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12 Best Shopify Loyalty Apps of 2024: How to Choose & Setup

Given that a sizable number of customers are loyal to brands that reward them, it makes sense to implement a loyalty program in your store.

In this post, we've covered the 12 best Shopify loyalty apps for 2024. We'll give you detailed information about each app, including its features, cost, and how it fits into your store

Plus, we'll help you choose the right one and show you how to set it up in your store

What Is A Loyalty App For Shopify, And How Does It Work?

Actually, we come across loyalty programs quite often in our day-to-day lives. 

To illustrate this, recently, I collected the 6 stamps on the card that my favorite coffee shop gave me. It's not 10 yet, but when it is, I will win a free coffee! 😅

So, it's a win-win – the shop gains repeat customer, and I get an enjoyable reward.

Now, let's take this concept into the online shopping world: A loyalty app for Shopify is a digital version of that coffee stamp card, but it's much more versatile. 

Instead of getting stamps, you earn points for doing all sorts of things. Buying products is obvious, but you can also earn points for leaving reviews, referring your friends, or even having a birthday!

And just like my free coffee, you can redeem those points for a discount on your next purchase, a free item, or free shipping.

Here's how Loyalty Apps for Shopify generally works:

  • Integration: Loyalty apps connect with your Shopify store to track customer activities and transactions. This allows the app to reward customers for their actions.
  • Earning Points: Customers earn points for various activities, such as making purchases, referring friends, or engaging with the brand on social media.
  • Redeeming Rewards: The loyalty app typically generates discount codes or applies rewards directly to customer accounts. When customers redeem points, the app applies the discount to their next purchase or adds a free product to their cart.
  • Management: Store owners can manage the loyalty program through the app's dashboard, where they can set up how points are earned and what rewards are available.
  • Communication: The app keeps customers informed about their points balance and available rewards, usually through email or notifications within the app.

12 Best Loyalty & Rewards Apps For Shopify

Below is a basic comparison table for Shopify Loyalty Apps, sorted by their simplest plan and suited store size based on the pricing:

Shopify Loyalty App Simplest Plan Cost Suited Store Size Best For
Rise.ai $19.99/month Small to Medium Cash-based loyalty programs
Growave Free Plan Startups Tiered rewards and customization
Yotpo Free Plan Startups Integrated loyalty, reviews, and UGC
LoyaltyLion Free Plan Small Security features and analytics
Joy Free Plan Small Emotional customer connections
Smile.io Free Plan Small Quick integration and ease of use
Marsello $135/month Medium to Large Building long-term customer relationships
Rivo Free Plan Small to Medium Combined loyalty and marketing automation
Loloyal Free Plan Small to Medium Multilingual support and global scalability
Gameball Free Plan Small to Medium Gamified loyalty experiences
AiTrillion $29/month Small to Medium Automate customer re-engagement tactics

This table categorizes the apps according to the likely size and complexity of the store they're best suited for. 

"Startups" are newly established businesses, "Small" for those with a steady customer base but still growing, and "Medium to Large" for those with a larger customer base and more complex loyalty program needs.

1. Rise.ai: Gift Cards & Loyalty

Best For: Ecommerce Businesses Looking for a CASH-BASED Shopify Loyalty Program

Traditional loyalty programs give points for purchases, which customers can exchange for rewards later. 

But Rise.ai does it differently. It gives customers store credit, or 'money back', for what they spend. This is easy to understand and avoids the confusion that points systems can sometimes cause. 

Shopify Loyalty App Rise.ai app store view.
Top Features of Rise.ai:
  • Cash-Based Rewards: Rather than points, customers earn store credit for purchases, such as $5 credit per $100 spent.
  • Customizable Rewards Page: You can create & customize a rewards page to match your style and needs. Also, this feature allows you to see how your page looks for both logged-in members and general visitors.
Rise.ai Customizable Rewards Page feature view on dashboard.
  • Personalized Store Credit Rewards: You can create custom store credit rewards. Whether they are VIPs, first-timers, or celebrating a birthday.
  • Advanced Gift Card Marketing Experience: Rise.ai lets you schedule gift cards to be sent out on special occasions, set up reminders, and even allow customers to check their balances.
Rise.ai Advanced Gift Card Marketing Experience feature view n dashboard.
  • Automated Cashback Workflows: Rise.ai lets you design offers that resonate with your customer's buying habits, such as rewarding them for trying a new product or spending a certain amount.
  • Enhanced Store Credit Redemption: With a digital wallet that connects seamlessly with your Shopify store, you can make it easy for customers to use their store credit. 
  • Shopify POS Integration: Rise.ai's seamless integration with Shopify POS ensures a consistent customer experience.
Rating & Reviews of Rise.ai: 
  • 4.8 🌟
  • 1,063 reviews  ✍️
Pricing of Rise.ai: 
  • 7 Day Free Trial
  • Starter Plan: $19.99/month. Includes up to 100 orders, gift cards, store credit issuance, and referrals.
  • Small-Business Plan: $59.99/month. Includes up to 400 orders, all Starter features, and claim & balance checking pages.
  • Pro Plan: $199.99/month. Covers up to 2000 orders and adds a store credit button & bulk gift card creation.
  • Premium Plan: $599.99/month. Includes up to 12,000 orders, multi-store gift cards, white labeling, and all Pro features.

2. BON: Loyalty Rewards Referral

💎Built for Shopify

Best For: Brands Seeking to Enhance Customer Engagement with Tiers and Customization Based Shopify Loyalty Program

BON Loyalty is a Shopify loyalty and rewards app that stands out by providing a tiered rewards system that converts first-time buyers into repeat customers. 

This easy-to-use tool is ideal for young companies seeking to build long-term customer relationships.

Shopify Loyalty App BON app store view.
Top Features of BON Loyalty:
  • Tiered Rewards System: You can offer your customers a feeling of progress and accomplishment. As they collect points, they will move up from Bronze to Silver to Gold.

Note: As you can see in the picture below, adding Tier is included in the Growth plan.

BON Tiered Rewards System feature view on the dashboard.
  • Customizable Loyalty Experience: You can personalize your loyalty widget and design a unique loyalty page that fits seamlessly with your brand's aesthetic.
BON Customizable Loyalty Experience feature on the dashboard.
  • Multi-Language Support: Speak your customer's language literally. 🙃 BON Loyalty breaks language barriers with over 250+ language options.
  • Shopify POS Integration: With easy Shopify POS integration, you can extend your loyalty program to your physical storefront.
  • Referral Program: You can harness the power of referrals by allowing your customers to earn rewards when they invite friends, organically expanding your reach and customer base.
BON Referral Program feature on the dashboard.
  • Simple Setup and Live Support: You can get your loyalty program live with just one click, no coding required, and if you need any help, there's 24/7 live chat support.
Rating & Reviews of BON Loyalty: 
  • 4.9 🌟
  • 1,326 reviews  ✍️
Pricing of BON Loyalty: 
  • 3 Day Free Trial
  • Free Forever: Completely free offering with points, rewards, a referral program, and automated emails.
  • Basic Plan: $25/month for an advanced loyalty program, multi-language support, and increased customization features.
  • Growth Plan: $99/month to get Basic features plus VIP tiers to enhance customer loyalty, custom CSS options, and unlimited orders.
  • Professional Plan: Priced at $349/month, it includes all features of Growth plus advanced development options, API access, and priority support.

3. Growave: Loyalty & Wishlist +

Best For: Online Stores That Want To Go Beyond Loyalty By Making Wishlists, Collecting Reviews, And Showing UGC.

Growave is a Shopify loyalty and rewards app that increase customer loyalty to the next level by offering a suite of integrated features that go beyond simple purchase-based rewards.

Shopify Loyalty App Growave app store view.
Top Features of Growave:
  • Integrated Rewards System: Customers can earn points not just for purchases, but for a range of engaging actions like signing up, social sharing, and friend referrals.
Growave Integrated Rewards System feature on the dashboard.
  • Tiered VIP Perks: You can encourage repeat business with VIP levels that reward customers' loyalty. 
  • Referral Incentives: You can utilize the power of word-of-mouth by providing customers with unique referral codes. 

Note: As you can see in the image below, the addition of the Referral Program and VIP Tiers are included in the Medium and higher plans.

Growave Referral Incentives feature on the dashboard.
  • Direct Rewards at Checkout: Growave uniquely allows customers to redeem their points immediately at checkout.
  • Customizable Customer Interactions: Customize every element of the loyalty program, from naming points to the visual design of widgets.
Growave Customizable Customer Interactions feature on the dashboard.
  • Analytical Insight: Access a comprehensive dashboard to track the effectiveness of your loyalty program.
  • Automated Communication: Keep your customers informed and engaged with automated emails for loyalty activities, such as point earning and redemption, sent from your own custom domain to maintain brand consistency.
Rating & Reviews of Growave: 
  • 4.8 🌟
  • 2,042 reviews  ✍️
Pricing of Growave: 
  • 14 Day Free Trial
  • Free Plan: For new shops, manage up to 100 monthly orders with essential tools like loyalty points, wishlists, and social login. 
  • Medium Plan: At $49 per month, scale up to 500 orders with all Free features plus advanced rewards, referral programs, and email customization.
  • Growth Plan: Expand further for $149 monthly, supporting 1,000 orders. Gain VIP tiers, points expiry, gift cards, wishlist reminders, and your referral domain.
  • Premium Plan: For $349 monthly, handle up to 3,000 orders with full access to Growth features plus checkout redemption, custom reward actions, and priority support for large-scale operations.

4. Yotpo: Loyalty & Rewards

Best For: Businesses Looking To Maximize Protection While Increasing CLTV For Their Shopify Stores

Yotpo is a Shopify loyalty and rewards app that excels in providing a secure and trustworthy loyalty and rewards program, incorporating advanced fraud prevention measures to safeguard the integrity of your rewards system. 

This focus on security not only protects your business but also reinforces customer confidence in your loyalty program, contributing to increased Customer Lifetime Value (CLTV).

Shopify Loyalty App Yotpo app store view.
Top Features of Yotpo:
  • Customizable VIP Tiers: You can create exclusive membership levels with unique rewards.

Note: The VIP Tiers Program is available for the Platinum plan.

  • Referral Program Integration: You can harness the power of word-of-mouth marketing by offering referral incentives.
Yotpo Referral Program Integration feature on the dashboard.
  • Out-of-the-Box Campaigns: Benefit from ready-to-use campaigns that reward customers for various actions, from purchases to social media engagement.
  • Advanced Analytics Dashboard: You can make informed decisions with in-depth insights into program performance, customer behaviors, and ROI..etc
Yotpo Advanced Analytics feature on the dashboard
  • Seamless Redemption at Checkout: Enhance the shopping experience by allowing customers to easily apply their rewards directly during checkout.
  • Robust Integration Capabilities: Integrate seamlessly with existing marketing stacks, like Klaviyo and ReCharge, to unify the customer journey across platforms.
Yotpo Fraud Prevention Measures features on the dashboard.
Rating & Reviews of Yotpo: 
  • 4.7 🌟
  • 2,494 reviews  ✍️
Pricing of Yotpo: 
  • 14 Day Free Trial
  • Free Plan: Manage up to 100 monthly orders at no cost, including essential loyalty and social login features.
  • Growth Plan: $79/month for up to 500 orders, with enhanced on-site displays and support.
  • Prime Plan: $169/month for 500 orders adds seller ratings and advanced insights.
  • Powerhouse Plan: Custom pricing for tailored UGC strategies, AI tools, and dedicated support.

5. LoyaltyLion Rewards & Referral

Best For: Shopify Stores Want to Offer Double the Points for Special Purchases

LoyaltyLion is great Shopify loyalty and rewards app for organizations looking to build a personalized and emotionally impactful customer experience, increasing engagement and loyalty through a platform that rewards sales and all consumer interactions with the brand.

Shopify Loyalty App Loyalty Lion app stre view.
Top Features of LoyaltyLion:
  • Free Loyalty Page Design for Specific Plans: The platform offers a complimentary service for designing and building a loyalty page for businesses on certain plans.
  • Enhanced Customer Onboarding Experience: The program facilitates customer retention right from the start by incentivizing actions such as account creation and first purchases with loyalty points.
  • Custom Reward Rules: The platform goes beyond typical purchase-based rewards, enabling custom rules for unique brand interactions like social media shares or milestone events. Explore other Shopify Social Share apps for broader customer outreach.
Loyalty Lion Custom Reward Rules feature on the dashboard.
  • Dynamic Points Earning Structure: The loyalty program supports a dynamic point earning structure that varies points allocation based on the action performed, providing customers with a more engaging and gamified experience.
  • Loyalty-Driven Marketing Campaigns: The platform can enhance marketing efforts with loyalty points, such as running double-point promotions or rewarding customers for engaging with new product launches.
Rating & Reviews of LoyaltyLion: 
  • 4.6 🌟
  • 554 reviews  ✍️
Pricing of LoyaltyLion: 
  • 14 Day Free Trial
  • Free Plan: No cost for up to 800 orders per month and includes a loyalty widget.
  • Small Business Plan: $159/month for extra features, suitable for growing businesses.
  • Classic Plan: $399/month for up to 2,000 orders, free loyalty page build, and onboarding support.
  • Advanced Plan: $729/month for up to 4,000 orders with advanced features and optimization.

6. Joy: Rewards & Loyalty Program

Best For: Stores Aiming for Seamless Customer Loyalty Integration with Performance Speed in Mind

Joy is a rewards and loyalty app for Shopify, a feature-rich, easy app that stands out in the Shopify app marketplace for companies looking to build customer loyalty without losing the functionality of their website. 

It's a full toolkit made to integrate loyalty into every aspect of the consumer experience.

Shopify Loyalty App Joy app store view.
Top Features of Joy:
  • Zero Order Charges: Joy places no additional charges on orders, making it a cost-effective choice for businesses monitoring their bottom line.
  • Customized Widget Launcher: You can customize your widget launcher to match your brand's design and style.
Joy Customized Widget Launcher feature on the dashboard.
  • Full-Spectrum Rewards: Joy rewards customers at every touchpoint, from sign-up to social engagement.
  • Customer Tier Management: Easily manage and analyze customer loyalty levels with tools to import and export data for external analysis and marketing efforts.

Note: The VIP Tiers are available in Pro.

Joy Customer Tier Management feature on the dashboard.
  • Automated Communication: With built-in email automation, Joy keeps your customers informed and engaged without extra effort from your team.
  • POS and Multilingual Support: Joy caters to physical and online businesses with Point of Sale compatibility and various language options to serve a global customer base.
Rating & Reviews of Joy: 
  • 4.6 🌟
  • 554 reviews  ✍️
Pricing of Joy: 
  • 14 Day Free Trial
  • Free Plan: No cost for up to 800 orders per month and includes a loyalty widget.
  • Small Business Plan: $159/month for extra features, suitable for growing businesses.
  • Classic Plan: $399/month for up to 2,000 orders, free loyalty page build, and onboarding support.
  • Advanced Plan: $729/month for up to 4,000 orders with advanced features and optimization.

7. Smile: Loyalty & Rewards

Best For: Transforming Single Purchases Into Lifelong Customer Loyalty

Smile.io is a comprehensive loyalty app for Shopify that fosters customer loyalty through a seamless, engaging rewards experience. 

It's perfect for businesses that want to establish a robust loyalty program with minimal fuss while also seeking to elevate their brand's aesthetic and customer engagement strategies.

Shopify Loyalty App Smile app store view.
Top Features of Smile.io:
  • Points Program: Smile.io rewards customers for each purchase, incentivizing repeat business and nurturing customer loyalty with every order.
Smile Points Program feature on the dashboard.
  • VIP Tiers: The platform accelerates rewards for your best customers, creating a VIP experience that encourages higher spending and frequent engagement.
  • Referral Rewards: Smile.io helps turn your loyal customers into brand advocates with a referral system that leverages word-of-mouth for cost-effective customer acquisition.
Smile Referral Rewards feature on the dashboard.
  • Customization and Brand Alignment: You can customize the look and feel of your rewards program, including the launcher, panel, and emails.
Smile Customization and Brand Alignment feature on the dashboard.
  • Integration with Essential Apps: Integrate with key marketing, review, and customer service platforms such as Klaviyo for email automation, Gorgias for customer support, and Yotpo or Okendo for customer reviews.
Rating & Reviews of Smile: 
  • 4.8 🌟
  • 5.747 reviews  ✍️
Pricing of Smile: 
  • Free Plan: $0/month, up to 800 orders with a loyalty widget.
  • Small Business Plan: $159/month, extra features for growth.
  • Classic Plan: $399/month, up to 2,000 orders with setup support.
  • Advanced Plan: $729/month, up to 4,000 orders with advanced options.

8. Marsello: Loyalty & Marketing

Best For: Retailers Looking to Leverage Integrated Loyalty Programs with Direct Marketing Channels

Marsello is a Shopify reward and loyalty app that combines the power of a customer loyalty program with targeted email and SMS marketing, tailored for businesses that use both Shopify and a point-of-sale (POS) system. 

It's particularly effective for brands that want to unify their in-store and online customer experience with Shopify marketing strategies.

Shopify Loyalty App Marsello app store view.
Top Features of Marsello:
  • Omnichannel Loyalty: You can launch a code-free, cross-channel loyalty program that syncs with Shopify and your POS.
  • Email and SMS Campaigns: Drive repeat sales with sophisticated email marketing and SMS campaigns, leveraging customer data from your POS and Shopify to send personalized messages.
  • Customizable Rewards: Tailor your loyalty rewards to match your brand, including custom points systems, VIP tiers, and unique rewards that resonate with your customer base.
  • Comprehensive Loyalty Analytics: You can gain valuable insights with detailed reports on customer behavior, reward redemption rates, and the overall impact of your loyalty program on sales and customer retention.
  • App Integrations: You can connect Marsello seamlessly with advanced tools such as Klaviyo for email automation, LightSpeed for POS, and Cin7 for inventory management, creating a powerful ecosystem for your loyalty program.

Note: Marsello asks for payment information in exchange for a 14-day free trial. They do not allow quick browsing of the app.

Rating & Reviews of Marsello: 
  • 4.4 🌟
  • 368 reviews  ✍
Pricing of Marsello: 
  • 14 Day Free Trial
  • Pro Plan: Begins at $135/month, adding $15 for each customer block. It includes a loyalty program, email and SMS campaigns, marketing automation, Google Review management, email capture forms, social scheduling, and detailed reporting and insights.

9. Rivo Product Reviews App & UGC

Best For: Tech-Savvy Retailers and Developers Needing a Fully Customizable Loyalty System

Rivo is a loyalty & ugc app for Shopify and it stands out as a premier loyalty platform for Shopify stores that demand flexibility and in-depth customer insights. 

It's especially beneficial for those who want a developer-friendly environment to craft a loyalty experience as unique as their brand.

Shopify Loyalty App Rivo app store view.

Top Features of Rivo:

  • Multi-Faceted Points Program: You can create a points program that rewards not just purchases but also customer interactions like social media engagement, completing surveys, or watching promotional videos.
  • Customizable Rewards and Tiers: Offer a range of rewards and establish VIP tiers with specific perks to encourage customers to climb the loyalty ladder, with the flexibility to set unique earning rules for each tier.
  • Developer Toolkit and API Access: Rivo provides a comprehensive suite of developer tools and API access for deep customization and integration possibilities, allowing for a truly tailored loyalty program.
  • Integrated Marketing Communications: Employ automated loyalty emails and SMS with advanced segmentation based on customer behavior, encouraging targeted and timely engagement.
  • Advanced Analytics and Reporting: Utilize detailed analytics to track customer lifetime value, order frequency, and the impact of loyalty on sales, enabling data-driven decisions.
  • Seamless POS and Shopify Integration: Ensure a unified loyalty experience across online and offline channels with smooth integration into Shopify's point-of-sale system.

Note: Rivo asks for payment information in exchange for a 7-day free trial. They do not allow quick browsing of the app.

Rating & Reviews of Rivo: 
  • 4.9 🌟
  • 1.899 reviews  ✍️
Pricing of Rivo: 
  • Free Plan: No cost, unlimited orders, photo reviews, automated emails, and modern widgets.
  • Everything Plan: $14/month, includes all Free features plus video reviews, incentives, and customization.

10. Loloyal: Loyalty and Referral

Best For: Merchants Who Value Seamless Integration and Multilingual Support for Global Customer Appeal

Loloyal is ideal for Shopify stores looking for a loyalty program that’s both easy to set up and versatile enough to engage a worldwide audience. 

It's designed for businesses aiming to enhance customer loyalty with various rewards and a program that customers everywhere can understand and enjoy.

Shopify Loyalty App Loloyal app store view.
Top Features of Loloyal:
  • Flexible Points System: Customers can earn points for various activities like buying products, sharing on social media, or referring friends. They can then exchange these points for rewards such as discounts or free items.
Loloyal Flexible Points System feature on the dashboard.
  • Multilingual Support: Reach customers in their language, making your loyalty program accessible to a global market.
  • VIP Tiers: Create levels of loyalty that give customers more benefits as they continue to shop with you, encouraging them to come back.
  • Referral Rewards: Grow your customer base by incentivizing existing customers to bring in their friends.
Loloyal Referral Rewards feature on the dashboard.
  • Integrated Marketing: Keep your customers informed and engaged with automated messages about their points and rewards.
  • POS Integration: Connect your online store with your physical store, syncing data for a seamless loyalty experience wherever your customers are.
Rating & Reviews of Loloyal: 
  • 4.9 🌟
  • 874 reviews  ✍️
Pricing of Loloyal: 
  • Free Plan: Offers points and rewards program, limited-time offers, and integration with Trustoo & Willdesk at no cost.
  • Starter Plan: Priced at $29/month, supports up to 1,000 monthly orders, includes Shopify POS, advanced analytics, customizable branding, and Judge.me integration.
  • Growth Plan: Available at $69/month, extends the Starter Plan with up to 2,000 monthly orders, VIP points, rewards expiration, and Klaviyo integration.

11. Gameball: Loyalty & Rewards

Best For: E-commerce Stores Leveraging Gamified Loyalty Programs for Increased Engagement

Gameball aims to be a loyalty app that transforms casual online shoppers into customers who advocate for your brand. 

It's ideal for businesses looking for a comprehensive loyalty solution that extends beyond simple transactions, fostering a community around their products and services.

Shopify Loyalty App Gameball app store view.
Top Features of Gameball:
  • Unified Digital Wallet: Gameball's wallet solution centralizes store credit, discounts, and loyalty points, simplifying the user experience for customers.
  • Diverse Redemption Options: The platform offers various ways to earn and redeem points, ensuring customers always have a reason to engage with your brand.
  • Engagement-Based Rewards: Gameball rewards customers for their interactions, directly contributing to their digital wallet, and incentivizes every action they take.
Gameball Engagement-Based Rewards feature on the dashboard.
  • Segmented Customer Experiences: Tailor your marketing efforts with custom segments to match your business goals and provide personalized experiences that customers will appreciate.
Gameball Segmented Customer Experiences feature on the dashboard.
  • AI-Powered Multichannel Communication: You can easily employ AI-driven communication across multiple channels, including email, SMS, and web messages.
  • Referral Program Analytics: Grow your customer base through social referrals with personalized referral links and in-depth analytics.
  • Gamified Loyalty Programs: Engage customers with a gamified approach, offering tiered rewards, challenges, and recognition for special events like birthdays.
Rating & Reviews of Gameball: 
  • 4.7 🌟
  • 207 reviews  ✍️
Pricing of Gameball: 
  • Free Plan: No cost, includes loyalty points, basic branding, and supports 500 customers.
  • Starter Plan: $39/month for 1,000 customers, referral program, advanced analytics, and an app integration.
  • Pro Plan: $119/month for 5,000 customers, adds seasonal campaigns, custom emails, and full analytics.

12. AiT: Loyalty, Reviews & Email

Best For: E-commerce Businesses Seeking a Unified Platform to Automate Customer Re-engagement Tactics

AiTrillion is a kind of marketing automation app for Shopify. It helps merchants boost sales by reclaiming lost visitors and maximizing customer engagement and retention. 

Its features, including Loyalty rewards, Referral programs, Reviews, and Affiliates, enable an enhanced customer experience.

AiTrillion loyalty app view on Shopify app store

Top Features of AiTrillion:

  • Loyalty Rewards Program and Reviews: Engage customers and build trust through loyalty rewards and product site reviews.
  • Membership and Affiliate program: Encourage more recurring memberships and referrals to increase your customer base and revenue.
  • Email, SMS and Web Push: Connect with customers at the right time across multiple channels, making your marketing communications effective.
AiTrillion web push dashboard view
  • Product Recommendations, Pop-ups, and Announcement Bars: Attract more customers to your brand by showcasing product recommendations and related announcements.
  • One Place for All: Streamline your operations and save time and money by consolidating all your tools in one place.

Ratings & Reviews of AiTrillion:

  • 4.7 🌟
  • 465 reviews ✍️

Pricing of AiTrillion:

  • Starter Plan: Priced at $29/month, designed for startup stores, includes Marketing Automation tools, Email Marketing, Web Push, Loyalty Program, Product Reviews, Popups, Product recommendations, Announcement bar, and more.
  • Growth Plan: Available at $69/month, tailored for Advanced Stores, extends the Starter Plan with additional features such as Membership, Affiliate, SMS, WhatsApp & Live Chat, and more.
  • Professional Plan: Offered at $199/month for Enterprise Stores, encompasses all features of Starter and Growth plans plus Shopify POS integration, Zoom meeting sessions, and more.

How to Set Up a Shopify Loyalty Program on Shopify?

All these Shopify Loyalty & Rewards Apps we mentioned above are designed to integrate seamlessly with Shopify. So I will randomly choose one of the above and show it in the steps below:

Step 1: Install a Loyalty App

  • Log into your Shopify Admin
  • Click Settings and in the “Apps and sales channels” access the “Shopify App Store”
The first step to Setup Shopify Loyalty Program in Shopify.
  • Install the App: Click the Add app button and follow the prompts to install it on your Shopify store.
The second step to Setup Shopify Loyalty Program in Shopify.

Step 2: Configure the Loyalty Program

  • Set how customers will earn points (e.g., $1 spent = 1 point). There should be a section like Earning Points or Earning Rules where you can add these rules. You can easily see the "earn points" option in the image to determine your rules in BON.
The  third step to Setup Shopify Loyalty Program in Shopify.
  • After clicking “Setup”, you will enter the point you want and save it.
Continuation of the third step of Shopify Loyalty Program Setup in Shopify.
  • Then, you can define the rewards (e.g., 100 points = $10 off). This could be under a section labeled Rewards or Redeem Points.
Continuation of the third step of Shopify Loyalty Program Setup in Shopify.
  • After clicking “Setup”, the main panel shows different redeeming options (such as USD discount, percentage off discount, and free shipping coupon). Here you can edit or delete existing rewards.
Continuation of the third step of Shopify Loyalty Program Setup in Shopify.
  • Then, you can adjust the appearance of the loyalty widget or page to match your store's branding, often under Design, Appearance or Branding.
Continuation of the third step of Shopify Loyalty Program Setup in Shopify.

Step 3: Test the Loyalty Program

  • You can make a test purchase to ensure points are awarded correctly. Try redeeming points for a reward to verify the process works smoothly. And, if anything doesn't work as expected, go back to the app settings and make adjustments.

Step 4: Launch Your Loyalty Program

  • Ensure all settings are correct and then look for an Activate or Launch button to make your loyalty program live to customers.
The last step of Shopify Loyalty Program Setup in Shopify.

Final Thoughts: How to Choose the Best Shopify Loyalty and Rewards Apps?

When Shopify merchants are selecting a loyalty and rewards app, they should look for the following key features to ensure they choose a tool that will effectively meet their needs and the expectations of their customers:

  • Customer Segmentation: Look for apps that allow you to segment customers based on behavior, purchase history, and other criteria. This enables personalized rewards and promotions.
  • Rewards Flexibility: The app should offer various rewards options, including points, discounts, free products, and exclusive deals, allowing you to create a program that resonates with your target audience.
  • Customization Options: The ability to customize the look and feel of the loyalty program to match your brand is crucial. It should allow for branded elements like logos, color schemes, and custom reward names.
  • Multi-Tiered Programs: A system that supports multiple tiers incentivizes customers to reach higher levels of engagement, enhancing customer retention and increasing lifetime value.
  • Referral Programs: Features encouraging and rewarding customers for referring new clients can significantly expand your reach and customer base.
  • Mobile Responsiveness: Since a significant portion of ecommerce traffic is mobile, the app must offer a great mobile experience for customers.
  • Automated Communications: Automated emails or notifications for points earned, rewards available, or points about to expire keep customers engaged without requiring manual effort from you.
  • Reporting and Analytics: Detailed analytics help track the performance of your loyalty program, understand customer behavior, and provide insights for further optimization.
  • Scalability: As your business grows, your loyalty program should be able to handle an increasing number of customers and transactions without performance issues.

By prioritizing these features, Shopify merchants can select a loyalty and rewards app that not only fits their operational needs but also creates a compelling value proposition for their customers.

Frequently Asked Questions

1. How Do I Create A Rewards Program On Shopify?

To create a rewards program on Shopify, follow these actionable steps:

  • Select a Loyalty App: Choose an app from the Shopify App Store that fits your business needs and offers the key features important for your strategy.
  • Install the App: Navigate to the Shopify App Store from your Shopify Admin panel, find the loyalty app of your choice, and click 'Add app' to install it.
  • Configure the Program: Once installed, set up how customers earn points (for purchases, reviews, referrals, etc.), define the rewards, and customize the program's appearance to match your brand.
  • Test the Functionality: Conduct a test transaction to ensure points are correctly awarded and can be redeemed without issues.
  • Launch: After confirming everything works, activate the loyalty program and announce its launch to your customer base via marketing channels.

2. Are "Built with Shopify" Shopify Loyalty Apps Free?

"Built with Shopify" apps vary in cost. Many have a free basic plan which is good for startups or small shops to get going without paying anything. These free plans have the essential tools you need to start a simple loyalty program. 

But, if your store grows or you want more features like better customization or more detailed reports, you'll likely need to switch to a paid plan.  Some apps let you try the premium features for free for a short time, so you can decide if they're worth the cost.

3. Can I Customize the Loyalty Program to Match My Brand?

Yes, customization is usually a feature of Shopify loyalty apps. They let you change the look of your loyalty program so it feels like part of your store. 

You can often choose what to call your points and change colors and designs to match your store's style. 

This helps create a smoother customer experience where your loyalty program looks and feels like an extension of your brand. 

Plus, you can set up your own types of rewards and edit the emails sent to customers to keep your brand's voice consistent.

4. Is Shop Cash a Loyalty App from Shopify?

Shop Cash is a feature of Shopify's Shop Pay platform. It functions like a cashback rewards system rather than a traditional loyalty program. Customers earn Shop Cash when they make purchases at stores that use Shop Pay. They can then use this Shop Cash to get discounts on future purchases, encouraging repeat shopping. From a merchant's perspective, they can use Shop Cash to incentivize customer spending and foster customer loyalty.

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