Do you need help finding the best customer feedback tools for your website? We got you.
Customer feedback gives you a glimpse into your users’ minds. Customers are the centerpiece of your product/service, and their opinions are vital to have the edge over the competition.
Collecting customer feedback is a must to ensure you stay on the winning side. Therefore, we’ve put together the 15 best customer feedback tools for websites.
We gathered these customer feedback software with their top features, drawbacks, pricing details, and ratings so that you can find the suitable one quickly!
Here’s a quick list of the top 10 customer feedback software:
Let’s jump into them!
A customer feedback software is a tool designed to help you create and collect customer surveys. You can gather this data by attaining valuable insights and reviews from your customers on improving your product/service.
Essentially, these tools let you identify unhappy customers and reduce churn. In addition, you can improve your business and user experience by evaluating your customers’ feedback and recommendations.
Here we have listed top 15 customer feedback tools you can use for your website. We included their top features, drawbacks, pricing details, and G2 ratings so you can compare them & find the best one for your needs quickly.
This software might ring a bell, especially for SaaS businesses. Hotjar, an analysis and feedback tool, is designed to reveal the online behavior and voice of users on your website.
Overall, it provides an insight into the bigger picture of how you can improve user experience.
Hotjar comes with several website feedback tools like:
Additional Features:
Drawbacks:
Pricing: Free plan is available and includes creating and storing three surveys and incoming feedback widgets. Paid plans start at $32 per month.
G2 Rating: 4.3/5
Popupsmart, a no-code popup builder, is one of the top lead generation tools on the market. It streamlines the process of creating modern popup forms for your website.
Unlike traditional survey forms embedded on a landing page or an email, popup surveys instantly catch your site visitor’s eye on any page.
Popupsmart’s survey forms bring you more feedback than regular surveys:
Top features:
Pricing: Free plan is available for one popup and 5,000 pageviews. Paid plans start at $24 per month.
G2 Rating: 4.4/5
Create a Free Survey with Popupsmart
Another survey maker tool designed to capture customer feedback is Typeform. This software is focused on creating online forms that make answering fun.
It highlights the user-friendly design and surveys made for “humans.” That is to say; you can create multistep surveys that ask one question at a time.
Capabilities:
Top Features:
Drawbacks:
Pricing: Price plans start at $25 per month if paid yearly.
G2 Rating: 4.5/5
SurveyMonkey is one of the most popular customer feedback tools for websites. You can assess your Net Promoter Score and customer experience, identify customer loyalty trends, and capture live feedback.
It comes with different survey types, such as:
Overview of SurveyMonkey Features:
Drawbacks:
Pricing: The Basic Plan is free to use. Paid plans start at $25 per month.
G2 Rating: 4.4/5
SurveySparrow is an Omnichannel Experience Management platform built to assess customer experience, employee experience, and product experience. This software claims to “do more than just surveys.”
Top Features:
Drawbacks:
Pricing: A 14-day free trial is available. Price plans are divided into Personal, Business, NPS, and 360 Assessment. You can get in touch with the sales team for pricing details.
G2 Rating: 4.4/5
The popular CRM platform HubSpot offers customer feedback software as a part of its Service Hub product.
Top Features:
Drawbacks:
Pricing: Free plan available. Paid plans start at $45 per month.
G2 Rating: 4.4./5
With AskNicely, you’ll be able to send customer feedback surveys via email, SMS, or on your website at the right moment, using triggers.
Top Features:
Drawbacks:
Pricing: You can contact the sales team of AskNicely for pricing details.
G2 Rating: 4.7/5
VideoAsk by Typeform helps businesses easily collect video testimonials, increase audience engagement, train users, and generate new leads.
Top Features:
Drawbacks:
Pricing: Free plan available for 20 mins of video or audio processing. Paid plans start at $24 per month.
G2 Rating: 4.5/5
Birdeye is an all-in-one customer experience and reviews software for multi-location businesses. You can collect and manage reviews, convert leads, run surveys, and get referrals.
In our case, we’ll mention how you can use this service to capture customer feedback. With Birdeye, you can:
Drawbacks:
Pricing: For pricing details of the Birdeye, you can get in touch with their sales team.
G2 Rating: 4.8/5
While it’s not directly a feedback tool, Podium is a collection of messaging tools for local businesses, including feedback and review solutions.
With this software, you can get more reviews, collect more payments, and send SMS campaigns to customers.
Solutions of Podium:
Drawbacks:
Pricing: Podium’s pricing plans start at $249 per month.
G2 Rating: 4.6/5
Qualaroo lets you quickly survey visitors on your website or app with different survey solutions.
Top Features
Drawbacks:
Pricing: Pricing plans start at $80 per month.
G2 Rating: 4.4/5
InMoment is a cloud-hosted customer experience management software. However, it also compasses modern customer listening, feedback management, feedback analysis, and analytics.
This software helps users make informed decisions based on the data acquired by customers.
Top Features:
Drawbacks:
Pricing: InMoment offers quote-based plans so you can contact the vendor.
G2 Rating: 4.7/5
Another all-in-one user feedback software we need to include in our list is Mopinion.
Mopinion claims that a great experience starts with feedback—and they are right!
You can use this software on your website, mobile apps, or emails to collect customer feedback everywhere.
Top Features:
Drawbacks:
Pricing: Plans start at $259 per month.
G2 Rating: 4.1/5
Usersnap is built for SaaS companies, e-commerce companies, and software development agencies to acquire user and customer feedback.
Top Features:
Drawbacks:
Pricing: Usersnap's pricing plans start at €69 per month.
G2 Rating: 4.4/5
BugHerd helps you collect, organize, and act on website feedback as a bug tracker and feedback tool for websites. This tool’s bug-tracking feature is like sticky notes on a website.
Top Features:
Drawbacks:
Pricing: A 14-day free trial is available. Pricing plans start at $33 per month.
G2 Rating: 4.7/5
There are various types of customer feedback, and the most used ones are:
Customer feedback is used to improve products or services, and it is also used as a way to build relationships with customers. In addition, it helps to understand what businesses are doing right and what they can improve.
Businesses leverage customer feedback to identify bottlenecks, improve user experience, and retain customers.
Customer feedback can make all the difference. Simply put, you can’t know what your customers want without asking them in the first place.
And without knowing that, you can’t expect to meet their expectations, improve your product/service and get ahead of your competitors.
However, you should mind that there’s a fine line between a follow-up feedback survey and annoying customers with an infinite number of spammy emails and surveys. At the end of the day, being a nuisance is the last thing you’ll want.
If you catch the right timing and frequency, the customer feedback tools we’ve listed get the valuable insights you seek.
Which of these 15 best customer feedback software is the perfect fit for your business? Is there one that we haven’t mentioned?
Share with us in the comments below! 🙂
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