23 min read

14 Best Form Builder Tools in 2024 (Free & Paid)

Building a form for your website with form builder tools is an innovative and easy way to capture lead information. Whether you run an e-commerce store or even a personal website, forms are one of the best ways to gather visitor data.

Since form builder tools have various solutions to create engaging forms, you can use the suitable one for your website. We gathered 14 best form builder tools in 2024 in this blog post after comprehensive research.

Both free and paid form builder software are listed here so that you can choose the best one for your business.

Let’s dive into them!

What to Pay Attention to While Choosing a Form Builder Tool?

a phone displaying mobile contact us form and envelopes at the background

When looking for a form builder tool, there are several factors to consider.

To make a smart choice, you need to pay attention to the following factors:

1) The Solutions of The Tool: The first thing you should consider is what kind of features you need from your form builder tool. For example, do you need an easy way to create surveys or something that can help you with lead generation? The answer will affect your decision greatly.

2) Ease of Use: Another important factor is the ease of use. Some tools are straightforward to learn, while others require more time and effort. Choosing an easy-to-use tool can be better if you are a complete beginner.

3) Security: Anytime someone enters personal information onto any website, they want to know that their data is safe from theft or misuse by third parties who don’t have permission from those individuals. Also, to comply with GDPR, SSO, and HIPAA, you need to use a form builder compliant with these.

4) Analytics Solutions: To better understand your collected forms, you need to use a form builder that offers analytics solutions. That way, you can manage and analyze your data properly.

5) Customization Options: Using a highly customizable form builder tool with many templates will help you to create attention-grabbing forms. That way, you can customize your forms according to your brand’s identity and collect more leads.

The 14 Best Form Builder Tools to Create Engaging Forms

Form builder tools are great for collecting form submissions and gathering data. By exploring the 13 best form builder tools we gathered here, you can create your lead capture forms properly!

1. Popupsmart - Form Popup Builder

screenshot of the homepage of Popupsmart which is a popup form builder

Popupsmart is a popup builder that offers solutions for creating form popups. Its highly-customizable drag-and-drop editor allows you to build conversion-ready and engaging popup forms in under 5 minutes.

Top Features:

  • With multi-step popups, you can increase your popup forms’ engagement.
  • With gamification popups like spin to win and lottery ball game, you can create interactive popup forms for your website.
  • Advanced targeting solutions include URL browsing, visitor devices, browser language, traffic source, site data targeting, new or returning visitors, and HTML targeting that can be helpful to reach the right people at the right time.
  • Popupsmart integrates with Mailchimp, Active Campaign, Customer.io, Drip, Email Octopus, Sendinblue, HubSpot, Klaviyo, MailerLite, SendGrid, Zapier, Make, Webhook seamlessly.

Pricing:

  • The free plan is available and provides 5.000 page views monthly, one popup, and one website.
  • The basic plan starts from $24 per month and includes 100.000 page views. In addition, it provides unlimited popups and unlimited websites per month.
  • The pro plan starts from $66 per month and can be considered the best solution for professionals. Since it includes 500.000 page views per month, big companies with many website visitors can benefit from this plan. It also includes unlimited websites and unlimited popup options.
  • The expert plan is for professionals with 1M page views per month. It starts from $108 and offers unlimited popups and unlimited websites.
  • You can get a customized pricing plan if you have more than 1M page views.

2. Typeform

screenshot of the homepage of Typeform, which is a form builder

Typeform is an easy-to-use free form builder tool with various applications such as quiz maker, test maker, poll maker, and survey maker. It can be used for many business objectives, such as gathering feedback, researching, and generating leads.

Top Features:

  • There are various customization options, including picking a color scheme and more than 20 question types.
  • There are over 800 templates in various categories, including quizzes, surveys, questionnaires, polls, marketing, HR, etc.
  • It integrates with many platforms, including Zapier, Mailchimp, HubSpot, Google Analytics, and more.
  • Analytics and the results dashboard, user-friendly shareable reports are great for getting insight.
  • Typeform is an SSO, GDPR, and HIPAA-compliant and secure form builder.

Pricing:

  • The free plan is available.
  • The basic plan starts from $25 per month and includes 100 responses, one user, unlimited forms, and questions.
  • The plus plan starts from $50 per month and includes 1,000 responses, three users, and every feature in the basic plan, along with removing branding and custom subdomain features.
  • The business plan starts from $83 per month and includes 10,000 responses, five users, everything in the plus plan, drop-off rates, customer support priority, and conversion tracking.
  • The enterprise plan includes custom response limits, seats for the whole team, a VIP support option, custom domains, branding, single sign-on, and HIPAA and GDPR compliance. For the pricing details of the enterprise plan, you can contact the sales team.

3. Google Forms

screenshot of the homepage of Google Forms, which is a form builder

Google Forms, powered by Google, is among the best free form builders with various solutions. In addition, it offers many ready-to-use templates and customization options.

Top Features:

  • Questions can be reordered with the drag-and-drop editor quickly.
  • With the built-in intelligence feature, users can set response validation rules.
  • Collaborators can be added to build and manage forms properly while collaborating.
  • Question skip logic and age branching are useful features that can be helpful while creating forms.

Pricing:

  • Google Forms belongs to Google Workspace. The free plan is available, and it includes 15 GB Drive Secure cloud storage per user.
  • The business starter plan starts from $6 per month and includes custom and secure business email, 100 participant video meetings, 30 GB storage per user, security and management controls, and standard support.
  • The business standard plan starts from $12 per month and includes custom and secure business email, 150 participant video meetings, 2 TB storage per user, security and management controls, and standard support.
  • The business plus plan starts from $18 per month. It provides custom and secure business email, 500 participant video meetings, 5 TB storage per user, enhanced security and management controls, standard support, and so on.
  • The enterprise plan includes everything in the previous plans, custom storage, enhanced support, and advanced features. In addition, you can contact the sales team for the enterprise plan’s pricing details.

4. Paperform

screenshot of the homepage of Paperform, which is a form builder

Paperform is a highly customizable form builder tool with many solutions. Using more than 600 ready-to-use templates, you can quickly create aesthetically pleasing forms.

Top Features:

  • With built-in analytics features, performances can be analyzed properly.
  • By generating reports, collected data can be sent anywhere.
  • It integrates with many platforms directly, such as Google Sheets, Mailchimp, ActiveCampaign, Slack, Trello, MailerLite, Intercom, ConvertKit, Drip, and so on.
  • With the email logic feature, certain emails can be sent when conditions are met. That way, users can get the most out of their forms.

Pricing:

  • A 14-day free trial is available.
  • The essentials plan starts from $20 per month and includes 10,000 form views, 1,000 submissions, one user, six months of upload storage, 10MB maximum file size.
  • The pro plan starts from $40 per month and provides 10,000 submissions, 18 months of upload storage, and 1GB maximum file size.
  • The agency plan starts from $135 per month and provides unlimited submissions, 18 months of upload storage, and a maximum 5 GB file size.

5. forms.app

homepage screenshot of forms.app that is one of the best form builder tools

forms.app is a user-friendly, powerful form builder with an easy-to-use interface. It helps you to create forms, surveys, and quizzes in a short time, thanks to its 4000 ready-made templates.

Top Features:

  • Its AI form generator feature helps to simplify the process of creating forms, reducing the associated hassles.
  • In addition to direct integrations with popular apps like Slack, Discord, and Google Sheets, forms.app offers more than 500 third-party integrations via Zapier.
  • With conditional logic, respondents only see the necessary questions and don’t spend much time.
  • Users can collect signatures and payments with forms.app.

Pricing:

  • The free plan offers five forms and 100 responses in a month.
  • The basic plan starts from $25 and includes 25 forms with 1,000 responses. Also, you can add one more team member and remove forms.app branding.
  • The pro plan starts from $35 and includes unlimited forms with 10,000 responses. You have the ability to create personalized subdomains and receive priority support.
  • The premium plan starts from $99 and includes unlimited forms with 100,000 responses. You can create personalized subdomains and domains.

6. Formstack

screenshot of the homepage of Formstack, which is a form builder

Formstack is a workflow automation and form builder tool that allows users to create secure forms. With themes, form importer, and custom CSS, forms can be styled independently.

Top Features:

  • It has a user-friendly drag-and-drop interface that anyone can use.
  • With the conditional logic feature, collected data can be managed appropriately.
  • Forms created with Formstack comply with FDA and HIPAA.
  • SMS and text signing features allow you to collect signatures from prospects and customers.
  • It includes field prefill and saved fields features that can make the form-building process easier.

Pricing:

  • A free trial is available.
  • The forms starter plan starts from $50 per month and includes one user, 20 forms, 1,000 submissions per form, five themes, and 1 GB of storage.
  • The platforms team plan starts from $225 per month and includes three users, 25 forms, 2,000 submissions per form, 2,000 themes, and 2GB storage.
  • For the enterprise plan’s pricing details, you can contact the sales team.

7. Jotform

screenshot of the homepage of Jotform, which is a form builder

Jotform is a no-code form builder tool with more than 10,000 templates. Forms’ logos, fonts, and colors can be independently customized so that they can fit your brand’s identity.

Top Features:

  • With the user-friendly PDF editor, PDF forms can be created freely.
  • It integrates with CRM and marketing services such as Mailchimp, Slack, HubSpot, Zoho CRM, ActiveCampaign, Keap, Salesforce, and so on.
  • With if and then conditions, smart forms can be created to reach the target audience.
  • Forms can be managed from mobile devices.

Pricing:

  • The free plan includes five forms, 100 monthly submissions, 100 MB space availability, 1,000 monthly form views, 500 total submission storage, and so on.
  • The bronze plan starts from $34 per month and includes 25 forms, 1,000 monthly submissions, 1 GB of space availability, 10,000 monthly form views, 10,000 total submission storage, and more.
  • The silver plan starts from $39 per month and provides 50 forms, 2,500 monthly submissions, 10 GB available space, 100,000 monthly form views, 25,000 total submission storage, and so on.
  • The gold plan starts from $99 per month and includes 100 forms, 10,000 monthly submissions, 100 GB of space availability, 1,000,000 monthly form views, 100,000 total submission storage, and more.
  • You can contact the sales team to price the enterprise plan. It includes a custom domain, white labeling, unlimited features, priority real-time support, and many other features.

8. POWR

screenshot of the homepage of POWR, which is a form builder

POWR is a form builder software that offers solutions to improve customer service, collect leads, and increase sales. With this tool, you can create highly customizable forms.

Top Features:

  • Colors, fonts, button style, layout, size, and border can be customized independently.
  • With the analytics feature, daily responses, unique daily visits, total daily visits, and conversions can be analyzed to get a better insight.
  • It integrates with many platforms like Mailchimp, Zapier, Google Sheets, Stripe, PayPal, and so on.
  • Autoresponder emails can be sent based on users’ form responses.

Pricing:

  • The free plan is available, and it includes 25 form submissions, 6 form elements, one email administrator, two discount codes, and various solutions.
  • The starter plan starts from $8.99 per month and includes 25 form submissions, 12 form elements, two email administrators, 5MB file upload, five discount codes, and various features.
  • The pro plan starts from $15.74 per month and provides 1000 form submissions, 20 form elements, five email administrators, 10MB file uploads, ten discount codes, and so on.
  • The business plan starts from $80.99 per month and includes unlimited form submissions, unlimited form elements, unlimited email administrators, 100MB file upload, unlimited discount codes, and many other solutions.

9. Formsite

screenshot of the homepage of Formsite, which is a form builder

Formsite is an easy-to-use form builder that allows you to encrypt form submissions. Also, it has a drag-and-drop feature that makes it easy to customize.

Top Features:

  • Multiple page forms and embedding forms on any page are possible.
  • It provides password-protected reports solutions.
  • It integrates with various services like Google Drive, Mailchimp, Slack, Dropbox, Salesforce, Zapier, Constant Contact, DocuSign, and more.
  • Full toolbox includes more than 40 item types.

Pricing:

  • A 14-day free trial is available.
  • The deluxe plan starts from $21 and includes five forms, 500 results per form, and 500 MB of file space.
  • The Pro 1 plan starts from $34 per month, including ten forms, 1,000 results per form, and 1GB of file space.
  • The Pro 2 plan starts from $59 per month and provides 25 forms, 2,500 results per form, 2GB file space, one sub-user, PDF results, and unlimited workflows.
  • The Pro 3 plan starts from $84 per month and includes 100 forms, 10,000 results per form, 4GB file space, five sub-users, PDF results, unlimited workflows, and security compliance.
  • The enterprise plan starts from $209 per month and provides 1000 forms, 50,000 results per form, 10GB file space, 20 sub-users, branding free, PDF results, security compliant, and unlimited workflows.

10. Gravity Forms

screenshot of the homepage of Gravity Forms, which is a form builder

Gravity Forms is a form builder with custom web form solutions. It offers solutions like capturing leads, collecting payments, automating workflows, etc.

Top Features:

  • With an intuitive visual form editor, form fields can be added, and options can be configured.
  • Workflow automation feature is available.
  • Conditional logic feature allows you to send relevant forms to your audience.
  • Secure data collection keeps collected form data safe.

Pricing:

  • The basic license plan starts from $59 per month and includes one site, standard support, and various integrations.
  • The pro license plan starts from $79 per month and includes three sites, standard support, basic add-ons, and many integrations.
  • The elite license plan starts from $259 per month and includes unlimited sites, priority support, and many add-ons and integrations.

11. Cognito Forms

screenshot of the homepage of Cognito Forms, which is a form builder

Cognito Forms is an easy-to-use and low-code form builder that allows users to collect data, accept payments, and create workflows and automation.

Top Features:

  • Form templates are divided into contact, customer service, order, registration, event, reporting, seasonal, survey, and more.
  • It integrates with many platforms like Google Analytics, Zapier, and Make.
  • Electronic signatures can be integrated with forms.
  • Forms are compliant with HIPAA and ADA.

Pricing:

  • The free plan is available and includes one user, unlimited forms, 500 entries, and 100 MB storage,
  • The pro plan starts from $15 per month and includes two users, unlimited forms, 2,000 entries, and 1 GB of storage.
  • The team plan starts from $35 per month and provides five users, unlimited forms, 10,000 entries, and 10 GB storage.
  • The enterprise plan starts from $99 per month and includes 20 users, unlimited forms, unlimited entries, and 100 GB storage.

12. 123 Form Builder

screenshot of the homepage of 123 Form Builder, which is a form software

123 Form Builder is a free form builder with more than 2000 templates. It provides various use cases like event registration, order, application, and survey forms.

Top Features:

  • Custom CSS can be added by importing a stylesheet or entering the CSS code directly.
  • Form template categories include contact, order, online event registration, job application, booking, donation, conference registration, and so on.
  • With the conditional logic feature, you can show and hide form elements.

Pricing:

  • The free plan is available, and it includes one user, five forms, 100 monthly submissions, and ten fields per form.
  • The gold plan starts from $19.99 per month and includes more than one user, 20 forms, 1,000 monthly submissions, 500 fields per form, and 500 MB of total file storage.
  • The platinum plan starts from $37.99, providing more than one user, unlimited forms, 20,000 monthly submissions, unlimited fields per form, and 2 GB total file storage.
  • The diamond plan starts from $69.99 per month and includes more than one user, unlimited forms, 100,000 monthly submissions, unlimited fields per form, and 10 GB of total file storage.
  • The enterprise plan starts from $199.99 per month, and it provides more than one user, unlimited forms, unlimited monthly submissions, unlimited fields per form, and more than 100 GB of total file storage.

13. Woorise

screenshot of the homepage of Woorise, which is an all-in-one lead generation platform

Woorise is an all-in-one lead generation platform that provides various solutions. Its solutions include landing pages, forms, surveys, quizzes, giveaways, and contests.

Top Features:

  • Drag and drop campaign builder allows users to create forms quickly.
  • Sending personalized follow-up email notifications is possible.
  • Data can be exported in CSV or Excel file formats.
  • With analytics solutions, the performance of campaigns can be tracked easily.

Pricing:

  • The free plan includes unlimited campaigns, 200 entries per month, and email support.
  • The basic plan starts from $23 per month and provides unlimited campaigns, 2,000 entries, email and chat support, and no branding mark.
  • The grow plan starts from $39 per month and includes unlimited campaigns, 5,000 entries, email and chat support, integrations, email notifications, five team users, and no branding mark.
  • The pro plan starts from $79 per month, and the pricing changes according to entries. The entries start from 20,000 to unlimited per month. It includes unlimited campaigns, integrations, 10 team users, email notifications, accepting file uploads, photo voting contests, and a custom domain.

14. Zoho Forms

screenshot of the homepage of Zoho Forms, which is a form builder

Zoho Forms is a form builder software powered by Zoho. It provides many solutions, including sharing online, receiving instant alerts, and managing data with integrated applications.

Top Features:

  • More than 30 field types can be added to forms. Basic fields include single line, checkbox, multi-line, dropdown, name, radio, payment, formula, section, and subform.
  • Conditional email and SMS notifications can be triggered online so that instant updates can be received.
  • With UTM tracking and form analytics features, forms’ performance can be measured, and users can better comprehend their forms.
  • It integrates with Zoho CRM, Salesforce, Zapier, and Google Drive.

Pricing:

  • The basic plan starts from €6 per month and includes one user, unlimited forms, 10,000 submissions, unlimited reports, payment integration, 500 MB storage, built-in, and custom themes, and document merge.
  • The standard plan starts from €15 per month and includes ten users, unlimited forms, 25,000 submissions, unlimited reports, 2 GB storage, payment integration, built-in and custom themes, document merge, approvals, and tasks.
  • The professional plan starts from €30 per month, and it provides 25 users, unlimited forms, 75,000 submissions, unlimited reports, payment integration, 5 GB storage, built-in and custom themes, document merge, tasks, and approvals.
  • The premium plan starts from €60 per month. It includes 100 users, unlimited forms, 150,000 submissions, unlimited reports, payment integration, 10 GB storage, built-in and custom themes, document merge, approvals, record audit, and tasks.

Wrap Up

If you are looking for a simple way to create your online forms, form builder platforms are the best solution. We listed the 14 best of them so you can discover and use the proper one.

With these tools, you can create printable and online forms for your business needs. Also, with analytics features, you can analyze your forms’ performance.

We hope you liked reading about this topic and found it beneficial. If you have any comments or questions, you can share them in the comments section! 🤓

Frequently Asked Questions

a gif of Lisa Simpsons from The Simpsons asking "any questions?" to her friends

Is There a Free Form Builder?

There are both paid and free-to-use form builders available. If you are looking for a form builder that has a free plan, you can try out these:

  • Popupsmart
  • Typeform
  • Google Forms
  • Jotform
  • POWR
  • 123 Form Builder
  • Woorise

How to Create Engaging Forms with Form Builders?

You must add engaging elements to create the best forms that will grab your visitors’ attention. For example, adding clear and appealing images can quickly encourage your visitors to take action.

Also, adding easy-to-read and understandable questions with simple sentences can increase your forms’ engagement.

For further details see: "Increase Form Conversion Rates with 10 Simple But Powerful Ways"

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