16 min read

21 Best Email Marketing Automation Software

Email marketing is still one of the core elements of digital marketing. In this case, sometimes it's difficult to choose the best email marketing software.

This article provides useful information about the 21 best email marketing automation software in 2024. We gathered their pros and cons, pricing details, and G2 ratings so that you can quickly find the best tool for your needs. 

Let's discover them together

What is Email Marketing Automation?

Email marketing automation creates a series of automated emails triggered by the subscribers' actions and sent automatically. 

The best thing about automated email campaigns is that you can increase ROI without even trying. You just need to set up the email marketing automation, which does the hard work on your behalf 'automatically.'

You can effortlessly automate emails with automated mailing systems.

Of course, we can't speak of one particular email marketing software that best fits you. It depends on your,

  • budget
  • contact list size
  • features

In the table below, you can see the detailed comparison table of 36 services in the email marketing area.

If you specifically look for marketing automation software for small business, you can also check our related article.

How to Choose the Best Email Marketing Automation Tool

Choosing the right email marketing automation tool can significantly impact your digital marketing strategy.

Here are some valuable factors to consider while making your decision:

  • Needs and goals: Identify your specific needs and goals and decide on what you want to achieve with email marketing automation.
  • Ease of use: It would be ideal if the tool provided an intuitive user interface, easy-to-use features, and seamless usability.
  • Features: Look for a tool that offers powerful features like AI-powered insights, email templates, A/B testing, highly targeted emails, auto-responders, and detailed analytics.
  • Integration capabilities: The tool should easily integrate with your existing software landscape. 
  • Scalability: The email marketing platform needs to be scalable to grow with your business. As your marketing strategies and business grow, the tool should be able to handle more significant demands.
  • Pricing and budget: You should focus on pricing and keep your budget in mind. Try to strike a balance between cost and functionality.
  • Customer support: Look for a tool that offers sound customer support. Fast and effective guidance can be crucial, especially when you run into difficulties or require assistance.
  • Review and ratings: Always consider reviews and ratings by other users. These offer valuable insights into the tool's pros and cons.

21 Best Email Marketing Automation Software

Tool Pros Cons Pricing G2 Rating
Sender Email and SMS marketing, free templates, smart segmentation Branding on free plan, no free SMS Free; starts at $15/mo 4.4
Hubspot Customizable user experience, great UI High prices, not HIPAA compliant Starts at $50/mo 4.4
Popupsmart Converting Shopify solutions, interactive popups Limited free plan pageviews Free; starts at $32/mo 4.2
Constant Contact Clear demographics overview, easy UI, excellent support Branding on emails, template distortion Starts at $12/mo 4.0
ActiveCampaign Excellent support, flexible, advanced features Learning curve, some glitches Starts at $29/mo 4.5
Mailmodo AMP emails, competitive price, bulk email service Learning curve, limited non-English support Starts at $39/mo 4.6
Salesforce Marketing Cloud Integrate customer data, personalize marketing, AI optimization Learning curve, might be expensive Starts at $1,250/mo 4.0
Drip Large data handling, user-friendly, unique templates Slow support, average analytics Starts at $39/mo 4.4
Sendloop Drag and drop, WYSIWYG editor, great support Expensive, simplistic interface, lacks mobile optimization Starts at $79/mo 4.4
GetResponse Easy to use, fast interface, landing page building Spam issues, contact import issues Starts at $15/mo 4.2
MailChimp Template and contact saving, intuitive interface Tricky list segmentation, can get expensive Free; starts at $13/mo 4.3
Wishpond Excellent support, drag and drop No search for leads, lag between campaigns Custom pricing 3.7
Benchmark Email User-friendly, email campaign limits Not mobile-friendly, no downloadable reports Free; starts at $13/mo 4.3
Keap Robust features, all-in-one tool, excellent onboarding No text-only emails, steep learning curve Starts at $159/mo 4.2
Mailjet Cost-effective, excellent inboxing, template saving Unfriendly customer service, lacks auto-saver Free; starts at $15/mo 4.0
Omnisend User-friendly, segmentation options, innovative features Poor design color scheme, system glitches Free; starts at $16/mo 4.6
ConvertKit Easy automations, landing pages, integrations Manual lead addition, basic email editor Free; starts at $9/mo 4.4
Litmus Error-free delivery, fosters collaboration, end-to-end testing Limited integrations, slow loading Starts at $99/mo 4.6
Mailtrap Fake SMTP server, multiple testing scenarios Complex API for beginners Free; starts at $14.99 4.8
Rafflecopter No coding required, flexible billing Limited customization Starts at $13/mo 4.2
Customer.io Reasonable pricing, easy setup, simple user management No data export, lacks deep analytics Starts at $100/mo 4.4

1. Sender

A screenshot of the landing page of Sender, email marketing automation software

Sender offers affordable email marketing to over 180,000 businesses and helps them grow by boosting sales, trust, and engagement.

The email automation tool offers a drag-and-drop design builder to create custom emails, popups, and forms and a vast library of high-converting free templates.

Sender also provides an omnichannel experience by combining email and SMS marketing automation. You can manage both campaigns from a single dashboard.

The automation app offers real-time analytics and reports to help you monitor your email and SMS campaigns. That way, you can find ways to improve their performance and grow your business.


  • Email and SMS marketing automation
  • Free templates library and a drag-and-drop email builder
  • Smart segmentation and personalization to send targeted messages
  • High-converting popup and signup forms
  • High email deliverability


  • Sender's branding on the Free Forever plan
  • The free plan doesn't have an SMS
  • The onboarding process can be confusing


Free Forever plan for up to 15,000 emails and 2,500 subscribers per month with almost all premium features. Paid plans start at $15 per month.

G2 Rating: 4.4 out of 5

2. HubSpot

A screenshot of the landing page of HubSpot, email marketing automation software

There are 48,000 small companies that use HubSpot Email Marketing Automation, which means it is ranked as one of the top email automation tools. To support your email marketing campaigns, it provides

  • all-in-one CRM
  • email marketing automation
  • landing page builder platform
  • AI email writer

The most advantageous part of HubSpot is its analytics. You can track your email campaigns in terms of conversions. But what about pricing?

Well, you should consider that it's very affordable; it costs about $50/month. However, the pricing can quickly get out of control. For example, if you want to add bonus features and grow your email list, you may have to pay $2,000/per month annually. So, better be careful.


  • Ability to customize the user experience based on behavior
  • Great user interface


  • Prices are too high for most startups.
  • Not HIPAA compliant


The starter plan for HubSpot Marketing Hub costs $50/mo.

G2 Rating: 4.4 out of 5

3. Popupsmart

A screenshot of the landing page of Popupsmart, email marketing automation software

Popupsmart, a no-code popup builder, makes it simple to display user-friendly email popups with modern designs. By displaying conversion-ready popups, you can grow your email list and reach your target audience.


  • Thanks to converting Shopify-based solutions like email automation, you can send automated emails to your audience
  • Interactive gamification popups, such as 'spin to win' and 'lottery ball game,' are available
  • You can use multi-step popups to boost visitor interaction on your site
  • Integrates with many platforms, including Mailchimp, Drip, Make, Zapier, MailerLite, and more


  • Pageviews of the free plan might not be sufficient, but you can upgrade your plan


A free plan is available. Popupsmart's Basic plan starts at $32/m for unlimited popups, three websites, and 50,000 page views.

G2 Rating: 4.2 out of 5

4. Constant Contact

A screenshot of the landing page of Constant Contact, email marketing automation software

As an effective email marketing automation software, Let Constant Contact allows you to send powerful emails with unique designs. Also, it is simple to use. You can arrange Facebook fan promotions, coupons, and deals with Let Constant Contact.

As the other email marketing automation software in the market, it provides an autoresponder. One of the important parts of this email marketing automation software is its affordable prices.


  • Clear overview of demographics of email recipients
  • Simple and easy-to-use UI
  • Excellent customer support


  • Has Constant Contact branding at the bottom of the emails
  • Email templates tend to distort based on the platform recipients' use.
  • Email builder is a bit limited in terms of designing options.


Price based on the number of contacts, starting at $12/mo

G2 Rating: 4.0 out of 5

5. ActiveCampaign

A screenshot of the landing page of Active Campaign, email marketing automation software

ActiveCampaign is now used by over 60,000 organizations of all shapes and sizes.

ActiveCampaign is an email marketing automation tool that enables you to create drip emails that boost subscriber interaction, interests, demographics, history, and more.

You can use Active Campaign as a CRM and marketing automation software. You're going to like this email marketing automation software in terms of email deliverability, affordability, customer support, and integrations.


  • Excellent customer support
  • Flexible and versatile
  • Advanced features


  • The learning curve is a bit challenging.
  • Some users have reported some glitches.
  • The forms feature isn't sufficient and not customizable enough.


The minimum price plan costs $29/mo with an annual payment for 1,000 contacts. The highest price plan is the Enterprise plan, which costs $259/mo.

G2 Rating: 4.5 out of 5

6. Mailmodo

A screenshot of the landing page of Mailmodo, email marketing automation software

Mailmodo is a new-edge email marketing solution. It offers a host of features that help you in various aspects of your campaigns.

It allows you to create AMP emails without coding through its easy-to-use drag-and-drop editor and offers a host of editable campaign templates.

Other features include a dashboard for monitoring the performance of your email campaigns, setting up email automation and triggered emails, A/B testing, and more. The newest feature uses AI to generate compelling subject lines for your emails.


  • Ease of use when it comes to building AMP emails using the drag-and-drop editor
  • Offers a host of features for a very competitive price
  • Offers bulk email service, transactional email, email marketing automation, customer journey
  • Pre-built widgets like Spin the Wheel, forms, and shopping carts to include in emails


  • There can be a learning curve
  • Limited support for non-English users
  • Does not offer a free plan but has a 21-day free trial


Starting at $39/mo for 2,500 contacts.

G2 Rating: 4.6 out of 5

7. Salesforce Marketing Cloud

A screenshot of the landing page of Salesforce Marketing Cloud, email marketing automation software

Salesforce Marketing Cloud is a feature-rich, AI-powered marketing solution that enables deep customer understanding, timely interactions, and marketing automation. 

It provides a single platform to create customer profiles, personalize offers across all channels with artificial intelligence, and foster lasting relationships for business growth.

The tool helps you unlock the value of your customer data, personalize engagement across channels, align marketing and sales, and optimize campaigns with unified marketing intelligence.


  • Integrate customer data from various sources to create a unified customer profile
  • Personalize marketing across various channels like email, web, ads, and mobile
  • Use AI to optimize campaigns, personalize offers, and make smarter business decisions
  • Automate campaigns and customer journey management


  • There is a little bit of a learning curve at the beginning
  • It might be expensive for some teams


Pricing plans start at $1,250 per month.

G2 Rating: 4.0 out of 5

8. Drip

A screenshot of the landing page of Drip, email marketing automation software

Being an email drip campaign software, Drip has a simple and user-friendly interface. You can use email gathering technology, drag and drop elements, and pre-made templates in your emails.

If you have an e-commerce company, this email marketing software is great. For basic email marketing automation, it has affordable pricing options! For example, you should pay $49/month for 100+ contacts. You can streamline the drip email process with this app.


  • Smoothly handles large data
  • User-friendly interface, dark mode available
  • Ability to create unique responsive HTML email templates


  • Slow customer support
  • Analytics and reports are average.
  • Inability to re-edit workflows
  • Not storing events for recall, so, for example, in Zapier, you have to continually refresh


Starting at $39/mo for 2,500 contacts

G2 Rating: 4.4 out of 5 stars

9. Sendloop

A screenshot of the landing page of Sendloop, email marketing automation software

Sendloop is one of the best marketing automation software on the market. It has an easy-to-use interface that doesn't require IT. So, you can customize your emails with a simple drag-and-drop email builder. It offers more than 80 free email templates with some unique features.

You can refine a drip campaign by targeting the right people.

Sendloop enables you to track your customers' movements on your site. This email automation software allows you to run highly effective email marketing campaigns.


  • Drag and drop feature
  • Provides WYSIWYG Email Editor so you can edit fast and easily
  • Analysis track report
  • Great technical support


  • A bit expensive as it charges for subscribers, not plans
  • The interface is a bit over-simplistic
  • Lacks mobile-optimized emails


Service cost is based on the number of subscribers. A free plan is available. You can calculate your service cost from their website. The minimum cost is $79/mo for storing 15,000 subscribers and unlimited emails.

G2 Rating: 4.4 out of 5

10. GetResponse

A screenshot of the landing page of GetResponse, email marketing automation software

GetResponse is one of the best email service providers (ESP) and marketing automation software in the market.

Even if it didn't specify marketing automation capabilities initially, it added some useful features, such as an autoresponder and much more. In this case, you can design your workflows with its easy-to-use drag-and-drop interface.


  • Straightforward and easy to use
  • Fast interface
  • They offer landing page building as well as email marketing
  • Value price compared to its competitors


  • Some users reported messages going to spam folders
  • Contact import issue
  • Limitations in integrating with other apps


A free trial is available. Pricing plans start at $15/mo for 1,000 subscribers.

G2 Rating: 4.2 out of 5

11. MailChimp

A screenshot of the landing page of MailChimp, email marketing automation software

MailChimp is another good email marketing automation software that allows you to customize your emails. You can automatically send a welcome sequence to new subscribers or send birthday wishes or any content you want.

Also, you can use it to prevent and recover from cart abandonment. If you want to personalize your order notifications from your store or re-engage with inactive customers, MailChimp is for you!

For those who are looking for effective email marketing automation software, it is a great tool to use.

Pricing is not that affordable compared to other marketing automation software. It's free for up to 2,000 contacts. However, it costs upwards of $425 or more per month, depending on your total number of subscribers.


  • Saves templates and contacts, so you won't have to start over every time
  • Provides an internal database that helps you store contacts
  • Intuitive interface


  • Understanding list segmentation can be tricky.
  • Since the price is based on the number of contacts, it can quickly get expensive.


A free plan is available with 500 contacts. Paid plans start at $13/mo for 500 contacts with custom branding and A/B testing.

G2 Rating: 4.3 out of 5

Did you know that you can easily integrate Popupsmart with MailChimp? This way, the leads coming from the subscription popup will automatically be added to your MailChimp lists.

Also, if you use Shopify, look at our blog post, How to Add a MailChimp Popup to Shopify Account?

12. Wishpond

A screenshot of the landing page of Wishpond, email marketing automation software

Wishpond concentrates on your email marketing automation and covers a large portion of your marketing needs.

You can use Wishpond to,

  • capture leads
  • create landing pages
  • run social content, promotions, and discounts.

Wishpond has some functional features like other email marketing automation software mentioned above. Examples include pricing campaigns, customizing emails, and benefitting from real-time analytics and integrations.

You can track each lead in your database with a comprehensive overview. That means you can track your visitor's activity individually.

It offers various packages for pricing, but when you consider the service you get, it has reasonable pricing plans.


  • Excellent customer support
  • Drag and drop feature


  • No search bar to search for a particular lead
  • Lag between campaigns
  • Unreliable email deliverability (based on user reviews)


You can schedule a demo for a custom plan.

G2 Rating: 3.7 out of 5

13. Benchmark Email

A screenshot of the landing page of Benchmark Email, email marketing automation software

Benchmark Email might be a good fit if you're looking for a basic email automation system. There are a lot of people who don't want to deal with technicalities and issues that require expertise in this field. For this reason, it has a user-friendly interface and great customer support.

It just does the basics quite well. You can use the drag-and-drop system without any trouble. I recommend this tool if you're just after something simple. However, if you're looking for something more powerful for your email marketing benefits, you should probably consider some other automation software.


  • User-friendly and straightforward
  • Ability to set limits to your email campaigns
  • Easy to navigate dashboard


  • Not so mobile-friendly
  • Doesn't provide an Email Usage report in a downloadable format
  • Lacks automatic spell-checking


A free plan is available for 500 contacts and 3,500 emails per month. Paid plans start at $13/mo for 7,500 emails and 500 contacts.

G2 Rating: 4.3 out of 5

14. Keap

A screenshot of the landing page of Keap, email marketing automation software

Keap is a great sales and marketing automation tool, so not just a platform for email marketing.

You can choose a ready workflow or build your own from scratch, then select a trigger event for your campaign. Also, it is possible to add team members to handle contacts, set meetings, and track them!

It offers many automation features so you can do different automation according to your business goals, such as sending emails automatically.


  • Robust feature set
  • The all-in-one tool makes it easy to automate all your tasks from a single place (follow-up, landing page, and shopping cart solutions)
  • Excellent onboarding


  • The email builder lacks the option to send text-only emails.
  • Its learning curve can be a bit steep at times.
  • Pricing is a bit high for startups and small businesses.


Starting at $159/mo for 1,500 contacts

G2 Rating: 4.2 out of 5

15. Mailjet

A screenshot of the landing page of Mailjet, email marketing automation software

Mailjet is an email marketing automation solution for fast-moving teams.

You can create and send emails with their intuitive email platform, integrate the Email API, and start sending emails.

Mailjet's drag-and-drop editor provides a great email marketing experience to their users. Also, their service improves your email deliverability and sending speed at affordable prices.


  • Cost-effective pricing for companies of all sizes
  • Excellent inboxing rate
  • Ability to save templates: you can save not only an entire email but also just some sections from it


  • Unfriendly customer service
  • Lacks auto-saver
  • Setup can be a bit problematic in terms of certain DNS or domain hosts


Free plan available. Paid plans $15 per month for 15,000 emails.

G2 Rating: 4.0 out of 5

16. Omnisend

A screenshot of the landing page of Omnisend, email marketing automation software

Omnisend is another marketing platform that is growing in popularity. Designed to assist e-commerce brands in email marketing, SMS, and automation, they claim to multiply your open rates and improve revenue growth.

Since their primary focus is e-commerce, Omnisend offers innovative email templates to reduce cart abandonment and drive repeat buyers.

Additionally, you can build shoppable emails and create push notification campaigns, scratch cards, product recommendations, and more.


  • Intuitive and user-friendly interface
  • Variety of segmentation options
  • Features like Giftable and Wheel of Fortune


  • The poor color scheme in the design
  • Some users experienced glitches in the system
  • Integration options are lacking

Pricing: A free plan includes 250 contacts and 500 emails per month. Paid plans start at $16/mo for 6,000 emails.

G2 Rating: 4.6 out of 5

17. ConvertKit

A screenshot of the landing page of ConvertKit, email marketing automation software

ConvertKit is the best email marketing automation tool for people who prefer a relatively simpler one. Typically, bloggers and online course instructors use it, but this will work if you are looking for a straightforward option.

This software has no bells or whistles. Their main focus is on creating and sending plain and clean emails. Rather than offering email templates, they encourage users to create their templates.


  • Easy to set up automation
  • Ability to create landing pages and tags
  • Integrations to WooCommerce, WordPress, and many other applications


  • Users need to add the leads they obtained through ConvertKit forms manually
  • Their email template editor is very basic.
  • A bit costlier than its competitors, especially for agencies that manage multiple clients

Pricing: There's a free plan available for 1,000 monthly subscribers. Premium plans start at $9 per month.

G2 Rating: 4.4 out of 5

18. Litmus

A screenshot of the landing page of Litmus, email marketing automation software

Litmus is one of the top email testing tools that many marketers use before sending their automated emails. It offers an error-free email delivery, allowing you to preview, test, and analyze your emails before you hit the send button.


  • Streamlines review and approval processes
  • Fosters collaboration amongst team members and reduces errors.
  • Offers end-to-end testing that ensures emails provide the best customer experience while speeding up the internal approvals process.
  • Litmus Email Guardian monitors emails and alerts you when a client change might affect email performance, display, or delivery.


  • Integration capabilities should be enhanced
  • Loading speed needs to be improved
  • It can be expensive for small teams

Pricing: Starts from $99/m for 1,000 email previews.

G2 Rating: 4.6 out of 5

19. Mailtrap

A screenshot of the landing page of Mailtrap, email marketing automation software

Another email testing tool is Mailtrap. It enables previewing emails and checking how your email is being rendered.


  • Fake SMTP server ensures test emails never reach real users by mistake
  • Allows for numerous testing scenarios via Testing API and allows automated tests and email validations
  • Offers precise validation of HTML/CSS in email templates, providing previews of how emails will appear
  • Provides actionable analytics and alert systems to understand and control your email infrastructure


  • Understanding API can be complex for beginners
  • Integration options can be enriched

Pricing: Mailtrap's pricing starts at $14.99. It has a free plan available.

G2 Rating: 4.8 out of 5

20. Rafflecopter

A screenshot of the landing page of Rafflecopter, email marketing automation software

It is essential to lure customers into signing up for your mailing list to run a more converting automated mailing system. Rafflecopter is a giveaway tool that enables site owners to launch and manage giveaways. You can use giveaways to build a strong email list.


  • No coding knowledge is required to use Rafflecopter, making it accessible to all types of users
  • Offers flexible billing and a reasonable refund policy
  • The platform can help design, customize, launch, and manage your giveaway within minutes
  • With advanced theming, you can easily customize your giveaways to match your brand or event


  • Customization capabilities can be improved

Pricing: A free trial is available. The basic plan starts at $13/m. A grow plan ($43/m) is suggested for integration with email marketing tools.

G2 Rating: 4.2 out of 5

21. Customer.io

A screenshot of the landing page of Customer.io, email marketing automation software

Customer.io is one of the best email marketing automation software in the market and has a user-friendly interface. You can customize your messages very easily. Also, it allows you to target messages to your customers and integrate them with your mobile app or website to provide real-time stats.

It comes with bonus features such as,

  • in-context conversations
  • conversion tracking
  • A/B testing,
  • customer profiles

It's free for 400 monthly email credits to 200 people. However, the payment increases depending on your growth.


  • Reasonable pricing
  • Easy to set up
  • Managing users, events, and attributes is simple


  • No option to export data
  • Reports lack deeper analytics insights
  • Challenging learning curve even for an experienced user


The essential plan starts at $100/mo for up to 5,000 profiles

G2 Rating: 4.4 out of 5


You need good marketing strategies to succeed in your efforts. We all know that it's difficult to keep up with everything at the same time. So, it would help if you had email marketing automation software to achieve your goals.

You need to build a strong email list and test your automated emails before sending them.

We covered the 21 best email marketing automation software, email testing tools, and email list-building tools that will make marketing easier for your business.

You should pick the right one from those mentioned in this article or other marketing automation tools like Zapier according to your needs and budget.

Suggested articles: