· 12 min read

How to Create Popup Banner Coupon Code to Boost Sales

Creating a popup banner coupon code is among the best ways to provide opportunities.

You can offer promotions and offers, collect leads, and announce your discounts to increase sales.

Popups with coupon codes can be created in a few steps, and it is time to start promoting sales!

How to Create a Coupon Popup with Popupsmart

Creating a popup with Popupsmart takes a little time for you…

Creating a coupon popup with Popupsmart will not take more than five minutes to achieve.

The creation of a popup is similar to creating a coupon popup, so here is a video where you can learn how to create a popup as well:

You will be set to promote sales and announce offers by following the steps and completing the process.

Let’s prepare our coupon popup for increasing interaction.

Step 1: Create a Popupsmart Account

Start by creating a Popupsmart account for free on the Popupsmart register page.

register page of Popupsmart to create account with testimonials

Or you can also register with your Google account.

You can easily create your account without sharing any credit card information. It will take your seconds, we promise.

Step 2: Choose a Template for Your Popup

After completing the registration process, you will be directed to the popup builder dashboard to create your first campaign.

There, you need to choose a template. It can be a blank template or one of the conversion-ready templates of Popupsmart.

Also, you can filter your choice by choosing the “Coupon code” option.

the playbook of Popupsmart with different popup templates

If you want to take a glance at the popup templates of Popupsmart, you can check the Popupsmart playbook before starting.

With the help of the playbook step of Popupsmart, you can decide your template based on your industry and goal specifically.

→ To display your popup in a banner format, you can choose among “floating bars.”

To easily find a floating bar on the dashboard, you should choose the popup type as floating.

Then, you can pick “Coupon code” from the options above the popup templates.

floating bar coupon code popup of Popupsmart

Step 3: Customize Your Popup

After you choose your popup template, you are ready to customize it.

It is best if your popup has a coupon code element, as we start with the aim of creating a coupon popup.

coupon code highlighted popup template on the dashboard

→ For the floating bar, you should include a coupon code element, too.

You can either choose a floating bar with a coupon code or add an element to share a coupon.

floating bar coupon code element highlighted

On the Customize step, you can adjust your customizations.

Also, since our floating bars are compatible with both desktop and mobile devices, you can arrange them as you wish.

The Style step is also for customizing the popup banner and details to create your popup.

Step 4: Set Your Segmentation

After designing and creating your popup, you should set the targeting for your target audience on the “Segment” step.

segment of popup banner

As different parts allow for different targeting, you can practically do the math and set your preferences.

Step 5: Save and Publish

When you say, “It’s all done!”, you can now start to use your first popup banner coupon on your website.

Don't forget that our popups are also designed to integrate with e-commerce platforms like Shopify and WooCommerce.

You can even look at the Popupsmart Shopify app and Shopify playbook if your e-commerce platform is Shopify.

With Popupsmart's ready-to-use popups, you can offer coupons to your customers at the right time, which is a very effective marketing trick for your business.

How Do Promotional Offers Work?

Promotional offers motivate customers to purchase and give them a rational reason to buy your product, which is the ultimate goal of any business.

According to Total Retail, offers are used effectively to increase sales, but they need to be used correctly and viewed as a selling expense.

Also, there is additional information to know how promotional offers work:

  • Incentives for Purchases: Incentives provide customers with discounts, free shipping, or other benefits when they make a purchase on a website.
  • Discount Types: They offer either a percentage discount or a specific dollar amount off the total purchase. Free shipping, gift wrapping, or other perks are valid as well.
  • Customer Engagement: Popup banners are designed to engage customers and encourage them to buy by creating a sense of urgency.
  • Marketing Strategy: Popup banners with promotional offers can be used to create specific campaigns, holidays, or events to attract attention and drive sales.
  • Customer Satisfaction: Promo codes can enhance the overall shopping experience for customers. Studies show that receiving discounts or promotional offers triggers a physical reaction in customers, leading to increased levels of happiness.
  • Enhancing Loyalty: Promotional popup banners can be an effective customer loyalty program idea by offering special opportunities or discounts to repeat shoppers.

Why You Should Use Popup Banner Coupon Codes?

Firstly, popup banners, also known as floating bars, are strategically positioned at the top or bottom of a webpage.

Unlike other popup types, such as lightboxes, sidebars, or fullscreens, popup banners offer increased stability.

people giving a high five and smiling

Secondly, while all popup forms share the common goal of directing customers toward desired actions like purchases and subscriptions, floating bars possess a unique advantage—they are sticky.

From a wider perspective, floating bars can be used to:

Also, Popupsmart, with its advanced targeting options, empowers marketers to display discount coupons on specific pages to the right audience, at the right time, and even in the right geographic locations.

Therefore, to maximize revenue and promote campaigns effectively, popup banners with coupon codes can be your solution.

Do's and Don'ts of Popup Coupon Promotions

Popup coupon promotions can be an effective way to provide benefits for your business.

However, like all business strategies, there are things that you should do and not do.

Before you publish your campaign, consider the following tips.

The Do's to Create Effective Coupon Popups for Your Website

  • Allow visitors to close the popup, so present a close button on your design.
  • Set the timing of the popup well; nobody wants to be disturbed as soon as they enter the website.
  • Choose a popup design that matches the overall aura of your website. This includes all the details, especially the text style, color, form, and size.
  • Textual content is as important as the visual one. Prepare a clear and catchy offer text.
  • Show relevant offers to the right people to analyze the audience well while determining the targeting options.
discount coupons

The Don'ts to Avoid Making Visitors Uncomfortable With Intrusive Popups

  • Do not complicate the process. In other words, do not demand too much information and shake visitors' trust.
  • Do not persistently show the same popup and disturb the user.
  • Popups should focus on user benefits. If you don't offer value in return, they'll be dysfunctional.
  • Don’t avoid mobile responsiveness because people should reach your website on any platform.
  • Using too many and too frequent popups on websites might affect user experience badly.

To Conclude

All in all, creating a popup banner coupon code can take a few steps to start increasing engagement.

Promotional offers displayed on the floating bar can seem more appealing to people because they are easy to reach.

So, when you want to boost sales, you now know to use popup banner coupon codes for your campaign in the easiest way.

Frequently Asked Questions

Creating a popup banner coupon code is easy, but there are some questions that you can learn from the answers.

When is the Best Time to Display a Popup Banner?

You can display the popup banner at strategic moments, such as when a visitor is about to exit your website or after they've spent a certain amount of time browsing. This increases the likelihood of converting them into customers. Also, you can interact with your customers more if you can find the right time to display your popup banner with coupon code.

Should I Set Expiration Dates for My Coupon Codes?

Yes, setting expiration dates adds urgency and encourages customers to take immediate action. Though the expiration can be determined based on your campaigns, make sure to communicate the expiration date clearly on the popup banner to create a sense of urgency. Then, your expectations can be shaped accordingly.

How Can I Track the Success of My Popup Banner?

To track the performance of your popup banner, you can use the Leads and Analytics parts of Popupsmart. Or you can integrate your Popupsmart account with Google Analytics. That is how you can monitor metrics such as conversion rates, click-through rates, and the overall impact on sales.

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