Optinmonster Alternative: Popupsmart

Optinmonster is a very old and effective product. In this comparison, we honestly made the difference with the popupsmart considering the target audience.



Suitability for Experts or Everyone

The simplicity of Popupsmart’s popup builder makes it suitable for any website owner. With its friendly UI, everyone from inexperienced to expert can create successful campaigns.
Both Popupsmart and Optinmonster are powerful tools. But unlike Popupsmart, Optinmonster is a tool that only experts can use efficiently.

Unclear Pricing and Suprising Costs

Popupsmart offers a free plan with 5.000 page views. Moreover, the basic plan is only $29 per month for 100,00 page views and unlimited websites plus unlimited popups.
Optinmonster offers 50,000 page views for $47, allowing only three websites and unlimited campaigns. Most of optinmonster's features are selling for an extra fee, so you have to pay for many reasons on the monthly plan you choose.

Popup Design Templates

Popupsmart features conversion-ready modern popup designs. There are 48 next-generation popup designs that are tested and approved for conversion increase capability by customers.
There are various popup designs in Optinmonster. However, they provide only standard designs that you can find in any popup service.

Free Plan & Trial

Popupsmart provides a free plan up to 5,000 page-view. There is no time limit for the free plan. Users can keep it for a lifetime until reaching the page-view limit, which is quite high.
Optinmonster does not have a free plan. There is only a free trial available. In free trial, you have to enter your credit card information.

Popup Campaign Types and Drag and Drop Popup Builder

Popupsmart has 4 campaign types: Lightbox popup, sidebar popup, full screen popup and floating bar popup.

We do not believe that the drag and drop feature is an effective solution when creating popups. Because we do not make a website, we only make a conversion focused popup. That's why it provides you with the most transformative designs, only the color, font, size and formt elements remain in the areas you can customize.
Optinmonster has 4 popup types as well as an inline popup view. Optinmonster's drag and drop builder is a tool that only experts can use. With this tool, the desired element can be added to existing campaigns, but it is not a conversion-oriented solution.

Product Focus

The Popupsmart team has been continuing to develop the product for more than 3 years and to improve it by listening to its customers. Our only focus is this product.
The Optinmonster team has many products. It recently launched a product called trustpilot. Developing different products at the same time is a factor that disperses the focus and weakens the product. That's why we think we will reach optinmonster's grocery market much sooner.

No Teaser Feature

Teaser popups are a mini-size representation of the main popup campaign. It absolutely does not bother users, it opens the main popup campaign when clicked.
Optinmonster has no teaser feature, unfortunately. For this reason, popups can be annoying to website visitors. With Teaser, you can completely eliminate this situation.

Popupsmart vs Optinmonster


  • Pricing per 100.000 Page views
  • $29
  • $49
  • Free Plan
  • Free Plan Badge Ads
  • Unlimited Popup Campaign
  • Unlimited Websites
  • 30 Day No Reason Cancelization


  • Announcement Popups
  • Email Collection Popups
  • Coupon Popups
  • Cookie Consent Popups
  • Recommendation Popups
  • Abandonment Cart Reminder Popups
  • Phone Call Campaigns
  • Gamification Popups

Design and Creation

  • 5 Minute Popup Campaign Creation
  • +50 Popup Designs
  • Advanced Form Builder
  • GDPR Ready
  • Success Popup Feature
  • Teaser Popup Feature
  • Custom CSS
  • Custom Fonts
  • Display Sounds
  • Display Effects
  • Email Notifications


  • Geo Location Targeting
  • After X Seconds
  • On Exit-Intent
  • On Exit-Intent on mobile
  • In Activity Sensor
  • After Scrolling Down
  • Browsing Spesific Pages
  • New vs Returning
  • Traffic Sources (Facebook, Instagram, Adwords)
  • Cookie Targeting
  • HTML Source Targeting
  • Campaign Scheduling
  • Operational System
  • Browser Language
  • On-Click Targeting
  • Popup Frequency Settings


  • Mailchimp
  • Mailerlite
  • Sendgrid
  • Sendloop
  • Hubspot
  • Salesforce
  • Webhook
  • Sendinblue
  • Zapier
  • Email Marketing & CRMs (via zapier)
  • Website Builders & CMSs
  • eCommerce Platforms


  • Live Conversion Analytics
  • Google Analytics Event Integration

Support & Security and SEO

  • E-Mail Support
  • Priority Customer Support
  • Dedicated Success Manager
  • %99.99 Uptime
  • GDPR Complaint
  • SEO and Google Complaint


Popupsmart’s pricing for 100.000 page-views is only $29 while Optinmonster charges $47 for only 50.000 page-views. With Popupsmart, you get two times more page-views for less price. Moreover, Popupsmart’s priced plans include unlimited popups and unlimited websites whereas Optinmonster’s priced plans go up to only 5 sites and that is for the 80$ plan.

Popups can be annoying if they are not designed modern and by putting the user experience in the foreground. Unlike Popupsmart, Optinmonster does not have a teaser feature which makes popups more annoying. The teaser feature allows users to display a mini representation of the main popup and does not open until the visitors click on it. Popupsmart has this feature with which you can create user-friendly popups.

Cookie consent popup is not one of the solutions of Optinmonster. However, you can create law-compliant cookie consent popups with Popupsmart and effortlessly comply with the cookie laws. It would be more logical to use a popup builder that provides more solutions for less price.

Optinmonster does not have a free plan. They offer a free trial instead which asks for credit card information. Popupsmart, on the other hand, provides a free plan which you keep forever until your site reaches 5.000 page-views. Additionally, you do not have to enter your credit card information for the free plan.

Popupsmart’s basic plan ($29) includes 100.000 page-views, unlimited websites, and unlimited popups. Plus, users can access all valuable targeting features, integration options, and lots of design features. Comparing these tools by the closest price plans, Optinmonster’s plus plan ($30) includes 15.000 page-views and 2 websites. Their plus plan excludes almost half of the targeting features.

Yes, both Popupsmart and Optinmonster have the gamification feature. However, Optinmonster allows coupon wheel campaigns only for the growth plan which is $80. Popupsmart provides wheel popups for all plans. You can convert more visitors into customers with gamification with Popupsmart by paying less.

Optinmonster does not have a phone call popup option. So, Optinmonster users cannot increase their phone call traffic. They would need to purchase another 3rd party tool which is inconvenient. Popupsmart provides phone call popups that increase phone call traffic as a campaign goal. You can efficiently increase your phone call traffic along with other business solutions with a single tool.

Although both popup builder tools have advanced targeting options, Popupsmart has the upper hand. Differently from Optimonster, Popupsmart has the cookie targeting feature which allows users to display popups only to registered users or unregistered ones. Moreover, Popupsmart provides the campaign scheduling option which enables users to schedule popup campaigns between certain dates.

Popupsmart does. Popupsmart allows unlimited websites and unlimited popups for all price plans whereas Optinmonster does not have any plans that allow unlimited websites. The maximum website number Optinmonster user can have is only 5.

Popupsmart, by far. Optinmonster has only 3 campaign solutions which are Grow Your Email List, Reduce Cart Abandonment, and Increase Sales Conversion. Popupsmart has 6! We have email list growth, phone call increase, form submission collection, product promotion, show up notifications, and cookie consent popup solutions. Plus, don’t let Optinmonster’s “Reduce Cart Abandonment” solution confuse you. Popupsmart’s exit-intent feature already does that.