21 min read

The 10 Best Multichannel E-commerce Software to Discover

There is a cliche suggesting that “one way or another.” We should fix it as “one way and the other.”

Multichannel e-commerce software does not recognize one way of selling and presents different platforms.

Being within the arm’s reach of your customers means a high potential for attainableness.

Therefore, the more channels you have, the more success and conversion rates you will obtain. Good for you!

However, if you ask what multichannel e-commerce software is, here is the answer.

What is Multichannel E-commerce Software?

Multichannel e-commerce is done for the purpose of varying the sales channel to have more customers and raise the identifiability of the brand.

If you apply multichannel e-commerce software, you do not go with only one store but look for alternatives.

It can be mostly seen as an advantage because if you are cautious enough about the sales you do, you do not leave it to chance.

image featuring two hands on a laptop with a screen written ecommerce, a cup of coffee, phone, pen and a notebook

To help you with your policy of gaining business reputation, we have gathered the 10 best multichannel e-commerce software.

Enjoy discovering them all!

The 10 Best Multichannel E-commerce Software

We choose the best multichannel e-commerce software and have paid attention to what the users say while collecting them for you.

1. Wix

“Wix: Create a Website Without Limits”

webpage of Wix, which is a multichannel ecommerce software

Wix provides more than 900 designer-made templates that you can use to create aesthetically pleasing websites.

It is a professional e-commerce management platform suitable for e-commerce stores, photographers, designers, and small businesses with valuable features.

Using Wix you can manage your orders, payment status, inventory and more from one comprehensive platform and showcase an unlimited number of products, with up to 1,000 product variants per item.

Additionally it offers an extremely easy to use yet robust drag-and-drop editor that simplifies website building for novices and experts alike.


  • Easy to use yet robust drag-and-drop editor
  • Industry-leading marketing tools & integrations, like Google Ads, Google Analytics, etc...
  • Advanced SEO tools like Customizable meta tags & SEO patterns.
  • More than 900 designer-made & customizble templates.
  • Easy to understand, step-by-step instructions and help documentation
  • Track site traffic, sales and store activity with detailed analytics
  • Integrations with marketing platforms
  • Blog, forum, or store can be added
  • Translate your store into 180+ languages with Wix Multilingual
  • Dedicated 24/7 support via phone, email and chat
  • Adding HTML code
  • Secure SSL encryption
  • Opportunity to sell physical and digital products


  • Integrations can be enriched
  • Analytics features need to be improved
  • Device responsiveness needs enhancements
  • Free plan’s features can be limited.

Pricing: Wix has a free plan that offers various solutions such as 100s of templates, top-grade hosting, and unlimited pages; however, if you need more than these, you can choose a plan for your needs.

  • Wix offers website plans starting from $16 per month, and these include Connect Domain, Combo, Unlimited & VIP.
  • The platform also provides business & ecommerce plans starting from $27, and these are Business Basic, Business Unlimited & Business VIP.

G2 Ratings: 4.2 out of 5.

2. BigCommerce

“BigCommerce: Ecommerce for a New Era”

webpage of BigCommerce, which is a multichannel ecommerce software

E-commerce is a vast area, and BigCommerce is highly efficient.

It basically focuses on managing your store and bringing more traffic to your business.

With its Bigcommerce University, it aims to enhance your customers' shopping experience by giving you tips and tricks.

Though there is a divergence between the supporters of customer service and the ones who are not satisfied with it, this is a tool to give a try.


  • Easy to use
  • The opportunity of third-party apps
  • Transparent about their services
  • Simple to manage different data
  • Possible customization
  • Giving good uptime
  • Inventory report (highly favored)
  • Successful backend UI
  • Interactive dashboard
  • Flexible and proper to follow CRM
  • Very good inbuilt features


  • Contact through email should be improved.
  • Costs and prices are not balanced.
  • Customers want to be more informed about the pricing by the customer service.
  • Integrations must be developed.
  • Upgrading a plugin sometimes causes bugs.

Pricing: If you check BigCommerce Enterprise pricing, you will have to request a quote for your business. However, BigCommerce has different plans for you.

  • Standard plan starts at $29.95 per month. Plus costs $79.95 as the most popular plan. While the Pro plan costs $299.95, you can have a 15 days free trial beforehand.

G2 Ratings: 4.2 out of 5.

3. Brightpearl

“Brightpearl: # 1 Retail Operating System”

webpage of Brightpearl, which is a multichannel ecommerce software

By providing real-time trading insights, Brightpearl gives you a different customer experience.

Also, it offers management in order, accounting, and inventory to make your work easier.

Brightpearl maintains scale growth through various plug integrations, and they support endless innovation for the future.

P.S.: There are different speculations about customer service. Some like them very much whereas some think they could be better and quicker in solving the problems.


  • Easy to use
  • Making mass updates
  • Multi warehouse
  • Easy automation
  • Successful integration
  • Accuracy of data
  • Speed of the service
  • Training is available in documentation, webinars, tutorials, and online.


  • UX had better be improved.
  • Exporting data in reports may be problematic.
  • There is no opportunity to have multi-currency journeys.
  • This is not a cost-effective tool, so pricing plans should be reviewed.
  • Better training is needed.

Pricing: They do not have a specific pricing plan for the customers, so you do not choose among the plans, but they prepare you based on your needs and expectations. They consider your size, target market, and services you expect. Then, they prepare a quote for you.

G2 Ratings: 4.4 out of 5.

4. Channable

"Channable: The ultimate feed management & PPC tool”

webpage of Channable, which is a multichannel ecommerce software

Channable has a personal training learning center called Channacademy, and you can take courses to get used to Channable’s system.

Another critical point is that over 6500 famous companies, including Vodafone, Phillips, and Intersport, work with Channable.

Since they give importance to customer experience, they offer an unlimited trial period, which is how you can understand the tool's structure.


  • Robust
  • Great customer support
  • Useful for the feeds and management
  • Successful listing ability
  • Relatively cost-effective
  • Modern interface
  • Easy feed variability
  • Straightforward integration options


  • Learning curve is problematic.
  • Settings should be clarified for the new learners.
  • Visual content can be increased.
  • Auto-generation should be fixed to work well.

Pricing: It has such an advanced pricing structure that you can choose whatever you wish among them, and we are so sure that you can find the plan that fits you the best. Here is the pricing page of Channable!

G2 Ratings:4.6 out of 5.

5. ChannelAdvisor

“ChannelAdvisor: The De Facto Channel Manager”

webpage of ChannelAdvisor, which is a multichannel ecommerce software

One of its primary aims is to make the buyers’ journey appealing.

As a cloud-based multichannel e-commerce software, ChannelAdvisor deals with the management of inventory, order, e-commerce, SEO, and partner.

Also, they help both the retailers and the brands separately by giving detailed importance.

Though ChannelAdvisor has some lacks, it looks highly promising on this path.


  • Simple to use filters
  • Innovative and adding channels constantly
  • Versatile in terms of different websites
  • Dedicated ad console
  • Knowledgeable customer service
  • Partners like Amazon and eBay
  • Very customizable
  • Supporting marketplaces and accounts


  • Repricer could be better.
  • Products may sometimes be blocked.
  • The users can have a hard time if they don’t have a tech background.
  • Tutorials could be helpful if there are any.
  • It is sometimes difficult to reach customer service on the weekend.

Pricing: According to the comparison with other brands in some sources, it costs $1500 per month at minimum. However, it is best to contact the sales team for that. Also, after the contact, most people suggest that ChannelAdvisor is worth the money it takes because of its enhanced features.

G2 Ratings: 3.8 out of 5.

6. Ecwid

“#1 Free Ecommerce Shopping Cart & Free Online Store”

webpage of Ecwid, which is a multichannel ecommerce software

With its diversity in language, Ecwid is the most multilingual multichannel e-commerce software on this list.

Also, they have a mobile app compliant with Android, iPhone, and iPad, unlike the other tools.

Ecwid offers more sales than any with a few clicks while generally supporting the customers’ stores diligently.


  • Straightforward to use
  • Easy multi-currency setting
  • Intuitive to use
  • Real-time feature
  • Affordable pricing
  • Compatible with social media platforms
  • Updates and upgrades
  • User-friendly atmosphere
  • Great customer support
  • Integration with different content management system plug-ins


  • There is a need to improve the SEO features.
  • Sales team is expected to be more active.
  • HTML customization needs to be easier.
  • The third-party support should be improved.

Pricing: Ecwid has a free plan that lasts forever; however, if you prefer a pricing plan, here are the offers when billed annually:

  • Venture is regarded as the best to start with $12.50 per month.
  • The Business plan costs $29.17 with the extra 2 hours of custom development.
  • The Unlimited plan is $82.50 for the features of Business and the additional 12 hours of custom development.

G2 Ratings: 4.8 out of 5.

7. Magento/ Adobe Commerce

“Magento, now Adobe Commerce”

webpage of Magento, which is a multichannel ecommerce software

Magento/ Adobe Commerce is described as flexible, scalable, and extensible.

As software changes its name, Adobe Commerce cuts across all boundaries.

It is best known for the need for I.T. and the relatively high pricing, yet we are sure that it is worth it when we consider what the tool offers for the customers.


  • Highly robust
  • Easy integration with the third-party plug-ins
  • Online store customization
  • Great team to fix your problems
  • Lots of extensions
  • Advantage of being an open-source
  • User-friendly for the most


  • Cost is not so fair for most.
  • Learning curve lasts until you genuinely adapt.
  • Setup should be improved to be easier.
  • Security should be taken care of because the customers feel a lack of trust.

Pricing: When we examine the pricing of Adobe Commerce, the ‘Get Pricing’ option welcomes us. It is better to deal with them according to your needs and get the proper plan for yourself.

G2 Ratings: 4.0 out of 5.

8. Omnisend

“Omnisend: Ecommerce Email Marketing and SMS Platform”

webpage of Omnisend, which is a multichannel ecommerce software

It is essential to know that Omnisend is an all-in-one tool that eases the email marketing process, which is its specialty.

As the owners of an e-commerce business, you need to know how to manage your communication channels as well. Therefore, it is like a bonus for you :)

Based on the reviews of the Omnisend users, it has a positive outlook, and you need to see what is more!


  • Straightforward UI
  • Flow automation
  • Integration with Shopify
  • Charging for only active users
  • Segmentation according to the customers
  • SMS option in Pro plan
  • Useful email template builder
  • Fair pricing
  • The product picker
  • Customizable for some


  • Only simple landing pages could be created.
  • There are limitations in forms.
  • Visualizing automation is a little bit difficult.
  • Language options should be added.

Pricing: There are three pricing plans. You do not need a credit card at the beginning.

  • The Free plan offers to reach up to 250 contacts, and it is recommended for beginners.
  • The second plan is Standard, costing $16 per month when you determine 500 as the numbers from the calculator of Omnisend.
  • The Pro plan costs $59 per month, including email and SMS at the same time.

G2 Ratings: 4.8 out of 5.

9. Sellbrite

“Sellbrite: # 1 Multi-Channel Selling Tool for Amazon, Walmart …”

webpage of Sellbrite, which is a multichannel ecommerce software

As a GoDaddy product, Sellbrite firstly makes you understand if Sellbrite is suitable for you by providing webinars.

Also, its outstanding features include sync inventory, list products, and ship orders.

If you have a limited budget or you are a small/middle-sized business, Sellbrite is the right one for you.


  • Simple to use
  • Many integration choices with one click
  • Great customer service
  • Easy adding new marketplaces
  • Manageable importing listing
  • Intuitive UI
  • Flexible pricing option
  • Seamless order management process


  • Visualization should be improved.
  • Sync with financial programs is problematic.
  • Product linking process could be speeded up.
  • The mobile device part should be enhanced.

Pricing: There are two pricing options. One of them only deals with Sellbrite, while the other is Sellbrite for Shopify. Sellbrite is divided into four subcategories.

  • There is a free plan for up to 30 orders per month.
  • The Pro 100 is $29/mo, and you can add an FBA integration for $19.
  • The Pro 500 is $79/ mo, and it offers 500 orders.
  • The Pro 2K is $179 mo, and it provides 2.000 orders with an extra option of FBA integration.
  • If you aim for over 2.000, you should check Sellbrite’s high-volume plans.

G2 Ratings: 4.8 out of 5.

10. Shopify

“Start and grow your e-commerce business”

webpage of Shopify, which is a multichannel ecommerce software

One of the most well-known on this list, Shopify, is the expert in the e-commerce process.

You can start your business, bring it to Shopify, and leave the rest to Shopify and its experts.

Shopify is available in 175 countries, and it has been working with famous brands. Also, it helps you achieve familiarity faster and more appropriately.


  • So simple to use and adapt
  • Mobile responsive
  • Different training options
  • Secure and useful listing process
  • No real-coding needed
  • Easy integration
  • Likable customer support for some
  • Effortless UI
  • Simple third-party connection
  • Different plug-ins for payment methods


  • Customization options can be developed for a better user experience.
  • Theme loading problem should be fixed.
  • Sometimes customer service cannot be reached easily.
  • Pricing can be rearranged for the customers.

Pricing: Shopify offers a 14-day free trial, and it does not want a credit card to start.

  • If you want an average plan, there is a Starter for $5 per month for selling through apps.
  • Its Basic plan costs $29 for the new businesses.
  • The Shopify plan is $79, and it focuses more on growing companies.
  • The scaling businesses can choose the Advanced plan costing $299.
  • If these plans are not enough, we recommend you to evaluate Shopify Plus as a more advanced option.

G2 Ratings: 4.3 out of 5.

Frequently Asked Questions

You may have question marks in your mind. Let’s solve them now!

Why is Multichannel E-commerce Software Important?

The advantages of multichannel e-commerce software should be emphasized because though the decision of use is totally up to you, it is significant for you to consider the following points.

  • Multichannel e-commerce software increases your visibility.
  • You have a chance to reach more customers.
  • Your conversion rate will get higher if you get more traffic from new customers.
  • You can direct your customers to various channels, so it offers a better customer experience.
  • The existence in more areas helps you obtain more data.

What are Some Crucial Points to Look At Multichannel E-commerce Software?

It would be best if you did not have blind confidence in anything.

Therefore, we will share vital information about what to consider and do when you deal with multichannel e-commerce software.

  • You should create a connection between the channels you have.
  • Show that you care about the customers and organize your channels according to user-generated content.
  • You can support your channels with well-known figures that can help to increase your brand awareness.
  • You should create customized and unique messages for each channel so as to show that you care about your customers in every field.
  • You should highlight testimonials on your channels to prove your efficiency.
  • You should activate social media channels to show that you are demanded.

What is the Best of the Best Multichannel E-commerce Software?

The definition of ‘the best’ can change based on your faith in software; however, we will give you some clues.

If you want a customer-oriented multichannel e-commerce software, it looks like Sellbrite has the best customer service among all.

If you want a name with multilingual features, Ecwid is the best one.

a bag with a shopify logo on it and the plant

Also, Shopify is the most recommended and preferred one by the most. Therefore, if you want to go with the safe one, you can choose this one.

Who Should Consider Using Multichannel E-commerce Software?

The size of your business does not matter because it is available to use in all sizes, whether it is small or large. This is your playground!

Also, every business has tricks, but multichannel e-commerce software is a very natural thing to consider.

four people around the table checking computer and laughing with sincerity one is taking notes while one is giving advice

If your business is adaptable to do marketing from different angles and you want to be heard, you should prefer more than one sales channel, which leads us to the fact that multichannel e-commerce software is needed.

Do not forget that using multichannel e-commerce software is not a must, but it is a necessity if you want to be known and reach more.

To Cover What We Have Mentioned

Multichannel e-commerce software is valuable in many ways, and it can really help your business to grow and get more conversions.

six symbols composing ecommerce including Internet, statistics, shopping, credit card, money

Since we have collected the ten best multichannel e-commerce software, most of which are remarkably known and chosen by the customers, you can pick one of them and start trying.

Do not forget that by giving a shot to this software, you will have the chance to reach more customers than you expected, and your business’s existence will be more meaningful once more people get to know you.

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