15 Best Email Marketing App for Shopify

It’s no secret that Shopify is one of the most used ecommerce platforms. Whether you have opened a new store on Shopify or looking forward to growing your existing business, email marketing is a must-have for you.

Through email marketing apps, you can increase your email marketing return on investment (ROI), and automatically reach out to your existing and potential customers, but how can you make the most out of email marketing? Shopify email marketing apps can be your answer.

In this article, we will be looking at 15 best email marketing app for Shopify, give you an idea of what to look for in these apps and let you choose according to your business needs.

Why You Need Email Marketing

Sounds like a great growing opportunity, right? Almost everyone checks their emails daily. Why not use this to your advantage? You can easily keep your customers informed and send automated emails such as welcome emails and abandoned cart emails, accesses to customers through mobile devices, customize your messages and so on. Let’s see what you can expect from email marketing apps for Shopify.

Basic Features of Email Marketing Apps

  1. Ready-made Customizable Templates: You can design the appearance of your emails to attract more customers
  2. Automated Messaging: Automatic delivery system
  3. Segmentation: Easily segment your customers based on set criteria to send more personalized emails
  4. Reporting: Track customer behaviors, revenue, campaign performance, and other metrics
  5. Deliverability: Reliable delivery and delivery timing
  6. Email Sending Limit: Consider how many subscribers you need to send email to before choosing the right app for you
  7. A/B Test
  8. Easy Integration
  9. Pop-up Sign-up Form

15 Best Email Marketing App for Shopify

Here’s a list of top Shopify apps for email marketing to help you quickly overview what they offer and their pricing.

1. Privy

Best Shopify Apss-Privy

With a 4.6 overall rating by 24.382 reviewers on Shopify, Privy offers an easy usage of email marketing specifically built for ecommerce.


  • Customizable, mobile-friendly display
  • Coupon code integration
  • Automated A/B test
  • Real-time reporting
  • Autoresponders and reminder emails and texts
  • Newsletters, abandoned cart, follow-up emails
  • Targeting based on triggers (time on page, scroll percentage, frequency of visits)


  • Free Trial
  • Growth Plan: $20/m up to 10.000 average page views
  • Privy Email: $10/m up to 1000 mailable contacts and $5 per addition

2. Omnisend

Best Shopify Apps-Omnisend

Omnisend has 4.8 rating by 3497 reviewers on Shopify. It offers driving more sales to your store through various email marketing features as below:


  • Welcome emails, confirmation emails, post-purchase emails
  • Abandoned cart recovery
  • Segmentation
  • Signup boxes and pop-ups
  • Customizable landing pages


  • Free Trial: 15.000 monthly emails
  • Standard: $16/m 15.000 monthly emails + more features
  • Pro: $99/m 15.000 monthly emails, standard features+ more
  • Enterprise: Custom pricing, unlimited emails, Pro features + more

3.Consistent Cart-Abandoned Cart

Best Shopify Apps-Consistent Cart

Consistent Cart has a 4.8 rating by 3489 reviewers on Shopify.


  • Abandoned cart campaigns
  • Add to cart pop-up
  • Activity monitor
  • Cart syncing across devices
  • Sales pop integration


  • Free Trial for 14 days
  • Pro: Starting from $29/m


Best Shopify Apps-Justuno

With a strong claim of converting leads faster, Justuno has 4.6 rating by 2252 reviewers on Shopify.


  • Pop ups and on-site messaging
  • Intelligent segmentation and targeting
  • Marketing and sales analytics
  • Conversion optimization


  • 14 day-Free Trial
  • Pro Plan 1: $29/m
  • Pro Plan 2: $49/m
  • Pro Plan 3: $99/m

5. MailChimp

Best Shopify Apps-MailChimp

MailChimp has a 4.5 rating by 1196 reviewers on Shopify.


  • Add pop-ups
  • Scroll boxes, embedded and top bars
  • Discount coupons or free give away emails
  • Page-level targeting
  • Entry/exit technology (shows when a visitor opens your site or exists)
  • Analytics


  • Free Trial
  • Essential: $14.99/m
  • Pro: $24.99/m

6. Campaign Monitor

Best Shopify Apps-Campaign Monitor

Campaign Monitor has a 4.6 rating by 987 reviewers on Shopify.


  • Seamless Shopify integration
  • Ready automation recipes
  • Segmentation
  • Customer reviews
  • Abandoned cart emails, on-brand receipts, email newsletters


  • Basic: $9/m
  • Unlimited: $29/m
  • Premier: $149/m

7. Klaviyo

Best Shopify Apps-Klaviyo

Klaviyo has a 4.3 rating by 850 reviewers on Shopify.


  • Integration
  • Dynamic forms and personalization
  • Centralized customer profiles
  • Personalized automation and targeted campaigns
  • Segmentation
  • Predictive analytics and growth-centric reporting


  • Depends on the number of contacts
  • 500 contacts- $20
  • 2000 contacts- $60

8. Jilt

Best Shopify Apps-Jilt

Jilt has a 4.7 rating by 650 reviewers on Shopify.


  • Abandoned cart/welcome/follow-up/reward/feedback emails or reminders
  • Drag and Drop content
  • Click-through rates, conversion, revenue, and analysis reports
  • Add upsells and discounts
  • Manage multiple Shopify shops and add your team
  • Deliverability


  • Free limited version
  • Growth: $29/m

9. Seguno

Best Shopify Apps-Seguno

Seguno has a 4.7 rating by 481 reviewers.


  • Seamless integration
  • Detailed Shopify conversion reports
  • Solely focused on Shopify
  • Welcome emails, discount reminder, abandoned cart emails
  • Automated discount emails


  • Free Trial
  • Starting from $10/m

10. Spently

Best Shopify Apps-Spently

Spently has a 4.8 rating by 442 reviewers on Shopify.


  • Discount emails, automated follow-up emails
  • Analytics and insights
  • Product up-sells and customer behavior


  • 14-day Free Trial
  • Essential: $99,99/m
  • Growth: $199,99/m
  • Premium: $399/m

11. SmartrMail

Best Shopify AppsSmartrMail-

SmartrMail has a 4.8 rating by 206 reviewers on Shopify.


  • Quick email newsletters, abandoned cart emails
  • Automated product recommendations
  • Segmentation
  • Automated flows: Welcome emails, win-back campaigns
  • Email collection pop up
  • Drag and drop, a full HTML editor for templates


  • 15-day Free Trial
  • Basic Plan: $29/m
  • Advanced Plan: $99/m

12. Active Campaign

Best Shopify Apps-Active Campaign

Active Campaign has a 4.8 rating by 107 reviewers on Shopify.


  • Segmentation
  • Abandoned cart emails
  • Marketing automation
  • Reports on revenue, new customers, orders, repeat customers
  • Personalized email automation


  • 14-day Free Trial
  • Lite: $15/m
  • Plus: $70/m
  • Professional: $159/m
  • Enterprise: $279/m

13. Constant Contact

Best Shopify Apps-Constant Contact

Constant Contact has a 4.1 rating by 50 reviewers on Shopify.


  • Segmented data and integration
  • Customizable pop-up and sign-up form
  • Mobile-friendly email templates


  • 30-day Free Trial
  • Starting at $20/m
  • Plus: $45

14. AWeber

Best Shopify Apps-AWeber

AWeber has a 4.7 rating by 38 reviewers on Shopify.


  • Deep data integration
  • Customizable pop-up sign-up form
  • Segmentation
  • Analytics


  • 30-day Free Trial
  • 0-500 subscribers: $19/m
  • 2501-5000 subscribers: $49/m
  • Variable offers depending on subscriber amount

15. Drip

Best Shopify Apps-Drip

Drip has a 4.5 rating by 18 reviewers on Shopify.


  • Behavior-based automation
  • Dynamic content to display product recommendations, discount codes
  • Automatic revenue attribution
  • Workflow split testing
  • Engagement metrics and revenue details


  • 14-day Free Trial
  • Increasing pricing based on number of subscribers
  • Starting at $49/m


Assuming you figured out the importance of email marketing for your Shopify store and what to expect from an email marketing app for Shopify, you should start noting your business needs.

Make sure that the app/apps you choose meet your required subscriber amount, include the features you need to grow your ecommerce business, and fit your price range. You can always test free trials to decide which app works best for you.

What is the best email marketing app for Shopify? I hope this article gave you an idea and help you decide. After all, the best app is the one that suits your needs.

You can also review this blog for more detailed information about increasing the sales conversion for your store in Shopify. So you would have the answer how to increase conversion rates for shopify .

If you need an email capture popup builder, popupsmart provide a free popup service for you.

Also, if you would like to get detailed information about email marketing, check out our email marketing guide and email list building methods for a better understanding of email marketing.

You can contact us for any related questions or comments!

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