Nurturing Growth: How Sakalbaba Leverages Popupsmart for Better Engagement

Sakalbaba, a distinguished Turkish brand specializing in beard care products, is setting the standards for well-groomed men worldwide.

With their innovative offerings, they have expanded their reach beyond national boundaries, catering to a diverse customer base, including those in various European countries.

Their commitment to connect with their customers took a leap forward in 2022 when they launched thesakalbaba.com, their international online sales platform.

However, the story behind their impressive digital expansion involves a strategic partnership with Popupsmart.

Expanding Global Reach with Popupsmart

Sakalbaba's journey with Popupsmart began a year ago.

They aimed to increase customer engagement on their newly established international online platform and simultaneously grow their Instagram followers base.

Popupsmart provided an ingenious solution - perfect popup campaigns

Instagram Connection Popup - Kanıt Instagram

Fostering a sense of community is at the heart of Sakalbaba's brand.

This "Kanıt Instagram" popup campaign invites website visitors to join their thriving Instagram family with over 28,000 followers.

The popup, featuring an Instagram logo and a compelling call to action, nudged site visitors to join Sakalbaba's thriving Instagram community.

Displayed after 45 seconds of site activity, this strategy ensured a seamless and non-invasive user experience, further enhancing the brand's image.

Spring Discount Popup - Bahar İndirimi

Sakalbaba harnessed the power of Popupsmart to drive e-commerce sales during their biggest sale of the year - the Spring Discount campaign.

An attention-grabbing popup appearing just five seconds into a site visit offered irresistible deals, creating a sense of urgency and compelling users to explore more.

This strategic timing created a sense of urgency, prompting users to explore the sale before stocks ran out.

The results spoke volumes about the campaign's success, with a remarkable conversion rate of 23.39%.

The Customer's Verdict

The effectiveness of Popupsmart's strategies is best described by Sakalbaba themselves:

“We have been using Popupsmart for over a year. It's a pretty good system for an e-commerce website, quite sufficient. Popupsmart's team is very successful in terms of technical support, customer relations, and system updates and improvements.”

Sakalbaba's journey illustrates how an innovative brand can boost customer engagement and improve e-commerce performance by leveraging Popupsmart.

As Sakalbaba continues to redefine 'beard care' standards for well-groomed men worldwide, Popupsmart remains their reliable partner, empowering them to deliver exceptional online user experiences and drive business growth.

The success of this partnership showcases how Popupsmart enables brands to extend their reach and realize their full digital potential.