· 22 min read

Get Personal: 20+ Must-Have Website Personalization Tools

What if your website spoke directly to every customer, offering them a personalized experience that keeps them engaged and boosts your revenue?

Yes, that's the power of personalization, and it's time for you to join the club!

As consumers, we all crave that feeling of being recognized and valued, and the same goes for our online experiences.

By utilizing the best website personalization tools, you can offer your customers exactly that.

Say goodbye to generic, one-size-fits-all experiences and hello to a world of tailored journeys that keep your visitors engaged and coming back for more.

What is Website Personalization?

Website personalization is adjusting visitors’ experience on your website to their unique preferences, behaviors, and history.

Think about it: exit-intent popups that offer discounts on items in their shopping cart or product recommendations that are specifically chosen based on their browsing history and interests.

These small but mighty personalization elements of the customer journey can make all the difference.

Think of website personalization as the cherry on top of a successful online business.

Website personalization tools let you optimize your customer journey, helping you deliver targeted content, offers, and recommendations that make them feel seen and heard.

So, are you ready to serve up a personalized experience that your customers will rave about?

Check out the top website personalization tools listed below!

Top 20+ Personalization Tools for a Better User Experience

1. Klaviyo

Klaviyo website personalization tool homepage

Klaviyo is a growth marketing platform that enables businesses to create and deliver personalized experiences across various marketing channels, including email, SMS, in-app notifications, and the website.

With its advanced features, Klaviyo helps businesses of all sizes to target the right audience with relevant messaging, driving engagement and conversions.

Most of the users review Klaviyo positively, praising its ease of use, flexibility, and the ability to deliver great results.

Klaviyo’s G2 Rating: ⭐ 4.6

Top Features:

  • Personalized email and SMS campaigns
  • Segmentation & targeting of customer behavior
  • Dynamic product recommendations
  • Advanced analytics & reporting to track performance and ROI
  • Precise multi-channel attribution
  • Personalized benchmarks


  • Free plan: Starting at $0 / month with 500 monthly email sends.
  • Email plan: starting at $45 / month with 15,000 monthly email sends.
  • Email and SMS plan: Starting at $60 / month with 1250 monthly SMS/MMS credits & 15,000 monthly email sends.

2. Qubit / Coveo

Coveo customization tool homepage with purple background and the brand's logo

Qubit has joined forces with Coveo, the AI Relevance Platform, to bring next-level personalization to ecommerce.

With Qubit, websites can deliver a tailored experience to customers through intelligent search, recommendations and personalization.

Top brands like Kurt Geiger, River Island, and MAC are already reaping the benefits of this tool’s game-changing technology.

Coveo G2 Rating: ⭐ 4.3

Top Features

  • A/B and Multivariate testing and analytics.
  • 1:1 Personalization product badging with real-time data.
  • Product recommendations with the customer history.
  • Plug-in UI components.
  • Headless API.
  • Open commerce support.


Coveo's pricing is based on the number of monthly active users on a website, and they offer different packages to fit the needs of businesses of different sizes. Here are some of the key features and pricing details:

  • Pro: This plan is priced on request with 200K queries per month and upgrades available.
  • Enterprise: This plan is priced on request and is ideal for omnichannel search, recommendation, and content personalization with unlimited cloud connectors and deep learning for advanced search AI.
  • Conveo also offers pre-built integration pricing plans for Salesforce & Sitecore on request.

3. Personyze

Personyze customization tool homepage with a picture of a girl smiling on the right side

Personyze is another website personalization tool that uses machine learning to deliver dynamic cross-channel experiences.

With its free plan, designed for small websites with up to 5K monthly visitors, Personyze is an excellent choice for businesses looking to get started with personalization.

The app uses behavioral targeting to engage and convert visitors, delivering personalized experiences that improve customer engagement and drive conversions.

Some users on Capterra have mentioned that it might have a higher learning curve, but overall they love the versatility of the product.

Personyze Capterra Rating: ⭐ 4.3

Top Features

  • Website personalization & customizable branding
  • Advanced real-time reporting & analytics
  • A precise customer segmentation
  • Behavioral targeting & tracking
  • Seamless third-party integrations
  • Contextual targeting


  • Free: with 5K pageviews per month and three active campaigns up to 1 domain.
  • Lite: $250 per month with 100k monthly pageviews, basic onboardin and unlimited campaigns.
  • Power: $450 per month with 1M monthly pageviews and high-level managed service for mid-sized or large businesses.
  • Enterprise: $1450 with 10M monthly pageviews and complete white glove service for larger enterprises and widgets customization.

4. SureTriggers

The homepage of SureTriggers as one of the website personalization tools

SureTriggers is a website personalization tool that stands out due to its multifaceted capabilities. With a strong focus on customer acquisition, SureTriggers employs advanced algorithms to analyze user behavior, tailoring on-site experiences in real time.

Its prowess extends to email marketing, utilizing personalized data to craft hyper-targeted campaigns that boost engagement and conversions.

Moreover, SureTriggers excels in Customer Relationship Management (CRM) by seamlessly integrating user interactions, preferences, and purchase history.

By leveraging these insights, businesses can foster stronger connections and optimize their sales funnel. As a comprehensive solution, SureTriggers emerges as a useful tool, elevating user experience, amplifying email strategies, and enhancing overall CRM efforts for unparalleled growth.

SureTrigger’s G2 Rating: ⭐ 4.5

Top Features

  • Real-time behavioral tracking
  • Dynamic content personalization
  • Email campaign integration
  • Customer segmentation
  • CRM integration


  • Lifetime free plan to get started. It comes with 1000 tasks initially that can be upgraded based on your needs and requirements.
  • There are three plans: Free, Pro, and Agency.

5. Nectore Unbxd

Nectore customization tool homepage with an illustration of an online store on the right side

UNBXD, formerly known as Netcore Smartech, is a growth platform that helps brands boost conversions and drive powerful conversations with customers across multiple touchpoints.

With its advanced features, UNBXD is a one-stop solution to fine-tune your website personalization and adjust to your business needs.

While some users have reported a few struggles with integrations and a bit of lag in event triggers, UNBXD can be a helpful tool for businesses looking to improve their customer journey.

Netcore Unbxd G2 Rating: ⭐ 4.4

Top Features

  • Segmentation based on behavior, location, and demographic information.
  • Cross-channel personalization across multiple touchpoints.
  • Advanced real-time analytics to make data-driven decisions.
  • Customer behavioral targeting.
  • Customer journey mapping.
  • Automated campaigns.
  • A/B testing


  • Netcore Unbxd offers Silver, Gold, and Platinum plans with advanced features. You can book a demo or request a quote to learn more about its pricing plans.

6. FreeChat Popup

FreeChat popup customization tool homepage with illustration of hands pointing at an online chat

FreeChat tool is another live chat popup tool powered by Popupsmart that brings all the popular messaging platforms under one roof.

With this website customization tool, small and mid-sized websites can provide their visitors with an exclusive experience, manage all interactions in one place and be in control of each interaction.

The best part of this tool is that it's 100% free and perfect for businesses starting their journey and seeking personalization.

Top Features

  • Easy to use with no coding required
  • Offers fully customizable design options to match your brand
  • Ensure seamless integration with your website.
  • Compliant with the GDPR regulations.
  • Mobile-friendly and responsive design.


  • FreeChat tool is 100% Free (forever) & no extra costs

7. VWO Personalize

VWO website customization tool homepage that is displaying the logo of famouse brands that are their customers on the bottom of the page

VWO Personalize is another great website customization tool that extracts data attributes, including browser properties, engagement data, and third-party data, to create personalized website experiences.

With this solution, you can create a data lake of all the information you need to run unique experience campaigns.

This information includes data on your visitors' behavior and preferences, allowing you to create personalized experiences tailored to their needs.

The tool also offers easy-to-use campaign creation features, allowing you to quickly and easily launch optimized campaigns for your target audience.

VWO Capterra Rating: ⭐ 4.5

Top Features

  • Create layered experiences with alternatives for each micro-segment.
  • Dynamic experiences independently with WYSIWYG visual editor.
  • Code editor for custom templates.
  • Advanced Widget library in the visual editor


  • Growth: $213 per month, billed annually for 10K monthly tracked users.
  • Pro: $426 per month, billed annually for 10K monthly tracked users.
  • Business: $854 per month, billed annually for 10K monthly tracked users.

8. Dynamic Yield

Dynamic yeild website customization tool homepage

Dynamic Yield is a Gartner-recognized leader in personalization, trusted by big names such as McDonald's, Synchrony, SKIMS, Lands’ End, On Running, and Decathlon.

This tool allows you to personalize every aspect of the customer journey from one place, making it a one-stop shop for personalization activation.

With a wide range of features, Dynamic Yield is a comprehensive solution, but sometimes the high number of features can make it a bit confusing.

However, that's also an advantage, as it offers more customization options for your personalization strategy.

Dynamic Yield G2 Rating: ⭐ 4.4

Top Features

  • Rank product listing pages per user
  • Deploy adaptive recommendations
  • Define event-based triggered messages on apps & email
  • Transform static content into personalized experiences
  • Power deeper personalization with AI-driven targeting
  • Testing & optimization baked into every action
  • Advanced targeting rule builder
  • Automate content personalization at scale


  • Dynamic Yield does not provide pricing information for this product or service, but you can request a demo and get a custom quote.

9. Barilliance

Barilliance website customization tool homepage

Barilliance is a powerful tool that helps websites create personalized shopping experiences across the customer journey.

You can target customers with dynamic content, messages, and offers to maximize conversion rates.

The tool is easy to set up and provides surprisingly good product recommendations, making it an excellent solution for businesses looking to enhance the customer experience.

However, some users have mentioned that the backend system could be more organized.

Barilliance Capterra Rating: ⭐ 4.6

Top Features

  • Multivariate A/B testing.
  • Customer behavior tracking.
  • On-site search personalization.
  • Personalized email campaigns.
  • Dynamic product promotions & recommendations.

Barilliance does not publicly disclose pricing for its product/service. You need to fill in a form, and the consultants will contact you.

10. Pureclarity

PureClarity website customization tool homepage

Pureclarity is another easy-to-use, affordable website customization tool that you can use to boost your conversion.

Providing intelligent e-commerce personalization, the tool enables businesses, both B2C and B2B, to increase revenue online, average order value, and build loyal customers.

This software is compatible with all ecommerce platforms and offers plugins/extensions for Magento, Shopify, BigCommerce, X-Cart, WooCommerce, and Kooomo.

Pureclarity G2 Rating: ⭐ 4.3

Top Features

  • Personalized content
  • Smart product recommenders
  • Personalisation within the search
  • Personalisation within Email
  • Personalised Pop-Ups
  • Customer segmentation
  • Real-time insights & analytics


  • Pro: £299/M Up to 100,000 page views per month with 30 days free trial.
  • Premium: £499/M Up to 500,000 page views per month with 30 days free trial.
  • Enterprise: £899/M Up to 1,000,000 page views per month with 30 days free trial.
  • If you need a plan for more than 1,000,000+ page views per month, you need to contact them.

11. Unless

Unless website customization tool homepage

The Unless personalization software also allows for 1:1 personalization with the Visual Design editor, along with goal-setting and smart add-ons.

All you need to do is to set your goals, and the tool will tell you which user groups convert best.

Additionally, Unless offers machine learning algorithms that automatically segment your visitors by the audience and suggest how to customize your website for each group.

Unless Capterra Rating: ⭐ 4.7

Top Features

  • Engagement tracking
  • Smart ad-ons
  • Seamless integration
  • On-site personalization
  • User-friendly and easy to understand
  • Reporting/Analytics
  • AB Testing


Unless pricing is based on a given feature set and comes with a certain amount of data points - or "page views."

In addition to Personalization and Feature Management, it offers Experimentation plan pricing upon request.

12. Algonomy / Rich Relevance

RichRelevance website customization tool homepage

The Algonomy platform (formerly Rich Relevance) is an omnichannel personalization solution based on real-time customer data as well as global retail expertise.

The platform helps 200 global brands and retailers drive digital growth and brand loyalty with Experience Personalization.

By applying advanced AI technologies, Algonomy bridges the experience gap between marketing and commerce, helping you stage memorable customer experiences at scale, in real time, and across the customer lifecycle.

Algonomy G2 Rating: ⭐ 4.9

Top Features

  • Omnichannel Personalization
  • Personalized search
  • Personalized recommendations
  • Personalized content and promotions
  • Personalized browse and nav
  • Social proof messaging
  • Deep recommendations


The pricing of Algonomy is also not disclosed, so you have to request a demo for more details.

13. Segment

Segment website customization tool homepage

Segment is a great Customer Data Platform (CDP) and a powerful website personalization solution on our list.

This tool empowers brands to take their online personalization game to the next level.

By leveraging its innovative software and APIs, Segment makes it easy to collect, refine, and leverage customer data to deliver highly personalized experiences.

With this customization solution, you can personalize landing pages based on visitor characteristics, online behavior, and purchase history, driving better results for websites.

Segment G2 Rating: ⭐ 4.6

Top Features

  • Real-time integrated data flow.
  • Agile mobile integrations.
  • Sensitive data compliance
  • Training and guidelines
  • Policy Enforcement
  • Compliance monitoring


  • Free: $0 with 1,000 visitors/month and 2 sources
  • Team: Starts at $120/mo with 10,000 visitors/mo & unlimited sources
  • Business: Custom pricing with advanced features available.

14. Lytics

Lytics website customization tool homepage

Lytics Cloud Connect™ simplifies data collaboration between marketers and IT teams.

With SQL queries, you can create targeted audience segments without worrying about duplicating or moving data.

It claims to integrate your warehouse data with your marketing platforms in just hours.

Although it may take some planning to set up your relationships correctly, the outcome is worth it.

A minor setback, according to some reviews, is that it may take some time to correct if not set up properly, but that shouldn't discourage you from giving it a try!

Lytics G2 Rating: ⭐3.9

Top Features

  • Behavioral scoring
  • Lookalike models
  • Journey orchestration
  • Audience segmentation
  • Personalized product recommendations
  • Omni-Channel communications


The Lytics platform offers a free starter plan, a professional plan, and an enterprise plan with advanced features. For the paid plans, you need to contact sales.

15. Customer.io

Customer.io website customization tool homepage

Customer.io is a robust marketing automation tool that helps businesses helps businesses personalize and automate their messaging to increase engagement and conversion rates.

It provides multiple ways to integrate real-time business data from your product into the platform, allowing you to keep your user database up-to-date and power all of your automated messaging.

Although some users have mentioned that the AB testing tool could be improved by offering more insights, overall, Customer.io is known for being user-friendly and easy for the marketing team to handle.

Customer.io G2 Rating: ⭐ 4.3

Top Features

  • Seamless direct & third-party integration.
  • Easily view a full log of events and attribute data.
  • Real-time segmentation.
  • Flexible transactional API.
  • Mobile friendly


  • Enterprise: $100 per month & up to 5,000 profiles included.
  • Premium: Request a custom quote.
  • Essentials: Request a custom quote.

16. Intercom

Intercome website customization tool homepage

Intercom is a customer service tool that claims to redefine support for businesses. With its advanced messaging and automation features,

Intercom aims to help teams scale their support efforts without overexerting resources. However, with over 2,561 reviews, the tool's effectiveness is still up for debate.

While some users praise its ability to connect businesses directly to customers and improve support efficiency, others have noted that the app's features could still use improvement, particularly in its A/B testing tool.

Regardless, for businesses of all sizes looking for a customer service solution, Intercom may be worth a try.

Intercom G2 Rating: ⭐ 4.4

Top Features

  • Customizable messaging.
  • Customer data management.
  • In-app messaging and live chat.
  • Automated workflows and campaigns.
  • Advanced reporting and analytics.
  • Multi-channel support (email, social, etc.).
  • Integration with multiple tools and platforms.


Intercom offers three plans - Support, Engage, and Convert, each with unique features. Try the Support plan for free with a trial, then request a demo for a custom quote on the Engage and Convert plans.

17. EngageBay

Engage Bay website customization tool homepage

EngageBay offers a comprehensive platform for small-to-medium businesses, making it an ideal choice for startups.

It covers all the essentials for a business to get started, even allowing users to create a fully automated marketing machine from scratch.

Although some users have reported that the templates were not responsive, EngageBay's team quickly addressed the issue and implemented responsive templates throughout the system.

This shows their commitment to delivering a seamless user experience.

EngageBay G2 Rating: ⭐ 4.6

Top Features

  • Simple and powerful All-in-One CRM
  • Easy-to-use marketing automation software
  • Free Live Chat Software
  • Powerful helpdesk software
  • Landing Pages


  • Free: $0 with 250 contacts per month.
  • Basic: $12.74 per user/month with 750 contacts
  • Growth: 42.49 per user/month with 5000 contact
  • Pro: $84.99 per user /month with unlimited contact

18. Proof Experiences

Proof website customization tool homepage

Proof is a valuable tool for boosting conversions on your website.

With over 25,000 online businesses using it to turn visitors into leads and sales, Proof creates a sense of scarcity through live visitor count and increases customer confidence with real-time recent activity notifications.

It's another simple yet effective solution to enhance the customization of your website and drive conversions.

Proof Expriences G2 Rating: ⭐ 4.4

Top Features

  • Built-in A/B testing.
  • Custom settings.
  • Fast load speed.
  • Seamless Zapier integration
  • Beautiful Analytic dashboard

The Proof pricing is based on the number of visitors you receive monthly, and the 14-day free trial period is included in the price.

19. Geo Targetly

Geo Targetly website customization tool homepage

Geo Targetly streamlines website customization by delivering location-based content and redirects.

With built-in geo redirection and URL shortening, Geo Targetly helps optimize the website experience for every visitor.

Geo Targetly is ideal for global companies targeting diverse audiences from different locations, making it a useful solution for multi-national e-commerce businesses.

Geo Targetly Capterra Rating: ⭐ 4.5

Top Features

  • Reporting/Analytics
  • AB Testing
  • Customer Segmentation
  • Engagement Tracking
  • Website Personalization


  • Dev: $12/mo
  • Startup: $24/mo
  • Growth: $49/mo
  • Business: $99/mo
  • High Traffic: $199/mo
  • Enterprise: Starts from $349/mo

20. Optimizely Web Exprience

Optimizely website customization tool homepage

Optimizely is a robust statistics and performance platform that can help businesses personalize and customize their websites, emails, apps, IoT, and other channels.

Its powerful A/B testing capabilities allow businesses to discover what their audience loves interacting with, making personalization more effective.

With a range of customization options and data-driven insights, businesses can improve their online presence and increase engagement with their audience.

Optimizely G2 Rating: ⭐4.2

Top Features

  • Targeting based on behavior.
  • Personalized recommendations.
  • Demographics and location-based targeting.
  • In-depth audience insights.
  • Low-Code Interface.


Optimizely offers customized pricing for specific needs, so you need to contact sales for more information.

21. Segmentify

Segmentify website customization tool homepage

Segmentify is a powerful tool for website customization, utilizing machine-learning technology to track and target individual visitors.

Its advanced personalization features provide a unique approach to understanding visitors' online buying habits, offering a superior experience compared to other platforms in the market.

With recognition from Forbes as one of the top machine-learning companies to watch, Segmentify is a reliable choice for businesses looking to boost their website performance.

Segmentify G2 Rating: ⭐ 4.7

Top Features

  • Personalized product recommendations
  • Targeted email and search campaigns
  • Segment-based customer engagement
  • Real-time push notifications
  • Conversion rate analytics and insights


  • Entry: Custom quote with 14 days free trial.
  • Professional: Custom quote with 30 days free trial.
  • Enterprise: Custom quote with 30 days free trial.

Turn Your Website into a Sales Machine

That’s it! A roundup of the best website personalization tools to help you step up your game and provide your website visitors with an experience they'll never forget.

Just remember, like the changing winds, prices, and features can also change, so be sure to check out the websites for the most accurate information.

And the best part?

Some of these tools even have free plans or trials, so you can test drive and see which one works best for you.

So what are you waiting for?

Go ahead and put them to the test to see how easily you can turn your website into a sales machine!

Frequently Asked Questions

a torn paper written with inscription Q and A

What is Marketing Personalization and How Does it Work?

Marketing personalization is the practice of tailoring the customer experience to an individual's unique preferences and behaviors. This is achieved by using data and tools to create customized interactions and messaging.

How Can I Customize the Customer Journey?

Customizing the customer journey involves identifying key touchpoints and creating tailored experiences at each stage of the journey. This can be done through a combination of personalization techniques, such as targeted popups, personalized product recommendations, and behavior-based triggering.

Why is Marketing Personalization Important for Businesses?

Marketing personalization can help businesses increase engagement and conversions by providing a more relevant and engaging experience for customers. Personalized experiences have been shown to drive higher customer satisfaction, loyalty, and advocacy.

How Do I Personalize the Customer Experience?

To personalize the customer experience, you need to have data on your customers, such as their preferences, behaviors, and interactions with your brand. This data can be collected through a variety of means, such as website analytics, surveys, and customer feedback.

How Can I Measure My Marketing Personalization Success?

To measure the success of marketing personalization efforts, businesses can track key metrics such as engagement, conversion rates, customer satisfaction, and customer lifetime value. A/B testing can also be used to compare the effectiveness of different personalization strategies and make data-driven decisions about future personalization efforts.