9 min read

50+ Email Marketing Statistics: Surprising Insights and Tips

Email marketing statistics guide you for a better email marketing strategy.

If you're wondering whether email marketing is still alive and kicking, contrary to what many people in the 21 century think, the answer is yes!

And it’s all because it works.

Email marketing has proven to be one of the most effective ways of communicating with customers.

In fact, many studies have suggested its effectiveness above all other marketing mediums.

Combined with solid content, email marketing is a sure way to generate sales and make a lasting impression on your customers.

Just take a look at these email marketing stats and facts and see it for yourself!

Email Marketing ROI Statistics

➤According to Hubspot’s report on content and media strategy, email marketing has the 3rd highest ROI among other channels like paid social media content (57%), organic social media content (48%), and organic search (SEO) (45%).

Email marketing ROI statistics reveal that businesses earned 36 U.S. dollars for every U.S. dollar invested in email marketing.

➤ The highest ROI, with 45 dollars per one dollar spent, belongs to the retail, e-commerce, and consumer goods industries.

Email Marketing Industry Size Statistics

Email marketing revenue statistics show that, in 2020, the global e-mail marketing market was valued at 7.5 billion U.S. dollars.

a dark blue themed graph of email marketing revenue showing the increase between 2020-2027, 2027 having the highest revenue

➤ This figure is expected to increase to 17.9 billion by 2027. Also, it is expected that the compound annual growth rate (CAGR) for that period will amount to 13.3%.

Statista’s research on e-mail users shows that in 2020, the number of e-mail users was 4,037 million, and it is expected to reach 4,594 million by 2025.

This statistic helps us understand how big the e-mail marketing industry is and why it is worth implementing it for businesses.

➤ With the unstoppable growth of the internet, in 2021, the number of e-mails sent and received worldwide was 319.6 billion daily.

a dark blue themed graph showing the number of emails sent and received daily worldwide between 2017-2025, as 2025 being the year with the highest number of emails

➤ This number is expected to increase to 376.4 billion daily e-mails by 2025, according to Statista’s email statistics.

Email and Social Media Advertising Statistics

➤ Another unstoppable power of the online world is social media. The next statistic might be surprising for social media lovers.

➤ Same source above shows that the CTR of online advertising emails in Belgium and Germany was 5.5% and 4.3%, respectively, while the average global CTR for social media for the same period was 1.3%.

Data on email marketing shows that email subscribers are 3.9 times more likely to share your content in social media

Email Marketing Popularity Statistics

➤ In the United States, a survey on the popularity of email marketing shows that 79% of millennials and 57% of respondents from Generation Z like being contacted by brands via email.

➤ According to Hubspot marketing stats, almost half of the customers say they have 50 emails.

Email marketing statistics show that 99% of us check it every day, with some checking it as many as 20 times a day!

Time Spent Reading Brand Email Statistics

The average time spent reading brand email statistics might be the wake-up call your business needs.

It is seen that there has been a decrease over the last couple of years, from 13.4 seconds in 2018 to 10 seconds in 2021.

a dark blue themed graph showing the average email reading time graph between 2011-2021 as 2018 being the year with the highest percentage of reading time

This data shows the importance of writing short and well-designed emails in order to keep the receivers reading.

Email Client Usage Statistics

The most used email clients (sorted by share of email opens) are Gmail, with a 36.5% open rate, followed by Apple iPhone email, with 33% of email opens.

Email Open and Click-Through Rates Statistics

➤ According to Barilliance’s email marketing stats, open rate for emails (dataset includes aggregated data from 2016-2021) for 2021 is 43.76 which is a little bit lower than 2020 data.

➤ Click-through rate on the other hand, is significantly higher compared to 2020, 15.22% and CTOR is 19.92%.

Same data also shows the conversion rates for both send base and click-through base.

➤ The numbers are similar to 2020. CR for send base is 1.33% and CR for click through base is 15.22%.

Dark blue themed graphs of email conversion rate; sendbase email conversion rate is on the left and click-through conversion rate is on the right

➤ CampaignMonitor analysis on email marketing stated that the industries with the highest open rates are:

  • Education 24.9%,
  • Government and Politics 26.7%,
  • and Nonprofits 25.5%.

Email statistics also show that the average email conversion rate was 15.91% in 2019, 15.67% in 2020 and 15.22% in 2021.

The CR in 2021 is slightly lower from previous years but still we can see 15% CR in 2021.

➤ Back in 2019, a survey conducted by Statista on the most effective marketing channels showed that 73% of in-house marketers and 75% of agency marketers selected email marketing as excellent or good for ROI.

Email marketing statistics that reveal average email conversion rate by campaign is showing us another thing.

➤ The lowest conversion rate is for “browse abandonment” campaign types with a 4.10% CR.

➤ The highest conversion rate is for “email my cart” type of campaigns.

These emails are sent after a customer adds an item to their cart but leaves without conversion. The CR for these campaigns are 24.58%.

Salesforce article on email marketing statistics show that personalized subject lines are 22.2% more likely to be opened.

Popular Email Types & Times Statistics

➤ According to global data on the best time to send emails, the best day for open rates is Friday, and the best day for click-through rate is Tuesday.

➤ Let's see some statistics from 2022 email marketing benchmarks now.

➤ It is revealed that the shorter the better. Shorter email campaigns have better results (single message autoresponder cycle) has a 98.39% open rate and 37.26% CTR.

➤ According to the same source above, each hour passed, the chance your prospects to open your email is decreasing. Almost 22% of all email campaigns are opened in the first hour after sending.

➤ What about the email marketing campaign tactics?

Triggered email campaigns are the most effective ones with open rate 38.03%, CTR 6.76%, CTOR 17.77% and unsubscribe rate with 0.43%.

Dark blue themed graphs of email open rate; email open rate is on the left, CTR graphs is in the middle, and CTOR graph is on the right

Triggered emails are the ones that are sent automatically via subscriber behavior.

➤ Welcome emails rock! Data shows that the average open rate for welcome emails is over 86% & the average CTR is around 25%.

➤ According to the data, the best time to send reminder emails is shown below table.

If you send a webinar reminder 1 hour before the webinar, you will receive 138.41% open rate and 64.41% CTR. If you send your reminder at the start time, you will get 108.01% open rate and 39.26% CTR.

best webinar reminder email types with the open rate and click-through rate percentages as the email sent 1 hour before the webinar having the highest percentage of click-through

➤ What about forms on landing pages to gather email addresses?

The less fields, the better.

  • If your form has two fields; the conversion rate is 3.07%
  • If your form has three fields; the conversion rate is 1.22%
  • If your form has more than 4 fields; the conversion rate is 1.16%

➤ Don’t spam! Who doesn’t hate spam?

The data on the importance of permission shows that 43% of email users report spam if they don’t know the source of the email and the sender.

Before You Leave...

It’s true that email marketing still has its place, and is by no means dead – especially when it comes to the service’s effectiveness.

While social media posts and ads generate buzz and awareness, nothing beats a carefully crafted email to drive action on the part of your recipients.

We hope you have enjoyed our roundup of email marketing statistics.

Whether you are a one-man/woman shop, or a company of thousands, everyone can learn something from these figures and statistics.

You can use this information to create smart marketing programs that are able to help your business dominate the competition.

Check this infographic we have prepared for you on email marketing statistics:

Email marketing statistics infographic with different statistics and illustrations like a woman carrying a pencil, a woman writing with a huge pencil and so on.

Check These Out!