Are you looking for the best marketing automation tools for small business to effectively streamline your marketing process without breaking the bank? 💸
There are too many different marketing automation tools for varying needs. Whether it is for email marketing automation, content marketing, or sales automation, the BEST is always the one that works for YOUR business needs and budget.
In this article, you will find budget-friendly small business marketing automation software that you can start using to grow your business and save time.
Here are the top 10 picks for the best marketing automation tools for small businesses:
Feel free to jump through the content from the table of contents below.
Marketing is a highly dynamic industry with repetitive tasks such as email marketing, social media posting, ad campaigns, and even onsite marketing.
The technology of marketing automation simplifies such tasks and makes your workflows run smoothly.
And it’s not just for efficiency, but marketing automation software also creates more personalized experiences for users and saves time.
For example, if you set up an autoresponder email series, adding a chatbot to your website or using a sales CRM tool organizes your leads and improves the user experience.
To help you find the one you’re looking for easily, we have organized the best tools for marketing automation for small business under the following categories:
As a business owner or marketer, email newsletters are essential to keep your customers engaged. However, what you also need is autoresponder leads.
Email automation tools help you send autoresponders to every new prospect that joins your list along with other automated emails.
MailChimp’s automation feature allows you to create targeted emails that send when triggered by a specific event, date, or activity.
It comes with a powerful set of design, scheduling, segmenting tools so you can effortlessly inform, reward, engage your contacts through automated emails even if you are offline.
Email automation features:
Perks of using MailChimp:
You can calculate your monthly sending limit and cost on their pricing page.
G2 Rating: 4.3/5 (11,420)
Constant Contact is one of the best email marketing services for small businesses. You can set up email sequences and send them automatically to your contacts.
Just like MailChimp, you can set up specific triggers and your emails will go out based on user actions.
The Email Plan starts at $20/mo for 500 contacts - best for small businesses. Pricing depends on the number of contacts.
G2 Rating: 4 / 5 (4,682)
Another all-in-one marketing automation software for small business is SendinBlue. It provides a great service for both email and SMS marketing.
SendinBlue allows you to build custom workflows that send out emails automatically. You can set up triggers to send emails based on the subscriber action on your website.
G2 Rating: 4.6 / 5 (1,315)
Are your marketing emails going into the spam folder? Here’s why: Why Do Emails Go to Spam Instead of Inbox.
Moosend is an easy-to-use, all-in-one marketing automation software. Similar to Constant Contact, Moosend comes with features like A/B testing, list segmentation, and user/website tracking in addition to email marketing.
G2 Rating: 4.7 / 5 (355)
Onsite marketing automation tools are the ones that you can directly use on your website to market your service or product effectively.
One of the best marketing automation software for small business is Popupsmart (👋) popup builder. If you are looking for a simple way to keep generating email leads, driving traffic to your products or campaigns, then Popupsmart can do the hard work for you.
What can you do with this no-code tool?
G2 Rating: 4.4 / 5
Tidio is one of the best live chat tools that are both efficient and budget-friendly. This software allows you to create chatbots that work like a virtual assistant that answers users’ questions 24/7 even if your live chat agent is offline.
Perks using Tidio:
G2 Rating: 4.7 / 5
Intercom is often considered a live chat tool, but it does more work than that. For example, you can:
Intercom can be a bit over your budget. If your website doesn’t get much traffic yet, we recommend going for a cheaper chatbot tool like Tidio.
G2 Rating: 4.4 / 5 (1,736) Pricing: Contact sales.
Social media marketing can bring high-quality leads to your website but it can also be time-consuming. Luckily, there are marketing automation tools for social media that can lift the burden off your shoulders.
ManyChat lets you send automated Instagram direct and Facebook messages so that customers can purchase products directly from Instagram Direct Messages and Facebook Messenger.
It’s very straightforward to build a bot with ManyChat’s drag and drop visual editor and automate interactive two-way conversations.
G2 Rating: 4.6 / 5 (117)
Pricing: Free plan available up to 1,000 contacts. The pro plan starts at $15 per month.
Buffer is a social media scheduling tool that is designed to schedule your content ahead of time and automate your posts for social networks, including Instagram, Facebook, Linkedin, Twitter, and Pinterest.
With over 160,000 small businesses using it, Buffer saves time and effort spent on social media marketing.
G2 Rating: 4.3 / 5 (847)
Pricing: Free plan available for up to three channels. The Essentials plan is $6/mo with a monthly payment.
HootSuite is one of the most popular social media marketing tools on the market that lets you manage all your social content in a single app.
What you can do with HootSuite:
G2 Rating: 4.1 / 5
Pricing: Paid plans start at €19/mo.
Additional tools: 6 Most-Used Content Management Systems (CMS).
So, you have put effort and published tons of content, what now? In order to make sure more people see and engage with your content, you’ll need to market them to the right audience. That’s where content marketing automation tools come in.
Zapier is one of the best marketing automation tools out there. It is designed to connect two or more of your apps and software and automate different workflows.
It is an excellent way to move your content from one place to another. For instance, you can create a “Zap” to automatically create a story on Medium or publish your content on WordPress.
Apart from these, you can also automatically share content on social media, add new leads to a database or Spreadsheet, and more.
G2 Rating: 4.5 / 5 (742)
Pricing: Free plan available up to 5 zaps. Paid plans start at $19.99/mo.
If your sales team isn’t closing as many sales as you would like, despite the time spent on the campaigns, sales automation tools can help you increase your bottom line. With CRM (customer relationship management) tools, you can:
HubSpot is a leading CRM software tool that offers a suite of all-in-one marketing. This tool lets you organize your content, view your entire sales pipeline on a visual dashboard.
You can use HubSpot CRM for live chat, schedule automated emails, and use chatbots to automate your live chat.
G2 Rating: 4.3 / 5 (7234) Pricing: The basic HubSpot plan is free. Their premium Sales Hub plans start at $45/mo.
PipeDrive is another CRM that is designed to help you prioritize and manage leads, track communications, automate repetitive administrative tasks, and more.
G2 Rating: 4.3 / 5 (1384)
Pricing: PipeDrive’s price plans start at $15 per month when billed monthly.
We tried to bring together the best marketing automation software for small businesses to help you find the most cost-efficient tools.
Note that you can get the most out of your automated workflows by combining different marketing automation tools.
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