15 Best Marketing Automation Software for Small Business

Marketers are always looking for the best marketing automation software for small business to streamline their operations and increase efficiency.

These tools can help automate repetitive tasks, such as email marketing and social media management, allowing you to focus on other important aspects of your business.

best marketing automation software blog title on the left and on the right there is an illustration of a female pointing a bulb on her finger with a laptop in front of her

In this blog post, we will be discussing the 15 best marketing automation software options for small businesses.

From email marketing platforms to social media management tools, we have researched and compiled a list of the top choices to help small businesses take their marketing efforts to the next level.

Why Small Businesses Need Marketing Automation

Small businesses often have limited resources and a small team to handle all their operations, including marketing.

Marketing is a highly dynamic industry with repetitive tasks such as email marketing, social media posting, ad campaigns, and even onsite marketing.

Marketing automation software can help small businesses by automating repetitive tasks and allowing them to focus on other essential aspects of their business.

And it’s not just for efficiency but marketing automation software also creates more personalized experiences for users and saves time.

For example, if you set up an autoresponder email series, add a chatbot to your website or use a sales CRM tool to organize your leads and improve the user experience.

Email Marketing Automation Tools

1. Mailchimp

MailChimp’s automation feature allows you to create targeted emails that send when triggered by a specific event, date, or activity.

Mailchimp homepage with the headline on top followed by a "Sign Up" button, four different images like a tablet screen, a phone screen, two females looking at something and a lamp

It comes with a powerful set of design, scheduling, and segmenting tools so you can effortlessly inform, reward, and engage your contacts through automated emails, even if you are offline.

Top Features:

  • Pre-built journeys to engage with your audience and get recommendations
  • Data integration from apps and web services


  • 4/7 email & chat support
  • Custom-coded and pre-built email templates
  • A/B testing
  • Enhanced automated customer journeys
  • Predictive segmentation
  • Campaign manager


  • On the free plan, there is only email support for the first 30 days.
  • Might not be very budget-friendly.
  • Users claim that the emails often end up in spam folders.

Price: There is a free plan available with very limited features. The essential plan starts at $ 13/month based on 500 contacts.

Mailchimp's G2 Rating: 4.3/5

2. Constant Contact

With Constant Contact, you can set up email sequences and send them automatically to your contacts.

Constant Contact's homepage with the headline on the left followed by "Start you free month" button and on the right, there are different sized screenshots from the tool like graphics and an email sample

Just like MailChimp, you can set up specific triggers, and your emails will go out based on user actions.

Top Features:

  • Dynamic content personalization
  • Automated communications (e.g., resend to non-openers)
  • In-depth reporting, including conversion and sales


  • Hundreds of email templates
  • Sign-up forms
  • Integrations with popular tools like Shopify, WooCommerce, Canva, and Etsy
  • Engagement reporting (i.e., views, clicks, etc.)
  • Live chat and phone support


  • Support could be improved.
  • Might be difficult to use if you technically-challenged
  • The templates and design options could be more up-to-date and flexible.

Price: There is a 30-day free trial if you want to try it out first. Core plan starts at $9.99/month and its price is based on the number of contacts

Constant Contact's G2 Rating: 4.0/5

3. Brevo

Another all-in-one marketing automation software for small business is Brevo. It provides a great service for both email and SMS marketing.

Brevo homepage

Brevo allows you to build custom workflows that send out emails automatically. You can set up triggers to send emails based on the subscriber action on your website.

Top Features:

  • Unlimited contacts & details.
  • Real-time email statistics
  • Workflow editor


  • Drag and drop builder
  • Shared inbox to keep your team organized
  • Transactional email
  • Segmentation
  • Signup forms


  • The editor could be more intuitive
  • Customer support could be improved
  • Customer reviews mention emails not being sent though it looks like they did.

Price: There is a free plan available with unlimited contacts. The starter plan starts from $25/month with unlimited contacts.

Brevo's G2 Review: 4.5/5

4. Moosend

Moosend is an easy-to-use, all-in-one marketing automation software.

Moosend's homepage with the headline on the left followed by a short piece of text and an email field with a "start free" button and on the right, there are different-size images of subscription form, newsletter and analytics

Similar to Constant Contact, Moosend comes with features like A/B testing, list segmentation, and user/website tracking, in addition to email marketing.

Top Features:

  • Behavioral analytics
  • Custom reporting
  • 100+ integrations


  • Unlimited emails
  • Landing pages/forms
  • Multi-step marketing automation workflows
  • Predicted location & demographics
  • A/B testing
  • Email heatmap analytics


  • You may need more than average knowledge to set it up.
  • You may get contradictive information from customer support.

Price: There is a 30-day free trial, and the Pro plan starts at $9/mo for 0-500 subscribers.

Moosend's G2 Rating: 4.7/5

5. Mailmodo

Mailmodo is a leading marketing automation software company that empowers businesses to create interactive and personalized email experiences.

The homepage of Mailmodo which is one of the best marketing automation software

With a user-friendly interface and powerful features, Mailmodo enables marketers to engage customers, drive conversions, and enhance their email marketing campaigns.

Top Features:

  • Drag-and-drop interface to create interactive emails without coding knowledge
  • Best bulk email service and transactional email service
  • Dynamic content block for personalization


  • Pre-built 300+ email templates and 70+ email flows
  • Integration with shopify and other tech-stack
  • Email template builder for interactive emails
  • Best bulk email and transactional email service


  • Limited support for non-english users
  • No free plan available

Price: Mailmodo does not offer a free plan but has a 21-day free trial. Post which, the Lite, Pro and Max plan starts at $39/month, $99/month and $249/month respectively.

Mailmodo G2 Rating: 4.6/5

Onsite Marketing Automation Tools

Onsite marketing automation tools are the ones that you can directly use on your website to market your service or product effectively.

6. Popupsmart

One of the best marketing automation software for small business is Popupsmart popup builder.

Popupsmart's homepage with the headline on the left followed by a piece of text, "get started" and "product video" buttons and on the right, there is a popup template featuring a woman holding her phone looking at it happily

If you are looking for a simple way to keep generating email leads, driving traffic to your products or campaigns, then Popupsmart can do the hard work for you.

Top Features:

  • Gamified popups
  • Powerful targeting features like SiteData targeting


  • Outstanding analytics features
  • Generating email leads and sending autoresponders to subscribers
  • Promoting your products with video popups
  • Collecting customer feedback and surveys


  • The number of templates could be increased

Price: There is a free plan available and the basic plan is perfect for marketers for $32.5 /mo if you choose to pay annually.

Popupsmart's G2 Rating: 4.4/5

Create a Free Popup for Your Website!

7. Tidio Chatbot

Tidio is one of the best live chat tools that are both efficient and budget-friendly.

Tidio's homepage with the headline on top followed by "get free trial" and "book a demo" buttons followed by a graphic image

This software allows you to create chatbots that work like a virtual assistant that answers users’ questions 24/7 even if your live chat agent is offline.

Top Features:

  • Live chat and unlimited conversations
  • Up to 5 operators
  • Email, 24/5 live chat support


  • Team departments to direct conversations to the best assistant.
  • Analytics
  • Native Shopify integration
  • Live typing feature to see what customers are writing before they send them
  • Viewed pages to track visitors
  • Live visitors list


  • There is a learning curve if you’re new in the business
  • Confirmation texts might not be 100% true
  • The number of integrations could be increased

Price: A free plan is available, and the Communicator plan starts at $15.83/mo billed per operator.

Tidio Chatbot's G2 Rating: 4.7/5

8. Freechat

Freechat is a live chat tool that helps businesses communicate with website visitors via messaging apps.

freechat's homepage with the headline on the left followed by "get freechat popup" button and on the right, there is a live chat window circled by social media icons

Thanks to customization options, you get the look you want easily. Since it takes literally minutes to set, you will be ready to interact with your customers in real-time conversations in no time.

Top Features:

  • Grate user interface.
  • No coding is required.


  • Super user-friendly
  • Customization options for the branding of your business
  • Secure & GDPR Complaint


  • More messaging apps could be added

Price: It’s totally free!

Create a Free Live Chat Box with Freechat

9. Intercom

Intercom is a customer communication platform that allows businesses to communicate with their customers through various channels such as email, live chat, and in-app messaging.

intercom's homepage with the headline on top on a dark blue background followed by "get started" and "view demo" buttons and a small window of a support team

It can be used for customer support, sales, and onboarding tasks.

It also includes features like automatic messaging, customer data management, and analytics.

Top Features:

  • Integration with 250+ tools
  • In-product messages


  • Get company & behavioral data
  • Useful reporting dashboards
  • Conversation ratings & tags
  • Chat & email support
  • Targeted outbound email


  • Subscription management could be easier
  • Constant updates and lagging can be problematic
  • Admin configuration can be a bit complicated

Price: It has a Starter plan for very small businesses starting from $74/mo when billed annually. You can customize your plan with add-ons like WhatsApp, Product Tours, and Surveys.

Intercom's G2 Rating: 4.4/5

Social Media Marketing Automation

Social media marketing can bring high-quality leads to your website but it can also be time-consuming.

Luckily, there are marketing automation tools for social media that can lift the burden off your shoulders.

10. Manychat

Manychat lets you send automated Instagram direct and Facebook messages so that customers can purchase products directly from Instagram Direct Messages and Facebook Messenger.

Manychat's homepage with the headline on top followed by a piece of text and "get started free" buttons and a black phone image below next to "automate conversations" text box

It’s very straightforward to build a bot with Manychat’s drag-and-drop visual editor and automate interactive two-way conversations.

Top Features:

  • Integrations with 2,000+ business tools
  • Segment your contacts with customer Tags


  • Build custom chatbot flows
  • Keep the conversation going by combining the tool with SMS and email.
  • Team member seats for collaboration
  • Create custom Keyword triggers


  • Analytics could be more advanced.
  • Instant message delivery can be laggy sometimes.

Price: There is a free plan available to engage up to 1,000 contacts free of charge. The pro plan starts at $15/mo and scales with number of contacts.

ManyChat's G2 Rating: 4.6/5

11. Buffer

Buffer is a social media scheduling tool that is designed to schedule your content ahead of time and automate your posts for social networks, including Instagram, Facebook, Linkedin, Twitter, and Pinterest.

Buffer's homepage with the headline on the left followed by a piece of text and "get started now" and "watch video" buttons, and on the right, there are different-sized images from the Buffer software such as a graph and an image of a bouquet of flowers

With Buffer, users can schedule posts in advance and publish them automatically at the best times for engagement.

Top Features:

  • Multi-channel campaigns
  • Hashtag manager


  • Custom video thumbnails
  • Link shortener
  • Performance overview
  • Individual post analytics
  • Exportable and branded reports


  • Buffer’s data may not match with the social media platforms’ data
  • The scheduling tends to be unreliable
  • Might be hard to understand how to use

Price: There is a free plan available if you want to try it out first. Essentials plan is for professionals who use publishing, analytics & engagement tools for $5/month per channel. For extra channels, $5/month is added.

Buffer's G2 Rating: 4.3/5

12. HootSuite

Hootsuite is a social media management platform that allows businesses and individuals to schedule and publish content across multiple social media platforms.

Hootsuite's homepage with the headline on the right followed by "start your free 30-day free trial" button and on the right, there is a blonde woman with a fan on her hand in front of a red owl illustration

It also provides tools to help users manage their social media presence and engage with their audience.

Top Features:

  • Professional analytics
  • Customize your posts to suit each network


  • Unlimited posts
  • Schedule posts in advance
  • Publish them automatically at the best times for engagement
  • Access to messages in one inbox


  • The support system should be improved.
  • Some features are not very essential but pricey.
  • Onboarding could be better.

Price: There is a 30-day free trial. The professional plan is €99/mo but you can get 20% off if you skip the trial.

HootSuite's G2 Rating: 4.1/5

Content Marketing Automation Tools

So, you have put effort and published tons of content; what now?

In order to make sure more people see and engage with your content, you’ll need to market them to the right audience.

That’s where content marketing automation tools come in.

13. Zapier

Zapier is one of the best marketing automation tools out there.

It is designed to connect two or more of your apps and software and automate different workflows.

Zapier's homepage with the headline on the left followed by "get started free" and "contact sales" buttons and on the right, there is an image of a male sitting at the desk with text boxes of different apps on top

It is an excellent way to move your content from one place to another.

For instance, you can create a “Zap” to automatically create a story on Medium or publish your content on WordPress.

Top Features:

  • Supports thousands of apps and services.
  • Automates repetitive tasks and saves time.


  • Customizable, with options for complex automation flows.
  • Affordable pricing plans.
  • You get five zaps for free in the free plan.


  • Some integrations may not be as robust as native app solutions.
  • Dependent on the reliability of integrations and 3rd-party APIs.
  • Glitches might be frustrating.

Price: The forever-free plan includes 100 tasks /mo. The Starter plan is for individuals with simple, multi-step automation needs for $19.99 USD/month, billed annually, including 750 tasks monthly.

Zapier's G2 Rating: 4.5/5

Sales Automation (CRM)

If your sales team isn’t closing as many sales as you would like, despite the time spent on the campaigns, sales automation tools can help you increase your bottom line. With CRM (customer relationship management) tools, you can:

  • Streamline processes
  • Build better customer relationships
  • Increase profitability

14. HubSpot

HubSpot is a leading CRM software tool that offers a suite of all-in-one marketing.

HubSpot's homepage with the headline on the left side followed by "get a demo" and "get started free" buttons and on the right, there is a window shoowing different analytics and numbers

This tool lets you organize your content and view your entire sales pipeline on a visual dashboard.

Hubspot’s Service Hub free features include:

  • Ticketing
  • Live chat
  • Conversations inbox
  • Calling


  • Track and manage multiple currencies.
  • Mobile inbox.
  • Automatically assign incoming chats.
  • Store, track, and manage marketing event data.


  • Might be hard to set the account to function as you need.
  • Some features might be confusing if you are not very knowledgeable.

Price: The Starter plan is $18/mo and includes 2 paid users. There is a fee of $9/mo per additional user.

You can also get the CRM Suite including Operations Hub Starter, Marketing Hub Starter, Sales Hub Starter, Service Hub Starter, CMS Hub Starter for $27/mo if you choose the annual subscription.

Hubspot’s Service Hub G2 Rating: 4.4/5

15. Pipedrive

Pipedrive is another CRM designed to help you prioritize and manage leads, track communications, automate repetitive administrative tasks, and more.

Pipedrive's homepage with the logos of brands using Pipedrive on top followed by the headline and a "free trial" button below

Top Features:

  • Security alerts and rules
  • Web-to-mobile calls
  • Group emailing and email scheduling


  • Create visual pipelines to organize and close deals
  • Pool all your leads in one place, follow up and qualify new leads
  • Label and filter leads
  • Chatbot and live chat
  • Create and embed web forms


  • Data import might be problematic.
  • The updates on pricing plans might be confusing.
  • Might not be sophisticated enough for large enterprises.

Price: There is a 14-day trial if you want to try PipeDrive first

The Essential plan costs $12.50 per user per month, billed annually for businesses that want to get organized and set up simple sales processes.

PipeDrive's G2 Rating: 4.2/5

Before You Leave…

In conclusion, automation software has become a crucial aspect of modern businesses.

It helps to streamline processes, reduce manual labor, increase productivity, and save time and resources.

There are various automation software options available in the market, each with unique features and capabilities.

The best automation software depends on the specific needs of your business. However, we hope that this review has been helpful in guiding you towards finding the best automation software for your business.

Remember to carefully evaluate your needs and prioritize your goals before making a final decision.

With the right automation software in place, you can take your business to the next level of efficiency and success.

What automation software do you use?

Meet me in the comments below!

Frequently Asked Questions

1. What is Marketing Automation Software, and How does it Benefit Small Businesses?

Marketing automation software is a tool that automates repetitive marketing tasks and helps businesses to manage their marketing efforts efficiently.

It benefits small businesses by saving time and resources, allowing them to focus on other important tasks, and providing valuable insights into their target audience and marketing performance.

2. What Key Features to Consider when Choosing Marketing Automation Software for a Small Business?

When choosing marketing automation software for a small business, some key features to look for include email marketing, social media management, lead management, analytics and reporting, and customer segmentation.

It is also important to consider ease of use, integrations with other tools, and pricing.

3. How much does Marketing Automation Software Cost for Small Businesses?

The cost of marketing automation software varies widely, depending on the specific features and capabilities you need.

Some options are free, while others can cost hundreds or even thousands of dollars per month.

It is important to consider your budget and marketing needs when choosing the right marketing automation software for your small business.

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