· 20 min read

Best New Year Email Subject Lines to Shine in Users’ Inbox

Struggling to write the best new year email subject lines for your email marketing campaigns this year? No worries, we’ve got you covered.

Your email subject line is the first thing your recipient sees, and there is no doubt about the power of a good first impression.

There are many factors to consider while writing the perfect subject line for your new year email campaign. Your product, the context, the user's device, and the value you provide for the user should all be taken into consideration.

Here we listed the best new year email subject lines examples and some new ideas for you to get inspired and sparkle & shine in your users' inbox.

Now let’s dive right in!

Best New Year Email Subject Lines Examples From Top Brands

No matter how much time you spend crafting the perfect email body.

Good copy alone isn't enough! If your subject lines fail to grab the recipient's attention, your campaign is doomed!

Crafting creative and catchy new year email subject lines may seem mundane, but you'd be amazed once you find out how effective subject lines are in boosting your open rate and click-through rate.

In fact, a study revealed that personalized email subject lines increase open rates by 50%.

Now, to develop innovative subject lines for the new year, it's always a good idea to learn from the top brands.

Let's examine some of the best examples of new year email subject lines to see what makes them so special and compelling.

1- Fitbit - ❗New year deals end tomorrow❗

Fitbit knows how to leverage FOMO marketing to create urgency and encourage impulse buying with its new year email subject line.

Fitbit new year email example with a picture of a woman working out

The sentence alerts the recipients that the new year's deals are ending tomorrow, so there are only a few hours left to make the most of them.

Fitbit knows exactly how to trigger its target audience by telling them they will save $100 if they shop now.

Mentioning the amount of discount and putting it in a way to make readers believe they will be saving money while, in fact, they will be spending is truly an art.

Next, the email copy states: Your health goals will thank you later.

This conclusion is just the ideal way to challenge readers' common new year resolution, which targets people who normally aim for a healthier lifestyle.

2- W Concept - New Year Sample Sale ✨ Up to 80% Off & More!

W Concept grabs users' attention right away by mentioning 80% off in this email's subject line.

W Concept new year email example with pictures of stylish models and a title that says 80% off

If you are launching a new year sale campaign and planning to offer a big discount on your product, make sure your readers know about it.

Mentioning th percentage or even an amount they will save by shopping right now in your subject line increases your open rate significantly and is a great incentive for users to click through.

The trick is to inform them about the offer yet keep them curious.

Just make sure you deliver what you promise.

While it's ok to seem promotional, you must never damage your brand's trustworthiness with random, unsubstantiated offers.

Additionally, offering generic discount codes to your customers can lower your perceived value and hinder their appreciation.

Keep that in mind while planning your marketing strategy.

3- AllTrails- It’s here: The 2021 AllTrails Year in Review

Mentioning the new year by number in your subject line is also a great way to capture readers' attention and inform them about the email content.

AllTrails. new year email offering a yearly report to the readers with a title that says "a year in review"

AllTrails tries to maintain its relationship with users by offering a yearly report and stats on what they (the community) achieved together.

Making readers feel a part of a community and giving them an overall report is a great way to build customer loyalty.

It is sometimes the simplest subject line that best explains what the email is about.

It all depends on the context and, of course, your email marketing segmentation.

4- Depop - You’re on the list

Depop sparks customers' curiosity with this subject line and makes them want to see what it's talking about.

Depop new year email example showing poeple dancing in a new year party

Once they open the email, they are immediately captivated by the new year party theme that includes a fun photo and optimized text to entice them to visit the website.

Depop product- ecommendation email showing pictures of models with different styles

You can also create a sense of wonder in your subject line, ask a question or say something that users did not expect to entice them to open your email.

Sometimes a little bit of mystery is the best way to trigger users to take action.

5- Everlane - New Year. New Uniform Styles.

Everlane tries to play with words and promote the new year product this way.

Everlan new year email example with several small pictures of models in different styles collaged together

New is a strong trigger word that can grab readers’ attention, but it works even better in new year subject lines.

Additionally, the email content keeps users engaged. Showing small collages of different styles gives users an overall understanding of the new collection.

Everlane also promotes the value of the new collection by claiming that it provides all the basics users need for a versatile, dependable wardrobe.

Rather than spending on different styles, users can create several sets with a few items.

If you also plan to launch a new product for the new year, emphasize its value first.

6- WeTransfer - New year, same you (and proud)

WeTransfer nails the new year subject line with a topical sentence opposing the “New Year, New Me” stereotype concept.

WeTransfer new year email with a title looking like WeTransafer logo style that says "WePresent"

“New year, same you (and proud)” emphasizes the importance of self-love and accepting who you are.

It's not all easy to follow through when it comes to new year’s resolutions, and WeTransfer knows exactly how to use it the best way possible.

The email basically is a call to enjoy, followed by a list of things with a pinch of guilty pleasure.

WeTransfer new year email example mentioning guilty pleasures like drinking a lot of coffee or going to the party with illustrations

Even bringing the same old ideas to the table can be effective if they are presented in a different, creative manner.

Build a creative concept, and then write your subject line supporting it.

7- Prezi - And the Year’s Best Prezi is

And the Year’s Best Prezi is … makes you wonder. It’s a nice way to announce the result and make the recipients click through.

Prezi new year email announcing the winners of the yearly contest

Prezi is a Hungarian video and visual communications software that designed an end-of-the-year contest in different categories and nominated some users to create buzz.

Announcing something without actually announcing it in the subject line makes users eager to open it and see what it is all about.

Never underestimate the power of curiosity!!!

8- Winc - Today only: Get 4 bottles for $20.22

Winc's target audience loves wine, and nothing makes them happier than a great new year's sale.

Winc new year email announcing new year discount with an image of a bottle of wine

Winc knows it well, and that’s why it offers a purely informative subject line.

There are times when the best subject line is the simplest one that exactly addresses readers' concerns and interests.

You just need to know your target audience inside out and offer a great deal that they just can’t resist.

9- Feel - How has your year started?

The new year can also be chaotic; thinking about last year's achievements or losses can overwhelm people.

Feel new year email example that is talking about the importance of taking a moment to grow with mindfulness

Sometimes the best way to grab users' attention is to ask them how they feel and give them some pearls of wisdom.

Feel chooses this approach to promote its services and persuade readers to take a moment to grow with mindfulness.

This subject line makes readers feel that the brand cares about their feeling and is checking up on them.

In this way, customers can feel closer to the brand and remain loyal to it.

It’s not always about offering the best new year discount; sometimes, it’s better to provide the right information.

10- Hugo Boss - Gift Like A BOSS This Season

Hugo Boss brand uses its brand’s name in a creative way to entice users to shop.

Hugo Boss email subject line showing a picture of a model wearing Hugo Boss new collection

Since New Year is all about gifts, the best thing you can do for your customers is to provide them with a solution to their gift-buying dilemma.

Recommend affordable products in your email and reflect it in your subject line.

Hugo Boss product recommendation email showing different options to gift this new year and holiday season

Use catchy expressions and try to stay true to your brand's identity.

Checkout More Click-Worthy Abandoned Cart Subject Lines

50+ New Year Email Subject Lines to Boost Your CTR

Here are more than 50 catchy new year email subject lines you can customize and change according to your needs.

  • Start the new year on the right foot; Save 50%.
  • Loyalty has no price, but it has an exclusive coupon.
  • 50% New Year OFF Countdown Starts Now 🥳
  • Don’t Miss Your Last Chance This Year
  • We Have a New Year Suprise For You
  • Hey [Name], Here is Your New Year Gift
  • Thanks for being with us this year.
  • Ready to shake it one last time?
  • Treat Yourself & Save 50% 🤩
  • New Year, New Arrivals
  • Get a Great BOGO Deal Before the New Year
  • Shop Before the Ball Drops!
  • Sparkle & Shine with New Arrivals This Year
  • Do You Have a Gift for Yourself?
  • Your New Year’s Gift is Here! 😍
  • Ring in the New Year Early: Up to 50% off
  • New Year, New Savings For You!
  • 3… 2… 1… Happy New Years!? 🎆
  • Are you ready to party? 👯
  • New year, same awesome you. 😎
  • The HUGE Year-End Sale is Here!
  • New Arrivals! / A Last Hurrah! 🎊
  • 🦋 Butterflies in the Stomach & Discounts at Fingertips.🦋
  • Out with the old, in with the new! …
  • We said this 365 days ago, but happy New Year!
  • Let your dreams take flight in the new year!
  • Make way for 2024❗
  • We haven't forgotten about you this year!
  • [Name], Here is Your Exclusive New Year Gift
  • Cheers to more savings this year! 🥂
  • NEW YEAR SALE is ON! We have Free Shipping.
  • Year End Clearance… and Free Shipping!
  • Start the year off on the right bite. 😋
  • You know you want it; Go ahead and get it!
  • ⏰ Time is running out! Only 3 days left!
  • End of Year Sale 🎉
  • ❗Year End Sale ❗
  • Year-End Flash Sale
  • Your New Year’s Resolution is Here. 👀
  • Happy New Year! What are your resolutions? ?
  • Last Chance This Year! Sale Ends Soon. ⏳
  • Happy New Year + Save Up to 55% OFF!
  • Ends tonight: up to 80% off this year’s top sellers.
  • Here is your new year ultimate discount.
  • What are you going to buy with 50% discount?
  • We have your New Year’s resolutions!
  • What Are You Wearing New Year’s Eve?
  • Step into the New Year in Style? 👠👛

How to Write Catchy Email Subject Lines for New Year?

Here are some tips to consider when writing your New Year email subject lines these days.

Try to combine them and create content that fits your brand's style and appeals to your target audience.

Personalize, Personalize & Personalize

A great way to make your New Year email subject lines stand out is by using personalization.

Including the recipient's name in the subject line, or mentioning something specific to them based on their past interactions with your brand can grab their attention and make them more likely to open your email.

Run some tests before launching your campaign, and make sure the automation and smart tags work properly; the last thing you want is a robotic tone.

Keep it Short But Promising

Another important factor is mobile friendliness.

With more and more people accessing their emails on their smartphones, it's crucial to make sure your subject lines are short and to the point, so that they don't get cut off on a small screen.

Desktop inboxes typically display 60 characters, but mobile devices display 30 characters, so you should try to stay in between and consider both user experiences when writing your email subject line.

a screenshot of an email inbox showing different emails and subject line examples from different brands

Additionally, it's good to know 82% of marketers send emails where the subject lines do not exceed 60 characters.

You can bold the first part of your subject lines in order to make it more visible in both devices.

Checkout More Funny Email Subject Lines That Work Like a Charm

Use Emotional Trigger Words & Funny Wordplay

Using trigger words, such as "limited time" or "exclusive offer," can also be effective in getting your audience to open your email.

These words create a sense of urgency and can encourage the recipient to take action.

You can also play with words and phrases and create funny subject lines.

Humanizing your brand with humor is a great way to grab readers' attention.

Use Emojis to Capture Readers' Attention 🎄

Including new year-related emojis in your subject lines can also be a great way to grab your audience's attention.

Just be sure to use them sparingly and in a way that is relevant to your message. Here are some relevant emojies you can use in your email subject line:

Emojies Concept
   Creating urgency
 🚨  Alerting & grabbing attention
 🎁  New year gift ideas 
 🥳  Celebrating new year
 🎄  Christmas time & new year theme
 ✨  Exclusivity and luxury 

Give Readers a Glimpse of What's Inside

Finally, it's a good idea to give your audience a glimpse of what's inside your email in the subject line. This can help them decide whether they want to open it, and can also help prevent your email from being marked as spam.

For example, if your email contains a special New Year's sale, you could include the words "New Year's sale" in the subject line so that your audience knows what to expect.

Grow Your Email List for New Year Promotional Campaigns

Having the right email marketing strategy is essential for any business, but before you start implementing your New Year’s campaigns, you must have a clear idea of your target audience.

a spin to win wheel email popup example that says "let's play"

This will help you create a plan that is tailored to your resources and can be more effective in achieving your goals.

Using popups is an effective way to grow your email list. By sending tailored emails to the right audience, you can improve the relevance and effectiveness of your campaigns and ultimately drive more sales and conversions.

a popup with a picture of a girl on the left side smilling and a title that says Let's Schedule a Meeting asking for users' name, email address and a date

To get started, you can try Popupsmart's simple popup builder for free to see how easy it is to build a strong list of high-quality leads.

Grow Your Email List With Gamified Popups!

Make Readers Remember You This Year

With so many people checking their emails during the holiday season, it's important to grab their attention and entice them to actually open your message and take action.

You can get inspiration from these examples of successful New Year email subject lines from top brands, but remember to keep your brand's voice and style in mind.

It's also important to tailor your subject line to your specific audience, and to add a dash of creativity to make it unique.

Remember, 47% of email recipients open their emails based on the subject line, so it's worth taking the time to craft the perfect one for your campaign.

hands working with a laptop that is placed on a working desk next to other books and an open notebook

By doing so, you can improve the success of your email marketing and build stronger relationships with your customers.

Don't let this opportunity pass you by.

In addition, to see more new year email examples, you can also take a look at resources such as Newslettersearchengine or reallygoodemails.

That’s all there is to this blog for now. Have a happy New Year and a great email marketing campaign. 🎊

Frequently Asked Questions

How Email Subject Lines Can Impact Its Deliverability?

Many email providers use algorithms to filter out spam, and the subject line is one of the factors that these algorithms consider when determining whether an email is legitimate or not. A subject line that contains too many capital letters, excessive punctuation, or other spammy-looking elements may cause the email to be flagged as spam and not delivered to the recipient's inbox.

How Long Should an Email Subject Line Be?

You need to write a concise subject line considering both desktop and mobile user experience. The best practice is not to exceed 60 characters.

What is the Best Way to Entice Readers to Open New Year Emails?

Writing triggering subject lines that ignite readers' curiosity is a great way to persuade them to open the email. Plus, you can use suggestive sentences or write a personalized text with their name in the beginning to grab their attention.

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