What to Look for in Form Builder Tools?
When choosing the best form builder tools, it's essential to focus on advanced features that go beyond the basics.
If you're already familiar with form creation, here’s what you should pay attention to:
📝 Templates & Pre-built Forms: Choose tools that offer ready-made templates, allowing you to quickly set up forms without starting from scratch.
🎨 Customization & Branding: Ensure the tool provides extensive customization options, including CSS/HTML editing, so you can design forms that perfectly match your brand.
🤖 Conditional Logic & Personalization: Look for conditional logic features that adjust form fields based on user responses, creating a more personalized and dynamic experience.
🎯 Targeting & Segmentation 🎯: Advanced tools should support targeting and segmentation, enabling you to show specific forms to particular audiences and tailor the user experience accordingly.
📊 Advanced Analytics & Reporting: Check if the tool offers detailed reporting and analytics to track user behavior and form performance, allowing for continuous optimization.
📱 Mobile Responsiveness: Make sure forms are fully responsive, providing a smooth experience across all device types, especially mobile.
🔬 A/B Testing: Check if the tool supports A/B testing for different form versions to optimize conversions.
14 Best Form Builder Tools Comparision (Best For, Features, Pricing)
Form builder tools are excellent for collecting form submissions and gathering data.
By exploring the 14 best form builder tools we gathered here, you can create your lead capture forms properly!
1. Popupsmart - Form Popup Builder
Best for: E-commerce businesses needing customizable popup forms with gamification.
Popupsmart is a popup builder that offers solutions for creating form popups. Its highly customizable drag-and-drop editor allows you to build conversion-ready and engaging popup forms in under five minutes.
Top Features:
- Multi-step Popups: Popupsmart guides users through steps to improve data collection and smoother user journeys.
- Custom CSS & Full Branding Control: You can enable complete control over form and popup designs to ensure they align with your brand’s look and feel.
- Dynamic Conditional Logic: Popupsmart's conditional logic feature ensures that forms adjust based on user input, offering a more personalized experience and higher engagement.
- Targeting & Segmentation: It allows you to show different forms to specific audiences, maximizing the relevance of your popups.
- Gamification Elements: With interactive features like lottery balls and spin-to-win wheels, Popupsmart introduces fun, engaging ways to boost form completion rates and collect leads.
- Seamless Integrations: Popupsmart integrates smoothly with popular email marketing and automation tools like Mailchimp, Active Campaign, Customer.io, Drip, Email Octopus, Sendinblue, HubSpot, Klaviyo, MailerLite, SendGrid, as well as Zapier, Make, and Webhooks for even broader automation possibilities.
- A/B Testing: It lets you compare different versions of your popups to determine which performs best.
Well, let's see how you can create a form with Popupsmart:
Pricing:
- Free Plan: Provides 5,000 page views per month, 1 form popup, and 1 website.
- Basic Plan: Starts at $23.33 per month and includes 50,000 pageviews. In addition, it provides unlimited form popups and allows for up to 3 websites.
- Advanced Plan: Starting from $41.33 per month, offers 100,000 pageviews and includes unlimited form popups for up to 5 websites.
- Pro Plan: Starts at $59 per month and includes 250,000 pageviews, unlimited form popups, and support for 7 websites.
- Expert Plan: Starts at $95.33 per month and offers 500,000 pageviews per month, unlimited form popups, and unlimited websites.
2. Typeform
Best for: Interactive, conversational forms and surveys.
Typeform is an easy-to-use free form builder tool with various applications, such as a quiz, test, poll, and survey maker. It can be used for many business objectives, such as gathering feedback, researching, and generating leads.
Top Features:
- There are various customization options, including picking a color scheme and more than 20 question types.
- There are over 800 templates in various categories, including quizzes, surveys, questionnaires, polls, marketing, HR, etc.
- It integrates with many platforms, including Zapier, Mailchimp, HubSpot, Google Analytics, and more.
- Analytics and the results dashboard, user-friendly shareable reports are great for getting insight.
- Typeform is an SSO, GDPR, and HIPAA-compliant and secure form builder.
An image from the dashboard of Typeform, a form builder tool:
Pricing:
- Free Plan available.
- Basic Plan: Starts at $25 per month and includes 100 responses per month, 1 user, unlimited typeforms, and unlimited questions.
- Plus Plan: Starts at $50 per month and includes 1,000 responses per month, 3 users, and all features in the Basic plan.
- Business Plan: Starts at $83 per month and includes 10,000 responses per month, 5 users, and all features in the Plus plan.
- Enterprise Plan: Offers tailored pricing and features, with tailored response limits and seats, VIP support and custom domains.
3. Google Forms
Best for: Free, simple forms with Google integrations.
Google Forms, powered by Google, is among the best free form builders with various solutions. In addition, it offers many ready-to-use templates and customization options.
Top Features:
- Questions can be reordered with the drag-and-drop editor quickly.
- With the built-in intelligence feature, users can set response validation rules.
- Collaborators can be added to build and manage forms properly while collaborating.
- Question skip logic and age branching are useful features that can be helpful while creating forms.
An image from the dashboard of Google Forms, a form builder tool:
Pricing:
- Business Starter: $6/user/month. Includes Google Forms with 30 GB storage.
- Business Standard: $12/user/month. Offers Google Forms with 2 TB storage.
- Business Plus: $18/user/month. Provides Google Forms with 5 TB storage.
- Enterprise: Contact sales. Includes Google Forms with 5 TB+ storage. The enterprise plan includes everything in the previous plans.
4. Paperform
Best for: Customizable forms with payment options.
Paperform is a highly customizable form builder tool with many solutions. Using more than 600 ready-to-use templates, you can quickly create aesthetically pleasing forms.
Top Features:
- With built-in analytics features, performances can be analyzed properly.
- By generating reports, collected data can be sent anywhere.
- It integrates with many platforms directly, such as Google Sheets, Mailchimp, ActiveCampaign, Slack, Trello, MailerLite, Intercom, ConvertKit, Drip, and so on.
- With the email logic feature, certain emails can be sent when conditions are met. That way, users can get the most out of their forms.
Here is the template selection screen, which is the first step in creating a form with Paperform:
Pricing:
- Essentials Plan: $24/month (billed annually). Includes unlimited forms, 1 user, 100 submissions, 20 payment submissions, 1 GB storage.
- Pro Plan: $49/month (billed annually). Offers unlimited forms, 3 users, 1,000 submissions, 250 payment submissions, 10 GB storage.
- Business Plan: $99/month (billed annually). Provides unlimited forms, 5 users, 10,000 submissions, 2,500 payment submissions, 100 GB storage.
- Enterprise Plan: Contact sales. Offers unlimited forms, submissions, users, and storage with tailored features.
- +14-day free trial.
5. Forms.app
Best for: Fast form creation with AI assistance.
forms.app is a user-friendly, powerful form builder with an easy-to-use interface. It helps you to create forms, surveys, and quizzes in a short time, thanks to its 4000 ready-made templates.
Top Features:
- Its AI form generator feature helps to simplify the process of creating forms, reducing the associated hassles.
- In addition to direct integrations with popular apps like Slack, Discord, and Google Sheets, forms.app offers more than 500 third-party integrations via Zapier.
- With conditional logic, respondents only see the necessary questions and don’t spend much time.
- Users can collect signatures and payments with forms.app.
An image from the dashboard of forms.app, a form builder tool:
Pricing:
- Free Plan: Provides 5 forms, 100 responses per month, 10 MB file storage, and 10 email notifications.
- Basic Plan: Starts at $15/month (billed yearly). Includes 25 forms, 1,000 responses per month, 10 GB file storage, and unlimited email notifications.
- Pro Plan: Starts at $25/month (billed yearly). Offers unlimited forms, 10,000 responses per month, 100 GB file storage, unlimited email notifications, 4 team members, and priority support.
- Premium Plan: Starts at $59/month (billed yearly). Includes unlimited forms, 100,000 responses per month, 1 TB file storage, unlimited email notifications, 9 team members, priority support, custom subdomain, and custom domain.
6. POWR
Best for: Lead generation forms with advanced customization.
POWR is a form builder software that offers solutions to improve customer service, collect leads, and increase sales. With this tool, you can create highly customizable forms.
Top Features:
- Colors, fonts, button style, layout, size, and border can be customized independently.
- With the analytics feature, daily responses, unique daily visits, total daily visits, and conversions can be analyzed to get a better insight.
- It integrates with many platforms like Mailchimp, Zapier, Google Sheets, Stripe, PayPal, and so on.
- Autoresponder emails can be sent based on users’ form responses.
Pricing:
- Free Plan: $0/month. Provides 1 account/hashtag per feed, 6 posts per account, and 24-hour content updates.
- Starter Plan: $8.00/month (billed annually). Includes 2 accounts/hashtags per feed, 12 posts per account, 12-hour content updates, image hover effect, and limited customization options.
- Pro Plan: $16.00/month (billed annually). Offers 4 accounts/hashtags per feed, 20 posts per account, 3-hour content updates, custom CSS & JS, and more advanced customization.
- Business Plan: $79.00/month (billed annually). Provides 15 accounts/hashtags per feed, 50 posts per account, 20-minute content updates, and access to unlimited advanced features
7. Formstack
Best for: Secure forms in regulated industries.
Formstack is a workflow automation and form builder tool that allows users to create secure forms. With themes, form importer, and custom CSS, forms can be styled independently.
Top Features:
- It has a user-friendly drag-and-drop interface that anyone can use.
- With the conditional logic feature, collected data can be managed appropriately.
- Forms created with Formstack comply with FDA and HIPAA.
- SMS and text signing features allow you to collect signatures from prospects and customers.
- It includes field prefill and saved fields features that can make the form-building process easier.
An image from the dashboard of Formstack, a form builder tool:
Pricing:
- Forms Plan: $83/month (billed annually). Includes 25 forms, 1 builder user, 1,000 submissions per form, 2 GB storage, unlimited submissions, unlimited form views, and custom branding.
- Suite Plan: $250/month (billed annually). Offers 100 forms, 5 builder users, 10,000 submissions per form, 10 GB storage, unlimited submissions, 250 document merges, and custom branding. Includes access to Forms, Documents, and Sign tools.
- Enterprise Plan: Contact sales for pricing. Offers unlimited forms, submissions, and users with tailored security features, dedicated support, and account management.
- Each plan includes a 14-day free trial to test the features
8. Jotform
Best for: Versatile templates and mobile form management.
Jotform is a no-code form builder tool with more than 10,000 templates. Forms’ logos, fonts, and colors can be independently customized so that they can fit your brand’s identity.
Top Features:
- With the user-friendly PDF editor, PDF forms can be created freely.
- It integrates with CRM and marketing services such as Mailchimp, Slack, HubSpot, Zoho CRM, ActiveCampaign, Keap, Salesforce, and so on.
- With if and then conditions, smart forms can be created to reach the target audience.
- Forms can be managed from mobile devices.
An image from the dashboard of Jotform, a form builder tool:
Pricing:
- Starter (Free) Plan: Provides 5 forms, 100 monthly submissions, 1 user, 100 MB storage, and 1,000 monthly form views.
- Bronze Plan: Starts at $39/month (billed annually at $468). Includes 25 forms, 1,000 monthly submissions, 1 user, 1 GB storage, and 10,000 monthly form views.
- Silver Plan: Starts at $49/month (billed annually at $588). Offers 50 forms, 2,500 monthly submissions, 1 user, 10 GB storage, and 100,000 monthly form views.
- Gold Plan: Starts at $99/month (billed annually at $1,188). Provides 100 forms, 5,000 monthly submissions, 1 user, 20 GB storage, and 200,000 monthly form views.
9. Formsite
Best for: Secure, multi-page forms with reporting.
Formsite is an easy-to-use form builder that allows you to encrypt form submissions. Also, it has a drag-and-drop feature that makes it easy to customize.
Top Features:
- Multiple page forms and embedding forms on any page are possible.
- It provides password-protected reports solutions.
- It integrates with various services like Google Drive, Mailchimp, Slack, Dropbox, Salesforce, Zapier, Constant Contact, DocuSign, and more.
- Full toolbox includes more than 40 item types.
Pricing:
- Personal Plan: $21/month (billed at $249.95/year). Includes 5 forms, 500 results per form, 500 MB file space, and 24/7/365 support.
- Professional Plan: $34/month (billed at $399.95/year). Offers 10 forms, 1,000 results per form, 1 GB file space, 24/7/365 support, and removes branding.
- Business Plan: $59/month (billed at $699.95/year). Provides 25 forms, 2,500 results per form, 2 GB file space, 1 sub-user, unlimited workflows, PDF results, and branding removal.
10. Gravity Forms
Best for: WordPress users needing flexible forms.
Gravity Forms is a form builder with custom web form solutions. It offers solutions like capturing leads, collecting payments, automating workflows, etc.
Top Features:
- With an intuitive visual form editor, form fields can be added, and options can be configured.
- Workflow automation feature is available.
- Conditional logic feature allows you to send relevant forms to your audience.
- Secure data collection keeps collected form data safe.
Pricing:
- Basic License: $59/year. Includes support for 1 site, standard support, and basic add-ons such as HubSpot, Mailchimp, ActiveCampaign, and Campaign Monitor.
- Pro License: $159/year. Covers 3 sites, includes standard support, and access to Pro add-ons like Stripe, Dropbox, Square, Zapier, Trello, and PayPal.
- Elite License: $259/year. Offers unlimited sites, priority support, WordPress Multisite, and all available add-ons, including User Registration, Coupons, Polls, and Authorize.net.
11. Cognito Forms
Best for: HIPAA-compliant forms with payment processing.
Cognito Forms is an easy-to-use and low-code form builder that allows users to collect data, accept payments, and create workflows and automation.
Top Features:
- Form templates are divided into contact, customer service, order, registration, event, reporting, seasonal, survey, and more.
- It integrates with many platforms like Google Analytics, Zapier, and Make.
- Electronic signatures can be integrated with forms.
- Forms are compliant with HIPAA and ADA.
An image from the dashboard of Cognito Forms, a form builder tool:
Pricing:
- Free Plan: $0/month. Includes 1 user, unlimited forms, 500 entries per month, 100 MB storage, and payment acceptance.
- Pro Plan: $15/month. Offers 2 users, unlimited forms, 2,000 entries per month, 1 GB storage, and payment acceptance.
- Team Plan: $35/month. Includes 5 users, unlimited forms, 10,000 entries per month, 10 GB storage, and payment acceptance.
- Enterprise Plan: $99/month. Supports 20 users, unlimited forms, unlimited entries, 100 GB storage, and payment acceptance.
12. 123 Form Builder
Best for: Simple forms with custom CSS options.
123 Form Builder is a free form builder with more than 2000 templates. It provides various use cases like event registration, order, application, and survey forms.
Top Features:
- Custom CSS can be added by importing a stylesheet or entering the CSS code directly.
- Form template categories include contact, order, online event registration, job application, booking, donation, conference registration, and so on.
- With the conditional logic feature, you can show and hide form elements.
Pricing:
- Basic Plan: Free, includes 1 user, 5 forms, and 100 submissions per month.
- Gold Plan: $32/month (billed yearly), includes 1+ users, 25 forms, 5,000 submissions, and 1GB storage.
- Platinum Plan: $39/month (billed yearly), includes 1+ users, 100 forms, 20,000 submissions, and 10GB storage.
- Diamond Plan: $79/month (billed yearly), includes 1+ users, 200 forms, 100,000 submissions, and 100GB storage.
- Enterprise Plan: Starting at $225/month, offers unlimited forms, users, and submissions, with custom features.
13. Woorise
Best for: Forms with quizzes and lead generation.
Woorise is a lead generation platform that offers various solutions. These include landing pages, forms, surveys, quizzes, giveaways, and contests.
Top Features:
- Drag and drop campaign builder allows users to create forms quickly.
- Sending personalized follow-up email notifications is possible.
- Data can be exported in CSV or Excel file formats.
- With analytics solutions, the performance of campaigns can be tracked easily.
An image from the dashboard of Woorise, one of the form builder tools:
Pricing:
- Basic Plan: $23/month, offers unlimited campaigns and 1,000 entries per month.
- Grow Plan: $39/month, includes unlimited campaigns, 2,000 entries, surveys, quizzes, integrations, email notifications, and up to 5 team users.
- Pro Plan: $79/month, provides unlimited campaigns, 10,000 entries, surveys, quizzes, integrations, email notifications, file uploads, photo voting contests, and up to 10 team users.
- +14-day free trial
14. Zoho Forms
Best for: Forms with team workflows and CRM integration.
Zoho Forms is a form builder software powered by Zoho. It provides many solutions, including sharing online, receiving instant alerts, and managing data with integrated applications.
Top Features:
- More than 30 field types can be added to forms. Basic fields include single line, checkbox, multi-line, dropdown, name, radio, payment, formula, section, and subform.
- Conditional email and SMS notifications can be triggered online so that instant updates can be received.
- With UTM tracking and form analytics features, forms’ performance can be measured, and users can better comprehend their forms.
- It integrates with Zoho CRM, Salesforce, Zapier, and Google Drive.
Pricing:
- Free Plan: €0/month, includes 1 user, 3 forms, and 500 submissions per month.
- Basic Plan: €10/month (billed annually), includes 1 user, unlimited forms, and 10,000 submissions per month.
- Standard Plan: €25/month (billed annually), includes 10 users, unlimited forms, and 25,000 submissions per month.
- Professional Plan: €50/month (billed annually), includes 25 users, unlimited forms, and 75,000 submissions per month.
- Premium Plan: €90/month (billed annually), includes 100 users, unlimited forms, and 150,000 submissions per month.
Wrap Up
If you are looking for a simple way to create your online forms, form builder platforms are the best solution. We listed the 14 best of them so you can discover and use the proper one.
With these tools, you can create printable and online forms for your business needs. Also, with analytics features, you can analyze your forms’ performance.
We hope you liked reading about this topic and found it beneficial. If you have any comments or questions, you can share them in the comments section! 🤓
Frequently Asked Questions
Is There a Free Form Builder?
There are both paid and free-to-use form builders available. If you are looking for a form builder that has a free plan, you can try out these:
- Popupsmart
- Typeform
- Google Forms
- Jotform
- POWR
- 123 Form Builder
- Woorise
How to Create Engaging Forms with Form Builders?
You must add engaging elements to create the best forms that will grab your visitors’ attention. For example, adding clear and appealing images can quickly encourage your visitors to take action.
Also, adding easy-to-read and understandable questions with simple sentences can increase your forms’ engagement.
For further details see: "Increase Form Conversion Rates with 10 Simple But Powerful Ways"
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