Are you struggling to find the best customer feedback tool for your website? We got you.
Let’s be honest; every business owner sees their service/product perfect. But that’s a biased point of view. You’re too close to your product to see the places begging for improvements.
You need to see the bigger picture, and to do that, you’ll need customer feedback.
Customer feedback gives you a glimpse into your users’ minds. Think about it. Customers are the centerpiece of your product/service. Their opinions are vital to have an edge on the competition.
Even the world’s leading platforms are now what they are because they are shaped around customer experience.
“We really listened to what our users wanted, both qualitatively listening to the words they say and quantitatively looking at the behavior they take.” - Mark Zuckerberg
To make sure you stay on the winning side, collecting customer feedback is a must. Therefore, we’ve put together a list of the best customer feedback tools for websites.
Here's a quick list of the top 10 customer feedback software:
Feel free to jump through the reviews from the table below.
A customer feedback software is a tool designed to help you create and collect customer surveys from attaining valuable insights and reviews from your customers as to how you can improve your product/service. Essentially, these tools let you identify unhappy customers and reduce churns.
This software might ring a bell, especially to SaaS businesses. Hotjar, an analysis and feedback tool, is designed to reveal the online behavior and voice of users on your website.
Overall, it provides an insight into the bigger picture of how you can improve user experience. Hotjar comes with several website feedback tools:
Additional Features:
Hotjar’s price plans cover more than just customer feedback tools. Based on your plan, you’ll also get heatmaps and screen recordings to understand user pain points.
Drawbacks
Pricing:
Free plan: Create and store 3 surveys and Incoming Feedback widgets Paid plans start at $39/mo.
G2 Rating: 4.4/5
Popupsmart, a no code popup builder is one of the top lead generation tools on the market. It streamlines the process of creating modern popup forms for your website.
Considering the 3.09% conversion rate of popups, it’s a logical choice to ask for your customers’ feedback with a popup form. Unlike traditional survey forms embedded on a landing page or an email, popup surveys catch your site visitors’ eye instantly on any page.
Popupsmart’s survey forms bring you more feedback than regular surveys:
More features:
The best thing about Popupsmart is that you can use it for different business goals other than collecting feedback. You can collect email and SMS leads, promote new products or services, increase blog post engagements, boost sales, and more.
It’s free to create one popup with the free plan.
Pricing: Free plan available for 1 popup and 5,000 pageviews. Paid plans start at $29 per month.
G2 Rating: 4.4/5
Create a Free Survey with Popupsmart
Another survey maker tool designed to capture customer feedback is Typeform. This software is focused on creating online forms that make answering fun.
It highlights the user-friendly design and surveys made for “humans.” That is to say, you can create multistep surveys that ask one question at a time.
Capabilities:
Features:
Drawbacks
Pricing: Price plans start at $99/mo with a monthly plan while it’s $83/mo yearly.
G2 Rating: 4.5/5
SurveyMonkey is also one of the most popular customer feedback tools for websites. You can assess your Net Promoter Score, customer experience, identify customer loyalty trends, and capture live feedback.
It comes with different survey types such as:
Overview of SurveyMonkey Features:
Drawbacks
Pricing: The Basic Plan is free. Paid plans start at $37/mo.
G2 Rating: 4.4/5
SurveySparrow is an Omnichannel Experience Management platform built to assess customer experience, employee experience, and product experience. This software claims to “do more than just surveys.”
Here are some of SurveySparrow’s capabilities:
Drawbacks
Pricing: 14-day free trial is available. Price plans divide into four categories; Personal, Business, NPS, 360 Assessment. The Business Plan starts at $99/mo.
G2 Rating: 4.5/5
The popular CRM platform HubSpot offers customer feedback software as a part of its Service Hub product.
Capabilities:
When you subscribe to the Service Hub, based on your subscription plan, you’ll also have access to additional features, such as Tickets, Live Chat, Conversational Bots, Automation & Routing, and Reporting.
Drawbacks
Pricing: Free plan available. Paid plans start at $45/mo.
G2 Rating: 4.4./5
With AskNicely, you’ll be able to send customer feedback surveys via email, SMS, or on your website at the right moment, using triggers.
Features
Drawbacks
Pricing: Contact for pricing.
G2 Rating: 4.7/5
VideoAsk by Typeform helps businesses easily collect video testimonials, increase audience engagement, train users, and generate new leads.
Features
Drawbacks
Pricing: Free plan available for 20 mins of video or audio processing. Paid plans start at $30/mo.
G2 Rating: 4.3/5
Birdeye is an all-in-one customer experience and reviews software designed for multi-location businesses. What you can do with Birdeye ranges from collecting and managing reviews, converting leads, and running surveys to getting referrals.
In our case, we’ll mention how you can use this service to capture customer feedback. With Birdeye, you can:
Drawbacks
Pricing: Price plans start at $299/mo.
G2 Rating: 4.8/5
While it’s not directly a feedback tool, Podium is a collection of messaging tools for local businesses, including feedback and review solutions.
With this software, you can get more reviews, collect more payments, and send SMS campaigns to customers.
Products in Podium:
Drawbacks
Pricing: Podium’s pricing starts at $99/mo for up to 75 reviews.
G2 Rating: 4.6/5
Qualaroo lets you survey visitors on your website or app easily with different survey solutions.
Features
Drawbacks
Pricing: Price plans start at $80 per month.
G2 Rating: 4.3/5
InMoment is essentially a cloud-hosted customer experience management software. However, it also compasses modern customer listening, feedback management, feedback analysis, and analytics.
This software helps users make informed decisions based on the data acquired by customers.
Features
Drawbacks
Pricing: Quote-based plan. Contact the vendor.
G2 Rating: 4.7/5
Another all-in-one user feedback software we need to include in our list is Mopinion.
Mopinion claims that a great experience starts with feedback—and they are right!
You can use this software on your website, mobile apps, or emails to collect customer feedback everywhere.
Features
Drawbacks
Pricing: Starts at $289 per month.
G2 Rating: 4.3/5
Usersnap is built for SaaS companies, e-commerce companies, and software development agencies to acquire user and customer feedback.
Features
Drawbacks
Pricing: Usersnap’s price plans start at $19/mo for limited features.
G2 Rating: 4.4/5
BugHerd helps you collect, organize, and act on website feedback as a bug tracker and feedback tool for websites. This tool’s bug tracking feature is like sticky notes on a website.
Features
Drawbacks
Pricing: Price plans start at $39/mo. A 14-day free trial is also available.
G2 Rating: 4.4/5
A customer feedback tool is software designed to help you create and run surveys on your website or mobile app. These tools provide you valuable customer insight into how you can improve the user experience.
Businesses leverage customer feedback to identify bottlenecks, improve user experience, and retain customers.
Customer feedback can make all the difference. Simply put, you can’t know what your customers want without asking them in the first place.
And without knowing that, you can’t expect to meet their expectations, improve your product/service and get ahead of your competitors.
However, you should mind that there’s a fine line between a follow-up feedback survey and annoying customers with an infinite number of spammy emails and surveys. At the end of the day, being a nuisance is the last thing you’ll want.
If you catch the right timing and frequency, the customer feedback tools we’ve listed get those valuable insights you seek.
Which of these 15 best customer feedback software is the perfect fit for your business? Is there one that we haven’t mentioned?
Share with us in the comments below! 🙂
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