What to Look for in Form Builder Tools?
When choosing the best form builder tools, it’s crucial to focus on advanced capabilities that go beyond just the basics.
If you’re already familiar with form building, here’s what you should pay attention to:
📝 Templates & Pre-Built Forms:
Choose tools that offer ready-to-use templates so you can quickly create forms without starting from scratch.
🎨 Customization & Branding:
Make sure the tool provides extensive customization options—especially features like CSS/HTML editing—to help you fully align the form with your brand.
🤖 Conditional Logic & Personalization:
Opt for tools that support conditional logic, allowing form fields to adapt based on user responses for a more dynamic and personalized experience.
🎯 Targeting & Segmentation:
Advanced tools should allow you to display specific forms to selected audiences and tailor the user experience accordingly.
📊 Advanced Analytics & Reporting:
Check whether the tool offers detailed tracking and reports on user behavior and form performance—this helps with continuous optimization.
📱 Mobile Responsiveness:
Ensure the forms are fully mobile-friendly and deliver a seamless experience across all device types, especially on mobile.
🔬 A/B Testing:
Verify that the tool supports A/B testing to compare different form variations and optimize conversion rates.
14 Best Form Builder Tools (Who It’s For, Features, Pricing)
Form builder tools are excellent for capturing form submissions and collecting data.
Explore the top 14 form creation tools we've gathered here to build your lead capture forms the right way!
1. Popupsmart - Form Popup Builder
Best For: E-commerce businesses that need customizable popup forms enhanced with gamification.
Popupsmart is a popup builder that provides solutions for creating form popups. With its highly customizable drag-and-drop editor, you can build engaging, conversion-ready popup forms in under 5 minutes.
⭐ Key Features
- Multi-Step Popups: Popupsmart guides users step by step, helping improve data collection and create smoother user journeys.
- Custom CSS & Full Brand Control: You can fully control the form and popup design to perfectly match your brand’s look and feel.
- Dynamic Conditional Logic: Adjust the form based on user input to deliver a more personalized experience and increase engagement.
- Targeting & Segmentation: Show different forms to specific audiences to maximize the relevance of your popups.
- Gamification Elements: Interactive features like lottery popups and spin-to-win wheels help boost form completion rates and capture more leads in a fun and engaging way.
- Seamless Integrations: Connect effortlessly with popular email marketing and automation tools such as Mailchimp, ActiveCampaign, Customer.io, Drip, EmailOctopus, Sendinblue, HubSpot, Klaviyo, MailerLite, SendGrid, plus extended automation via Zapier, Make, and Webhooks.
- A/B Testing: Compare different popup variations to identify which performs best.
🎬 Now let’s see how you can create a form with Popupsmart in action through a short video:
Pricing
- Free Plan: Includes 5,000 page views per month, 1 form popup, and support for 1 website.
- Basic Plan: Starts at $23.33/month, includes 50,000 page views, unlimited form popups, and supports up to 3 websites.
- Advanced Plan: Starts at $41.33/month, offers 100,000 page views, unlimited form popups, and supports up to 5 websites.
- Pro Plan: Starts at $59/month, includes 250,000 page views, unlimited form popups, and support for up to 7 websites.
- Expert Plan: Starts at $95.33/month, provides 500,000 page views per month, unlimited form popups, and supports unlimited websites.
2. Typeform
Best For: Interactive forms and surveys.
Typeform is a user-friendly, free form builder that can be used for a wide range of applications such as survey creation, quiz maker, questionnaire builder, and more. It serves many purposes for businesses, including collecting feedback, conducting research, and generating leads.
Key Features:
- Offers diverse customization options such as color schemes and over 20 question types.
- Includes 800+ templates across different categories like quizzes, surveys, question forms, marketing, and human resources.
- Integrates with platforms such as Zapier, Mailchimp, HubSpot, Google Analytics, and more.
- Provides analytics and a results dashboard with easy-to-share reports, ideal for extracting insights.
- Typeform is a secure form builder compliant with SSO, GDPR, and HIPAA.
Here’s an example view from Typeform’s dashboard:
Pricing:
- Free Plan: Available at no cost.
- Basic Plan: Starts at $25/month and includes
• 100 responses
• 1 user
• Unlimited forms and questions - Plus Plan: Starts at $50/month and includes
• 1,000 responses
• Up to 3 users
• Everything in the Basic plan
• Ability to remove Typeform branding
• Custom subdomain - Business Plan: Starts at $83/month and includes
• 10,000 responses
• Up to 5 users
• Everything in the Plus plan
• Drop-off rate reporting
• Priority customer support
• Conversion tracking - Enterprise Plan: Includes
• Custom response limits
• Seats for entire teams
• VIP support
• Custom domains
• Advanced branding
• Single Sign-On (SSO)
• Full HIPAA and GDPR compliance
For pricing details, you’ll need to contact the sales team directly.
3. Google Forms
Best For: Those who want to create free and simple forms with seamless Google integrations.
Google Forms, supported by Google, is one of the best free form builders offering a range of solutions. It also provides multiple ready-to-use templates and customization options.
Key Features:
- Questions can be quickly rearranged via a drag-and-drop editor.
- With built-in smart intelligence, users can set up answer validation rules.
- You can add collaborators to build and manage forms together.
- Skip logic and age-based branching are useful features for creating more dynamic forms.
Here’s a snapshot from the Google Forms dashboard as a form builder:
Pricing:
- Business Starter:
$6/user/month — Includes Google Forms with 30 GB storage. - Business Standard:
$12/user/month — Includes Google Forms with 2 TB storage. - Business Plus:
$18/user/month — Includes Google Forms with 5 TB storage. - Enterprise:
Contact sales for pricing — Includes Google Forms with 5 TB+ storage, plus all features from previous plans.
4. Paperform
Best For: Those who want to create customizable forms with payment options.
Paperform is a highly customizable form builder that offers multiple solutions. With access to over 600 pre-designed templates, you can quickly create aesthetically pleasing forms.
Key Features:
- Built-in analytics help accurately evaluate form performance.
- You can generate reports and send collected data to any destination.
- Direct integrations with Google Sheets, Mailchimp, ActiveCampaign, Slack, Trello, MailerLite, Intercom, ConvertKit, Drip, and many more.
- With email logic, you can trigger specific emails when certain conditions are met—helping users maximize form effectiveness.
Here’s the template selection screen, the first step in creating a form with Paperform:
Pricing:
- Free Trial:
A 14-day free trial is available. - Essential Plan – starts at $20/month
Includes:- 10,000 form views
- 1,000 submissions
- 1 user
- 6-month file storage
- 10MB maximum file upload size
- Pro Plan – starts at $40/month
Includes:- 10,000 submissions
- 18-month file storage
- 1GB maximum file upload size
- Agency Plan – starts at $135/month
Includes:- Unlimited submissions
- 18-month file storage
- Up to 5GB maximum file upload size
5. forms.app
Best For: Those who want to create forms quickly with the help of AI.
forms.app is a user-friendly and powerful form builder. Its easy-to-use interface allows you to quickly create forms, surveys, and quizzes. With 4,000 ready-made templates, you can speed up the process significantly.
Key Features:
- AI-powered form creation simplifies the setup process and reduces complexity.
- Offers direct integrations with popular applications such as Slack, Discord, and Google Sheets, plus over 500 third-party integrations via Zapier.
- Conditional logic ensures participants only see relevant questions, avoiding wasted time.
- Allows you to collect signatures and payments directly through the form.
A visual from forms.app’s form builder dashboard:
Pricing:
- Free Plan: Includes up to 5 forms, 100 responses per month, 10 MB file storage, and 10 email notifications.
- Basic Plan: Starts at $15/month (billed annually). Offers 25 forms, 1,000 responses/month, 10 GB file storage, and unlimited email notifications.
- Pro Plan: Starts at $25/month (billed annually). Provides unlimited forms, 10,000 responses/month, 100 GB file storage, unlimited email notifications, access for 4 team members, and priority support.
- Premium Plan: Starts at $59/month (billed annually). Includes unlimited forms, 100,000 responses/month, 1 TB file storage, unlimited email notifications, access for 9 team members, priority support, plus a custom subdomain and custom domain.
6. POWR
Best For: Lead generation forms with advanced customization.
POWR is a form-building software that provides solutions to improve customer service, capture leads, and increase sales. With this tool, you can create highly customizable forms.
Key Features
- Colors, fonts, button styles, layout, size, and borders can all be customized independently.
- With its analytics feature, you can track daily responses, unique daily visits, total daily visits, and conversions to gain better insights.
- Integrates with many platforms, including Mailchimp, Zapier, Google Sheets, Stripe, and PayPal.
- Automated response emails can be sent based on users’ form submissions.
Pricing
- Free Plan: $0/month. Offers 1 account/hashtag per feed, 6 posts per account, and 24-hour content updates.
- Starter Plan: $8/month (billed annually). Includes 2 accounts/tags per feed, 12 posts per account, 12-hour content updates, an image highlight effect, and limited customization options.
- Pro Plan: $16/month (billed annually). Provides 4 accounts/tags per feed, 20 posts per account, 3-hour content updates, custom CSS and JS, and more advanced customization.
- Business Plan: $79/month (billed annually). Offers 15 accounts/tags per feed, 50 posts per account, 20-minute content updates, and access to unlimited advanced features.
7. Formstack
Best For: Secure forms in regulated industries.
Formstack is a workflow automation and form-building tool that allows users to create secure forms. With themes, a form importer, and custom CSS, forms can be customized freely.
Key Features
- A user-friendly drag-and-drop interface that anyone can use.
- Conditional logic helps manage collected data appropriately.
- Forms created with Formstack are FDA and HIPAA compliant.
- SMS and text-based signing features allow you to collect signatures from leads and existing customers.
- Includes field prefill and saved fields to simplify the form-building process.
A screenshot of Formstack’s dashboard, the control panel of the form-building tool:
Fiyatlandırma:
- Formlar Planı: 83 $/ay (yıllık olarak faturalandırılır). 25 form, 1 oluşturucu kullanıcı, form başına 1.000 gönderim, 2 GB depolama alanı, sınırsız gönderim, sınırsız form görünümü ve özel markalama içerir.
- Suite Planı: 250 $/ay (yıllık faturalandırılır). 100 form, 5 oluşturucu kullanıcı, form başına 10.000 gönderim, 10 GB depolama alanı, sınırsız gönderim, 250 belge birleştirme ve özel markalama sunar. Formlar, Belgeler ve İmza araçlarına erişim içerir.
- Kurumsal Plan: Fiyatlandırma için satış ile iletişime geçin. Özel güvenlik özellikleri, özel destek ve hesap yönetimi ile sınırsız form, gönderim ve kullanıcı sunar.
- Her plan, özellikleri test etmek için 14 günlük ücretsiz deneme içerir.
8. Jotform
Best For: Those looking for versatile templates and strong mobile form compatibility.
Jotform is a no-code form builder that offers over 10,000 templates and allows full customization of logos, fonts, and colors to match your brand identity.
Key Features:
- Easily create PDF forms using its user-friendly PDF editor.
- Integrates with popular CRM and marketing platforms such as Mailchimp, Slack, HubSpot, Zoho CRM, ActiveCampaign, Keap, and Salesforce.
- Build intelligent forms with conditional logic (if/then) to better target your audience.
- Forms can be managed directly from mobile devices for on-the-go edits and tracking.
Here's a preview of the Jotform dashboard from a form builder interface:
Pricing:
- Starter (Free) Plan: Includes 5 forms, 100 submissions per month, 1 user, 100 MB storage, and 1,000 monthly form views.
- Bronze Plan: Starts at $39/month (billed annually at $468). Includes 25 forms, 1,000 monthly submissions, 1 user, 1 GB storage, and 10,000 monthly form views.
- Silver Plan: Starts at $49/month (billed annually at $588). Includes 50 forms, 2,500 monthly submissions, 1 user, 10 GB storage, and 100,000 monthly form views.
- Gold Plan: Starts at $99/month (billed annually at $1,188). Includes 100 forms, 5,000 monthly submissions, 1 user, 20 GB storage, and 200,000 monthly form views.
9. Formsite
Ideal For: Secure, multi-page forms with advanced reporting capabilities.
Formsite is an easy-to-use form builder that allows you to encrypt form submissions. It also offers a drag-and-drop feature that makes customization simple.
Key Features:
- You can create multi-page forms and embed forms on any page.
- Provides password-protected reporting solutions.
- Integrates with Google Drive, Mailchimp, Slack, Dropbox, Salesforce, Zapier, Contacts, DocuSign, and many more services.
- The full toolkit includes over 40 item types.
Pricing:
- Personal Plan: $21/month (billed at $249.95/year). Includes 5 forms, 500 results per form, 500 MB file space, and 24/7/365 support.
- Professional Plan: $34/month (billed at $399.95/year). Includes 10 forms, 1,000 results per form, 1 GB file space, 24/7/365 support, and removes branding.
- Business Plan: $59/month (billed at $699.95/year). Includes 25 forms, 2,500 results per form, 2 GB file space, 1 sub-user, unlimited workflows, PDF results, and branding removal.
10. Gravity Forms
Best For: WordPress users who need flexible forms.
Gravity Forms is a form builder that provides custom web form solutions.
It offers features such as lead generation, payment collection, and workflow automation.
Key Features:
- Add form fields and configure options easily with an intuitive visual form editor.
- Includes workflow automation functionality.
- Conditional logic enables you to send forms tailored to your target audience.
- Secure data collection ensures that submitted form information remains protected.
Pricing:
- Basic License: $59/year. Includes support for 1 site, standard support, and basic add-ons such as HubSpot, Mailchimp, ActiveCampaign, and Campaign Monitor.
- Pro License: $159/year. Covers 3 sites, includes standard support and access to Pro add-ons like Stripe, Dropbox, Square, Zapier, Trello, and PayPal.
- Elite License: $259/year. Includes unlimited sites, priority support, WordPress Multisite, and all available add-ons including User Registration, Coupons, Surveys, and Authorize.net.
11. Cognito Forms
Best For: Forms with payment processing and HIPAA compliance.
Cognito Forms is an easy-to-use, low-code form builder that allows users to collect data, accept payments, and create workflows and automations.
Key Features:
- Form templates are categorized into contact, customer service, order, registration, event, reporting, seasonal, survey, and more.
- Can integrate with many platforms such as Google Analytics, Zapier, and Make.
- Electronic signatures can be integrated into forms.
- Forms are HIPAA and ADA compliant.
A screenshot from the Cognito Forms dashboard, the control panel of the form-building tool:
Pricing:
- Free Plan: $0/month. Includes 1 user, unlimited forms, 500 submissions/month, 100 MB storage, and payment acceptance.
- Pro Plan: $15/month. Includes 2 users, unlimited forms, 2,000 submissions/month, 1 GB storage, and payment acceptance.
- Team Plan: $35/month. Includes 5 users, unlimited forms, 10,000 submissions/month, 10 GB storage, and payment acceptance.
- Enterprise Plan: $99/month. Includes 20 users, unlimited forms and submissions, 100 GB storage, and payment acceptance support.
12. 123 Form Builder
Best For: Users looking for simple forms with custom CSS styling options.
123 Form Builder is a free form builder that offers over 2,000 templates. It supports various use cases such as event registration, orders, applications, and surveys.
Key Features:
- You can import a stylesheet by adding custom CSS or enter CSS code directly.
- Form template categories include contact, order, online event registration, job application, booking, donation, conference registration, and more.
- With conditional logic, you can hide or show form elements.
Pricing:
- Basic Plan: Free, includes 1 user, 5 forms, and 100 submissions per month.
- Gold Plan: $32/month (billed annually), includes 1+ users, 25 forms, 5,000 submissions, and 1GB of storage.
- Platinum Plan: $39/month (billed annually), includes 1+ users, 100 forms, 20,000 submissions, and 10GB of storage.
- Diamond Plan: $79/month (billed annually), includes 1+ users, 200 forms, 100,000 submissions, and 100GB of storage.
- Enterprise Plan: Starting at $225/month, offers unlimited forms, users, and submissions with advanced custom features.
13. Woorise
Best For: Forms that include quizzes and lead generation capabilities.
Woorise is an all-in-one lead generation platform offering multiple solutions such as landing pages, forms, surveys, quizzes, giveaways, and contests.
Key Features:
- Drag-and-drop campaign builder allows users to create forms quickly.
- Personalized follow-up email notifications can be sent.
- Data can be exported in CSV or Excel formats.
- Built-in analytics help easily track campaign performance.
Here’s a screenshot from Woorise’s dashboard as a form creation tool:
Pricing:
- Free Plan: Includes unlimited campaigns, up to 200 entries per month, and email support.
- Basic Plan: Starts at $23/month and includes unlimited campaigns, up to 2,000 entries, email & chat support, and no branding.
- Growth Plan: Starts at $39/month, offering unlimited campaigns, up to 5,000 entries, email & chat support, integrations, email notifications, up to five team users, and no branding.
- Pro Plan: Starts at $79/month (price varies based on entries). Includes unlimited campaigns, entry limits starting from 20,000 to unlimited, integrations, up to 10 team users, email notifications, file upload functionality, photo voting contests, and custom domain support.
14. Zoho Forms
Best For: Forms that require internal team workflows and CRM integration.
Zoho Forms is a form-building software developed by Zoho. It provides multiple solutions such as online sharing, instant alerts, and data management via app integrations.🔍 Key Features
- 30+ field types available. Basic fields include:
Single line, checkbox, multiline, dropdown, name, radio, payment, formula, section, and subform. - Trigger-based email & SMS notifications, enabling instant updates in real time.
- UTM tracking & form analytics, allowing you to measure form performance and better understand user behavior.
- Integrates seamlessly with Zoho CRM, Salesforce, Zapier, and Google Drive.
- Zoho CRM, Salesforce, Zapier ve Google Drive ile entegre olur.
💰 Pricing
- Free Plan
€0/month · Includes 1 user, 3 forms, and up to 500 submissions per month. - Basic Plan
€10/month (billed annually) · Includes 1 user, unlimited forms, and up to 10,000 submissions per month. - Standard Plan
€25/month (billed annually) · Includes 10 users, unlimited forms, and up to 25,000 submissions per month. - Professional Plan
€50/month (billed annually) · Includes 25 users, unlimited forms, and up to 75,000 submissions per month. - Premium Plan
€90/month (billed annually) · Includes 100 users, unlimited forms, and up to 150,000 submissions per month.
Final Thoughts
If you're looking for an easy way to create online forms, form builder platforms are the ideal solution. We've already listed the top 14 form creation tools, so you can choose the one that best fits your needs.
With these tools, you can create both printable and online forms, depending on your business requirements. Plus, thanks to built-in analytics features, you’ll be able to track and optimize form performance over time.
💬 Hope you enjoyed this and found it helpful! If you have any comments or questions, feel free to share them below! 🤓
FAQs
1. Is There a Free Form Builder?
Both paid and free form builders are available. If you’re looking for a form builder with a free plan, you can try the following options:
- Popupsmart
- Typeform
- Google Forms
- Jotform
- POWR
- 123 Form Builder
- Woorise
2. How to Create Engaging Forms with Form Builders?
To create forms that capture your visitors’ attention, include engaging elements. For example, adding clear and attractive visuals can quickly encourage visitors to take action.
Additionally, including easy-to-read and understandable questions can increase your form’s interaction.
For more detailed tips, see: “10 Simple Yet Powerful Ways to Boost Form Conversion Rates.”
You can check these blog posts, as well:
