Whether launching email marketing campaigns or sending transactional emails to your customers, your email footer is the last thing your customers see.
It's likely you are focusing most of your efforts on writing the perfect copy, curating the ideal email templates, and including compelling images.
It is, however, just as important in marketing to consider your email's last impression and your other email marketing efforts.
Your email footer is the final point of communication with your recipient and an essential piece of the puzzle in your marketing campaign's success.
With an estimated 319.6 billion emails sent and received in 2021, optimizing the footer of your emails can make a huge difference in boosting organic traffic and trust building.
In this blog, I've dug through my inbox and assembled a list of best email footer examples and tips for you from some of the top email marketers and brands to help you find inspiration.
To begin with, let me explain to you what an email footer is and why it's important to use and optimize it.
In case you're already familiar with the concept and want to see the email footer designs, you can skip this part using the table of contents below.
The email footer is the final block of information in your email templates that include important information relevant to your brand identity and company information.
It can be as basic as your company’s address and job title or contain more useful details like contact information, social links, or legal disclaimers.
It is essential to include in your email footer information such as :
Your contact information & address
Your company logo & overall style
An unsubscribe link or button
A call to action
Your website link
Customer support link
Legal information & anti-spam and privacy laws
A good email footer is straightforward, informative, and professional, and while it might seem insignificant, it can considerably improve your quality lead and boost organic traffic.
By using good email signature software, your business and employees can gain great advantages.
Most importantly, it helps build your brand online and establish trust with hundreds of email recipients.
Even the smallest detail in your email footer can make a big difference to your business.
The following are some other reasons why you should consider having a well-designed email footer for your business:
A well-designed email footer demonstrates professionalism and is an essential component of long-term business success.
You can raise your brand awareness by including your company logo and website link in the footer of your emails.
The footer of your email provides an excellent opportunity to promote your social media platforms and landing pages and increase organic traffic and engagement.
Your email footer is a cost-effective method that can have a huge impact on your campaigns if designed well.
Do you see the point now that I've explained the importance of having a well-designed email footer?
Let me now give you a few practical tips and examples of great email footers to help you design your own.
The following are some tips and tricks you might have seen in email footers quite often or even less frequently, but are useful.
The practices listed here can be combined to create a customized and balanced email footer that meets your needs.
Obviously, it's not a good idea to include too much self-promotional information in your email footer.
So, how can you find that balance? Check out the best email footer examples to see what you can do.
Yes, it takes time, effort, and energy to grow your email list; however, it is always best to respect your recipients' freedom of choice and let them decide whether or not to continue receiving your emails.
Under the EU’s General Data Protection Regulation (GDPR), all citizens have “the right to privacy and the right to be forgotten”.
Aside from that, having subscribers who barely engage with your content isn't worth your time, so the sooner you give them the option to unsubscribe, the better your email engagement and conversion rate.
Additionally, you can add a link to allow users to manage their email preferences, increasing email deliverability and preventing spam complaints against your domain.
The image above is a great email footer example from MOZ, a popular all-in-one SEO software, which includes a clear and easy-to-find email preference and unsubscribes link.
You can also use a survey to find out why they unsubscribed, or, in an even more creative way, you can add a resubscription button when unsubscribing to get them back on board.
After users push the unsubscribe button in the email footer, Headspace tries to retain users with a friendly tone and a concise call to action that asks them to “Resubscribe”.
The more information you provide to your recipients, the more likely users will trust you and continue to receive your emails.
As an example, the footer of this email from Coursera includes the registered office of the company as well as privacy notices, making it appear authentic.
In addition, the brand mentions trademark copyright as well.
Making your customers feel a part of your brand's mission and the value you add to the world will motivate them to take action, so why not include that information in your footer emails?
Let your recipients know what your brand stands for and what value you add to the world.
Combining a great product with a meaningful mission can help you gain the most loyal customers.
United By Blue, a sustainable clothing and home goods brand, added a link to its mission in its email footer.
Clicking on it brings you to a page where a description explains its mission to remove one pound of trash from the ocean with every purchase, along with a counter graph showing how much trash they have already removed.
Asking users to whitelist your email address in your email signature is a great way to avoid spam filters and blockers.
This way, you will filter your email list even further by asking them to add your email address to their address book.
Doing this will ensure that your email will be received and increase your open rate since they have chosen you again.
In this example, you see that Postable added a link in its email footer asking the recipient to add their email to their address book.
Adding your social media platforms to your email signature will give you a high chance of engaging your audience online.
Instagram, Facebook, Twitter, and many others are widely used these days, so why not show them what your brand offers there?
Adding your social media links will encourage users to take action and drives organic traffic to your channels.
By simply clicking the icon, they can access all your marketing posts and perhaps even purchase from you.
As a no-code popup builder, Popupsmart provides an email footer example where you can quickly access the various social media platforms by tapping on their icons.
Over half (55.4%) of internet users use their mobile phones to purchase products online, and seven out of ten (69.4%) use shopping apps on their mobile devices - either on their cell phones or tablets.
Give your customers the option to download your ecommerce app from Google Play or iTunes by adding a link to your email footer.
This opportunity will allow you to promote your mobile app and social media links and boost your downloads.
Look at the two examples from Wikiloc and Goodreads promoting their mobile version to the users in their email footer, encouraging them to use their apps.
Furthermore, if you add a UTM source to your link, you can track the performance of the links in your email footer and monitor their success.
The audience you're writing to is likely to have questions and could use some help with your services, regardless of what kind of email you send.
Provide a way for them to contact you in the footer of your emails.
You can add the direct link to your live chat or help them reach your support team with links in your email signature.
Remember that happy customers are likelier to stick with your brand and become brand advocates, so you should always be prepared to satisfy all their needs proactively.
For instance, transactional emails, or emails triggered by a user’s action, generate eight times higher open rates than other marketing emails.
By providing support and FAQs links in your transactional email footer, you're demonstrating your commitment to your customers and showing that you are always available to them
With more than 50% of email campaigns viewed on mobile, having a mobile-friendly email template and signature is a must.
Adjusting your email signature for mobile devices can be a great way to boost your mobile conversion rate.
With good email signature software, you can easily customize your footer on desktops and mobile devices.
See how this email footer from United By Blue fits the phone screen perfectly.
If someone has reached the point of reading the footer of your email, either they are looking for the unsubscribe button, or they are genuinely interested and looking for more information.
In this case, it is the ideal time to show your social proof to build trust and simplify customers' decision-making.
By mentioning your company's facts or including a satisfied client's review, you can prove how credible you are.
You can go one step further and add a link to your email footer asking your loyal customers to write you testimonials and reviews.
Another detail you can add to your email is aligning your footer with your brand's overall style and identity.
You'd be surprised how memorable it can be for your users to see that you even paid attention to the tiny little details in your email footer.
You can easily create a customized email footer that aligns with your brand's identity and adds harmony and order to your design.
Look at this Twitter email footer that aligns with the brand's overall design and style promoting Bussiness Twitter.
Here are a few more tips for optimizing your email footer that you might find helpful:
Although Email signatures may seem insignificant, they are essential to building your business, brand, and professional identity.
The best part is that they can also be used to showcase your brand visually and provide your recipients with valuable information and links.
Consider incorporating these email footer best practices into your designing process, experimenting with styles, and A/B testing them in your email campaigns to see which works best.
These tips will help you design an email footer that will increase the effectiveness of your email marketing campaigns.
In terms of email footers, there are no standard size rules. Although, in general, email footers typically have a width of 500 to 700 pixels. A good practice is picking a simple typeface with a few weights and styles and mixing up your type size, weight, and color if needed.
A professional email footer should be tailored to the brand identity and include your contact information, office address, logo, website link, social media icons, and a specific marketing call to action.
Below you will find some more related topics that will help you expand your knowledge. Check them out, and let us know if you have any questions.
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