Have you ever clicked on an email subject line that genuinely intrigued you? We've all been there, experiencing the pull of FOMO.
FOMO subject lines are a valuable component method in email marketing that you can count on to get more people to open your emails.
That's why we've compiled a list of 130 FOMO subject line examples to inspire your email marketing.
Now, let's see in detail how these FOMO subject lines can increase the open rate of your email campaigns!
Here are some tips for effectively writing FOMO subject lines:
Maze’s FOMO Subject Lines for Event Announcements:
"Have you registered for Disco Conf yet?"
🌟Why It’s Good?: This subject line aims to create a sense of urgency by asking the person who receives the email.
Slack’s FOMO Subject Lines for Event Announcements:
"Why you won’t want to miss Slack Tour"
🌟Why It’s Good?: This subject line emphasizes the exclusivity of the "Slack Tour" and creates a sense of curiosity.
Ready-to-Use FOMO Subject Lines for Event Announcements:
Samsung’s FOMO Subject Line for Product Launch:
"The smartphone everyone's talking about."
🌟Why It’s Good?: The word "everyone" in the subject line makes the recipient feel like they might be missing out on something significant, encouraging them to be part of the conversation.
On Running’s FOMO Subject Line for Product Launch:
"☁ Be fast, the new Cloudboom Echo just dropped."
🌟Why It’s Good?: This email subject line conveys urgency and the idea that something exciting has just become available.
Ready-to-Use FOMO Subject Lines for Product Launch:
National Geographic’s FOMO Subject Line for Flash Sales:
"Black Friday Extended – Geno 2.0 for only $49.95 | Save up to 70% on Nat Geo gifts!"
🌟Why It’s Good?: This flash sale subject line effectively combines numbers (70% discount and $49.95 price) and words (Black Friday, Extended, and Save) to create urgency.
Columbia’s FOMO Subject Lines for Flash Sales:
"FLASH SALE: 50% off select footwear starts now!"
🌟Why It’s Good?: “FLASH SALE” is written in all caps to create a sense of urgency, emphasizing the significant 50% discount.
Note: As mentioned before, excessive use of caps in your email subject lines can be perceived as spam.
Ready-to-Use FOMO Subject Lines for Flash Sale:
LOFT’s FOMO Subject Line for Early Access:
"Want first dibs AND an extra 10% off?"
🌟Why It's Good?: By combining the expectation of receiving "first dibs" with the incentive of an "extra 10% discount," it creates a sense of urgency and exclusivity that increases buyers' motivation to take action immediately.
InVision’s FOMO Subject Line for Early Access:
"Reminder: Your early access to InVision Studio starts now"
🌟Why It’s Good?: It conveys urgency with the word "Reminder," suggests that the recipient might have forgotten or overlooked something important, and emphasizes exclusivity with "early access,"
Ready-to-Use FOMO Subject Lines for Early Access:
Skillshare’s FOMO Subject Line for Social Proof:
"50% Off: “A phenomenal place for learning and community”
🌟Why It’s Good?: Starting with a 50% discount that grabs the reader's attention and adding a testimonial from a satisfied customer increases brand credibility and social proof.
italki’s FOMO Subject Line for Social Proof:
"Don't just take our word. Hear their stories with italki."
🌟Why It’s Good?: It encourages readers to explore real success stories on italki, relying on social proof and curiosity to drive action.
Ready-to-Use FOMO Subject Lines for Social Proof:
Otter.ai’s FOMO Subject Line for Giveaways:
"There’s still time to win 1 year of Otter Business or $100"
🌟Why It’s Good?: It conveys urgency, highlights a valuable prize, and implies that recipients may miss out on the opportunity if they don't act quickly.
Hume Supernatural’s FOMO Subject Line for Giveaways:
"Your chance to win a Supernatural prize pack"
🌟Why It’s Good?: It offers a tempting opportunity to win a valuable Supernatural prize pack and motivates buyers to act quickly to avoid missing out.
Ready-to-Use FOMO Subject Lines for Giveaways:
GoDaddy’s FOMO Subject Line for Win-Back Customers:
"You've still got time to save 30%"
🌟Why It’s Good?: "To win-back your lapsed customers, the "You've still got time" phrase conveys a sense of opportunity, and mentioning a discount provides a clear incentive for customers to re-engage with your brand.
Asana’s FOMO Subject Line for Win-Back Customers:
"Since you’ve been gone…"
🌟Why It’s Good?: This subject line makes the reader wonder that many things might have happened since she/he left, and it is an excellent example of the FOMO subject line.
Ready-to-Use FOMO Subject Lines for Win-Back Customers:
FOMO subject lines can be a powerful tactic to engage your subscribers and encourage them to take action.
Remember, although FOMO stands for 'fear of missing out, it's not about scaring your valued customers or prospects; it's about getting them excited about the opportunities they're missing out on.
The examples we share on this blog are like finding that sweet spot between fear and excitement.
Feel free to personalize and modify these examples to fit your products, services, and people you're trying to connect with!
Email subject lines are where the recipient sees a trailer of what you have to say, and FOMO subject lines make that trailer very interesting.
First, the sense of urgency they create drives people to click on your email.
They increase open rates because they catch the eye and make people curious.
But it doesn't end there. They turn your subscriber's interest into action, resulting in higher conversion rates.
Yes, maintaining alignment is critical for your brand's reputation.
If your subject line gets people excited, but there needs to be something in the email content to sustain that excitement, it can lead to disappointment and a loss of trust.
You can maintain harmony by checking out Popupsmart’s “10+ FOMO Marketing Email Examples to Boost Conversions” blog post!
FOMO subject lines in email marketing are a powerful tool, especially in specific industries.
For example, FOMO subject lines stand out in the e-commerce and retail industry, where flash sales, limited-time offers, and limited stocks are common.
They are also highly influential in the hospitality and travel industry.
Additionally, the entertainment industry, where events such as concert ticket sales and movie screenings take place, can significantly benefit from using FOMO subject lines.