Top 18 Email Marketing Automation Software for 2021

In this article, I’m going to provide some information about the best email marketing software providers. You can choose the best one based on features like user interface, deliverability, security, email templates, cost, GDPR compliance, and integrations.

Email marketing is still one of the core elements of digital marketing in terms of conversion optimization. In this case, sometimes it’s difficult to choose the best email marketing software.

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You can find useful information about the 18 best email marketing automation software in this article. Hope you like it!

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A lot of people in the market want to find an email marketing software that is user-friendly and reasonably priced. Epsilon Email Institute gives interesting details and stats about email marketing automation. According to their survey, automated email messages generate a 70.5% higher open rate and a 152% higher click-through rate than standard marketing messages.

According to Lenskold and Pedowitz Groups, companies that send automated emails are 133% more likely to send relevant messages according to a customer’s purchase cycle than those who send general correspondence.

So, before getting into the best automated mailing systems, we can start off by defining email automation.

What is Email Automation?

With email automation, users can create an automated email campaign that is triggered by the actions of the subscribers and send them emails automatically. The best thing about automated mail is that you can increase ROI without even trying. You just need to set up the email automation and it does the hard work on your behalf 'automatically.'

You can effortlessly automate emails with automated mailing systems.

Of course, we can’t speak of one particular email marketing software that best fits you. It really depends on your,

  • budget
  • contact list size
  • features

Ok then, let’s dive into the best email marketing automation software that you can use for your email marketing efforts!

In the table below you can see the detailed comparison table of 36 services in the email marketing area.

18 Best Email Marketing Automation Software

1. Active Campaign

Active Campaign email marketing automation software

ActiveCampaign is now used by over 60,000 organizations of all shapes and sizes.

ActiveCampaign simply enables you to create drip emails that will boost your subscriber interaction, interests, demographics, history, and more.

You can use Active Campaign as a CRM and marketing automation software. You’re going to like this email marketing automation software in terms of email deliverability, affordability, customer support, and integrations.


Active Campaign email marketing automation software pricing

2. Hubspot

Hubspot email marketing automation software

There are 48,000 small companies that use Hubspot which means it is ranked as one of the top email automation tools. In order to support your email marketing campaigns, it provides

  • all-in-one CRM
  • email marketing automation
  • landing page builder platform

Probably the most advantageous part of HubSpot is its analytics. You can track your email campaigns in terms of conversions. But what about pricing?

Well, you should consider that it’s very affordable in the first place, costs about $50/month. However, the pricing can quickly get out of control. For example, if you want to add bonus features and grow your email list, you may have to pay $2,000/month annually. So, better be careful.


Hubspot email marketing automation software pricing

3. Constant Contact

Constant Contact email marketing automation software

As an effective email marketing automation software, Let Constant Contact allows you to send powerful emails with unique designs. Also, it is simple to use. You can arrange Facebook fan promotions, coupons, and deals with Let Constant Contact. As the other email marketing automation software in the market, it provides an autoresponder. One of the important parts of this email marketing automation software is its affordable prices.


Constant Contact email marketing automation software pricing

4. Drip

Drip email marketing automation software

Being an email drip campaign software, Drip has a simple and user-friendly interface. You can use email gathering technology, drag and drop elements, and pre-made templates in your emails.

If you have an e-commerce company then this email marketing software is great for you. For basic email marketing automation, it has affordable pricing options! For example, you should pay $49/month for 100+ contacts. You can streamline the drip email process with this app.


Drip email marketing automation software

5. Sendloop

Sendloop email marketing automation software

Sendloop is really one of the best marketing automation software on the market. It has an easy-to-use interface that doesn’t require IT. So, you can customize your emails with a simple drag n-drop email builder. It offers more than 80 free email templates with some unique features.

You can refine a drip campaign by targeting the right people.

Sendloop enables you to track your customers' movements on your site. By using this email automation software, you can run highly-effective email marketing campaigns.


Sendloop email marketing automation software pricing

6. email marketing automation software, is one of the best email marketing automation software in the market, has a user-friendly interface. You can customize your messages very easily. Also, it allows you to target messages to your customers and integrate it with your mobile app or website to provide real-time stats.

It comes with bonus features such as,

  • in-context conversations
  • conversion tracking
  • A/B testing,
  • customer profiles

It’s free for 400 monthly email credits to 200 people. However, the payment increases depending on your growth.

Pricing email marketing automation software pricing

7. GetResponse

GetResponse email automation tool

GetResponse is one of the best email service providers (ESP) and email marketing automation software in the market.

Even if it didn’t specify marketing automation capabilities at first, it did add some useful features such as autoresponder and much more. In this case, you can design your workflows with its easy-to-use drag-and-drop interface.


GetResponse email marketing automation software pricing

8. MailChimp

MailChimp email marketing automation software

MailChimp is another good email marketing automation software that allows you to customize your emails. You can send a welcome sequence to new subscribers automatically or send birthday wishes or any content you want. Also, you can use it to prevent and recover from cart abandonment. If you want to personalize your order notifications from your store or re-engage with inactive customers, MailChimp is for you!

For those who are looking for effective email marketing automation software, it is a great tool to use.

Pricing is not that affordable when you compare it to other marketing automation software. It’s free for up to 2,000 contacts. However, it costs upwards of $425 or more per month depending on your total number of subscribers.


MailChimp email marketing automation software pricing

Did you know that you can easily integrate Popupsmart with MailChimp? This way, the leads coming from the subscription popup will automatically be added to your MailChimp lists.

Also, if you use Shopify, take a look at our blog post, How to Add a MailChimp Popup to Shopify Account?

9. Wishpond

Wishpond email marketing automation software

Wishpond is not only concentrating on your email marketing automation but also covers a large portion of your marketing needs.

You can use Wishpond to,

  • capture leads
  • create landing pages
  • run social content, promotions, and discounts.

Wishpond has some functional features like other email marketing automation software that I’ve mentioned above. Dripping campaigns, customizing emails, and benefitting from real-time analytics and integrations might be given as examples.

You can track each lead in your database with a comprehensive overview. That means you can track your visitor’s activity individually.

It offers various packages for pricing but when you consider the service you get, it has reasonable pricing plans.


Wishpond email marketing automation software pricing

10. Benchmark

Benchmark email marketing automation software

Benchmark might be a good fit for you if you’re looking for a basic email automation system. There are a lot of people who don’t want to deal with technicalities and issues that require expertise in this field. For this reason, it has a user-friendly interface and great customer support.

It just does the basics quite well. You can use the drag and drop system without any trouble. I recommend this tool if you’re just after something simple. However, if you’re looking for something more powerful for your email marketing benefits, you should probably consider some other email marketing automation software.


Benchmark email marketing automation software

11. Keap

Keap email marketing automation software

Keap, also known as Infusionsoft, is a great sales and marketing automation tool, so not just a platform for email marketing.

You can choose a ready workflow or build your own from scratch, then select a trigger event for your campaign. Also, it is possible to add members of your team to handle contacts, set meetings, and track them!

It offers lots of automation features so that you can do different automation according to your business goals such as sending emails automatically.


Keap email marketing automation software pricing

12. Mailjet

Mailjet email marketing automation software

Mailjet is an email marketing automation solution for fast-moving teams.

You can create and send emails with their intuitive email platform as well as integrate the Email API and start sending emails.

Mailjet's drag and drop editor provides a great email marketing experience to their users. Also, their service improves your deliverability of emails and the sending speed at affordable prices.


Mailjet email marketing automation software pricing

13. Omnisend

Omnisend email newsletters service

Omnisend is another marketing platform that is growing in popularity. Designed to assist e-commerce brands in email marketing, SMS, and automation, they claim to multiply your open rates and improve revenue growth.

Since their primary focus is on e-commerce, Omnisend offers innovative email templates to reduce cart abandonment and drive repeat buyers.

Additionally, you can build shoppable emails, create push notification campaigns, scratch cards, product recommendations, and more.

Pricing: 14-day free trial available. Paid plans start at $16/mo for 15,000 emails.

14. ConvertKit

Convertkit email marketing platform

ConvertKit is the best email marketing automation tool for people who prefer a relatively simpler one. Typically, bloggers and online course instructors use it but if you are looking for a straightforward option, this will work.

This software has no bells or whistles. Their main focus is on creating and sending plain and clean emails. Rather than offering email templates, they encourage users to create their own templates.

Pricing: There’s a free plan available for 1,000 monthly subscribers. Premium plans start at $29 per month for a monthly subscription.

Email Testing Tools

Email testing tools combined with the best email automation tools make perfect automated mailing systems. You know what they say; better safe than sorry.

15. Litmus

Litmus email testing homepage

Litmus is one of the top email testing tools that many marketers use before sending their automated emails. It offers an error-free email delivery by allowing you to preview, test, analyze your emails before you hit the send button.

Pricing: This email testing tool's pricing starts from $99/m for 1,000 email previews.

16. Mailtrap

Mailtrap email testing homepage

Another email testing tool is Mailtrap. It enables previewing emails and checking how your email is being rendered.

Pricing: Mailtrap's pricing starts at $9.99. It has a free plan available.

Email List Building Tools

17. Popupsmart

Popupsmart homepage

You have one problem that stands between you and driving a successful email marketing drip campaign; email list building. To build a strong email list with high-quality subscribers, you will need to attract your website visitors and convince them to sign up to your mailing list. Popupsmart makes it simple to display user-friendly email popups with modern designs and collect subscribers.

Another great feature of Popupsmart is the ability to send email notifications or email autoresponders to users who submit their emails via popups. It’s very easy to craft and set up autoresponder emails.

Pricing: Popupsmart's pricing starts at $29/m for unlimited popups, unlimited domains, and 100,000 page-views. Free plan available.

18. Rafflecopter

Rafflecopter homepage

It is essential to lure customers into signing up for your mailing list to run a more converting automated mailing system. Rafflecopter is a giveaway tool that enables site owners to launch and manage giveaways. You can use giveaways to build a strong email list.

Pricing: Starts at $13/m. Grow plan ($43/m) is suggested for integration with email marketing tools.


You need good marketing strategies in order to succeed in your efforts.

We all know that it’s difficult to keep up with everything at the same time. So, you need email marketing automation software to achieve your goals.

You need to build a strong email list and test your automated emails before sending.

We covered the 18 best email marketing automation software, email testing tools, and email list building tools that will make marketing easier for your business.

You should pick the right one from those I’ve mentioned in this article or some other marketing automation tools like Zapier according to your needs and budget.

If you want to give some additional information about email marketing automation software or share the specific tool that you’ve been already using, feel free to share with us!

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