What is the Email Marketing Automation Service? / Top 10 Tools in Market

Email marketing is still one of the core elements of digital marketing in terms of conversion optimization. In this case, sometimes it’s difficult to choose the best email marketing software.

What is the Email Marketing Automation Service? / Top 10 Tools in Market

You can find useful information about the 10 best email marketing automation software in this article. Hope you like it!

Why email marketing automation is important youtube video image

A lot of people in the market want to find an email marketing software that is user-friendly and reasonably-priced. Epsilon Email Institute gives interesting details and stats about email marketing automation. According to their survey, automated email messages generate a 70.5% higher open rate and a 152% higher click-through rate than standard marketing messages.

According to Lenskold and Pedowitz Groups, companies that send automated emails are 133% more likely to send relevant messages according to a customer’s purchase cycle than those who send general correspondence.

Of course, we can’t say one particular email marketing software that best fits for you. It really depends on your,

  • budget
  • contact list size
  • features

In this article, I’m going to provide some information about the best email marketing software providers. You can choose the best one based on some features like user interface, deliverability, security, email templates, cost, GDPR compliance, and integrations.

Ok then, let’s dive into the best email marketing automation software that you can use for your email marketing efforts in 2018!

10 Best Email Marketing Automation Software

Illustration of email marketing automation.

Active Campaign

Active Campaign email marketing automation tool.

ActiveCampaign is now used by over 60,000 organization of all shapes and sizes.

ActiveCampaign simply enables you to create drip emails that will boost your subscriber interaction, interests, demographics, history and more.

You can use Active Campaign as a CRM and marketing automation software. It is clear that you’re going to like this email marketing automation software in terms of email deliverability, affordability, customer support, integrations.

Hubspot

Hubspot email marketing automation software and CRM.

There are 48,000 small companies use Hubspot which means it is ranked as one of the top marketing automation software. In order to support your email marketing campaigns, it provides

  • all-in-one CRM
  • email marketing automation
  • landing page builder platform

Probably the most advantageous part of HubSpot is its analytics. You can track your email campaigns in terms of conversions. How about pricing?

Well, you should consider that it’s very affordable in the first place, costs about $50/month. However, the pricing can quickly get out of control. For example, if you want to add bonus features and grow your email list, you may have to pay $2,000/month annually. So, better be careful.

Let Constant Contact

Constant Contact email marketing automation tool.

As an effective email-marketing automation software, Let Constant Contact allows you to send powerful emails with unique designs. Also, it is simple-to-use.  You can arrange Facebook fan promotion, coupons, and deals with Let Constant Contact. As the other email marketing automation software in the market, it provides autoresponder. One of the important parts of this email marketing automation software is its affordable prices.

Drip

Email marketing automation and CRM software example.

Drip has a simple and user-friendly interface. You can use the email gathering technology, drag and drop elements and pre-made templates in your emails.

If you have an e-commerce company then this email marketing software is great for you. For basic email marketing automation, it has affordable pricing options! For example, you should pay $49/month for 100+ contacts. You can streamline the drip email process with this app.

Sendloop

Sendloop email marketing automation tool for increasing conversions.

Sendloop is really one of the best marketing automation software in the market. It has an easy-to-use interface that doesn’t require IT. So, you can customize your emails with a simple drag n-drop email builder. It offers more than 80 free email templates with some unique features.

You can refine a drip campaign by targeting the right people.

Sendloop enables you to track your customer’s movements on your site. By using this email automation software, you can run highly effective email marketing campaigns.

Customer.io

Customer.io email marketing automation software.

Customer.io, as one of the best email marketing automation software in the market, has a user-friendly interface. You can customize your messages very easily. Also, it allows you to targeted messages to your customers and integrates with your mobile app or website to provide real time-stats.

It comes with bonus features such as,

  • in-context conversations
  • conversion tracking
  • A/B testing,
  • customer profiles

It’s free for 400 monthly email credits to 200 people. However, the payment increases depending on your growth.

GetResponse

GetResponse email marketing automation software dashboard.

GetResponse is one of the best email service provider (ESP) and email marketing automation software in the market.

Even if it didn’t have specified in marketing automation capabilities at first, they have added some useful features such as autoresponder and much more. In this case, you can design your workflows with its easy-to-use drag-and-drop interface.

MailChimp

MailChimp email marketing automation tool.

MailChimp is another good email marketing automation software that makes you customize your emails. You can send a welcome sequence to new subscribers automatically or send birthday wishes in any content you want. Also, you can use it to prevent and recover cart abandonment. If you want to personalize your order notifications from your store or re-engage with inactive customers, MailChimp stands for you!

For those who are looking for an effective email marketing automation software, it is a great tool to use.

Pricing is not that affordable when you compare other marketing automation software. It’s free for up to 2,000 contacts. However, it upwards of $425 or more per month depending on your total number of subscribers.

Wishpond

Wishpond email marketing automation software logo.

Wishpond is not only concentrating on your email marketing automation but also cover a large portion of your marketing needs.

You can use Wishpond to,

  • capture leads
  • create landing pages
  • run social contents, promotions, and discounts.

Wishpond has some functional features like other email marketing automation software that I’ve mentioned above. Dripping campaigns, customizing emails, getting benefit from real-time analytics and integrations might be given as example.

You can track each lead in your database with a comprehensive overview. That means you can track your visitor’s activity individually.

It offers various packages for pricing but when you consider the service you get, it has reasonable pricing plans.

Benchmark

Benchmark email marketing automation tool to increase conversions.

Benchmark might be a good fit for you if you’re looking for a basic email automation system. There are a lot of people who don’t want to deal with technical and issues that require expertise in this field. In this case, it has a user-friendly interface and great customer support.

It just does the basics quite well. You can use the drag and drop system without having trouble. I recommend this tool you’re just after something simple. However, if you’re looking something powerful for your email marketing benefits, you should probably consider some other email marketing automation software.

Recap

You need good marketing strategies in order to succeed in your efforts.

We all know that it’s difficult to keep up with everything at the same time. So, you need email marketing automation software to achieve your goals.

We covered the 10 best email marketing automation software that will make marketing easier for your business.

You should pick the right one that I’ve mentioned in this article or some other marketing automation tools according to your needs and budget.

If you want to give some additional information about email marketing automation software or share the specific tool that you’ve been already using, feel free to share with us!