32 Best Lead Generation Tools and Software Reviewed
Are you searching for the best lead generation tools that will boost your customer base and maximize sales? Then, buckle up.
Lead capture isn’t only about driving more traffic to your site; it’s about convincing them to take the desired action, such as making a purchase or signing up to your email list.
In the world of online marketing, lead generation is the backbone of successful businesses. It refers to collecting information from your website visitors so you can convert them into loyal customers.
This may sound easy as pie, but generating leads and optimizing websites for conversions can quickly turn into a complicated process unless you have the right lead generation tools at hand.
That’s why in this post, you will find our top picks for tools that will help you take your web-based lead generation to a whole new level.
Here are our top 10 picks of the best lead generation tools and software:
- Popupsmart
- MailChimp
- HubSpot
- AeroLeads
- Intercom
- Pipedrive
- Zapier
- InstaPage
- Vyper
- Unbounce
We’ll be breaking down lead generation tools into different categories. Feel free to jump through the following table of contents.
Top Lead Generation Tools & Software
Lead Generation and Email Marketing Tools
With an ROI of 4200%, almost nothing can beat email marketing in online lead generation. That puts email marketing software and email capture form builders among the best lead generation software.
Of course, like all marketing channels, you need to have a strong email marketing strategy alongside the right tools. Here are some email marketing services we recommend:
1. Popupsmart
Popupsmart is a lead generation tool that makes it quicker and simpler to create lead capture forms and stunning popup designs for your website in under 5 minutes.
Whether you have a B2B site, small business, SaaS, e-commerce store, or blog, etc., Popusmart brings you the right solution:
- Email signup forms
- Webinar signup popups
- Product demo requests
- Coupon popups and more
How does Popupsmart capture leads on your site? You’ll be able to create:
- Create flawless on-site marketing campaigns
- Seamlessly integrate with your site and tools
- Use advanced targeting options to personalize campaigns and show them to the right person.
Popupsmart comes with a wide range of ready-made popup templates, a ton of design options, and different popup types like:
- Lightbox popups
- Floating bars
- Full-screen popups
- Slide-ins
- Gamification popups
- Video popups
Pricing: Free plan available. Paid plans start at $29 monthly for 100,000 pageviews and unlimited websites and popups. You get more with Popupsmart for paying less than other popup builder tools.
Capterra Rating: 4.4 / 5
Get Started With Popupsmart Today!
2. MailChimp
Chances are you have heard of MailChimp before. It is a popular email marketing service and all-in-one marketing platform that allows you to manage and talk to your customers.
Other than emails, MailChimp has its landing page builder, online store builder, ads, and social media tools.
Pricing: Free plan available. Paid plans start at $9.99/mo with 500 contacts.
Capterra Rating: 4.5/5
3. Constant Contact
Constant Contact is another well-known email marketing automation and landing page builder service.
Whether you are launching an email marketing campaign, building a website, uploading products to your e-commerce store, or generating new website leads from your social media, Constant Contact offers them all in one place.
With this tool, you’ll be able to automate your email marketing, create a website or an online store, and use Facebook and Instagram ads to bring new leads to your site.
Pricing: Its starter plan ($20/mo) is best for small businesses looking to create professional email campaigns. The Email Plus plan starts at $45=mo.
G2 Rating: 3.9/5
4. SendinBlue
SendinBlue mainly focuses on email marketing automation. However, it also has other marketing solutions like SMs marketing, live chat, CRM, signup forms, landing page creation, and Facebook ads.
Some of its features:
- Email heat map
- Marketing automation
- Segmentation
- Shared inbox to track email history
Pricing: SendinBlue has a free version covering up to 300 emails per day and unlimited contacts. Paid plans start at $25/mo for 10K emails.
Capterra Rating: 4.5/5
Customer Relationship Management (CRM) Tools
5. HubSpot Sales
HubSpot’s sales CRM software comprises sales engagement tools, reporting and analytics, quote functionality, and more. Many major companies prefer HubSpot for closing more deals and managing their pipeline more effectively.
With HubSpot Sales, you can:
- Schedule meetings and appointments
- Automate your sales process with personalized emails and follow-up tasks
- Use live chat tool to connect to prospects
- Track and record calls
Pricing: HubSpot offers free sales tools, as well as free marketing, service, and operations tools. (See HubSpot Pricing page to check free tools )
You can start using it for free or schedule a product demo. Sales CRM software’s prices start at $50/mo.
6. Marketo
Marketo is a lead management tool that helps form relationships with your potential customers before contacting your sales reps. This tool is said to “identify, engage, and accelerate the customer experience.”
It provides you with rich behavioral data to find the best opportunities to accelerate the buyer’s journey. Additionally, it offers email marketing, lead management, and revenue attribution.
You can improve the quality of your leads by using inbound and outbound marketing.
Pricing: Marketo’s prices change based on packages. Contact sales to get pricing.
Capterra Rating: 4.2/5
7. Keap
Keap is designed to provide an all-in-one solution for marketing automation and CRM. This platform helps you collect more leads, convert more clients, and generate better customer experiences.
With Keap, you can:
- Manage contacts
- Create custom embed forms
- Build landing pages
- Score leads
- Create automated email campaigns
- Track website visitors and more
Pricing: Minimum price is $79/mo for 500 contacts and 1 user.
8. SharpSpring
SharpSpring is a lesser-known all-in-one solution for CRM and marketing automation, but it offers the same features as the popular services.
The platform’s outstanding features include email marketing, chatbots, landing pages, pipeline management, lead management, lead scoring, and email marketing.
However, it’s important to note that SharpSpring is a bit costly for small businesses.
Pricing: Minimum pricing starts at $399/mo with an annual contract.
G2 Rating: 4.5/5
9. Zoho CRM
Empowering over 250,000 businesses worldwide, Zoho CRM is a globally popular CRM tool designed to help companies convert more leads, build better customer relationships, and grow their revenue.
Features:
- Lead scoring
- AI-powered sales assistant
- Deal management
- Contact management
- Lead management
- Workflow automation
Pricing: Paid plans start at $14 per month billed annually.
G2 Rating: 4/5
Email Lookup Tools
Email finder tools are lead generation software that helps businesses find the contact information of promising prospects and close sales.
10. AeroLeads
AeroLeads simplify the process of finding the contact information of your prospects and building an email list in real-time. After signing up for the service, you can add their Chrome plugin and start searching LinkedIn, AngelList, Xing, Crunchbase, or other platforms you need to look for prospects’ contact info.
Apart from email addresses, AeroLeads finds company URLs, job titles, locations, and more.
Pricing: Minimum price plan starts at $49 per month.
Capterra Rating: 4.6/5
11. Hunter
Hunter lets you quickly find professional email addresses in seconds. The Domain Search feature lists all the people working in a company with their names and email addresses.
Features:
- Find email addresses in bulk
- Email verifier
- Chrome extension
Pricing: Free for 25 searches per month. Paid plans start at $49/mo.
Capterra Rating: 4.6/6
12. Snov.io
Another lead generation software worth mentioning is Snov.io. It is an email lookup and finder tool; however, it offers more than just finding emails for lead generation. With this tool, you can:
- Launch drip campaigns
- Track sent emails
- Find and verify emails
- Manage prospects with its CRM
Pricing: Price plans divide into two categories based on solutions; Sales suite and Email campaigns. Prices for Email campaigns plans start at $33 per month. Sales Suite prices start at $39/mo.
Capterra Rating: 4.7/5
More tools in our related article: LinkedIn Email Finder Tools
Communication Tools
13. Intercom
Intercom is a widely-known communication tool for websites that lets you build relationships with your customers. Its solutions cover conversational support, engagement, and marketing. You can use this tool for live chat, bots, apps, product tours, and more.
Pricing: Price plans start at $79/mo.
Capterra Rating: 4.5/5
14. FreeChat
FreeChat is an entirely free and straightforward tool for website owners, especially small businesses, to add a live chat widget to their sites. This tool allows your visitors to contact you via popular messaging apps like WhatsApp, Messenger, Instagram, and more, or they can select phone or SMS as well.
Pricing: Free.
15. Tawk.to
Tawk.to is a live chat tool similar to Intercom. You can install this tool on your website for free with Tawk branding on the chat widget. You’ll need to pay to remove the branding. It’s effortless to set up, and you can monitor customer activity in real-time as well.
Additionally, it lets you collaborate and assign conversations.
Pricing: Free, $19/mo to remove branding
Capterra Rating: 4.6/5
Sales Automation Lead Generation Tools
16. Salesforce Pardot
You must be already familiar with Salesforce. In fact, you might be using it for CRM or analytics. But did you know that they also have a B2B marketing automation solution for Salesforce customers?
This marketing automation platform features include lead generation, custom landing pages, dynamic content, lead capture forms, lead scoring, target messaging, and insightful ROI reporting.
The biggest drawback is its expensive pricing which can be too high for small and medium businesses.
Pricing: Minimum of $1,250 per month
Capterra Rating: 4.3/5
17. PipeDrive
“Designed to keep you selling” That’s what PipeDrive boldly claims. This customer relationship management tool was specifically designed to help sales teams to get more done in less amount of time with more efficiency.
Features worthy of note:
- Custom sales pipeline building
- Activity tracking
- Task automation
- Revenue forecasting
- BCC email inbox
Pricing: Starts at $12.50/mo.
G2 Rating: 4.3/5
18. Drift
With Drift, you will be able to deliver personalized customer experiences in real-time so you can increase your revenue and shorten your sales cycles. In other words, it gives you the perfect opportunity to convince your visitors to buy by having excellent conversations.
This lead generation tool’s features include sales videos, live chat, target account engagement, and email-related automation.
Pricing: Contact sales.
G2 Rating: 4.3/5
19. If This Then That (IFTTT)
This free tool is designed to make it simple to connect your apps and devices in various ways. You can set it to manage actions based on different triggers with IFTTT—i.e., To receive an email when someone posts a comment on a specific page.
Pricing: Free for Standard plan. Pro plan is $3.40 per month.
Capterra Rating: 4.6/5
20. Zapier
Everyone is so busy. Who wants to reduce workload? ✋ That’s why Zapier was created; to automate and move info between your web apps automatically, so you can focus on more significant tasks at hand.
Pricing: Free plan available. Paid plans start at $20 per month.
Capterra Rating: 4.7/5
21. LinkedIn Sales Navigator
As you already know, LinkedIn has a sharp focus on business, and it is used by executives. That makes it a perfect platform for businesses looking to get in touch with entrepreneurs and companies.
LinkedIn Sales Navigator allows you to find the right people and companies faster. Moreover, you can keep track of key leads and company changes. It offers advanced lead recommendations.
Pricing: Cheapest price plan $80 per month, billed annually.
Outreach and Prospecting Tools
22. Hoovers
As a B2B sales acceleration solution, Hoovers provides a faster path from prospect to profitable relationships. It combines their comprehensive business data with analytics to deliver sales intelligence solutions.
Features include:
- Dynamic search and list building
- Real-time trigger alerts
- Personalized buyer intent model
Pricing: 14-day free trial available. Price plans for small businesses start at $15/mo.
23. Lead Forensics
Another tool worth mentioning in our list of the best lead generation tools is Lead Forensics. It aims to transform your sales funnel for the better by helping you;
- Identify leads in real-time (business name, contact info, demographics, search behavior, etc.)
- Focus sales on the hottest leads (lead scoring, auto-assign leads, trigger notifications)
- Maximize sales and marketing ROI (measure clicks, digital ROI)
Pricing: Contact sales. Capterra Rating: 3.7/5
24. Datanyze
Do you need to find and connect with B2B sales prospects? That’s exactly what Datanyze was built for. It comes as a Chrome extension that lets you find the contact information of your prospects from the web or platforms like LinkedIn.
Pricing: 90-day free trial. Paid plans start at $39 per month.
Capterra Rating: 4.1/5
Social Media Tools
25. Vyper
If you are looking to create giveaways to engage your audience on social media, Vyper can make things easier for you. Apart from giveaways, you can use this tool to generate referrals, rewards, and royalty as well.
The drawback is its costly pricing.
Pricing: Starts at $149/mo.
Capterra Rating: 4.6/5
26. Gleam
Gleam is a business growth platform combining four apps in one dashboard to help you power up your lead generation. With this tool, you can run competitions on your site, offer instant rewards to drive sales, build responsive photo galleries in minutes, and create email capture forms.
Pricing: Full package covering 4 apps is $97/mo. You can also buy each app individually for separate prices.
Capterra Rating: 4.3/5
27. RaffleCopter
Rafflecopter makes it easy to launch and manage giveaways on any website without coding. It’s simple to set up and have your giveaway campaigns up and running.
Pricing: Starts at $13 per month.
Capterra Rating: 4.4/5
Advertising Tools
28. Google Ads
Most marketers already know about Google Ads, which is an online advertising platform developed by Google. You can use it for advertising service offerings, product listings, or videos to web users.
The best part is that you only pay when users click your ads.
29. AdRoll
AdRoll helps you find more leads who want to buy your products as they browse the web or use Facebook or Instagram. With this tool, you can track campaign insights and use them to improve the results.
Product solutions include:
- Combine display ads with automated emails
- Use dynamic ads to turn bounces into buyers
- Reward repeat customers
Pricing: Paid plans start at $19/mo.
Capterra Rating: 4.0/5
30. AdEspresso
Another lead generation tool that can bring you leads through ads campaigns is AdEspresso. It supports Facebook, Instagram, and Google Ads campaign creation.
Creating and tracking all your ads campaigns in a single platform makes things easier to handle. Plus, you can analyze the results and collaborate with your team as well.
Pricing: AdEspresso’s plans start at $49/mo.
G2 Rating: 3.3/5
Landing Page Creation & Capture Tools
31. Unbounce
The main aim of landing page builders is to help you spend less time building your website, more time converting leads. That’s the idea behind Unbounce. An unoptimized landing page leads to lower conversions and eventually lost revenue.
Therefore, a landing page builder can be what you need. You can build stunning and optimized landing pages to prompt your visitors with a single goal and continually grow your ROI.
The tool has recently introduced a new set of features called Smart Traffic features as well:
- Visitor attributes (geo-location,time-zone, device type, browser, etc)
- Automatically identifying conversion patterns
- Insights (coming soon)
Pricing: Starts at $80/mo
G2 Rating: 4.4/5
32. InstaPage
The last tool we will mention in our list of the best lead generation tools is InstaPage. It comprises 6 products in one platform; landing pages, personalization, experimentation, AdMap, collaboration, and page speed.
The platform offers 2 price plans; Building and Custom. The Building plan includes landing page builder, real-time visual collaboration, AdMap, conversion analytics, and more.
Pricing: Starts at $199/mo paid annually
Capterra Rating: 4.5/5
Recap
We have listed the 32 best lead generation tools (phew! 🥵) you should consider adding to your marketing arsenal. Always keep in mind that increasing the number of your leads doesn’t happen with just a single miracle tool.
As you see from our subtitles, all tools roughly fall into different categories. These categories, more or less, signify the aspects of your website you should focus on and optimize for better conversion rate optimization (the ultimate goal) and lead generation.
What's that one lead generation tool that leveled up your lead game? Share with us in the comments below! ✍️
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