· 18 min read

Successful Product Recommendation Examples (with Analysis)

Looking for inspiring product recommendation examples for your business?

We’ve got plenty!

Product recommendations play a crucial role in today's competitive business landscape, so as a business owner, it might be a good idea to have an understanding of their use cases, types, and benefits.

In this blog post, we’ll cover everything you need to know about product recommendations, with many examples and methods to implement them to get the most out of your efforts

Let’s begin!

Product Recommendations: Definition, Importance & Benefits for Businesses

Simply put, product recommendations are personalized suggestions tailored to individual customers based on their browsing behavior, purchase history, preferences, or other relevant data.

These recommendations serve as virtual shopping assistant, helping customers discover products that align with their interests, needs, and tastes.

The importance of product recommendations for businesses cannot be overstated. In a sea of endless choices, customers often feel overwhelmed and uncertain about which products to choose.

By providing targeted recommendations, businesses can streamline the decision-making process and guide customers toward the most relevant options.

This not only improves the customer experience but also increases the likelihood of conversions and sales.

Product recommendations are not only valuable for businesses but also offer a multitude of benefits.

Let's explore the advantages that can be harnessed by leveraging effective product recommendation examples:

Increased Sales: Tailored recommendations drive sales by presenting customers with relevant products, boosting conversion rates and revenue.

These suggestions go beyond initial preferences, introducing new and complementary items. Increased exposure leads to additional purchases and revenue growth.

Enhanced Customer Experience: As product recommendations enhance the customer experience by offering a personalized and intuitive shopping journey, they save time, streamline decision-making, and increase overall satisfaction.

This leaves a lasting positive impression, making customers feel understood and valued.

Improved Customer Engagement: Product recommendations excel at improving customer engagement by captivating their interest and encouraging exploration.

Customers spend more time on websites or apps, leading to longer sessions which translates into higher click-through rates, fosters loyalty, and drives repeat visits and purchases.

Cross-selling and Upselling Opportunities: Because product recommendations create lucrative cross-selling and upselling opportunities, businesses tap into customers' needs and desires.

This approach sparks interest in complementary items or enhanced versions, resulting in higher average order values and increased revenue per customer.

Data-driven Insights: Data generated through product recommendations offers valuable insights into customer behavior, preferences, and trends.

Businesses analyze this data to refine marketing strategies, optimize inventory, and deliver personalized recommendations. It enables better targeting and effective decision-making.

Competitive Advantage: In a crowded market, standing out is crucial. Robust product recommendation systems differentiate businesses by providing a personalized shopping experience.

This fosters customer loyalty and sets them apart from competitors.

Types of Product Recommendation Systems

Collaborative Filtering

Imagine having a team of shopping buddies who know your tastes like no one else. That's where collaborative filtering comes in!

This clever system analyzes the preferences and behaviors of a large group of users to make tailored recommendations just right for them.

This type of product recommendation guides customers toward products they'll love.

a screen shot of a website with a few items on it showing "Frequently bought together items" as higlighted

Popular platforms like Amazon and Netflix have mastered the art of collaborative filtering, making it a trusted and effective method.

Content-Based Filtering

If you're all about individuality and finding hidden gems, content-based filtering is here to make your day.

This system understands customer preferences by analyzing the characteristics and attributes of the products they've liked or purchased in the past.

It then suggests similar items that match their specific taste.

Spotify "Made for you" section showing daily mixes 3, 4, 5 on a black background

Companies like Spotify use content-based filtering to curate personalized music playlists just for you.

It's like having a personal DJ who knows exactly what gets you grooving!

Hybrid Approaches

Why settle for one when you can have the best of both recommendation worlds?

Hybrid approaches combine the powers of collaborative filtering and content-based filtering to create even smarter suggestions.

By blending the collective wisdom of the crowd with your unique preferences, these systems offer an unparalleled shopping experience.

Companies like YouTube and LinkedIn have mastered the art of hybrid recommendation systems, delivering recommendations that keep you hooked.

Top Product Recommendation Examples

Businesses may use product recommendation strategies as

  • People like you buy
  • Related products
  • New arrivals
  • Similar products
  • Best-sellers & Trending
  • Frequently browsed & Frequently purchased
  • After viewing this, people buy
  • Frequently bought with this & Purchased together

Below, we’ll see some examples from brands that use product recommendation strategies successfully.

Sephora’s Product Recommendation on Homepage & Product Page

The first example is Sephora promoting new arrivals on its homepage.

Promoting new arrivals on the homepage, as Sephora does, is a smart move because it captures attention, showcases innovation, creates a sense of exclusivity, and encourages impulse purchases.

Sephora’s homepage with recent product recommendations like lipsticks, creams, and similar items with a colorful design

But they didn’t stop there! When customers visit a product page, they are greeted with a carefully curated "Compare Similar Products" section.

This section showcases items that perfectly complement the product they are viewing. Plus, they can compare the specific features of the items.

By presenting these recommendations, Sephora helps customers discover the perfect combination of products, enhancing their overall shopping experience.

Sephora’s “compare similar products” section with beauty and skincare items with details listed below each, such as price, fill size, and rating

As visitors scroll down the product page, they are treated to an array of enticing product recommendations.

Alongside the "Compare Similar Products" section, they encounter the delightful "You May Also Like" section.

This personalized collection of recommendations takes into account their browsing history and preferences, offering even more options that align with their taste.

These recommendations create a dynamic and engaging shopping experience, encouraging visitors to explore further and find their perfect match.

Sephora’s “you may also like” section featuring skincare and beauty products with details such as pricing and rating below each

But wait, Sephora's product recommendations don't stop there! As we continue scrolling, we're greeted with yet another delightful surprise: the "Featured Products" section.

Here, Sephora cleverly showcases sponsored items that have been carefully selected to align with customer preferences and trends.

These featured products provide an additional layer of discovery, introducing customers to new and exciting offerings that they may not have stumbled upon otherwise.

Sephora's strategic use of sponsored items in their recommendations further enhances the browsing experience, making it a win-win for both customers and brands.

Sephora’s sponsored “featured products” section displaying creams from different brands with details below each, such as pricing and rating

And last but not least, there is the “Use It With” section, where the visitor is recommended a product that enhances the effectiveness of the product they are viewing.

In this ingenious feature, Sephora goes the extra mile by recommending a product that enhances the effectiveness of the item the visitor is currently viewing.

Whether it's a primer to complement a foundation or a moisturizer to amplify the benefits of a serum, these recommendations ensure that customers have everything they need for a truly remarkable beauty routine.

Sephora’s “use it with” section, shown as highlighted, featuring a skincare item with its pricing and an add button

Sephora's attention to detail in providing these tailored suggestions demonstrates its commitment to delivering an exceptional and personalized shopping experience.

With the "Use It With" section, customers can easily discover the perfect pairings that take their beauty regimen to new heights.

Kylie Cosmetic’s Product Recommendation on Product Page

Next we have the Kylie Cosmetics which plays the game of product recommendations pretty fair.

Similar to Sephora's innovative "Use It With" section, Kylie Cosmetics has taken the concept a step further with their own unique feature called the "Build a Routine" section.

This brilliant addition aims to provide customers with a seamless and satisfying beauty experience.

Kylie Cosmetics’ “build a routine” section, highlighted, featuring different skincare products with pricing and an “add to cart” button for each

By recommending products that complement and enhance the benefits of each other, Kylie Cosmetics guides customers towards creating a well-rounded beauty routine that leaves them feeling truly satisfied.

With the "Build a Routine" section, Kylie Cosmetics empowers customers to effortlessly discover the perfect combination of products for their individual needs, delivering a truly exceptional beauty journey.

Kylie Cosmetics’ “you may also like” section where 4 different products are displayed with ratings and prices below each

As customers continue to explore the product page, they encounter yet another enticing product recommendation section: "You May Also Like."

This section takes personalized recommendations to the next level by presenting visitors with a curated selection of items that align with their preferences and browsing history.

Kylie Cosmetics’ product page showing the cart on the right-hand panel with “before you go…” section as highlighted with a mini mascara in it

IKEA’s Product Recommendation on Homepage & Basket & Checkout

Next up, let's take a look at IKEA, a master of captivating product recommendations.

When visitors land on Ikea's homepage, they are immediately greeted with a special treat: the recommendation of a limited edition collection.

This strategic move taps into customers' desire for exclusive and unique offerings.

By showcasing limited edition collections prominently on the homepage, IKEA creates a sense of urgency and excitement.

Customers are enticed to explore these special collections, knowing that they are part of a select group who can experience these one-of-a-kind products.

IKEA’s homepage showcasing a limited edition collection with images in an orange theme

As visitors scroll down, they are treated to an array of captivating recommendations that belong to the special edition collection.

IKEA’s homepage showing different kinds of limited edition products in different frames

IKEA's recommendation of limited edition collections on the homepage not only drives engagement and interest but also cultivates a feeling of exclusivity, making customers feel like they are part of something truly special.

IKEA's product page showing basket as highlighted on the right-hand panel with complementary products

When visitors add an item to their cart, a convenient window opens up on the right-hand side, revealing the enticing "Complementary Products" section.

IKEA's before you leave items at the checkout showing the items as highlighted

And as customers proceed to the checkout page, they are warmly welcomed with yet another product recommendation section tailored specifically to them.

Here, they discover a selection of items that are specially curated to make the impact lasting.

Smart Coffee’s Product Recommendation Popup on Homepage

Popups have become a popular and effective tool for businesses to engage with their website visitors.

These attention-grabbing windows that appear on top of the website content serve various purposes, including product recommendations.

smart coffee product recommendation popup on its website with the illustration of a pink man pointing upwards to items shown as blurred
  • Popups increase the visibility of your products;
  • They are personalized and targeted; -They improve user experience and drive higher conversion rates.

That’s why implementing popups into your product recommendation strategy might be a great idea.

As you can see in the example above, you can create a “You might also like” product recommendation popup for your Shopify collections to promote your products on the homepage.

Not only on the homepage, but you can also show your product recommendation popups on any page on your website!

This way, you never have to worry about visitors not seeing your recommendations.

Plus, if you have a Shopify store, Popupsmart offers a unique element for your Shopify collections. This way, you can show multiple products on one popup.

You can try it out today without worrying about coding or other technical issues, as Popupsmart is a no-code popup builder.

A wide range of ready-to-use popup templates are waiting for you!

Create a free popup campaign for your Shopify store today!

Apple’s Product Recommendation on Product Page, Basket, & Checkout

Apple is another brand that doesn’t miss any chance to promote its products.

For this reason, product recommendation starts at the product page with many examples.

two hand holding smart phones side by side with the information details on the right-hand panel

Above, you can see on the right-hand panel the visitor is recommended two different types of the product.

This may not be a regular product recommendation. Still, the viewer might be convinced to go for the latest product instead of their initial choice, thanks to this recommendation.

Different colored and type Apple smart phones with the detail and prices below each

As the visitors scroll down, they are greeted with another recommendation that showcases the popular products of the brand.

3 different iPhone cases with details and prices below each

Once you go to your bag, you can see that visitors are recommended with items that they might need with the product they purchase.

3 different Apple products like charger and cable with details and prices below each

But there is more! Apple makes sure you don’t skip any of the essentials with product recommendations on the cart.

3 different Apple AirPods with details and prices below each

Visitors keep seeing the high-quality images of the products they are recommended, with product descriptions and pricing as well.

Apple "you may also like" section showcasing phone cases and a wallet with product detail and price below each

Once the visitor is done with scrolling and they continue to checkout, they see the “You may also like” section to once again see the items and add to their cart easily.

Apple's new arrival section showing an Apple box in an Apple bag with a short text, all in white theme

Lastly, visitors are recommended to see the new arrivals before they complete their purchase and leave.

So as expected, Apple put together an effective product recommendation strategy with every step necessary to let the visitor know about new arrivals or items that the customers may need.

Ben & Jerry’s Product Recommendation on Homepage & Product Page

Let’s continue with a delicious example. We have non-other than Ben & Jerry’s!

Ben & Jerry’s excels at captivating its audience with enticing product recommendations, starting right from the homepage.

Ben & Jerry's homepage with an ice cream image on the right and the headline on the left

Product recommendation of a new item starts at the homepage with an attention-grabbing headline accompanied by a striking and bold image.

Once you've made your choice of ice cream flavor and landed on the product page, Ben & Jerry's ensures that your experience remains delightful and engaging.

As visitors scroll down, they are warmly greeted with a section titled "Recommended Flavors," which presents a curated selection of different flavors accompanied by high-quality images.

In this enticing section, Ben & Jerry's expertly showcases a range of delectable flavors that complement and enhance the chosen ice cream.

Ben & Jerry's recommended ice cream flavors with images and a read more button under each

Each recommended flavor is thoughtfully presented, with attention given to every detail. High-quality images capture the essence of each flavor, enticing visitors with vibrant colors, appetizing toppings, and irresistible swirls.

This visual feast of recommended flavors not only provides a tantalizing preview of what awaits, but also helps visitors make informed choices based on their preferences.

By showcasing the diversity and creativity of their offerings, Ben & Jerry's entices visitors to explore beyond their initial selection, tempting them to indulge in new and exciting flavor combinations.

Frequently Asked Questions

1. How are Product Recommendations Personalized Based on User Preferences?

Product recommendations are personalized based on user preferences through algorithms and techniques.

These systems analyze user behavior, like browsing and purchase history, to understand their interests.

They use machine learning and data mining to find patterns and similarities between users.

For instance, collaborative filtering compares a user's preferences with similar users to suggest relevant items they might enjoy.

2. How do Product Recommendation Systems Handle New or Unique Products?

Product recommendation systems handle new or unique products by using a mix of collaborative and content-based filtering techniques.

Collaborative filtering relies on user behavior, so if a new product hasn't been interacted with yet, collaborative filtering alone may not recommend it.

In such cases, content-based filtering comes into play. It examines the attributes of the new product and compares them to existing items.

This allows the system to recommend the new product to users who have shown interest in similar products or categories.

3. How do Product Recommendation Systems Handle Privacy Concerns and Protect User Data?

Product recommendation systems prioritize user privacy and take steps to protect user data.

They comply with privacy regulations, secure user information, and often anonymize and aggregate data.

Users have transparency and control over their privacy settings, including the option to opt-out or request data deletion.

Protecting user information is a key focus for these systems.

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