· 17 min read

14 Best Email Marketing Apps for Shopify: Which App to Use?

Shopify email marketing apps are the favorite ones of shopify merchants for growing an existing business.

Through email marketing apps, you can increase your email marketing return on investment (ROI) and automatically reach out to your existing and potential customers, but how can you make the most out of email marketing? Shopify email marketing apps can be your answer.

In this article, we will be looking at the 14 best email marketing apps for Shopify to give you an idea of what to look for in these apps and let you choose according to your business needs.

Why You Need Email Marketing

Sounds like a great growing opportunity, right? Almost everyone checks their emails daily. 

Why not use this to your advantage? You can easily… 

  • keep your customers informed 
  • send automated emails such as welcome emails and abandoned cart emails, 
  • access to customers through mobile devices, 
  • customize your messages, and so on. 

Reasons to Use an Email Marketing App for Shopify

Email marketing apps for Shopify can be used for many reasons. Shopify email marketing apps can…

* Improve customer engagement levels to build stronger connections based on customer behavior, preferences, and purchase history.

* Create promotional campaigns and offers to subscribers to attract new customers and current ones.

* Prevent customers from leaving their carts based on the triggers and segmentation of the tool by reducing the cart abandonment rate.

* Provide personalized content by considering specific criteria, like demographics, purchase history, and behavior

* Track performance and analytics to report open rates, CTR, and KPI. 

* Directly adapt to Shopify stores, and you can sync customer data, product inventory, and order details for your campaigns.

* Help you create automated campaigns that include welcome emails, thank you emails, and checkout cart abandonment emails.

* Increase sales and revenue by encouraging repeat purchases and driving more businesses. 

14 Best Email Marketing Apps for Shopify

Here’s a list of top Shopify apps for email marketing to help you quickly overview what they offer and their pricing.

1. Popupsmart 

Shopify Rating: 5.0 out of 5.0.

Best for: Automated email campaigns with customization.

Popupsmart email automation page for Shopify users

Popupsmart is a popup builder that enables you to combine email marketing to increase conversions. You can collect email addresses with popups and send automated emails to engage with visitors for different purposes. 

With Popupsmart, you can elevate user experience on your Shopify store with Shopify-based triggers, like sending new signup emails to welcome, checkout abandonment emails to encourage purchases, and thank you emails to praise customers’ first purchase.

You can explore the email automation feature more on the Popupsmart Shopify Playbook.


  • Smart tags to personalize and customize emails
  • Timing and scheduling emails
  • Pre-made email templates
  • Editing triggers within the email workflow
  • Leads and analytics to track the performance of your email campaigns

Pricing: Popupsmart has a free plan that allows you to create popup and email automation campaigns. The pricing plans are Basic, Advanced, and Professional, ranging from $39 to $99 per month. You can have a chance to access more features and make the most out of your email marketing campaigns in your Shopify store. 

2. Mailmodo

Shopify Rating: 5.0 out of 5.

Best for: Providing smart recommendations for email marketing campaigns.

the Shopify email marketing page of Mailmodo

Mailmodo is an AI-powered email marketing app for creating interactive emails for your customers with different purposes. 

With Mailmodo’s Shopify email marketing app, it is possible to choose the aim and customize your template accordingly while segmenting emails. 


  • Effective widgets that help different parts of your campaigns
  • Appeals to various types of businesses 
  • High range of email open rates
  • More than 1000 tool integrations
  • Data synchronization with analytics and reporting 

Pricing: You can start trying Mailmodo for free with 500 contacts for 21 days. There are three different pricing plans available: Lite, Pro, and Max.

  • The Lite plan costs $49 for 2500 contacts per month for 20,000 email-sending credits and 100,000 custom events if you start new.
  • The Pro plan costs $99 for 2500 contacts per month for 25,000 email-sending credits and 175,000 custom events.
  • The Max plan costs $199 for 2500 contacts per month for 37,500 email-sending credits and 250,000 custom events when you need further opportunities.

3. Privy

Shopify Rating: 4.6 out of 5.

Best for: Email and SMS automation at the same time.

the email marketing page of Privy

Privy offers easy usage of email marketing specifically built for ecommerce.

Newsletters, abandoned cart emails, and follow-up emails can be created with Privy for a higher impact based on the condition, along with a mobile-friendly display.


  • Automated A/B testing feature to measure
  • Real-time reporting
  • Autoresponders and reminder emails and texts
  • Targeting based on triggers 
  • Coupon code integration

Pricing: You can start using Privy for free for a 15-day. Starter, Growth and Convert are the three main paid plans of Privy. The pricing changes based on the contact number, and one needs to pay $30 per month while starting. Also, the pageviews determine the pricing as well.

4. Omnisend

Shopify Rating: 4.8 out of 5.

Best for: Combining different channels in one campaign.

Omnisend's email marketing page

Omnisend drives more sales to your store through different channels, like email, SMS, and web push notifications.

Moreover, with customizable templates and emails that encourage shopping with product recommendations and more, Omnisend helps you automate your campaigns to grow.


  • Welcome emails, confirmation emails, post-purchase emails
  • Abandoned cart recovery techniques
  • Segmentation options to advance targeting
  • A/B testing to get more open rates
  • Customizable landing pages

Pricing: The pricing changes based on contacts as well. Here are the pricing plans:

  • Free: 250 contacts, 500 emails 
  • Standard: $16/m 500 contacts, 6,000 emails + more features
  • Pro: $69/m 2,500 contacts, unlimited emails, standard features+ more
  • Or, you can take a 2-minute quiz to find the proper plan if you can’t decide where to start.

5. Justuno

Shopify Rating: 4.6 out of 5.

Best for: Creating visually appealing campaigns.

Justuno's email list growth page

Justuno is a practical email marketing app on the Shopify App Store with effective features and solutions.

Since Justuno aims for email campaign management, you can easily organize accounts in one dashboard while tracking the billing.  


  • Popups and on-site messaging
  • Intelligent segmentation and targeting
  • Marketing and sales analytics
  • Conversion optimization
  • Customizable design effects and features

Pricing: There is a 15-day free trial for less than 5000 monthly visitor sessions, and the other pricing plans are:

  • 10K ESSENTIAL PLAN: $29/m for 10k monthly visitor sessions and useful features.
  • 25K ESSENTIAL PLAN: $49/m for 25k monthly visitor sessions and same useful features.
  • 50K ESSENTIAL PLAN: $99/m for 50k monthly visitor sessions and higher advanced features, including AI.

6. Mailchimp

Shopify Rating: 3.2 out of 5.

Best for: Generative AI features for creativity.

the email automation page of Mailchimp

Mailchimp is a well-known email marketing tool among its competitors, and you can convert your sales when done effectively.

With Mailchimp, you can keep your customers engaged, get more revenue, integrate with other tools, and more.


  • 60+ pre-built templates 
  • Scroll boxes, embedded and top bars
  • Discount coupons or free giveaway emails
  • Impactful segmentation, including page-level targeting and entry/exit technology
  • Analytics to enhance the customer journey

Pricing: There is a free plan with 1,000 monthly emails to send to 500 contacts. When it comes to pricing plans, the expectations range widely as much as features. 

  • Essential: $13/m for 5,000 monthly emails to send to 500 contacts with 3 seats.
  • Standard: $20/m for 5,000 monthly emails to send to 500 contacts with 5 seats. Also, this is the plan where generative AI features are included if you want to see its impact.
  • Premium: $350/m for 150,000 monthly emails to send to 500 contacts with unlimited seats.
  • You can also have a short quiz to find a suitable plan or talk to sales based on your needs and expectations from Mailchimp.

7. Klaviyo

Shopify Rating: 4.1 out of 5.

Best for: Customer data platform for comprehensive insights.

Klaviyo email marketing page

Appealing to more than 80 countries, Klaviyo offers digital solutions with powerful features.

Based on the industries and your level of expertise, there are different platforms, like email marketing, SMS marketing, mobile push, and reviews in one app.


  • Integrations to increase impact and collaborate
  • Dynamic forms and personalization
  • Centralized customer profiles with customer data platform
  • Personalized automation and targeted campaigns
  • Predictive analytics and growth-centric reporting

Pricing: You can freely install the Klaviyo app to start your email marketing campaigns and sync contacts as you like. Plus, there are other paid options that you can evaluate. The pricing is divided into two in the sense of Klaviyo’s Shopify app: SMS and Email. The SMS plan costs $15 per month to reach multi-channel automated flows, and the Email plan costs $30 per month for 501-1,000 contacts without any contract but with 24/7 support.

8. Seguno Email Marketing

Shopify Rating: 4.8 out of 5.

Best for: Spam protection for a reliable email process. 

the homepage of Seguno which is a Shopify app

Seguno is a Shopify email marketing automation software to craft engaging emails on your Shopify admin dashboard.

Solely focused on Shopify, you can get courses from the tool about email list growth and email design 101.


  • Seamless dashboard navigation
  • Detailed Shopify conversion reports
  • Welcome emails, discount reminders, and abandoned cart emails to automate
  • Spam protection for a secure process
  • Access to advanced support and email marketing specialists

Pricing: Seguno's pricing plan is affordable. You can give a try to the app with the free plan for 250 subscribers and unlimited sending. If you decide to pay, there are two more plans: Standard and Advanced for $35 and $245. What you can get with the Starter plan is enhanced reporting, back-in-stock alerts, and more. For the Advanced plan, you can get support priority, custom HTML sections, an onboarding process, and more.

9. UpOrder 

Shopify Rating: 4.6 out of 5.

Best for: Strategic campaign creation.

UpOrder (formerly Spently) is one of the tools of Pantastic, which works for the growth of businesses' marketing. 

In addition to different email templates and Shopify email notifications to recommend products and create dynamic email campaigns, UpOrder lets you track your email performance by letting you customize emails based on your brand’s aesthetic and CLV.


  • Discount emails, automated follow-up emails
  • Post-purchase program details and improvement
  • Analytics and insights
  • Product upsells and customer behavior
  • Creating campaigns to win back and repeat purchases 

Pricing: It is free to install UpOrder, and you will be charged $10 for 50 orders. If your plan needs an upgrade and your monthly AOV is higher than 1,000/mo, a new plan can be tailored to your needs.

10. SmartrMail Email Marketing SMS

Shopify Rating: 4.8 out of 5.

Best for: Dynamic content to display.

the email marketing page of SmartrMail

SmartrMail is an email marketing platform designed to help e-commerce businesses streamline and improve their email marketing efforts.

SmartrMail offers analytics and reporting tools to track the performance and monitor open rates, click-through rates, and other key metrics.


  • Easy set-up process to train and navigate
  • Quick email newsletters, abandoned cart emails
  • Automated flows: welcome emails, win-back campaigns, and product recommendations email
  • Segmentation to target users
  • Drag and drop, a full HTML editor for templates

Pricing: There is a 15-day free trial of SmartrMail that you can use for newsletters and all email automation. Other than that, the Essentials plan costs $14 per month by including new targeting, and the Pro plan costs $99 per month for email expert designing and A/B testing.

11. ActiveCampaign

Shopify Rating: 4.5 out of 5.

Best for: Marketing automation that includes cross-selling.

the email marketing page of ActiveCampaign

ActiveCampaign is a marketing automation platform and CRM that offers a suite of tools for email marketing, marketing automation, and sales automation.

Smooth transition and efficient setup are the most outstanding features of ActiveCampaign according to its users, and you can easily create campaigns to enhance email marketing activities. 


  • Segmentation to increase checkouts and sales
  • Abandoned cart emails and SMS options to send to shoppers
  • Marketing automation that includes cross-selling
  • Reports on revenue, new customers, orders, and repeat customers
  • Personalized email automation

Pricing: There is a free trial of ActiveCampaign and other paid plans: the Plus and the Professional. The Plus, for $49, has regular and effective email marketing features that can appeal, and the Professional, for $149, offers a more personalized experience, including 1-1 support. Therefore, the Professional is a better choice if you are looking for a customized user experience.

12. Constant Contact: Email & SMS

Shopify Rating: 3.4 out of 5.

Best for: Mobile-friendly email templates.

Constant Contact's email marketing page

Constant Contact offers options for email marketing, social media marketing, event marketing, and online surveys.

You can customize your campaigns by taking advantage of email, text, or social at the same time. 


  • Segmented data and integration
  • Customizable pop-up and sign-up form
  • Mobile-friendly email templates
  • Drag-and-drop feature to provide a seamless experience 
  • Data syncs with real-time choices

Pricing: Constant Contact has a 60-day free trial to test 100 unique contacts. The pricing plans are the Lite for $12, the Standard for $35, and the Premium for $80 per month. The pricing changes based on the number of contacts and maximizing features to use.

13. AWeber Email by Combidesk

Shopify Rating: 3.4 out of 5.

Best for: Small businesses that want connection, automation, and selling.

the email marketing page of AWeber

AWeber is an email marketing service that allows businesses and individuals to create and send professional-looking emails to their subscribers.

To monetize your audience with automated workflows and get higher clicks and sales is possible with AWeber due to conversion-oriented campaigns.


  • Data integration for workflows
  • Customizable pop-up sign-up form, emails, and landing pages
  • Segmentation to specify your subscribers
  • Reachable analytics on the dashboard 
  • 15-minute data synchronization

Pricing: On Shopify, there is a 30-day free trial of AWeber and another paid plan, the Integration plan, for $8 per month with effective usage. You can use this tool if you want to take a shot at an effective app, but if you are looking for a more flexible plan, AWeber may not be in your league.

14. Drip

Shopify Rating: 4.6 out of 5. 

Best for: Workflow A/B split testing for optimizing.

Drip's email marketing page

Drip defines itself as a customer-centric marketing automation platform to help brands drive more revenue.

It also allows you to create conversion-ready and brand-related emails for capturing abandoned carts and test your audience to find what works best for them.


  • Behavior-based targeting 
  • Dynamic content to display product recommendations and discount codes
  • Automatic revenue attribution
  • Workflow A/B split testing
  • Engagement metrics and revenue details

Pricing: There is a 14-day free trial of Drip on Shopify. The paid plan, the Starter, costs $39 per month with segmentation, Shopify-based templates, free migration, and more. 

How to Choose the Best Shopify Email Marketing App for You

The best Shopify email marketing apps can help you in many senses, but you need to know what to look for in an app to be the best one for your business.

  • Ready-made Customizable Templates: Design the appearance of your emails to attract more customers.
  • Automated Messaging: Automatic delivery system to track your subscribers.
  • Segmentation: Easily segment your customers based on set criteria to send more personalized emails.
  • Reporting: Track customer behaviors, revenue, campaign performance, and other metrics.
  • Email Deliverability: Find the best delivery timing and scheduling.
  • Email Sending Limit: Consider how many subscribers you need to send emails to before choosing the right app.
  • A/B Test: Test your subscribers and their behaviors to create suitable emails.
  • Easy Integration: Choose an app with many side features to balance.
  • Popup Options: Make use of influential ways to reach and engage with your customers. 


Assuming you have figured out the importance of email marketing for your Shopify store and what to expect from an email marketing app for Shopify, you should start noting your business needs.

By considering the email marketing guide and email list building methods, you can be more apt to increase conversion rates for Shopify.

Make sure that the app/apps you choose meet your required subscriber amount, include the features you need to grow your ecommerce business and fit your price range. 

We hope that this article gives you an idea and helps you decide to find the best app for your needs.

Frequently Asked Questions

Here are a few questions to get to know more about Shopify email marketing apps.

Can Shopify Email Marketing Apps Help with GDPR Compliance?

Yes, reputable Shopify email marketing apps often provide features to help you comply with data protection regulations, such as GDPR. This includes consent management, opt-in forms, and tools to ensure data security and privacy.

How Do Shopify Email Marketing Apps Handle Email Deliverability?

Email deliverability is a crucial aspect, and many apps employ strategies to enhance it, including authentication protocols, compliance with anti-spam regulations, and providing guidance on creating emails that are less likely to be marked as spam.

Can Shopify Email Marketing Apps Re-engage Inactive Subscribers?

Certainly. These apps typically offer tools like re-engagement campaigns and automated workflows triggered by subscriber inactivity. These features are designed to reignite interest from subscribers who haven't recently engaged with your emails.

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