Email Marketing Statistics : Step Up Your Marketing Game

The Most Relevant 26 Stats For Email Marketing You Must Know in 2022 👀

email marketing statistics

Is email still popular?

Email marketing is still alive and kicking, contrary to what many people in the 21 century think.

And it’s all because it works.

Email marketing has proven to be one of the most effective ways of communicating with customers.

In fact, many studies have suggested its effectiveness above all other marketing mediums.

Combined with solid content, email marketing is a sure way to generate sales and make a lasting impression on your customers.

Just take a look at these email marketing stats and facts if you still don't believe us!

Must-Know Email Marketing Statistics

Stat 1: In 2021, the number of global e-mail users amounted to over 4 billion and is set to grow to 4.6 billion users in 2025.

World’s population is 7.9 billion!

Stat 2: Almost 319.6 billion emails were estimated to have been sent & received each day in 2021.

This number is expected to reach 333.2 billion by 2022 and 376.4 billion in 2025.

Stat 3: Most used email clients (sorted by share of email opens) are Gmail with 36.5% of open rate followed by Apple iPhone email with 33% of email opens.

Stat 4: The number of worldwide email users is over 4 million in 2020, and is expected to grow to almost 4.5 billion by the end of 2024.

Stat 5: For 2021, the email marketing market’s value was almost 8.5 billion dollars globally.

The same number was 7.5 billion in 2020, and expected to reach 9.63 in 2022.

Email Marketing Conversion Statistics

Stat 6: According to Barilliance’s email marketing stats, open rate for emails (dataset includes aggregated data from 2016-2021) for 2021 is 43.76 which is a little bit lower than 2020 data.

Click-through rate on the other hand, is significantly higher compared to 2020, 15.22% and CTOR is 19.92%.

email marketing open rate statistics

Stat 7: Same data also shows the conversion rates for both send base and click-through base.

The numbers are similar to 2020. CR for send base is 1.33% and CR for click through base is 15.22%.

email marketing statistics

Stat 8: According to global data, the best day for open rates is Friday, and the best day for click-through rate is Tuesday.

Stat 9: CampaignMonitor analysis stated that the industries with the highest open rates are:

  • Education 24.9%,
  • Government and Politics 26.7%,
  • and Nonprofit 25.5%.

Stat 10: The best platform for building brand awareness was social media marketing (8675), and email marketing (7766) respectively selected by SMBs.

Stat 11: Small businesses spent the most money on traditional marketing, email marketing, and Facebook.

“In 2030 social media has been regulated and email is still the most direct, private and effective way to communicate with your customers.” - Glenn Edley,Director & Email Strategist of Spike

Stat 12: According to the same study in Stat 7, the average email conversion rate was 15.91% in 2019, 15.67% in 2020 and 15.22% in 2021.

The CR in 2021 is slightly lower from previous years but still we can see 15% CR in 2021.

Stat 13: Back in 2019, a survey conducted by Statista showed that 73% of in-house marketers and 75% of agency marketers selected email marketing as excellent or good for ROI.

Stat 14: Average email conversion rate by campaign is showing us another thing.

The lowest conversion rate is for “browse abandonment” campaign types with a 4.10% CR.

The highest conversion rate is for “email my cart” type of campaigns.

These emails are sent after a customer adds an item to their cart but leaves without conversion. The CR for these campaigns are 24.58%.

Stat 15: Another study shows us the average bounce rate for emails sent (including hard and soft bounces). The average bounce rate for all industries is 0.7%.

Stat 16: Most common used content types for B2B marketers are;

  • Social media (95%)
  • Blog/article (89%)
  • Email newsletters (87%)

Stat 17: Per research, email newsletters (31%) are the most popular method to nurture leads.

Stat 18: Let’s also see the open rates, CTRs, CTORs and Unsubscribe rates based on the number of newsletter emails sent/week.

If you send only 1 newsletters per week;

  • Open rate: 30.09%
  • CTR: 3.63%
  • CTOR: 12.06%
  • Unsubscribe rate: 0.23%

If you send 2 newsletters per week;

  • Open rate: 24.76%
  • CTR: 2.82%
  • CTOR: 11.40%
  • Unsubscribe rate: 0.17%

If you send 3 newsletters per week;

  • Open rate: 22.45%
  • CTR: 2.24%
  • CTOR: 10.00%
  • Unsubscribe rate: 0.15%

The rates are in a decreasing order if you increase the number of newsletter sent per week.

For example, if you send 10/week, your open rate will be 15.96%, CTR will be 1.52%, CTOR will be 9.51% and your unsubscribe rate will be 0.09%.

Stat 19: The shorter the better. Shorter email campaigns have better results (single message autoresponder cycle) has a 98.39% open rate and 37.26% CTR.

Stat 20: Each hour passed, the chance your prospects to open your email is decreasing. Almost 22% of all email campaigns are opened in the first hour after sending.

Stat 21: What about the email marketing campaign tactics?

Triggered email campaigns are the most effective ones with open rate 38.03%, CTR 6.76%, CTOR 17.77% and unsubscribe rate with 0.43%.

Triggered emails are the ones that are sent automatically via subscriber behavior.

Stat 22: Welcome emails rock! Data shows that the average open rate for welcome emails is over 86% & the average CTR is around 25%.

Stat 23: According to the data, the best time to send reminder emails is shown below table.

If you send a webinar reminder 1 hour before the webinar, you will receive 138.41% open rate and 64.41% CTR. If you send your reminder at the start time, you will get 108.01% open rate and 39.26% CTR.

webinar reminder

Stat 24: What about forms on landing pages to gather email addresses? The less fields, the better.

  • If your form has two fields; the conversion rate is 3.07%
  • If your form has three fields; the conversion rate is 1.22%
  • If your form has more than 4 fields; the conversion rate is 1.16%

Stat 25: Don’t spam! Who doesn’t hate spam? Data shows that 43% of email users report spam if they don’t know the source of the email and the sender.

Stat 26: Almost half of the customers say they have 50 emails in their inboxes.

Email Marketing Statistics: Wrapping Up

It’s true that email marketing still has its place, and is by no means dead – especially when it comes to the service’s effectiveness.

While social media posts and ads generate buzz and awareness, nothing beats a carefully crafted email to drive action on the part of your recipients.

We hope you have enjoyed our roundup of email marketing statistics.

Whether you are a one-man/woman shop, or a company of thousands, everyone can learn something from these figures and statistics.

You can use this information to create smart marketing programs that are able to help your business dominate the competition.

Check this infographic we have prepared for you for email marketing statistics:

Email marketing statistics infographic prepared bu Popupsmart, the no-code popup builder

Relevant Blog Posts:

-Email Marketing Segmentation : The Ultimate Guide

-How Can Email Marketing Fuel Your Overall Inbound Strategy?

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