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Top Shopify Statistics
Highlights from Shopify’s Q1 2024 Report:
Shopify’s 2024 first-quarter report reveals the following key updates:
- Gross Merchandise Volume (GMV) increased by $11.3 billion (+23%) compared to Q1 2023, reaching $60.9 billion.
- Total revenue rose 23% year-over-year, reaching $1.9 billion. After adjusting for the sale of its logistics business, annual growth reached 29%.
- Merchant Solutions revenue grew 20% YoY to $1.4 billion, driven primarily by GMV expansion and increased adoption of Shopify Payments.
- Gross Payment Volume (GPV) reached $36.2 billion, accounting for 60% of processed GMV for the quarter.
- By contrast, GPV in Q1 2023 was $27.5 billion, representing 56% of GMV.
- Subscription Solutions revenue increased 34% YoY, reaching $511 million, boosted by growth in the number of merchants using the platform and price adjustments made to Shopify’s standard subscription plans.
- As of March 31, 2024, Monthly Recurring Revenue (MRR) reached $151 million, marking a 32% increase compared to 2023, supported by expansion across all subscription plans.
- Shopify Plus contributed $48 million, accounting for 32% of total MRR, slightly lower than the 33% share recorded on March 31, 2023.
- Gross profit increased 33% YoY, reaching $957 million.
- Gross margin for the quarter was 51.4%, compared to 47.5% in Q1 2023. This increase is largely attributed to the absence of dilution from the logistics business and pricing changes to standard plans, partially offset by continued expansion of Shopify Payments.
- Free cash flow reached $232 million, a significant improvement compared to $86 million in the prior year.
- Free cash flow margin was 12%, up from 6% in Q1 2023.
- As of March 31, 2024, cash and marketable securities totaled $5.2 billion.
- After accounting for the company’s outstanding convertible debt, Shopify maintained a net cash position of $4.3 billion.
- In Q4 2023, Shopify achieved a major milestone by surpassing $75 billion in quarterly GMV. (Source: Statista’s Shopify GMV report)
(Source: Statista’s Shopify GMV report)
According to Shopify’s About Page:
- Shopify employs over 8,300 staff members.
- Merchants in more than 175 countries use Shopify.
- There are over 13,000 apps available on the Shopify App Store.
🎯 To discover the top-performing apps, check out our guide: “20+ Best Shopify Apps to Boost Sales & Conversions.” - Shopify’s theme store currently features 70 available themes.
- Total sales made through Shopify to date are estimated at approximately $886 billion.
- More than 780 experts operate within the Shopify Partner ecosystem.
15 Best High-Converting Shopify Templates to Use in 2025
Quick Shopify Facts
- Shopify was founded in 2006 by three Canadians who were inspired by a poor eCommerce experience they encountered while attempting to sell snowboarding equipment online.
- According to TechCrunch, Shopify opened its first physical retail store in Los Angeles in 2018.
- Shopify offers a large partner program where partners can earn an average of $58 for every paid subscription they refer.
📝 You may also be interested in checking out the latest WordPress statistics.
Shopify Usage Statistics
You now know how big Shopify is, but how many Shopify stores currently exist?
- As of 2024, there are over 4.4 million active Shopify stores worldwide.
(Source: BuiltWith Shopify usage data.)
(Source: BuiltWith Shopify usage data)
Shopify Store Distribution by Country
- According to Statista’s research on the number of Shopify online stores, as of July 2023, the United States leads with over 1 million Shopify stores, making it the country with the highest number of active Shopify storefronts.
- The United Kingdom, Canada, and Australia closely follow, with each hosting more than 100,000 Shopify stores.
- Italy and the Netherlands complete the top 10 list of countries with the most Shopify online stores.
- Wokiee, Minion, and Icon are among the most popular Shopify themes. (Source: Ecommerce Platforms)
(Source: BuiltWith’s U.S. eCommerce Technologies Report)
- According to BuiltWith, Shopify holds a dominant position in the U.S. eCommerce market, with 2,535,125 websites using the platform, representing 27% of total eCommerce technology usage.
(Source: BuiltWith’s U.S. eCommerce Technologies Report)
This highlights Shopify’s massive popularity and influence within the American eCommerce industry.
Shopify Industry Usage Insights
- According to Statista’s category-based data on Shopify stores, as of June 2023, fashion merchants were the leading users of Shopify, with over 500,000 clothing stores built on the platform.
- The Home & Garden sector follows closely, with approximately 220,000 stores operating on Shopify.
- Shopify shoppers are twice as likely to purchase a product displayed with a 3D model instead of a static image.
(Source: SpeedBoostr , Shopify Unite article) - Some of the most well-known brands using Shopify in 2024 include Gymshark, Crate & Barrel, Kylie Cosmetics, Allbirds, and Skims.
(Source: SiteBuilderReport on companies using Shopify)
Shopify Sales Statistics
- In 2023, approximately 675 million people made a purchase from Shopify stores.
(Source: Backlinko’s Shopify stores report)
Shopify Buyer & Merchant Statistics
The number of customers transacting with Shopify merchants has increased by 47.7% since 2020.
According to Statista’s report on the number of Shopify stores by products sold in 2023:
- There were 621,899 Shopify stores selling fewer than 10 products.
- An additional 376,418 stores were selling between 10 and 24 products.
- As stated on the Shopify Plus Enterprise page, Shopify businesses have generated over $650 billion in total sales so far.
💸 Explore more: “10 Ways to Make Money on Shopify”
Shopify BFCM (Black Friday & Cyber Monday) 2023 Statistics
- Peak sales hit $4.2 million per minute at 12:01 a.m. EST on November 24.
- 61 million consumers worldwide shopped from Shopify-powered brands.
- Top-selling countries: United States, United Kingdom, Australia, Canada, and Germany.
- Cross-border orders accounted for 15% of all global purchases.
- Top-selling cities: Los Angeles, New York, and London.
- More than 55,000 merchants saw their highest-ever sales day on Shopify.
- Average cart value: $108.12 ($107.53 on constant currency basis).
- Most popular product categories: Apparel & accessories, health & beauty, home & garden.
- Shop Pay transactions increased by 60% year-over-year.
- Over 17,500 entrepreneurs made their first sale during BFCM 2023 on Shopify.
🎯 Next up: Check out Shopify conversion rate statistics for deeper insights.
Shopify Market Share Statistics
According to Yaguara’s Shopify Market Share report, Shopify ranked 4th among the top global eCommerce platforms in 2024, holding a 10.32% market share.
In the United States, Shopify leads the eCommerce platform market with a 29% market share.
- Notably, 62% of Shopify stores are based in the U.S.
- Shopify’s market capitalization reached $104.63 billion in Q1 2024.
- Based on CMS usage data, Shopify held 6.20% of the CMS market share as of April 2024.
- Globally, Shopify powers 4,628,418 active websites.
As of 2024:
- Shopify holds a 23% market share among the top 1 million websites worldwide,
- And a 19% market share among the top 100,000 websites, surpassing WooCommerce.
Extra Interesting Shopify Statistics
- According to Statista’s data on shipping carriers used by Shopify stores, as of February 2024, USPS is the most widely used courier service, chosen by 149,000 Shopify stores worldwide.
- UPS and FedEx follow with 101,628 and 67,894 stores respectively, all of these carriers are based in the United States.
- Shopify, together with other Frontier buyers, signed a pioneering agreement with Lithos Carbon, committing to remove 154,000 tons of CO₂ between 2024 and 2028 through a $57.1 million investment. This is considered a major milestone in climate technology and carbon removal innovation.
(Source: Shopify’s carbon removal initiatives) - During Black Friday and Cyber Monday 2023, Shopify financed over 56,000 tons of carbon removal efforts.
- In May 2023, Shopify laid off 2,300 employees, marking one of the largest company-wide layoffs in the eCommerce sector.
(Source: Statista data on 2023 U.S. eCommerce layoffs)
Final Thoughts Before You Go
We’ve reached the end of 60 powerful Shopify statistics you need to know for 2025.
While it may not hold the largest market share globally, Shopify has experienced record-breaking growth over the past few years, rapidly becoming one of the most influential platforms in eCommerce.
What makes it stand out even more is that some of the world’s most reputable brands choose Shopify to power their online stores, making it a top contender when selecting a platform or strategic partner for building an online business.
With continuous innovation, strong partner ecosystems, and impressive sales performance, Shopify is not just following eCommerce trends, it’s helping shape them.
🚀 Whether you're planning to launch your first store or optimize an existing one, 2025 could be your strongest year yet with the right strategy.
FAQs
1. How Many Shopify Users and Stores Are There in 2024?
More than 7.4 million active websites are using Shopify.
Most domains are currently registered in the United States, with over 2.5 million domains, followed by the United Kingdom and Australia, which complete the top three.
However, it's important to note that the number of active Shopify stores is constantly changing, as new stores open and others close or migrate to different platforms.
2. How Much Money Can You Make on Shopify?
How much you can earn on Shopify depends largely on the amount of traffic your site gets and the type of products you sell.
On average, Shopify store owners can make anywhere between $1,000 and $100,000 per month.
Keep in mind that there are many variables that affect your earnings, such as:
- Your business model and niche
- Traffic volume and acquisition channels
- Pricing and profit margins
- Your marketing and conversion optimization strategies
3. Which Companies Use Shopify?
Here are some of the largest and most well-known brands that use Shopify:
- Kylie Cosmetics
- Gymshark
- Allbirds
- Crate and Barrel
- Skims
- FashionNova
These brands help demonstrate that Shopify is robust enough to support high-traffic, globally recognized eCommerce businesses.
4. How Many People Work at Shopify?
Shopify has over 8,300 employees and works with more than 780 experts across its partner network.
This strong workforce and ecosystem help support millions of merchants worldwide with development, design, marketing, and technical services.
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