15 min read

Gift Card Marketing: 10 Top Strategies for Maximizing ROI

Gift cards are like a secret weapon for boosting sales and keeping the cash flow steady.

And it’s time for you to take your marketing game to the next level!

In fact, did you know that a whopping 59% of people will spend more than the value of the gift card?

That's like money falling from the sky!

And you don’t want to miss out on this golden opportunity.

We've compiled a list of 10 effective strategies for maximizing ROI with gift card marketing.

So let’s dive right in.

What is Gift Card Marketing?

Gift Card Marketing is a clever way to boost revenue by offering pre-paid shopping sprees to customers.

It's like giving them a golden ticket (just like Willy Wonka's 😉) to buy any item they want from your store.

It's a win-win situation!

And the best part is it's not just limited to physical stores, but e-commerce businesses can also take advantage of it by offering e-gift cards.

Why Should You Take Gift Card Marketing Seriously?

In recent years, the global adoption of gift card marketing strategies has grown exponentially, particularly in the wake of the COVID-19 pandemic.

This has led to the emergence of unique and innovative business models utilizing gift card marketing as a tool for success.

a mageplaza gift card stats in a circle showing why people buy gift cards

(Image Credit: Mageplaza)

As a result, it has become increasingly important for businesses of all sizes and industries to consider incorporating gift card marketing strategies into their overall marketing plans.

Read More: Why Do You Need a Gift Card for Your Store?

Maximize Your ROI with These Gift Card Marketing Tactics

These tips and tricks will keep customers coming back for more and have you bringing in the cash in no time.

Let’s level up your gift card marketing strategy now.

1. Pop-Up Gift Card Promotions: A Surprise Bonus

Believe it or not, popups convert and are a great way to promote your gift card marketing efforts.

By setting triggers like exit-intent or targeting first-time visitors, you can inform visitors and entice them to purchase.

a Popupsmart.com gamified gift card promotion popup with a spin to win wheel

You can also use gift cards as incentives and rewards, and even add a touch of gamification to your popup campaign to persuade visitors to take action.

Just launch your popup campaign and watch your gift cards sell.

2. Create the Ultimate Shopping Combo - Bundling

Want to make it more enticing for your customers?

Encourage them to add a gift card to their purchase as an added value or incentive!

According to a study, the chances of selling to existing customers are sky-high at 60%-70%, while the probability of selling to a new prospect is only 5-20%.

So why not take advantage of that by offering personalized gift card options that match their buying habits.

a woman with a long hair and a yellow sweater, as a happy customer, shopping online working with her laptop

Use customization to offer them exclusive deals and discounts on their next purchase.

And don't forget, a happy customer is a returning customer.

So, let's make them smile by giving them the gift of choice!

Check out these product bundling examples to get inspired.

3. Level Up Your Marketing with Holiday Gift Card Blitz

Just like a superhero, gift cards can save the day for your business during the holiday season.

a hand working with a phone with christmas decoration around

By preparing an e-commerce holiday calendar for your business, optimizing your marketing campaigns will be easier.

Just imagine, with online Black Friday spending in the U.S. hitting a new record of $9.1 billion in 2022, offering gift cards at the right time can be a game-changer for your business.

a Holiday season spending chart comparing the spendings of 2021 to 2022

But don't stop there, think beyond Black Friday, there's Thanksgiving, Halloween, Christmas, Valentine's Day, and many more holidays that you can capitalize on!

So, get ready for holiday cheer (and your sales) with a well-timed gift card marketing campaign.

4. Upsell with Gift Cards: Sweeten the Deal

Upselling a gift card is like giving your customers a cherry on top of their sundae. 🍒

How do you do that?

By offering freebies or a strong incentive on their purchase!

But wait, it's not just about the 10% or 15% off; it's about how you present it.

You see, upselling is all about your customers' perception of the value of your product.

a mini shopping cart full of gift boxes and a laptop on the background

If you get them to beilive your gift cards’ anticipated benefits outweigh its cost, they will naturally value it more.

Here's the trick, you have to ensure you're not being too pushy, no one likes to feel pressured.

Instead, you should focus on building trust with social proof, like showing them that others have made the same purchase and were happy with it.

And don't forget to make use FOMO, because if they don't act now, they might miss out on it FOREVER!

So, go ahead and give your customers a taste of the sweet life with a gift card upsell, and watch them happily spend more than they intended.

How to Upsell: 15 Genius Upselling Tips & Examples

5. Give Your Email List a Personalized Gift Card Greetings

Building a top-notch email list can be a bit of a challenge, but once you've got a group of happy customers on your list, you know they there to stay.

So, why not make them even happier by offering them gift cards through fun and personalized email campaigns?!

a little girl holding book in her hands and smiling with a title above her head that says " Gift some books, start a converstation"

You can promote your gift card sales in a way that entices recipients to take action.

an illustration of a $25 gift card for books and a title below the gift card that says "Not sure which books to get?"

Use limited-time offers, countdown timers, and create special gift card options for in-stock goods to drive more sales.

These strategies will not only take your customer satisfaction to the next level but also help you to strengthen your relationships with your audience.

6. Social Media Gift Card Frenzy

Sure, social media is everywhere these days, but knowing how to promote your gift card campaigns on different platforms without bombarding your followers takes a bit of finesse.

a Binance Africa Tweet promoting their gift card

That's where your content calendar comes in handy again!

By planning ahead and promoting your gift cards during holidays, you'll be able to take advantage of all the potential customers on Instagram, Twitter, TikTok, and more.

Keep them in the loop with short videos, and fun ideas of what they can do with their gift cards.

an email promoting their online courses with gift cards

Gift shopping can be a tricky task, but by highlighting the pain points and then offering a solution in the form of your gift cards, you can turn it into a positive experience for your customers.

Remember, the key is to push where it hurts and then show them the way out.

7. Loyalty Program Gift Card Rewards: Keep 'em Coming Back

Loyal customers are like human billboards for your brand, spreading the word and bringing in the bucks.

And you know what they say, 'keep your friends close and your loyal customers closer'!

By offering them gift cards for similar items with discounts based on their last purchase, you can keep them coming back for more.

an email with a title that says "$50 for you, $50 for them" showing a girl and a boy drinking coffee as a referral program to promote gift cards

Want to sweeten the deal even more?

Use email marketing to send them "we miss you" or "Long time no see" emails with gift card discounts to re-engage and remind them that they can use their loyalty points.

And don't forget about the referral game, offering a gift card to customers who refer a friend makes everyone happy.

Here are a few ideas on how to promote gift cards with loyalty programs:

  • Offer a free gift card as a reward for reaching a certain loyalty tier.
  • Create exclusive gift card deals for loyalty program members.
  • Allow loyalty points to be redeemed for gift card purchases.
  • Use referral marketing to incentivize loyalty program members.
  • Use loyalty program data to send targeted gift card promotions.

8. Influencer-Led Gift Card Campaigns: Sit Back and Relax

In today's digital landscape, influencer marketing is a game-changer for your brand.

As consumers are increasingly looking towards social media for recommendations and reviews, partnering with influencers can be a powerful tool for promoting your gift card offerings.

an influencer talking to her mobile camera and showing some products, clothes on her back to the followers

Influencers, who have built a strong relationship with their followers, can serve as a trusted third party to recommend your gift cards to their audience.

Not only that, but by choosing the right influencer who aligns with your brand and can best reach your target market.

9. Gift Card Placement : Locate it Wisely

The key to success is strategic placement and timing.

Consider adding gift card promotions to your checkout process.

Think about it, your customers are already in the buying mood, they've got their carts full and wallets open.

It's like having a giant "YES" written on their forehead.

So, why not give them one more little nudge to make them say yes to a gift card too?

For your e-gift cards, promote them during the online checkout process, or on most visited pages.

And for in-store cards just lace your promotions in strategic locations throughout the store, such as near the cash register, at the front of the store, or in high-traffic areas.

10. Develop Creative Gift Card Plans

Last but not least, when it comes to gift cards, you don't have to play it safe and stick to the traditional "buy-one-get-one" routine.

You can get as creative as you want!

For example, a beauty brand could offer a gift card with a purchase of a certain product, and include a complimentary makeup tutorial or an online master class, or a clothing brand could offer a gift card with a purchase of a certain item and include a personal styling session with a fashion expert.

These unique experiences not only provide added value for customers, but also create an opportunity for user-generated content (UGC) and customer engagement.

So don't be afraid to think outside the gift card box and add a little spice to your promotions!

Final Words

There you have it!.

A toolbox full of great options to choose from and boost your gift card marketing game.

Whether you're looking to drive sales with social media giveaways, increase repeated purchase with email campaigns, or create impulse buys with in-store promotions, these strategies can work wonders.

But don't just take our word for it.

Try different approaches to see which ones work best for your brand.

And remember, don't be afraid to get creative and put your own spin on it.

With a little experimentation, you'll be counting your profits like a kid counting candy on Halloween!

Happy marketing!

Frequently Asked Questions

A gif of Homer Simpsons repeating "Now I will take your questions"

What are the Benefits of Gift Card Marketing for My Business?

Gift card marketing can increase sales, drive repeat purchases, improve customer loyalty, and act as a form of advertising for your brand.

How Can I Use Gift Cards to Drive Sales?

Offering special promotions, such as discounts or bonus cards with a purchase, can drive sales. Additionally, placing gift cards in high-visibility areas, such as near the cash register or at the front of the store, can increase impulse buys.

Can Gift Cards Be Used as a Form of Advertising?

Yes, by including your company's branding and information on gift card designs in a creative way, you can use them as an advertising tool. Additionally, offering special promotions through gift cards can attract new customers.

Can I Track the Success of My Gift Card Marketing Efforts?

Yes, most gift card systems, including Shopify gift cards, provide analytics and reporting tools that allow you to track the success of your gift card marketing efforts.

Can I Offer Digital Gift Cards on My Shopify Store?

Yes, Shopify offers the option to sell and redeem digital gift cards for retailers to sell prepaid vouchers or value cards with a set balance.

The following are some other related topics you might be interested in: