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Best Lead Generation Tools & Software
In this blog post, we'll explore the 35 best lead-generation tools and break them down into different categories to help your business thrive in 2025 and beyond.
For a more comprehensive understanding, watch the video below to gain a better perspective of the cost of lead generation in the software and IT industries.
Lead Generation and Email Marketing Tools
With an ROI of 4200%, almost nothing can beat email marketing in online lead generation.
That puts email marketing software and email capture form builders among the best lead generation software.
Of course, like all marketing channels, you need to have a strong email marketing strategy alongside the right tools. Here are some email marketing services we recommend:
1. Popupsmart
Popupsmart is a lead generation tool that makes it quicker and simpler to create lead capture forms and stunning popup designs for your website in under 5 minutes.
Whether you have a B2B site, small business, SaaS, e-commerce store, blog, etc., Popusmart brings you the right solution:
- Email signup forms
- Webinar signup popups
- Product demo requests
- Coupon popups and more
How does Popupsmart capture leads on your site? You'll be able to create the following:
- Create flawless on-site marketing campaigns
- Seamlessly integrate with your site and tools
- Use advanced targeting options to personalize campaigns and show them to the right person.
Popupsmart comes with a wide range of ready-made popup templates, a ton of design options, and different popup types like:
- Lightbox popups
- Floating bars
- Full-screen popups
- Slide-ins
- Gamification popups
- Video popups
- Countdown popups
Pricing: Free plan available.
- Paid plans start at $32.5 monthly for 100,000 pageviews and unlimited websites and popups. You get more with Popupsmart for paying less than other popup builder tools.
⭐️ Popupsmart's Capterra Rating: 4.5/ 5
2. MailChimp
Chances are you have heard of MailChimp before. It is a popular email marketing service and all-in-one marketing platform that allows you to manage and talk to your customers.
Other than emails, MailChimp has its landing page builder, online store builder, ads, and social media tools.
Pricing: Free plan available. Paid plans start at $12/mo with 500 contacts.
⭐️ Mailchimp's Capterra Rating: 4.5/ 5
3. Constant Contact
Constant Contact is another well-known email marketing automation and landing page builder service.
Whether you are launching an email marketing campaign, building a website, uploading products to your e-commerce store, or generating new website leads from your social media, Constant Contact offers them all in one place.
With this tool, you'll be able to automate your email marketing, create a website or an online store, and use Facebook and Instagram ads to bring new leads to your site.
Pricing: Its Core plan starts at $9.99 based on the number of contacts, which is best for people getting started with marketing to their customer base. The Plus plan starts at $45/mo.
⭐️ Constant Contact's Capterra Rating: 4.3/ 5
4. Brevo
Brevo mainly focuses on email marketing automation. However, it also has other marketing solutions like SMS marketing, live chat, CRM, signup forms, landing page creation, and Facebook ads.
Some of its features:
- Email heat map
- Marketing automation
- Segmentation
- Shared inbox to track email history
Pricing: Brevo has a free version covering up to 300 emails per day and unlimited contacts. Paid plans start at $19/mo for 20K emails.
⭐️ Brevo's Capterra Rating: 4.5/5
Customer Relationship Management (CRM) Tools
5. ActiveCampaign
ActiveCampaign is a leading automation tool that offers email marketing, marketing automation, and CRM functionality. Combined, this set of tools connects the channels you use in your business to engage customers at every stage of the customer lifecycle.
With ActiveCampaign, you can:
- Contact migration and 850+ automation recipes
- Advanced segmentation and email personalization
- Custom objects for a complete view of every customer and their touchpoints
- Sophisticated automation workflows to effortlessly guide a prospect through the funnel
- AI functionality to enhance content generation and automate repetitive tasks
Pricing: ActiveCampaign offers a free 14-day trial. Entry-level pricing starts at $49/mo/yearly for their email and marketing automation plan and $19/mo/yearly for their CRM and sales engagement plan.
⭐️ ActiveCampaign’s Capterra Rating: 4.6/5
6. HubSpot Sales
HubSpot's sales CRM software comprises sales engagement tools, reporting and analytics, quote functionality, and more. Many major companies prefer HubSpot for closing more deals and managing their pipeline more effectively.
With HubSpot Sales, you can:
- Schedule meetings and appointments
- Automate your sales process with personalized emails and follow-up tasks
- Use live chat tool to connect to prospects
- Track and record calls
Pricing: HubSpot offers free sales tools, as well as free marketing, service, and operations tools. (See the HubSpot Pricing page to check free tools )
- You can start using it for free or schedule a product demo. Sales CRM software's prices start at $50/mo.
⭐️ HubSpot Sales Hub's Capterra Rating: 4.5/ 5
7. Marketo
Marketo is a lead management tool that helps form relationships with your potential customers before contacting your sales reps. This tool is said to "identify, engage, and accelerate the customer experience."
It provides you with rich behavioral data to find the best opportunities to accelerate the buyer's journey. Additionally, it offers email marketing, lead management, and revenue attribution.
You can improve the quality of your leads by using inbound and outbound marketing.
Pricing: Marketo's prices change based on packages. Contact sales to get pricing.
⭐️ Marketo's Capterra Rating: 4.2/ 5
8. Keap
Keap is designed to provide an all-in-one solution for marketing automation and CRM. This platform helps you collect more leads, convert more clients, and generate better customer experiences.
With Keap, you can:
- Manage contacts
- Create custom embed forms
- Build landing pages
- Score leads
- Create automated email campaigns
- Track website visitors and more
Pricing: Minimum price is $129/mo for 1500 contacts and 2 users.
⭐️ Keap's Capterra Rating: 4.1/ 5
9. SharpSpring
SharpSpring is a lesser-known all-in-one solution for CRM and marketing automation, but it offers the same features as popular services.
The platform's outstanding features include email marketing, chatbots, landing pages, pipeline management, lead management, lead scoring, and email marketing.
However, it's important to note that SharpSpring is a bit costly for small businesses.
Pricing: Minimum pricing starts at $449/mo with an annual contract.
⭐️ SharpSpring's Capterra Rating: 4.6/ 5
10. Uniqode (Formerly Beaconstac
Uniqode offers a user-friendly digital business card solution utilizing QR Code technology for easy sharing and networking.
Its lead collection feature boosts lead generation, with details viewable on a dashboard.
Beyond traditional card sharing, Uniqode enables the storage of digital information on Google or Apple Wallet, integrating with over 5000 applications for seamless lead generation and contact sharing. It also features built-in analytics for tracking card performance and finding enhancement opportunities.
Pricing: Starting price is $6 per month per user. For enterprise plans, contact the sales team.
⭐️Uniqode’s Capterra Rating: 4.0/5
11. Zoho CRM
Empowering over 250,000 businesses worldwide, Zoho CRM is a globally popular CRM tool designed to help companies convert more leads, build better customer relationships, and grow their revenue.
Features:
- Lead scoring
- AI-powered sales assistant
- Deal management
- Contact management
- Lead management
- Workflow automation
Pricing: Paid plans start at $9 per month, billed annually.
⭐️ Zoho CRM's Capterra Rating: 4.3/ 5
Email Lookup Tools
Email finder tools are lead generation software that helps businesses find the contact information of promising prospects and close sales.
12. AeroLeads
AeroLeads simplify the process of finding the contact information of your prospects and building an email list in real-time. After signing up for the service, you can add their Chrome plugin and start searching LinkedIn, AngelList, Xing, Crunchbase, or other platforms you need to look for prospects' contact info.
Apart from email addresses, AeroLeads finds company URLs, job titles, locations, and more.
Pricing: Minimum price plan starts at $49 per month.
⭐️ AeroLeads's Capterra Rating: 4.6/ 5
13. Hunter
Hunter lets you quickly find professional email addresses in seconds. The Domain Search feature lists all the people working in a company with their names and email addresses.
Features:
- Find email addresses in bulk
- Email verifier
- Chrome extension
Pricing: Free for 25 searches per month. Paid plans start at $49/mo.
⭐️ Hunter's Capterra Rating: 4.6/ 5
14. Snov.io
Another lead generation software worth mentioning is Snov.io. It is an email lookup and finder tool; however, it offers more than just finding emails for lead generation. With this tool, you can:
- Launch drip campaigns
- Track sent emails
- Find and verify emails
- Manage prospects with its CRM
Pricing: Price plans divide into two categories based on solutions; Sales suite and Managed service. Sales Suite prices start at $33/mo, and the Managed service starts at $999/month.
⭐️ Snov.io's Capterra Rating: 4.6/ 5
More tools in our related article: LinkedIn Email Finder Tools
Communication Tools
15. Intercom
Intercom is a widely-known communication tool for websites that lets you build relationships with your customers. Its solutions cover conversational support, engagement, and marketing. You can use this tool for live chat, bots, apps, product tours, and more.
Pricing: Price plans start at $67/mo.
⭐️Intercom's Capterra Rating: 4.5/ 5
16. FreeChat
FreeChat is an entirely free and straightforward tool for website owners, especially small businesses, to add a live chat widget to their sites. This tool allows your visitors to contact you via popular messaging apps like WhatsApp, Messenger, Instagram, and more, or they can select phone or SMS as well.
Pricing: %100 Free.
17. Tawk.to
Tawk.to is a live chat tool similar to Intercom. You can install this tool on your website for free with Tawk branding on the chat widget. You'll need to pay to remove the branding. It's effortless to set up, and you can monitor customer activity in real time as well.
Additionally, it lets you collaborate and assign conversations.
Pricing: Free, $19/mo to remove branding. If you want a Hired-Agent service, it is only for $1/hr.
⭐️ Tawk.to's Capterra Rating: 4.6/ 5
18. CloudTalk
CloudTalk is a versatile cloud-based phone system designed to enhance customer communication and streamline team collaboration.
Its intuitive interface and powerful features make it a go-to choice for businesses of all sizes.
With capabilities like call routing, automated workflows, real-time analytics, and integrations with top tools like Kustomer, Kommo, and HubSpot, CloudTalk is perfect for teams looking to optimize their customer support or sales processes.
With this tool, you can:
- Connect callers to the right team members.
- Streamline customer navigation with multi-level options.
- Track and improve call quality.
- Monitor performance with actionable insights.
Pricing: CloudTalk offers 14-day free trial and flexible premium plans. Paid plans varies based on countries.
⭐️ CloudTalk's Capterra Rating: 4.4/5
Sales Automation Lead Generation Tools
19. Salesforce Pardot
You must be already familiar with Salesforce. In fact, you might be using it for CRM or analytics. But did you know that they also have a B2B marketing automation solution for Salesforce customers?
This marketing automation platform features include lead generation, custom landing pages, dynamic content, lead capture forms, lead scoring, target messaging, and insightful ROI reporting.
The biggest drawback is its expensive pricing which can be too high for small and medium businesses.
Pricing: Minimum of the pricing plans starts at $1,250 per month.
⭐️ Salesforce Pardot's Capterra Rating: 4.1/ 5
20. PipeDrive
"Designed to keep you selling" That's what PipeDrive boldly claims. This customer relationship management tool was specifically designed to help sales teams to get more done in less amount of time with more efficiency.
Features worthy of note:
- Custom sales pipeline building
- Activity tracking
- Task automation
- Revenue forecasting
- BCC email inbox
Pricing: Starts at $12.50/mo.
⭐️ PipeDrive's Capterra Rating: 4.5/ 5
21. Drift
With Drift, you will be able to deliver personalized customer experiences in real time so you can increase your revenue and shorten your sales cycles. In other words, it gives you the perfect opportunity to convince your visitors to buy by having excellent conversations.
This lead generation tool's features include sales videos, live chat, target account engagement, and email-related automation.
Pricing: You need to contact sales for the pricing.
⭐️ Drift's Capterra Rating: 4.5/ 5
22. If This Then That (IFTTT)
This free tool is designed to make it simple to connect your apps and devices in various ways. You can set it to manage actions based on different triggers with IFTTT—i.e., To receive an email when someone posts a comment on a specific page.
Pricing: Free for the Standard plan. You can arrange your Pro plan for $1.99 per month.
⭐️ IFTTT's Capterra Rating: 4.5/ 5
23. Zapier
Everyone is so busy. Who wants to reduce workload? ✋ That's why Zapier was created; to automate and move info between your web apps automatically so that you can focus on more significant tasks at hand.
Pricing: Free plan available. Paid plans start at $19.99 per month.
⭐️ Zapier's Capterra Rating: 4.7/ 5
24. LinkedIn Sales Navigator
As you already know, LinkedIn has a sharp focus on business, and it is used by executives. That makes it a perfect platform for businesses looking to get in touch with entrepreneurs and companies.
LinkedIn Sales Navigator allows you to find the right people and companies faster. Moreover, you can keep track of crucial leads and company changes. It offers advanced lead recommendations.
Pricing: Cheapest price plan is $64.99 per month, billed annually.
⭐️ LinkedIn Sales Navigator's Capterra Rating: 4.6/ 5
Outreach and Prospecting Tools
25. Hoovers/ D&B Hoovers
As a B2B sales acceleration solution, Hoovers provides a faster path from prospect to profitable relationships. It combines its comprehensive business data with analytics to deliver sales intelligence solutions.
Features include:
- Dynamic search and list building
- Real-time trigger alerts
- Personalized buyer intent model
Pricing: There is a free trial, and you need to contact sales for further pricing.
⭐️ D&B Hoovers' Capterra Rating: 4.4/5
26. Lead Forensics
Another tool worth mentioning in our list of the best lead generation tools is Lead Forensics. It aims to transform your sales funnel for the better by helping you;
- Identify leads in real-time (business name, contact info, demographics, search behavior, etc.)
- Focus sales on the hottest leads (lead scoring, auto-assign leads, trigger notifications)
- Maximize sales and marketing ROI (measure clicks, digital ROI)
Pricing: You need to contact sales.
⭐️ D&B Lead Forensics's Capterra Rating: 3.4/5
27. Datanyze
Do you need to find and connect with B2B sales prospects? That's exactly what Datanyze was built for. It comes as a Chrome extension that lets you find the contact information of your prospects from the web or platforms like LinkedIn.
Pricing: 90-day free trial. Paid plans start at $21 per month.
⭐️ Datanyze's Capterra Rating: 4.0/ 5
Social Media Tools
28. Vyper
If you are looking to create giveaways to engage your audience on social media, Vyper can make things easier for you. Apart from giveaways, you can use this tool to generate referrals, rewards, and royalty as well.
The drawback is its costly pricing.
Pricing: Starts at $149/mo.
⭐️ Vyper's Capterra Rating: 4.6/ 5
29. Gleam
Gleam is a business growth platform combining four apps in one dashboard to help you power up your lead generation. With this tool, you can run competitions on your site, offer instant rewards to drive sales, build responsive photo galleries in minutes, and create email capture forms.
Pricing: Full package covering 4 apps is $97/mo. You can also buy each app individually for separate prices.
⭐️ Gleam's Capterra Rating: 4.4/ 5
30. RaffleCopter
Rafflecopter makes it easy to launch and manage giveaways on any website without coding. It's simple to set up and have your giveaway campaigns up and running.
Pricing: Starts at $13 per month.
⭐️ RaffleCopter's Capterra Rating: 4.4/ 5
Advertising Tools
31. Google Ads
Most marketers already know about Google Ads, which is an online advertising platform developed by Google. You can use it for advertising service offerings, product listings, or videos to web users.
The best part is that you only pay when users click your ads.
⭐️ Google Ads's Capterra Rating: 4.5/ 5
32. AdRoll
AdRoll helps you find more leads who want to buy your products as they browse the web or use Facebook or Instagram. With this tool, you can track campaign insights and use them to improve the results.
Product solutions include:
- Combine display ads with automated emails
- Use dynamic ads to turn bounces into buyers
- Reward repeat customers
Pricing: There is a 30-day free trial. The paid plans start at $36/mo when billed annually.
⭐️ AdRoll's Capterra Rating: 4.0/ 5
33. AdEspresso
Another lead generation tool that can bring you leads through ad campaigns is AdEspresso. It supports Facebook, Instagram, and Google Ads campaign creation.
Creating and tracking all your ad campaigns in a single platform makes things easier to handle. Plus, you can analyze the results and collaborate with your team as well.
Pricing: AdEspresso's plans start at $49/mo.
⭐️ AdEspresso's G2 Rating: 3.3/ 5
Landing Page Creation & Capture Tools
34. Unbounce
The main aim of landing page builders is to help you spend less time building your website and more time converting leads. That's the idea behind Unbounce. An unoptimized landing page leads to lower conversions and eventually lost revenue.
Therefore, a landing page builder can be what you need. You can build stunning and optimized landing pages to prompt your visitors with a single goal and continually grow your ROI.
The tool has recently introduced a new set of features called Smart Traffic features as well:
- Visitor attributes (geo-location, time-zone, device type, browser, etc.)
- Automatically identifying conversion patterns
- Insights (coming soon)
Pricing: Starts at $90/mo.
⭐️ Unbounce's Capterra Rating: 4.6/ 5
35. InstaPage
The last tool we will mention in our list of the best lead generation tools is InstaPage. It comprises 6 products in one platform; landing pages, personalization, experimentation, AdMap, collaboration, and page speed.
The platform offers 2 price plans; Building and Custom. The Building plan includes a landing page builder, real-time visual collaboration, AdMap, conversion analytics, and more.
Pricing: Starts at $149/mo, paid annually
⭐️ InstaPage's Capterra Rating: 4.5/ 5
Top 10 of All Lead Generation Tools and Software
Here are our top 10 picks of the best lead generation tools and software:
- Popupsmart
- MailChimp
- HubSpot
- AeroLeads
- Intercom
- Pipedrive
- Zapier
- InstaPage
- Vyper
- Unbounce
Why Do You Need Lead Generation Tools?
Lead generation tools are essential for any e-commerce business looking to attract high-quality leads that can be converted into customers.
Here are the top 5 reasons why investing in lead generation tools is a must:
- Streamline Your Lead Generation Process: As the saying goes, time is money. By automating your lead generation process with tools such as chatbots, lead magnets, and landing pages, you can save time and resources while attracting and nurturing leads.
- Reach Your Target Audience: When it comes to lead generation, it can be difficult to find the right audience that is most likely to convert into customers. However, with lead generation tools such as social media ads and SEO, you can target specific demographics, interests, and behaviors, making it easier to attract quality leads.
- Increase Your ROI: By investing in quality lead-generation tools, you can increase your conversion rates and ultimately generate more revenue for your business.
- Understand Your Customers: Remember, knowledge is power. By using lead generation tools such as web analytics and customer surveys, you can gain valuable insights into your potential customers' needs, preferences, and pain points. This knowledge can help you tailor your marketing efforts to meet their needs better and ultimately improve your chances of converting them into customers.
- Stay Ahead of the Competition: By staying on top of the latest lead generation trends and tools, you can gain a competitive advantage and attract leads before your competitors. For example, if you invest in a new lead generation tool such as a chatbot, you may be able to provide a more efficient and personalized experience for your potential customers, setting yourself apart from your competitors who may not have adopted this technology yet.
Recap
We have listed the 34 best lead generation tools (phew! 🥵) you should consider adding to your marketing arsenal. Always keep in mind that increasing the number of your leads doesn't happen with just a single miracle tool.
As you see from our subtitles, all tools roughly fall into different categories. These categories, more or less, signify the aspects of your website you should focus on and optimize for better conversion rate optimization (the ultimate goal) and lead generation.
What's that one lead generation tool that leveled up your lead game? Share with us in the comments below! ✍️
Frequently Asked Questions
What are Quality Leads & Why are They Important for My Business?
Quality leads are potential customers who are likely to be interested in your product or service and are more likely to convert into paying customers. They can increase your conversion rates, improve your ROI, and ultimately drive sales and revenue growth.
How Can I Optimize My Lead Generation Process?
The lead generation process involves attracting potential customers to your business and then nurturing those leads until they are ready to convert. To optimize this process, you can use lead generation tools such as popup builders, chatbots, lead magnets, and landing pages, and then follow up with your leads through email marketing and other strategies.
