Get Personal: 20 Must-Have Website Personalization Tools

What if your website spoke directly to every customer, offering them a personalized experience that keeps them engaged and boosts your revenue?

Yes, that's the power of personalization, and it's time for you to join the club!

As consumers, we all crave that feeling of being recognized and valued, and the same goes for our online experiences.

By utilizing the best website personalization tools, you can offer your customers exactly that.

Say goodbye to generic, one-size-fits-all experiences and hello to a world of tailored journeys that keep your visitors engaged and coming back for more.

What is Website Personalization?

Website personalization is adjusting visitors’ experience on your website to their unique preferences, behaviors, and history.

Think about it: exit-intent popups that offer discounts on items in their shopping cart or product recommendations that are specifically chosen based on their browsing history and interests.

These small but mighty personalization elements of the customer journey can make all the difference.

Think of website personalization as the cherry on top of a successful online business.

Website personalization tools let you optimize your customer journey, helping you deliver targeted content, offers, and recommendations that make them feel seen and heard.

So, are you ready to serve up a personalized experience that your customers will rave about?

Check out the top website personalization tools listed below!

Top 20 Personalization Tools for a Better User Experience

1. Klaviyo

Klaviyo is a growth marketing platform that enables businesses to create and deliver personalized experiences across various marketing channels, including email, SMS, in-app notifications, and the website.

With its advanced features, Klaviyo helps businesses of all sizes to target the right audience with relevant messaging, driving engagement and conversions.

Most of the users review Klaviyo positively, praising its ease of use, flexibility, and the ability to deliver great results.

Klaviyo’s G2 Rating: ⭐ 4.6

2. Qubit / Coveo

Qubit has joined forces with Coveo, the AI Relevance Platform, to bring next-level personalization to ecommerce.

With Qubit, websites can deliver a tailored experience to customers through intelligent search, recommendations and personalization.

Top brands like Kurt Geiger, River Island, and MAC are already reaping the benefits of this tool’s game-changing technology.

Coveo G2 Rating: ⭐ 4.3

3. Personyze

Personyze is another website personalization tool that uses machine learning to deliver dynamic cross-channel experiences.

With its free plan, designed for small websites with up to 5K monthly visitors, Personyze is an excellent choice for businesses looking to get started with personalization.

The app uses behavioral targeting to engage and convert visitors, delivering personalized experiences that improve customer engagement and drive conversions.

Some users on Capterra have mentioned that it might have a higher learning curve, but overall they love the versatility of the product.

Personyze Capterra Rating: ⭐ 4.3

4. Nectore Unbxd

UNBXD, formerly known as Netcore Smartech, is a growth platform that helps brands boost conversions and drive powerful conversations with customers across multiple touchpoints.

With its advanced features, UNBXD is a one-stop solution to fine-tune your website personalization and adjust to your business needs.

While some users have reported a few struggles with integrations and a bit of lag in event triggers, UNBXD can be a helpful tool for businesses looking to improve their customer journey.

Netcore Unbxd G2 Rating: ⭐ 4.4

5. FreeChat Popup

FreeChat tool is another live chat popup tool powered by Popupsmart that brings all the popular messaging platforms under one roof.

With this website customization tool, small and mid-sized websites can provide their visitors with an exclusive experience, manage all interactions in one place and be in control of each interaction.

The best part of this tool is that it's 100% free and perfect for businesses starting their journey and seeking personalization.

6. VWO Personalize

VWO Personalize is another great website customization tool that extracts data attributes, including browser properties, engagement data, and third-party data, to create personalized website experiences.

With this solution, you can create a data lake of all the information you need to run unique experience campaigns.

This information includes data on your visitors' behavior and preferences, allowing you to create personalized experiences tailored to their needs.

The tool also offers easy-to-use campaign creation features, allowing you to quickly and easily launch optimized campaigns for your target audience.

VWO Capterra Rating: ⭐ 4.5

7. Dynamic Yield

Dynamic Yield is a Gartner-recognized leader in personalization, trusted by big names such as McDonald's, Synchrony, SKIMS, Lands’ End, On Running, and Decathlon.

This tool allows you to personalize every aspect of the customer journey from one place, making it a one-stop shop for personalization activation.

With a wide range of features, Dynamic Yield is a comprehensive solution, but sometimes the high number of features can make it a bit confusing.

However, that's also an advantage, as it offers more customization options for your personalization strategy.

Dynamic Yield G2 Rating: ⭐ 4.4

8. Barilliance

Barilliance is a powerful tool that helps websites create personalized shopping experiences across the customer journey.

You can target customers with dynamic content, messages, and offers to maximize conversion rates.

The tool is easy to set up and provides surprisingly good product recommendations, making it an excellent solution for businesses looking to enhance the customer experience.

However, some users have mentioned that the backend system could be more organized.

Barilliance Capterra Rating: ⭐ 4.6

9. Pureclarity

Pureclarity is another easy-to-use, affordable website customization tool that you can use to boost your conversion.

Providing intelligent e-commerce personalization, the tool enables businesses, both B2C and B2B, to increase revenue online, average order value, and build loyal customers.

This software is compatible with all ecommerce platforms and offers plugins/extensions for Magento, Shopify, BigCommerce, X-Cart, WooCommerce, and Kooomo.

Pureclarity G2 Rating: ⭐ 4.3

10. Unless

The Unless personalization software also allows for 1:1 personalization with the Visual Design editor, along with goal-setting and smart add-ons.

All you need to do is to set your goals, and the tool will tell you which user groups convert best.

Additionally, Unless offers machine learning algorithms that automatically segment your visitors by the audience and suggest how to customize your website for each group.

Unless Capterra Rating: ⭐ 4.7

Pricing

11.Algonomy / Rich Relevance

The Algonomy platform (formerly Rich Relevance) is an omnichannel personalization solution based on real-time customer data as well as global retail expertise.

The platform helps 200 global brands and retailers drive digital growth and brand loyalty with Experience Personalization.

By applying advanced AI technologies, Algonomy bridges the experience gap between marketing and commerce, helping you stage memorable customer experiences at scale, in real time, and across the customer lifecycle.

Algonomy G2 Rating: ⭐ 4.9

12. Segment

Segment is a great Customer Data Platform (CDP) and a powerful website personalization solution on our list.

This tool empowers brands to take their online personalization game to the next level.

By leveraging its innovative software and APIs, Segment makes it easy to collect, refine, and leverage customer data to deliver highly personalized experiences.

With this customization solution, you can personalize landing pages based on visitor characteristics, online behavior, and purchase history, driving better results for websites.

Segment G2 Rating: ⭐ 4.6

13. Lytics

Lytics Cloud Connect™ simplifies data collaboration between marketers and IT teams.

With SQL queries, you can create targeted audience segments without worrying about duplicating or moving data.

It claims to integrate your warehouse data with your marketing platforms in just hours.

Although it may take some planning to set up your relationships correctly, the outcome is worth it.

A minor setback, according to some reviews, is that it may take some time to correct if not set up properly, but that shouldn't discourage you from giving it a try!

Lytics G2 Rating: ⭐3.9

14. Customer.io

Customer.io is a robust marketing automation tool that helps businesses helps businesses personalize and automate their messaging to increase engagement and conversion rates.

It provides multiple ways to integrate real-time business data from your product into the platform, allowing you to keep your user database up-to-date and power all of your automated messaging.

Although some users have mentioned that the AB testing tool could be improved by offering more insights, overall, Customer.io is known for being user-friendly and easy for the marketing team to handle.

Customer.io G2 Rating: ⭐ 4.3

15. Intercom

Intercom is a customer service tool that claims to redefine support for businesses. With its advanced messaging and automation features,

Intercom aims to help teams scale their support efforts without overexerting resources. However, with over 2,561 reviews, the tool's effectiveness is still up for debate.

While some users praise its ability to connect businesses directly to customers and improve support efficiency, others have noted that the app's features could still use improvement, particularly in its A/B testing tool.

Regardless, for businesses of all sizes looking for a customer service solution, Intercom may be worth a try.

Intercom G2 Rating: ⭐ 4.4

16. EngageBay

EngageBay offers a comprehensive platform for small-to-medium businesses, making it an ideal choice for startups.

It covers all the essentials for a business to get started, even allowing users to create a fully automated marketing machine from scratch.

Although some users have reported that the templates were not responsive, EngageBay's team quickly addressed the issue and implemented responsive templates throughout the system.

This shows their commitment to delivering a seamless user experience.

EngageBay G2 Rating: ⭐ 4.6

17. Proof Experiences

Proof is a valuable tool for boosting conversions on your website.

With over 25,000 online businesses using it to turn visitors into leads and sales, Proof creates a sense of scarcity through live visitor count and increases customer confidence with real-time recent activity notifications.

It's another simple yet effective solution to enhance the customization of your website and drive conversions.

Proof Expriences G2 Rating: ⭐ 4.4

18. Geo Targetly

Geo Targetly streamlines website customization by delivering location-based content and redirects.

With built-in geo redirection and URL shortening, Geo Targetly helps optimize the website experience for every visitor.

Geo Targetly is ideal for global companies targeting diverse audiences from different locations, making it a useful solution for multi-national e-commerce businesses.

Geo Targetly Capterra Rating: ⭐ 4.5

19. Optimizely Web Exprience

Optimizely is a robust statistics and performance platform that can help businesses personalize and customize their websites, emails, apps, IoT, and other channels.

Its powerful A/B testing capabilities allow businesses to discover what their audience loves interacting with, making personalization more effective.

With a range of customization options and data-driven insights, businesses can improve their online presence and increase engagement with their audience.

Optimizely G2 Rating: ⭐4.2

20. Segmentify

Segmentify is a powerful tool for website customization, utilizing machine-learning technology to track and target individual visitors.

Its advanced personalization features provide a unique approach to understanding visitors' online buying habits, offering a superior experience compared to other platforms in the market.

With recognition from Forbes as one of the top machine-learning companies to watch, Segmentify is a reliable choice for businesses looking to boost their website performance.

Segmentify G2 Rating: ⭐ 4.7

Turn Your Website into a Sales Machine

That’s it! A roundup of the best website personalization tools to help you step up your game and provide your website visitors with an experience they'll never forget.

Just remember, like the changing winds, prices, and features can also change, so be sure to check out the websites for the most accurate information.

And the best part?

Some of these tools even have free plans or trials, so you can test drive and see which one works best for you.

So what are you waiting for?

Go ahead and put them to the test to see how easily you can turn your website into a sales machine!

Frequently Asked Questions

What is Marketing Personalization and How Does it Work?

Marketing personalization is the practice of tailoring the customer experience to an individual's unique preferences and behaviors. This is achieved by using data and tools to create customized interactions and messaging.

How Can I Customize the Customer Journey?

Customizing the customer journey involves identifying key touchpoints and creating tailored experiences at each stage of the journey. This can be done through a combination of personalization techniques, such as targeted popups, personalized product recommendations, and behavior-based triggering.

Why is Marketing Personalization Important for Businesses?

Marketing personalization can help businesses increase engagement and conversions by providing a more relevant and engaging experience for customers. Personalized experiences have been shown to drive higher customer satisfaction, loyalty, and advocacy.

How Do I Personalize the Customer Experience?

To personalize the customer experience, you need to have data on your customers, such as their preferences, behaviors, and interactions with your brand. This data can be collected through a variety of means, such as website analytics, surveys, and customer feedback.

How Can I Measure My Marketing Personalization Success?

To measure the success of marketing personalization efforts, businesses can track key metrics such as engagement, conversion rates, customer satisfaction, and customer lifetime value. A/B testing can also be used to compare the effectiveness of different personalization strategies and make data-driven decisions about future personalization efforts.