Wheel Popups: Gamification in Marketing to Boost Conversions

Have you ever felt like your popup campaigns do not attract the attention of website visitors enough? Well, discount wheel popups are the least ignored popup type because the prospects have a chance of spinning to win.

You can create stunning popup designs that actually convert passive browsers into potential customers by offering something valuable like free shipping, free e-book, discount coupon code, etc. But wait, we will come to that!


Let's begin with defining what is a wheel popup, then point out how to create an astonishing wheel popup designs, and lastly, look at the best wheel popup providers in the market.

Create Your First Wheel Popup for Free!

What is a Wheel Popup?

Wheel popups are the opt-in forms that visitors can interactively engage with. All they need to do is filling the form field, spin the wheel, and win a prize.

Simple discount code in return for capturing contact information doesn’t work for all visitors. When it works, subscribers often don’t use the coupon code, and you’ll never see them again.

This is why you should use the concept of gamification in your digital marketing campaigns. Gamification is the application of game elements to non-game activities.

While traditional popup designs provide a conversion rate of 3.5%, wheel popup campaigns reach a customer engagement rate around 5% to 20%.

The secret behind the success of wheel popups is that it brings fun to users as well as improves visitor engagement. Therefore, wheel popups are great to make your popup campaign more memorable than your competitors!

Here’s an example of spin-to-win in action:

How to Create an Engaging Wheel Popup?

Discount popups are powerful! They would be more convincing if you follow best practices.

Here, I have explained four ways which will help you boost your conversion results.

Display Wheel Popups with Exit-Intent Trigger

A study with 400 respondents showed that 82% of them hate popups because they appear as soon as a website is loaded.

Exit-intent popups work logically. Hence, when you try to collect your website visitors' emails or try to sell your products before they actually get an idea about your brand, your engagement rate would be lower.

Displaying the wheel popup on exit-intent will eliminate the hatred feeling of your visitors and transfers them into conversions with the concept of gamification.

Don't Use Default Wheel Popup Templates

It is essential to design your own wheel popup, which will reflect on your brand image. Why? Because marketers widely adopt to powerful marketing tactics.

Website visitors are getting used to the default wheel popup templates of popular popup providers. Therefore, unique designs will get more attention from the users.

And still, it is easy to make the wheel your own. You can design a fully customized popup campaign via Popupsmart in 5 minutes without coding knowledge.

fully customized attractive spin-to-win wheel popup template for halloween

Avoid Subscribers Mainly Interested in Prizes

You need to be super diligent about your form data because some people will just sign up for winning the prize. These people may not open your newsletters and even mark your email as spam.

Then, what happens? You will end up with a decrease in your email deliverability and an increase in your spam rate.

To avoid the pitfall, clean your email list regularly: apply the double opt-in method for email subscription and remove subscribers from your email list who did not open your emails a few times,

What is Double Opt-In?

Use an Anti-Spam Protection Solution

Website visitors may try to cheat on spin-to-win popups easily. They can clear the browser cookies to spin again or hack the wheel code to land on the offering they want.

This may happen not due to your popup provider since all third-party codes carry the same vulnerability.

So, I recommend you to use a solution that includes anti-spam protection like Recaptcha.

What are the Best Wheel Popup Providers?

wheel popup template of popupsmart

Here are the top 5 wheel popup builders to gamify your opt-ins and boost visitor engagement;

1. Popupsmart

2. Wheelio

3. Wordpress Optin Wheel

4. Spin a Sale

5. Wheel of Popups

That’s it; I hope these guides will help you boost your conversions while satisfying your visitors!

Boost your conversions with popup builder Popupsmart's new lucky wheel template for free! Promise, it will increase your conversion rate, boost coupon code usage, and improve user experience.

Everyone loves to win. Why not give shoppers a reason to experience something rememberable with your store?

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