7 Best Social Proof Tools to Boost Your Conversion Rates in 2022

Doing a business is a great matter these days. We are so sure that you put your effort to be one of the remarkable brands of the evolving world.

However, every rose has its thorn, and no one can claim that this journey will be easy.

social proof tools

There is no need to worry because there are many ways to boost your brand and it’s no use in giving up rather than trying your best.

By congratulating your endeavour and thinking about your benefits, we have a very ideal clue for you. This is creating "social proof"!

So, we collect 7 best social proof tools for you to give a hand and make your business a few steps further than the others. So, the contents we will talk about are as follows:

What Does “Social Proof” Really Mean?

Social proof is basically a term used to describe and govern the actions of your potential customers affected by certain criteria.

social-connection-with-phones-and-people-with-likes-and-connections

To be clearer, the “if one has the best, why don’t have I either?” idea comes up.

People mostly tend to imitate from the beginning of early childhood, therefore, here is the idea of social proof.

7 Social Proof Tools

Now, here is the showtime! We have talked about social proof more than necessary, but more important thing is that if you believe enough in social proof, you may want to know the 7 Best Social Proof Tools that can boost your conversion rates.

1. Provely

The first social proof software tool is probably the easiest one. Provely shows itself in a highly effective way when you visit its landing page.

Also, it guarantees that you boost your conversion by over 250% explicitly.

Provely website

Pros:

  • Very easy to use
  • Has options to show live and past data
  • Force your imagination to attract
  • Can find the location the users subscribe
  • 30-day money-back guarantee

Cons:

  • No A/B Testing
  • Because customization is too easy, it offers certain and restricted options
  • Location coding has problems
  • Designing is not their passion
  • Slowing down the page from time to time

Pricing: It has monthly and yearly plans. We recommend yearly ones.

  • Basic : $17 monthly/ $97 yearly
  • Pro : $27 monthly/ $147 yearly
  • Ultimate: $37 monthly/ $197 yearly

2. FOMO

FOMO is one of the most popular social proof marketing tools here. This name is probably originated from 'fomo'. That is, ‘fear of missing out’.

This term is associated with providing traffic.

Because once you provide enough of your traffic and conversion rates you will have a kind of a fear of missing them out, so you will need social proof inevitably.

Fomo website

Pros:

  • 14-day free trial
  • Not so difficult to use
  • Offers real-time notification and FOMO Inline
  • Geo-location
  • Has 29 language options
  • No need to deal with codes
  • Offers themes
  • Collaboration with Google Analytics
  • Live support with chat and phone
  • API access (with many integrations)
  • Customising everything to your likings
  • A/B Testing

Cons:

  • Not easy to use as Provely
  • Needs credit card details for a free trial
  • Needs much effort to customize
  • PayPal is only available on annual plans
  • Admin interface should be developed
  • Customization is hard without actually paying at first.
  • Pop ups and their frequency may be disturbing for the visitors sometimes

Pricing: There are 4 monthly plans for you. And SURPRISE! If you choose annual payment, then you will get 30% off automatically.

  • Starter: $19 (25.000 notifications)
  • Essential: $39 (50.000 notifications)
  • Plus: $79 (250.00 notifications)
  • Advanced: $199 (3.000.000 notifications)

3. ProveSource

Its first aim is to form a trust and persuade you that they are the best like any other social proof tools.

However, ProveSource impresses with its logo and gives the review, effective quotes, and information about the importance of the idea of social proof.

Plus, it has many qualities to share. Let’s have a look:

Provesource website

Pros:

  • Has businesses more over than 40.000 for now
  • Starts with a simple copy& paste activity
  • No coding needed
  • Gives lives visitors
  • Offers money-back guarantee if you don’t like the service
  • Has 20+ languages
  • Visitors’ activities (with Stream)
  • Showing large numbers of visitors to your website (with Combo)
  • Showing positive reactions you get (with Reviews)
  • Assuring your customer with solid facts (with Informational)
  • Including social media accounts will also boost (with Social Counter)
  • Apt to integrations

Cons:

  • Notifications designs cannot be tested.
  • Difficult to adapt without tutorials
  • Lack of smartphone optimization
  • Customization can be upgraded
  • Problematic in counting the visitors
  • Reaching your employees information

Pricing: Starting is free, no credit card required. Here are the monthly plans.

  • Free: $0 (1.000 visitors)
  • Starter: $21 (10.000 visitors)
  • Growth: $54 (50.000 visitors)
  • Monster: $109 (200.000 visitors)
  • Gorilla: $219 (500.000 visitors)
  • Enterprise: - you can contact Provesource to go into detail

4. LetConvert

As another assertive tool, LetConvert directly promises for you to convert your rates. In other terms, get ready to skyrocket because both the name and the logo are apparently hopeful in their profession.

LetConvert website

Pros:

  • Online customer support
  • Recent Activity Alerts/ User Journey: Following visitors’ activities
  • Power Trails: Keeping abreast of your conversions
  • Live Visitor Count: Who comes when
  • Customer Cards: Security holder
  • Mobile Optimized: Alerts and notifications on your phone now
  • Custom Curation: Listing present users
  • Advanced Triggers: Deciding the time when alerts are on
  • Complete Customization: Every detail like fonts, colours, animations will belong to you

Cons:

  • Slow development
  • Not much known compared to others
  • The problem of having a response from the customer service
  • No road map
  • No response to solve technical issues

Pricing: 14-day free trial is available. Monthly and annual plans should be looked as well.

  • Essential: $4.99/ $5.99 per week billed monthly/ annually
  • Growth: $9.99/ $11.99 per week billed monthly/ annually
  • Business: $19.99/ $24.99 per week billed monthly/ annually

5. Notifia

Though Notifia is sometimes considered as a tool that helps you to provide social proof, it actually links and creates integrations. The three aspects to highlight are engage, convert, and retain.

Notifia website

Pros:

  • 7-day free trial
  • 2-minute setup
  • Can adapt everything with the web site’s URL or customize
  • Engage: Adding interactive messages, pop-ups, and widgets to your websites
  • Convert: Causing visitors to customers
  • Retain: Maintaining your customers and subscribers automatically
  • Personalizing of the messages
  • Seriously Fast in website
  • Multilingual: Supports 181 languages to your customers’ browsers

Cons:

  • Not a proper social proof tool, but a tool to help
  • Reaching customer support is problematic
  • Integration problems
  • Inactive team members to respond via social media

Pricing: It offers both simple monthly pricing and a lifetime deal.

  • Growth: $9
  • Unlimited: $49
  • Lifetime: $149- paid one time

6. TrustPulse

TrustPulse is relatively a new tool that can help you boost your conversion rates so although it does not have enough reviews to affect, it promises good deeds to improve in near future.

TrustPulse website

Pros:

  • Easiness
  • Analytics notifications help you improve
  • Action messages to alert
  • Popular visitor activity to decide
  • Customization is available
  • Money-back guarantee in 14 days
  • Coding is not needed

Cons:

  • Customer service
  • Lack of features, design, and support
  • Supporting product only in English
  • Changing the plans without permission

Pricing: As far as we see, there is no free trial, but only money-back guarantee. Also, pricing plans per month are as follows:

  • Basic: $9
  • Plus: $17
  • Pro : $34
  • Growth: $50

7. Nudgify

Nudgify may be the most international social proof tool among all because it reaches 138 countries and loved by the most.

Both its contact with its customers and their affordable plans are favoured by its users. The answer is simple as that.

Nudgify website

Pros:

  • 31 languages available
  • 7-day free trial
  • Customer service
  • Performing what is needed
  • Opportunity of customizing the nudges
  • Sending urgent reminders to its customers to act immediately for chances
  • Integration with popular apps already

Cons:

  • Lack of certain integrations
  • Nudges are not natural enough
  • Geographical social proofs are inadequate
  • Capturing sales need other support like Zapier to transmit information
  • Visitors’ information cannot be reached easily

Pricing: 7-day free trial and no credit card needed. Even Nudgify’s plans make business owners change their choice of social proof tool. You can get 2 months free if you choose annual billing.

  • Lite : $0.99/ $0.99
  • Plus: $9/ $11
  • Genius : $29/ $36
  • Agency: $89/ $111

The Ways of Providing Social Proof

Because you are here to search for tools, we assume that you are ready to take a step in social proof technique steadily.

Before scrutinizing the social proof tools, you might need to know how social proof will help you.

All these effective techniques were performed and turned out to be successful.

Even you come across them in your daily lives doing leisure time surfing on your phone, and anywhere the web is related.

effect-of-social-proof-showing-a-target-image

The study of Reevoo, a company saying, “People trust people” and believing that social proof is not only a technique but also a lifestyle suggests that UGC (user-generated content) more than half of the people want to connect with the promotion containing UGC.

This rate is directly caused by people relying on “real life experience” instead of ads including written scenarios.

So, now let’s see some of social proof techniques:

Reviews

It is an undeniable fact that the words of others matter... Especially in marketing.

Therefore, when the other customers share what think about your product will make a difference.

You should be careful about this also because the reviews can be both good and bad according to your customers' experience.

Product Ratings

You can imagine yourself as a shopper this time and you have many options to choose from. Hold on!

All qualities are similar, so you can check the product’s ratings with stars, likes, or dislikes.

This is what most shoppers do.

social-proof-performing-with-five-stars

Therefore, if you prefer including the ratings of your product, your customers will inevitably look at it so that they could find a way to say, “I should buy it because there are 5 stars for the product”.

Testimonials

Everyone likes pro tips. In this case, testimonials are here to help you.

Your target buyers will be more relieved when the experts in your field of marketing comment on your product in a good way because most buyers do not want to take a risk during their shopping.

Including testimonials will surely be able to make you look more professional and preferable.

They will think that you work with the ones who know the best and tend to choose you over others.

Certifications

Being certified by the authorities will also be effective in your adventure while using social proof.

certification

Because the more you are approved, the more you will gain importance.

From the perspective of the customers, you will seem pretty sure about your company.

Including Celebrity Figures

In all parts of our lives, there is a new reality and platforms called media and social media.

Hence, everyone sees that being famous works and influences.

Even nowadays, most of the people are curious about what celebrity figures suggest and do in their lives.

What do they choose? How do they live? What do they find appealing most?

So sometimes the whole thing is a collaboration with a celebrity.

You are luckier than the business owners in the past because they lived more challenging business life than you.

Apparently, you have a choice to provide a link between an actor, actress, or influencer that can make it seem that even popular names use your product.

Social Media Effect

socialmedia likes

Like we have told you, social media has such an effect that relatively our ancestors are astonished by it.

However, you need to be aware of the fact that each thing on social media platforms including Instagram, Facebook, Twitter or so has been creating influence more than anyone can imagine.

Even social media pages link some products with their e-commerce websites to be reached more easily.

Also, giving ads on social media makes your process brighter to the customers with your likes and favourites.

Notifications

Notifications are the ones who help the customers see what is happenning about your product.

Seeing that you are cared, used, and prefered can change things, and make the others realize the importance of the increasing demand.

The pages mostly spare places for the notifications, and they are highly cathcy for the visitors.

Informational Notification Boxes

Everyone knows their brand really good, right?

How about the others?

Even though you are very aware of your own product, the visitors cannot be knowledgeable as you.

prove-source-informational-box

Therefore, to have a little crowd-pulling informational notification boxes on your page will make things easier for them.

That's how they will know you in a faster and more straightforward way.

The Best Tool of All

This is now the end of the article, but you should be asking yourself, “Among these recommendations, which is the best to choose?” This totally depends on your expectations and target about your business.

Therefore, we will be recommending to you to choose

Provely if you prefer practicality,

FOMO if you prefer trust, popularity and trafficking,

ProveSource if you prefer a cost-effective way,

LetConvert if you prefer a tool kit,

Notifia if you prefer integrations and multilingualism,

TrustPulse if you prefer promising qualities,

Nudgify if you prefer a budget-friendly and reachable tool.

Considering all the qualities within the tools and choose with one of them for the sake of your website will be the best for now.

But do not worry that you have options to pick and there are many tools for converting the rates.

Wrap-Up

In summary, we cannot know the relationships with your inner circle or your neighbourhood about your business, but we know how to follow it through online devices and social proof works in technology as well.

This is way much better to provide social proof with the software tools we have shared with you.

I hope it helps rather than confusing your minds about what or how to choose among them.

These tools will help you to boost your sales, and they will be much better than you think for your website’s future activities while turning your visitors into buyers.

FAQs

Here are the questions asked to know and learn more about the social proof and its effect!

The Relation between Social Proof and Psychology

As a psychological technique, social proof presents the evidence that is concerned with the society and around.

This can be considered as a main human instinct that an object proved to be appropriate for many, most people decide that it can be preferable, and they are automatically apt to buy.

If you are having difficulty in conversion rates, social proof may be the thing you need.

Performing social proof is not a challenging process with the tools we introduced to you and the hard part will be for you to decide among them.

Who Should Use Social Proof?

Another significant question to be asked before applying social proof is we need to look at who should use social proof.

Firstly, you must have a business obviously. Then, as the founder, owner, and/ or the manager of the company, you need to observe your statistics about your official websites.

social-proof-advice-with-four-figures-and-chatting-box

That is, you need to check how many clicks you have, how much time your customers spend on your page, what do they do during surfing, and whether your page and techniques to hold customers are effective enough or not.

There can be more questions to ask for sure, but for now, if you have responded to them all and the answers do not satisfy you, you have the right advice to go into action.

Why and How Does Social Proof Work?

Through this article, we clearly explain that social proof works but why and how? The answers are also clear because people think that the more people use, the better the product is.

Furthermore, social proof works in each field indeed since the psychology of the people leads them to buy and consume with the types of social proof that we remarked.

“The principle of social proof says so: The greater the number of people who find any idea correct, the more the idea will be correct.” says Robert Beno Cialdini, the author of Influence: The Psychology of Persuasion.

The psychologist Cialdini also deals with marketing and business, so he is knowledgeable about how to do the marketing and the functioning of social proof.

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