Exit Intent Targeting
The exit-intent trigger helps you detect visitors who attempt to leave a web page, then triggers a popup campaign to win them back.
The exit-intent trigger is a behavioral technology that helps you detect visitors who attempt to leave a web page, then triggers a popup campaign to win them back.
So whether you want to keep them engaged on your website as much as possible or reduce your cart abandonment rate, you can set it in seconds and reach your conversion goals.
How It Works
On desktop devices, the exit-intent technology determines visitor behavior based on the user's mouse movements. You can set the trigger's sensitivity (low, medium, or high) to show visitors a targeted message depending on the intensity of their mouse movement speed.
On mobile, the technology works differently. It detects the exit intent based on the scroll speed upward of the page.
Mobile Requirement
Note that to display your popup on mobile, you need to activate it for mobile devices.
How to Set Up the Exit-Intent Trigger
Open Campaign
Log in to your Popupsmart dashboard. Edit the campaign you want to add the trigger to or click on the "Create a New Popup" button to create a new one.
Navigate to Segment
On the popup builder screen, navigate to the "Segment" section and click "Edit Segment." (If it's a new campaign, click the two circular arrows to choose a predefined segment or create one from scratch in "My Segment.")
Set Sensitivity
Set up the sensitivity from the dropdown menu. Sensitivity is related to the distance of the cursor to the close icon.
Save and Publish
That's it. Click the "Save" button from the upper-right corner if all is done. You can continue with the "Publish" step from the left-hand menu to see the Summary Targeting.
Sensitivity Levels
- Low: The cursor needs to be very close to the close icon to trigger the exit-intent popup.
- High: Even the slightest attempt to leave the page will trigger the popup.
- Medium: Works best for most cases unless you have other specific goals.
Campaign Status
Make sure to check your campaign's status from the Dashboard. If switched off, the campaign is deactivated or vice-versa.
Use Cases
Feeling stuck? Contact us, and we'll give you a hand.
How is this guide?