you provide customer video testimonials.

That is, the customers will see the other customers in the videos speaking and telling their positive experiences, which is a great way to show your credibility.

10. Evidence

By giving real-time statistics and providing a swift setup opportunity, Evidence is one of the best social proof tools.

Also, it is essential to emphasize that the website evidently tells how social proof works.

11. Repuso

It monitors reviews, collects feedback, brings mentions to you, and many more. Repuso is direct and effective.

12. Yotpo

Yotpo is a tool that is improved by considering customer reviews, and it has outstanding features like the other social proof tools on the list.

The Ways of Providing Social Proof

Because you are here to search for tools, we assume you are ready to take a step in the social proof technique steadily.

While scrutinizing the social proof tools, you might need to know how social proof will help you.

All these effective techniques were performed and turned out to be successful.

Even you come across them in your daily lives, doing leisure time surfing on your phone, and anywhere the web is related.

The study of Reevoo, a company is saying, “People trust people” and believing that social proof is not only a technique but also a lifestyle suggests that UGC (user-generated content) more than half of the people want to connect with the promotion containing UGC.

This rate is directly caused by people relying on “real life experience” instead of ads, including written scenarios.

So, now let’s see some of social proof techniques:

Reviews

The words of others matter in marketing.

If a user makes a positive impression about the product, the potential customers think that they will have similar experiences.

Or otherwise, a negative experience of one will affect another. So that’s how the perception of social proof in reviews shapes.

A lot of reviews mean a lot of users, so people become interested in the product, and the reviews' situations generally determine the tendency to use it

Product Ratings

When the number of choices increases, checking product ratings is another option to apply.

Therefore, the determinative factors are the products' stars, likes, and dislikes.

This will be influential if you show your high ratings to your customers.

Testimonials

Everyone likes pro tips. In this case, testimonials are helpers.

Your target buyers will be more relieved when the experts in your marketing field comment on your product in a good way because most buyers do not want to take a risk while shopping.

Including testimonials will surely be able to make you look more professional and preferable.

They will think that you work with the ones who know the best and tend to choose you over others.

Certifications

Being certified by the authorities will also be effective in your adventure while using social proof.

Because the more you are approved, the more you will gain importance.

Also, displaying certifications is another way of showing your professionalism since certificates represent your competency in business.

Including Celebrity Figures

Most people are curious about what celebrity figures suggest and do in their lives.

“What do they choose? How do they live? What do they find appealing most?..”

Therefore, being famous works and influences and collaborating with a celebrity can raise your familiarity.

In addition, having a brand ambassador for your business will upgrade you in giving importance to your brand and considering growing your business.

Social Media Effect

Social media has such an astonishing effect that most people direct their shopping styles accordingly.

Giving ads, adding social media platforms on websites, and recommending the product on social media create an influence on people’s minds.

Also, with the evolving marketing techniques, that’s how influencer marketing becomes more effective in the social proof area as well.

As a tip, you will raise your popularity if you work with influencers who got verified on social media platforms.

Notifications

Notifications are the ones that help the customers see what is happening with your product.

Seeing that you are cared for, used, and preferred can change things and make others realize the importance of the increasing demand.

The pages primarily spare places for notifications and are highly catchy for visitors.

Informational Notification Boxes

To let visitors know as much as you can, be provided with informational notification boxes because it is more important to show yourself rather than hide it.

Therefore, having little crowd-pulling informational notification boxes on your page will make things easier for your customers.

That's how they will know you faster and more straightforwardly.

Storytelling/ Case Studies

By sharing similar or identical stories about the experiences, people are inspired by the service you present.

Especially when a customer shares their experience with a video testimonial, including the hardships and the need for the product, they become in the same boat.

And if the user mentions the functionality and the potential of meeting demands in their story, it will be more impressive.

Integrations and Collaborations

Forming a relationship with another brand can make your brand more common.

Since integrations are one of the most important aspects of a product, it can be beneficial to use them for social proof.

Creating a bridge with another well-known brand will increase your rate of being preferred over others since you can build your credit once more.

Customer Relations

Giving importance to your customer means everything because their comments help the product improve.

You should have a chatbox to communicate efficiently and know their needs to elevate your customer relationship.

As another positive issue, showing care to your customers will reflect in their reviews of them.

Wisdom of Crowd

As in the reviews, sharing the thoughts on any platform will help.

Also, if people share their personal experiences in community groups or areas of discussion, it will have a considerable impact.

Though the visitors don’t know these people, they will automatically regard them as their allies since all have been to the same rodeo.

Wisdom of Friends

Believing in a stranger is easy, and trusting a friend is easier.

When someone close to us offers sound advice, we are more ready to take it without question.

So, when a friend makes a recommendation, it is more possible to accept it as it is.

Statistics and Metrics

Statistics and metrics are the keys to establishing your brand image reputation on more solid ground.

People believe in rates, so you need to organize them accordingly by affecting them.

Surveys and customer feedback can help you share accurate stats about your status.

The Best Tool of All

This is now the end of the article, but you should be asking yourself, “Among these recommendations, which is the best to choose?” This totally depends on your expectations and targets for your business.

Therefore, we will be recommending that you choose

Considering all the qualities within the tools and choosing one of them for the sake of your website will be the best for now.

Wrapping Up

In summary, social proof works in business effectively. However, you may get help from the social proof tools to make it work better.

They can boost your sales and improve your business by turning visitors into buyers.

Since they see you are needed and liked by many, there will be a growing curiosity that you can satisfy with the tools above.

And you can satisfy your curiosity with the answers below.

FAQs

Here are the questions asked to know and learn more about social proof and its effect!

What is the Relation between Social Proof and Psychology?

As a psychological technique, social proof presents evidence concerned with society. This can be considered as a primary human instinct that an object proved to be appropriate for many; most people decide that it can be preferable, and they are automatically apt to buy. Though it is not so easy to change people’s minds, you can change people’s perspectives.

Who Should Use Social Proof?

It might be the founders, owners, or managers of a company. What is important here is that social proof is used to increase interaction. For this, you need to check;

• observe your statistics,
• how many clicks you have,
• how much time your customers spend on your page,
• what they do during surfing,
• whether your page and techniques to hold customers are effective enough or not.

Why is Social Proof Important?

Because it is evident that people think the more people prefer a product, the better the product is. It shows your trustworthiness and credibility. Additionally, social proof leads your way to the customers. If you affect them positively, they will stick to you. Seeing other people with them in the same field will make them feel more comfortable.

How Does Social Proof Work?

As a common instinct, people copy each other since they want to keep things guaranteed. When they see that people have tried before them, their experiences mean a lot. Besides, the principle of social proof says so: “The greater the number of people who find any idea correct, the more the idea will be correct.” says Robert Beno Cialdini, the author of Influence: The Psychology of Persuasion.

What is Positive Social Proof?

Positive social proof is an effective way of having more customers. There are ways to provide as in the examples by enhancing them with different techniques like CTAs and presenting new evidence. Or, you can give examples from storytelling, so people will feel closer to the brand by thinking it is a life-changing experience to prefer.

What is Negative Social Proof?

Positive social proof influences business affirmatively, but negative social proof does it adversely. Especially, you need to get inspiration from your own customers without denigrating the ones who don’t prefer your brand. It is better to focus on and make the visitors focus on the pros you have gone through.

Read More about Social Proof

There are other blog posts related to social proof and its examples. You can look at them and have ideas on applying social proof in your business.

• Social Proof Popup Examples for Powerful Persuasion in Marketing
• Impressive Social Proof Statistics You Should Know in 2022
• 15 Presell Page Examples to Lead Your Customers to Buy
• What is a Seasonal Campaign? 11 Seasonal Marketing Ideas