It’s no secret that Shopify is one of the most used ecommerce platforms. Whether you have opened a new store on Shopify or looking forward to growing your existing business, email marketing is a must-have for you.
Through email marketing apps, you can increase your email marketing return on investment (ROI), and automatically reach out to your existing and potential customers, but how can you make the most out of email marketing? Shopify email marketing apps can be your answer.
In this article, we will be looking at 15 best email marketing app for Shopify, give you an idea of what to look for in these apps and let you choose according to your business needs.
Sounds like a great growing opportunity, right? Almost everyone checks their emails daily. Why not use this to your advantage? You can easily keep your customers informed and send automated emails such as welcome emails and abandoned cart emails, accesses to customers through mobile devices, customize your messages and so on. Let’s see what you can expect from email marketing apps for Shopify.
Basic Features of Email Marketing Apps
Ready-made Customizable Templates: You can design the appearance of your emails to attract more customers
Automated Messaging: Automatic delivery system
Segmentation: Easily segment your customers based on set criteria to send more personalized emails
Reporting: Track customer behaviors, revenue, campaign performance, and other metrics
Deliverability: Reliable delivery and delivery timing
Email Sending Limit: Consider how many subscribers you need to send email to before choosing the right app for you
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15 Best Email Marketing App for Shopify
Here’s a list of top Shopify apps for email marketing to help you quickly overview what they offer and their pricing.
With a 4.6 overall rating by 24.382 reviewers on Shopify, Privy offers an easy usage of email marketing specifically built for ecommerce.
Customizable, mobile-friendly display
Coupon code integration
Automated A/B test
Autoresponders and reminder emails and texts
Newsletters, abandoned cart, follow-up emails
Targeting based on triggers (time on page, scroll percentage, frequency of visits)
Growth Plan: $20/m up to 10.000 average page views
Privy Email: $10/m up to 1000 mailable contacts and $5 per addition
Omnisend has 4.8 rating by 3497 reviewers on Shopify. It offers driving more sales to your store through various email marketing features as below:
Dynamic content to display product recommendations, discount codes
Automatic revenue attribution
Workflow split testing
Engagement metrics and revenue details
14-day Free Trial
Increasing pricing based on number of subscribers
Starting at $49/m
Assuming you figured out the importance of email marketing for your Shopify store and what to expect from an email marketing app for Shopify, you should start noting your business needs.
Make sure that the app/apps you choose meet your required subscriber amount, include the features you need to grow your ecommerce business, and fit your price range. You can always test free trials to decide which app works best for you.
What is the best email marketing app for Shopify? I hope this article gave you an idea and help you decide. After all, the best app is the one that suits your needs.