In the e-commerce world, engaging with customers and providing them with a personalized experience is now a must.
This way, you can build trust, encourage customer loyalty, and set your businesses apart in a competitive market.
The good news is that there is a great way to achieve these: E-Commerce Personalization Platforms.
So, let's look at 10 different e-commerce personalization platforms designed for this purpose.
An e-commerce personalization platform is a tool that uses smart technologies to provide your customers with a personalized shopping experience.
Imagine walking into a store and the salesperson already knowing your size and the style you like. Wouldn't that be great?
This is simply what an e-commerce personalization platform does.
It uses data like what you've previously purchased, what you've looked at, and even your browsing habits to show you products that might interest you.
Personalization in e-commerce isn't just about saying, "Hi, [Customer Name]."
It involves analyzing data such as browsing behavior, purchasing history, and demographic information to understand customers' preferences and interests.
According to McKinsey & Company, 71% of consumers expect companies to deliver personalized interactions.
Isn't this a high rate? However, this rate will not surprise you when you see the benefits that highlight the importance of e-commerce personalization platforms:
Increasing Cross-selling and Upselling: Customers often buy extra things when they see other related products besides those they are looking at. Win-win, right?
Efficient Marketing Campaigns: You can send personalized campaigns to specific customer groups. This means more sales and a better marketing return on investment.
Reduce Cart Abandonment: It is a common headache for online sellers. Luckily, these smart helpers see why it happens and they give your customers special offers to make them want to finish buying.
Increased Conversion Rates: Businesses can increase conversion rates by providing personalized product recommendations and offers.
Increased Customer Satisfaction: Showing customers products and offers that suit their preferences makes them feel valued and understood.
Best for e-commerce businesses looking for more engagement.
You can use Popupsmart to double sales, reduce cart abandonment, and build your email list effectively.
Pricing: Black Friday deals 60% Off for annual subscriptions 🎁
G2 Rating: 4.2/5 ⭐
User Review: “Popupsmart has great UX for non-developers. The team is very responsive and it has lots of integrations & templates to quickly become our favorite email capturing tool.”-Mert A.
Best for e-commerce businesses with merchandising needs.
Pricing: Nosto has not provided pricing information for this product or service. You can contact Nosto to learn about current pricing.
G2 Rating: 4.6/5 ⭐
User Review: "Quick and easy integration, up and running with instant, measurable results. All recommendations are on one user-friendly interface, plus support from the Nosto team so far has been fantastic; their recommendations are helpful and insightful." -Nikki B.
Best for smaller e-commerce businesses seeking personalized optimization.
Clerk.io is a platform designed to help e-commerce businesses optimize their operations.
It focuses on improving search functionality, increasing product recommendations, and improving customer targeting to enhance the overall user experience.
Pricing: Clerk.io does not provide clear pricing information on its website.
G2 Rating: 4.8/5 ⭐
User Review: "Very powerful software and very customizable. Also, it has great support. It really helps me improve my sales performance. Great tool for our e-commerce store and the customer support is quick and helpful." -Reza B.
Best for businesses aiming to automate their marketing processes.
Moosend provides comprehensive tools and features to help businesses create, automate, and optimize email marketing campaigns.
It is an all-in-one email marketing platform. It is designed to meet the needs of businesses of all sizes.
G2 Rating: 4.7/5 ⭐
User Review: "The newsletter editor is really good and easy to make changes. I haven't seen such a nice interface in other services. The components are so easy to drag and drop. It's so easy for a non-technical person to create a newsletter. However, the code editor is also there for advanced users." -Raj V.
Best for e-commerce, quick-service restaurants, loyalty-driven online retail, multichannel retail, and subscription services.
Dynamic Yield is a personalization platform that improves customer experiences across various digital channels.
The platform offers personalized content, recommendations, and messages to optimize interaction and increase conversion rates.
Pricing: Dynamic Yield has not provided pricing information for this product or service. You can contact Dynamic Yield to learn about current pricing.
G2 Rating: 4.5/5 ⭐
User Review: "I really like the simple user interface of the entire experience. Creating audiences, choosing targeting variables, etc. is totally simple and easy to use. No abstract menus. And it's a breeze to test your changes right away." -Verified User in Retail
Best for e-commerce, omnichannel retail, and companies emphasizing brand consistency.
Yieldify is a technology platform that provides solutions for website personalization and customer journey optimization.
It offers personalized recommendations to increase user engagement and conversion rates, especially for e-commerce and online retail businesses.
Pricing: Yieldify has not provided pricing information for this product or service. You can contact Yieldify to learn about current pricing.
G2 Rating: 4.7/5 ⭐
User Review: "Quick development & implementation of campaigns, great communication from our account manager. Incredibly easy to set up on our website and has offered us better insight into our customers & greatly improved our conversion rates.” -Andrew C.
Best for e-commerce businesses seeking to reduce cart abandonment.
Fresh Relevance is a marketing automation platform designed to help businesses create personalized and engaging customer experiences across various digital channels.
Whether you're in e-commerce, B2B, travel, media, recruiting, or enterprise, Fresh Relevance offers features to increase customer engagement.
Pricing: Fresh Relevance has 2 plans for users. Price information is not provided, but you can request a quote from Fresh Relevance.
G2 Rating: 4.8/5 ⭐
User Review: "The ability to show customers relevant products in real time has been really useful and it's really easy to add content to email builds. The user interface is intuitive and easy to navigate.” -Verified User in Apparel & Fashion
Best for e-commerce businesses seeking a centralized system to integrate data from multiple touchpoints.
ContactPigeon is an e-commerce marketing automation platform designed to increase business engagement.
It enables the creation of comprehensive customer profiles by combining data from customer touchpoints.
Pricing: ContactPigeon has not provided pricing information for this product or service. You can contact ContactPigeon to learn about current pricing.
G2 Rating: 4.9/5 ⭐
User Review: "Our brand’s marketing efforts rely on ContactPigeon’s tool, which has helped us streamline many processes. What we like the most about this customer engagement platform are the push notifications and the dynamic pop-ups on our website. We use them a lot and are incredibly pleased with the results." -APOSTOLIS K.
Best for global enterprises seeking to enhance their customer experience strategies.
Insider is an e-commerce personalization platform that uses artificial intelligence to unify data and deliver seamless cross-channel experiences.
Brands can use Insider to engage with customers across the web, app, email, SMS, WhatsApp, and many more platforms.
Pricing: Insider has not provided pricing information for this product or service. You can contact Insider to learn about current pricing.
G2 Rating: 4.8/5 ⭐
User Review: "Insider was really useful in helping us consolidate data from both our website and mobile app together. This was possible through their CDP, which brought all the customer data and interactions into one place to build unified profiles. We were able to use this data to build customized journeys for different customers across channels like email and SMS.” -Tansu K.
Best for prioritizing ai-powered optimization to increase average order value (AOV).
Segmentify is a marketing platform designed to improve personalization, optimize cross-channel communication, and increase customer engagement.
It enables businesses to make data-driven decisions by offering tailored marketing strategies based on customer behavior.
Pricing: Segmentify offers a 14-day free trial to new users. Segmentify does not provide price information other than free trial information. You can contact Segmentify to learn about current pricing.
G2 Rating: 4.7/5 ⭐
User Review: "It's a great platform; the product recommendations are very successful, and the algorithms work very well. The user panel is user-friendly and easily understandable. Customer support responded very quickly. Amazing SaaS platform; they're always solution-oriented. If you want to boost your sales but don't know how Segmentify is the key to success.” -Verified User in Retail
See more reviews of Segmentify on G2
In summary, finding the right e-commerce personalization platform will increase conversions and build a customer base that keeps coming back for more.
Now, you can look into the 10 e-commerce personalization platforms we have detailed on the blog based on the following criteria to find the perfect platform.
Define Your Goals: First, determine what you want from the personalization platform. Do you want to increase customer loyalty, sales, or something else?
Check Integration: Make sure your website is compatible with e-commerce systems such as CMS, CRM, and email marketing elements. The smoother the integration, the better.
Consider Scalability: Your business is growing, right? You may want a platform that can grow with you. As your business evolves, check whether it can handle large amounts of data and increasing numbers of customers and visitors.
Request Demos and Trials: Before committing, ask for demos or trials of the platforms you're considering. You can see how it works, how easy it is to use, and whether it fits your needs.
Consider Pricing and Return on Investment (ROI): Some platforms charge per user or transaction, while others have different pricing plans. Make sure this fits your budget.
Here are the features you should look for when choosing an e-commerce personalization platform:
Advanced Customer Segmentation: Look for a tool that speaks your customers' language (demographics, purchasing history, browsing habits).
Real-Time Personalization: The tool you choose should be able to update content and recommendations in real-time based on what your customers do.
Recommendation Engine: It's all about guiding your customers to excellent choices, from personalized recommendations to trending ones.
Data Collection and Analysis: The tool you choose should be specialized in collecting and interpreting customer information from various sources.
Omnichannel Capabilities: It delivers consistent, personalized experiences across websites, mobile apps, email, and social media.
Yes, most e-commerce personalization platforms are designed to integrate seamlessly with existing e-commerce platforms.
This integration provides a seamless data flow between your setup and the personalization platform.
It allows you to improve your customer experience without disrupting your existing operations.
E-commerce personalization platforms boost SEO by making user experiences more engaging, reducing bounce rates, and increasing dwell time.
Tailored content and optimized product pages enhance relevance, indicating to search engines that your site is valuable, ultimately improving rankings.