Analyzing your website is a crucial step that you should not ignore. If you analyze your website regularly, you can know which parts need to be improved accordingly.
There are plenty of website analytics tools that can help you improve your website in terms of traffic, conversion, user experience with some fantastic features.
Thanks to these analytics, optimizing your visitors' journey for better becomes possible.
Here's the list of the top 15 website analytics tools with their pros and cons, pricing details and features. It will help you decide when choosing a website analytics tool for your site.
Analytics are the backbone of any successful online marketing campaign. All the content and ads in the world won't do you any good if you're not tracking how your site performs.
Website analytics tools are used to track and analyze user behavior on your website. There are many paid and free website analytics tools available in the market.
By using web analytics tools, you can analyze:
These analytics are handy if you want to optimize your website for your target audience and get ahead of your competitors.
That's why we compiled a bunch of different website analytics tools. So choose which one is best for your business and start using them to analyze!
We have compiled the 15 best website analytics tools you can use in 2023 to better your website. After elaborative research, we gathered their pros and cons, pricing details and ratings.
These web analytics tools have pros and cons, so you can decide which one is right for your business properly.
Matomo is an open-source website analytics platform that gives importance to users' privacy. It protects your customers' privacy and analyzes their behavior as well.
Pros:
Cons:
Pricing: Free plan is available with limited access. It starts from $19 per month.
G2 Rating: 4.2/5
Google Analytics is one of the most popular web analytics tools. It allows you to analyze your website's activity and your audience's engagement.
Pros:
Cons:
Pricing: Free.
G2 Rating: 4.5/5
Check G2 reviews for Google Analytics.
Tiny Analytics is a website analytics tool that helps you to improve your website with their analysis. The heat mapping feature makes it possible to display where your visitors are and their activities.
Pros:
Cons:
Pricing: Starts from free for 100.000 page-views.
G2 Rating: 4.2/5
By using Mixpanel, you can analyze how people behave on your website. Since it gives real-time data, it is possible to know what your visitors are doing and how you can improve your website accordingly.
Pros:
Cons:
Pricing: Free plan is available with limited features. The growth plan starts from $25 per month.
G2 Rating: 4.5/5
SimilarWeb allows you to analyze your website's traffic and revenue. You can check your competitor's statistics and decide how to optimize your website for your target audience.
Pros:
Cons:
Pricing: Free trial is available. You need to contact sales for the premium plan's pricing details.
G2 Rating: 4.4/5
Explore G2 reviews for SimilarWeb.
Hotjar shows you real-time data of your visitors' behaviors. It provides comprehensive reporting with heat maps and data segmentation. Also, you can have knowledge of user behavior with click tracking and mouse movement details.
Pros:
Cons:
Pricing: Has a free-forever plan with limited access. Other plans start from $31 per month.
G2 Rating: 4.4/5
Explore Hotjar reviews on G2.
Woopra accompanies you while analyzing your visitors' journey on your website. You can examine the effectiveness of your campaign, which content gets the most views and so many details of visitor behaviors.
Pros:
Cons:
Pricing: Has a free plan with limited features. Startup plan is $349 per month. Pro plan is $999 per month.
G2 Rating: 4.4/5
Adobe Analytics gives business owners real-time reports to improve their website. Analyses data according to Adobe clouds and offers comprehensive information.
Pros:
Cons:
Pricing: Contact sales for pricing details.
G2 Rating: 4.1/5
Read Adobe Analytics reviews on G2.
Statcounter offers real-time website analytics and statistics. Using this tool, you can analyze your visitors' sessions and behaviors.
Pros:
Cons:
Pricing: Has a free plan. It starts from $16 per month.
G2 Rating: 4.3/5
Check Statcounter reviews on G2.
Amplitude 's analytics feature helps you understand your visitors. By tracking and analyzing their engagement and behavior, you can improve your website for your target audience.
Pros:
Cons:
Pricing: Contact sales for pricing details.
G2 Rating: 4.5/5
Read more reviews about Amplitude on G2.
Heap helps you see your visitors' struggles. In order to improve your visitors' experience on your website, you can track their behaviors and take necessary actions.
Pros:
Cons:
Pricing: Free plan is available with limited access. For pricing of other plans, contact sales.
G2 Rating: 4.3/5
Explore Heap reviews on G2.
VWO is a conversion optimization service that helps you see visitors' activities. By doing the necessary analysis and tests, you can increase revenue and decrease the cart abandonment rate of your website.
Pros:
Cons:
Pricing: Has different plans for business models and needs. You need to contact sales for pricing details.
G2 Rating: 4.2/5
Kissmetrics is a website analytics tool that helps businesses optimize certain parts of their sites. Apart from its analytics feature, Kissmetrics has email campaign automation and segmentation features as well.
Pros:
Cons:
Pricing: Contact sales for pricing information.
G2 Rating: 4/5
See Kissmetrics reviews on G2.
Indicative gives cohort analysis and people insights so that websites can better their elements. It also provides segmentation that personalizes each visitor's experiences.
Pros:
Cons:
Pricing: Has a free plan that provides basic features with limited access. The growth plan starts from $249 per month.
G2 Rating: 4.4/5
Read Indicative reviews on G2.
Chartbeat gives comprehensive analysis and reports of contents in a website. By using this tool, you can reach out to real-time data of your visitors and analyze their certain behaviors.
Pros:
Cons:
Pricing: Has customizable pricing plans. Contact sales for pricing information.
G2 Rating: 4.4/5
Explore Chartbeat reviews on G2.
That is all for website analytics tools! By using these tools, you can see the performance of your website and get a better insight into your website’s specific analytics. In that way, you can take necessary actions considering the analytics you get.
Only that way can you make your visitors happy and increase your user engagement, sales conversions, and website traffic!
We hope you loved reading about this topic that can improve your website. Share your thoughts & comments in the comment section below! 🤓
Website analytics tools are helpful because you can get informed about your visitors. These analytics show where your visitors came from how much time they spent on specific pages of your site. Thanks to these details, you can understand which content is popular.
In addition, web analytics tools give you ideas about which parts should be changed and improved.
According to their user-friendly interface and easy to use design, these web analytics tools are among the best tools you can use:
These tools have a higher G2 rating based on user reviews than the other tools we have listed. Also, it is possible to analyze customer behavior by using these given web analytics tools.
On the other hand, it depends on your business expectations to decide which one is better for you for sure. There might be specific features and services you are looking for. You can check the tools we prepared for you and start using one of them!
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