· 16 min read

121 Best Fall Email Subject Lines That Capture Fall's Spirit

As the leaves change and the weather turns windy, there's more than just pumpkin spice in the air. It's the perfect time to spice up your fall email subject lines, too!

Whether you own an e-commerce store or a start-up, fall sale email subject lines can be perfect for optimizing your seasonal campaigns.

We gathered more than 100 irresistible fall email subject lines that will have your subscribers eagerly clicking open. We also included tips for crafting engaging subject lines for fall so that you can optimize your campaigns properly.

Let's begin & dive into the fall spirit with cozy email subject lines!

121 Fall Email Subject Lines for Inspiration

We gathered more than 100 subject lines for fall in this section!

You can discover the best fall email subject lines and some of their email templates to get inspiration.

By monitoring subject lines under various categories, you can quickly get an insight & start crafting your email marketing campaigns.

Fall Email Subject Lines with Sales & Discounts

Fall seasonal campaigns mostly include special sales and discounts, which can boost sales.

If you want to celebrate fall or just want to create buzz around your new products with discounts, you can offer discounts on your email campaigns.

Fall sale email subject lines are the first step in encouraging your audience to use these discounts and continue shopping.

Apart from offering discounts on new products, you can also offer discounts for previous season's products. That way, you can quickly clear out your stocks and focus on your new arrivals.

Announce your discount or special offer with excitement on your subject lines, and create hype around it!

Here are a few examples of discount subject lines from famous brands:

Austin Eastciders fall flavors email example
  • Austin Eastciders: Fall Flavors + 40% Off! 🍎
  • LoveCrafts: Autumn arrived early! 🍂 Up to 25% off supplies
  • Dresslily: Falling For Fall Fashion: Take Up To 30% Off ~
  • HAY: The Autumn Sale begins today
  • Lovesac: It’s Heeeeeere! The Fall Flash Sale is HERE!
Urban Outfitters’ fall email example
  • Urban Outfitters: ⏰ ENDS TODAY: Up to 50% OFF Fall Must-Haves!
  • Michaels: Drop What You're Doing for 70% off Fall Doorbusters!
  • Creative Labs: This fall, we're giving you special deals on your favorites.
  • Blick Art Materials: It's here: FALL CLEARANCE!

Fall Email Subject Lines Announcing New Arrivals & New Season

The new season mostly means new products, and announcing these new arrivals for the fall season is crucial.

If you want to create buzz around your new products and announce your new collections, you can craft engaging subject lines.

Include exciting sentences and fall-related emojis on your subject lines to grab your recipients' attention.

See how famous brands announce their new arrivals & new collections during fall:

Roger Vivier’s fall email example
  • Roger Vivier US: Get ready for fall in Roger Vivier style
  • M.M.LaFleur: Upcoming events: Suit up for fall.
  • yamamay it: New In! 🎆 See what's new on Fall '24 collections! 🍂
  • Passion Lilie: ✨ Unlock the Magic of Celestial Fall ✨
  • Wooden Duck Shoppe: 🍂 Our New Fall Styles will Turn Heads!!
  • bodytalk:🍂New arrivals fall 2024 collection!
  • Native Deodorant: Find Fall Bliss with Desert Grass & Sandalwood
  • Freshmealplan: NEW: Tasty Fall Meals🍁
  • B-Wear-Pumpkin Spice Latte Season is HERE! 🍁 ☕️
  • New York & Company: Palette Pleasers🎨 Fall Hues To Add To Your Rotation...
  • Lisa Says Gah: 🤍LIVE: 🦢The New Pre-Fall Collection 🦢
Coach’s fall email example
  • Coach: Go Rogue this fall.
  • Squeeze De Citron: Transition to fall with Squeeze De Citron 🍋🍂
  • ROAM: Autumn Unleashed
  • Joes Jeans: The Fall '23 Collection has Arrived
  • Turtleson LLC: 🍂 Fall Outerwear is Here! 🍂
  • Ashley Stewart: 📢 Your 🍂 FALL 🍂 jacket line-up
  • tony bianco: Fall Favourites | Loafer Love 🍁
  • Lady Vintage: 🍄🦝 Autumn is here! Shop New Lyra!🍄🦝
  • Yamibuy: Flavors of Fall🍂
  • Bombas: New Fall Styles Are Here
  • Mavi: Fall Early Arrivals Are Here
  • Pistil Designs: Step into the season with style! NEW Fall sock designs.
Magic Spoon’s fall email example
  • Magic Spoon: Get fall flavors before the rest 🍁
  • La Chateau: Meet Our New Fall Layers
  • Dainese: Fall Into New Arrivals 🍂
  • Outdoor Research: Just Dropped! Fall Arrivals are here.
  • The Animal Rescue Site: 🍂 Get Set For Fall With Super-Comfy Sweats!
  • Modern Citizen: Get ready for the season in chic Pre-Fall knits
  • BEE Pro: 🍂Get ready for Autumn with these new design templates
  • Chick-fil-A: Kick off today with new fall flavors
  • Murad: Newly approved: Fall's best skincare in a free mini bundle.
  • Frank and Oak: Fall is here 🍂 Meet your new seasonal favourites
  • KIKO MILANO: NEW DARK TREASURE: Discover our fall collection
  • Rachel Comey: Turmeric & Terracotta For Fall
  • Lodenfrey: Dresses for Fall
  • SculptHouse: All-new Spanx for autumn 🍂
  • Lacrosse Unlimited: Our Fall Hat Collection Is Here! 🍂🧢
  • Stuart Weitzman: You'll Wear This Rugged and Refined Boot All Fall
  • Columbia Sportswear: Stay dry in NEW fall rain jackets.
  • Ann Taylor Factory: You Deserve Flowers... Shop Fall Florals Now
  • Pier 1 Imports: NEW Fall Candle Scents 🍁 Just Arrived!
  • MAC Cosmetics: You're Going to Love This! FREE Fall Prep Set 🍂
  • RealSteel:🍂 Fall Is Just Around The Corner...
  • Italist: Fall drop new Bottega, Celine, self-portrait & more
  • North & Main Clothing Company: Fall shoe shopping 🍁
  • TENZO: A sniffle-free fall 🍁
  • Orchard Mile: It's right around the corner…
  • Edge Of Urge: Fall 🤝 Wardrobe Refresh
  • P.F. Candle Co.: "Fall Magic in a Jar!" 🍁
  • Shea Radiance: Let's get fall ready, Beauty! 🍂
  • Krispy Kreme: 🍁 Spice up Your Fall! Pumpkin Spice Is Back!
Live Trends’ fall email example
  • Live Trends: Bring the perfect gift to your fall gathering 🍂
  • Hotel June: Feels Like Fall
  • Lonely Kids Club: It's Virgo season! ⭐
  • RBX Active: Cue the fall feels 🍂
  • Neiman Marcus: Get ready for fall with MacKenzie-Childs
  • The Sleep Code: your fall sleep code 🌙🍂

Fall Email Subject Lines with Halloween & Spooky Themes

When one first hears fall, Halloween comes to mind for sure.

Being among the most important holidays during the fall season, Halloween marketing campaigns have many opportunities to offer.

To include a spooky tone in your campaigns, you can add pumpkin and bat emojis, use wordplays related to Halloween, and celebrate this special day with your audience!

If you want to discover spooky email subject lines, here are a few of them that captured our attention:

My Food and Family’s email example
  • My Food and Family: Spooktacular dinners for the week 🧛🏻
  • Wooden Duck Shoppe: New Fall and Halloween Decor' from your Favorite Brands!
  • FitVine:No tricks, just treats 🎃🍷🦇
  • Plow & Hearth: We want you back! Shop scary-great favorites
  • At Home: Good gourd 🎃 Fall & Halloween Décor and more
  • Burlington: Spo0o0oky savings on Halloween and Fall décor

Fall Email Subject Lines with Wordplays & Puns

Wordplays and puns are excellent ways to add a little bit of wittiness to your email subject lines.

If you love playing with words and consider yourself the master of puns, incorporating them into your subject lines can result in brilliant outcomes.

The word "fall" opens a wide range of opportunities for puns so that you can use them to craft engaging subject lines.

But don't forget to write your subject lines to the point and clearly. Using a lot of puns might overwhelm your recipients, so pay attention to keep them short and sweet.

You can get inspired by these examples from famous companies:

Starbucks’ fall email example
  • Starbucks: Fall for salted caramel
  • Fabric: Pumpkin Spice & Fall Things Nice
  • Really Good Emails: Turning over a new leaf
  • Manitobah: Fall into Fringe 🍂
  • groopdealz: It's (almost) Fall Y'all! 🍂🍁
  • Kylie Cosmetics: FALL IN LOVE...🥰 🍁
  • Lord and Taylor: 🍁FALL for these wedding ensembles
  • Letterfolk: You are going to fall for this highly requested Tile Set Bundle… 🍂
  • We are HAH: THE FALL EDIT 🍂 How To HAH in Fall!
  • GNC: 🍁 Fall flavors to spice up your routine ☕
  • Lane 201: Ready to Fall in Love?
  • The Guy Way: 🍃 Fall into Fashion: Latest Arrivals at 50% Off Storewide!

Fall Email Subject Lines with the Word "Cozy"

Fall means coziness, as we all can agree! Fuzzy blankets, soft hoodies, and scarves...

All bring coziness to our minds.

Crawling on a couch with cozy items can be the perfect representation of a fall season.

Knowing that cozy things make people smile and feel comfortable, you can evoke the same feeling in your email subject lines. You can add the word "cozy" to your sentences and immediately offer what fall means to your audience.

Here you can find examples of subject lines including the word "cozy":

  • Coolwick: 🍂 Cozy Up this Season with a new Hoodie or Jacket
  • Lane Bryant: 30% OFF all the cozy fall layers you need
  • Chaco: Chillos + socks = fall cozy vibes
  • HAY: Crisp, cozy, colorful (and 15% off)
  • Bombas: Very Cozy, Very Fall, Very Popular
  • American Eagle: Inside: cozy tops for cozy fall days
  • L'or de Seraphine: Prep for the coziest fall 🍂
  • Nkuku: Cosy Autumn Layering

Fall Email Subject Lines with Advice and Tips

During the fall season, you can offer relevant tips and advice in your email newsletters.

Whether you are promoting your new products or offering outfit tips for fall, you can grab people's attention by stating that you provide tips and advice in your email.

Depending on your content and goals, include tips, recommendations, advice, and so on in your subject lines. You can also state that you have a big list of ideas if you provide a listicle content type in your newsletter.

Try to get creative and play with your subject lines to state that you offer valuable content with tips to your audience.

Here is how some of the famous brands do this properly on their fall email subject lines:

Seventh Avenue’s fall email example
  • Seventh Avenue: Give Your Home a Fresh Harvest Look – Indoors AND Out!
  • Ezpopsy Inc.:How to Get Your Wardrobe Ready for Fall
  • Everest: August Viral Finds: Trending Products to Prepare for Fall 🍁🔍
  • Havenly: The #1 Fall 2024 design trend
  • Glamour: Zendaya Is Giving Quiet Luxury With a New Hair Color That's Perfect for Fall
  • Stylesmor: 2024 Early Autumn Outfit Recommendations
  • Lane 201 Boutique: 50+ Fall Transition Looks You NEED
  • Ann Taylor: Trending Now: NEW Fall Mix & Match Pieces
  • Lonely Planet: 🍂6 incredible cabins for the perfect fall escape
  • Format: Try A Different Look For Fall
  • Peloton: 3 Ways to Crush Your Fall Fitness Routine 🔥
  • Monrow: How YOU Wear Fall
  • Chanel: The look from the Fall-Winter 2023/24 Ready-to-Wear Collection show
  • Makeup Geek: Flashback for Fall! - Fall Harvest Palette
  • Atterley: Your autumn style starter kit
  • HomeAway: Get in the fall spirit with a cabin stay
  • Tillys: 🍁 Prep For Patterns This Fall
  • Ministry of Supply: Fall-friendly layering that's built to last
  • Camp Spice: Make the perfect steak this fall with Camp Spice
  • Resy: The Global Dining Access Hit List: Fall Edition
  • Kid & Coe: A Fall Getaway To New York, Lake Tahoe, Miami & more...
  • iDeal Of Sweden: Work smarter this fall!
  • Tactical: Perfect For A Fall Days Work 🍂

Fall Email Subject Lines Asking Questions

Questions play a big role in making your subject lines engaging.

You can ask rhetorical questions to grab your recipients' attention and make them click on your email.

Also, these questions can be encouraging for them to take action. You can use subject lines that say "Are you ready for fall?" or "Looking for fall products," etc.

Here are quick examples from brands that use questions in their subject lines for fall emails:

Hobby Lobby’s fall email example
  • Hobby Lobby: Feeling Fall Ready? 40% Off Fall Decor.
  • James Avery Artisan Jewelry -What's your favorite fall memory?
  • 1821manmade: Time for a new Fall cologne? 🍂
  • Marks & Spencer: Seasonal confusion? We've got you

Tips for Crafting Engaging Fall Email Subject Lines

a person writing on Google Docs

Now that you understand the significance of subject lines and have explored a bunch of examples, it's time to learn some tips to master them!

Here are some tips to guide you on your journey:

  • Embrace the fall spirit & use relevant words: Words like "crisp," "cozy," "harvest," and more can instantly transport your readers into the heart of fall's beauty.
  • Create a sense of urgency: Incorporate phrases like "Limited Time Offer," "Fall Flash Sale," or "Last Chance for Autumn Savings." These subject lines tap into the fear of missing out (FOMO), encouraging your audience to act swiftly.
  • Avoid spammy language and over-promotion: While enthusiasm is essential, avoid going overboard with excessive capitalization, exclamation marks, or terms that might trigger spam filters. Your goal is to inspire genuine interest, not to sound like a sales pitch.
  • Personalize for connection: Just as fall brings people together, your subject lines can foster a sense of connection. Use recipient's names or location-specific details to make your emails feel tailor-made. For instance, "Emily, Fall Finds Await You" adds a personal touch that resonates. That way, you can interact with your audience and form better relationships with them.
  • Keep it concise and mobile-friendly: Your fall subject lines should be concise yet impactful. Aim for around 40-50 characters to ensure they're fully visible on mobile devices. Crafting subject lines that get to the point while still conveying the fall essence is a skill worth mastering.
  • Let the season shine, but stay relevant: Fall's ambiance should infuse your subject lines, but remember to keep them relevant to your content and main focus. Don't let the fall theme overshadow the main message of your email. Strike a balance between seasonal allure and conveying the email's purpose.

Wrap Up

Crafting subject lines that capture the spirit of fall isn't just about boosting open rates; it's about forging a connection with your audience that resonates on a seasonal and emotional level.

Remember, the key lies in finding the perfect blend of creativity, relevance, and engagement.

We hope you liked exploring more than 100 fall email subject lines and tips to create appealing ones.

With the knowledge you've gained from this guide, you're armed to make this fall season campaign your most captivating yet.

Enjoy your fall and create engaging campaigns! 🍂📧

Frequently Asked Questions

Why are Email Subject Lines Important for Fall Marketing Campaigns?

Email subject lines are the first thing recipients see, greatly influencing whether an email gets opened or ignored. During the fall season, people are receptive to themed content, making well-crafted subject lines crucial to capture their interest and drive higher open rates.

How Can I Create A Sense of Urgency in Fall Email Subject Lines?

Use phrases like "limited time offer," "fall sale ends soon," or "act now for fall savings." Urgency encourages recipients to open emails quickly to avoid missing out on special deals or opportunities.

Visit these blog posts to spice up your email marketing game: