17 min read

Correction Email: When to Send It? 6 Examples and Tips

If email marketing is crucial for your business, you must give utmost attention to when to send a correction email as well.

There are effective correction emails that you can get inspiration from.

That's how you will learn reasons, tips, and tricks to correct your mistakes carefully.

Let's start and discover the best examples of how and when to send error correction emails.

When You Should Send an Error Correction Email?

You should send a correction email as soon as you identify a significant error or inaccuracy in your previous email.

You should pay attention to these errors, especially if they could affect recipients' decisions or actions.

Critical errors like these need to be corrected immediately.

On the other hand, minor errors might not be addressed or corrected immediately.

In some cases, errors can be so critical that they can require immediate correction.

Examples of critical errors that need correction urgently:

  • Providing incorrect pricing information for a limited-time offer.
  • Announcing the wrong date for an important event.
  • Sharing misleading health or safety information.
  • Sending the wrong email to the wrong recipient.

If you come across errors like these, you need to acknowledge the error as soon as possible and clearly state the correct information to your audience.

You should also state your apologies sincerely in a friendly manner.

There might be situations where a delayed correction email can be acceptable.

Minor typos and small grammatical errors can be corrected with a delay. As these mistakes don't impact your audience's full experience, actions, or decisions, you can send a correction email later.

old written typography letters blocks

Evaluate the urgency of your minor errors and their impact.

The number of people who are affected by you can also influence the urgency of your correction.

That way, you can decide when you should send your error correction email properly.

If you send repetitive emails to your audience, delaying your error correction email for another time can be a better solution.

Consider the other emails you have in the queue, or bundle different correction emails in a single email if applicable.

6 Ways of Creating the Right Correction Emails with Real-Life Examples

You can count different types of errors to correct with error correction emails.

Here, we take a look at them with some top examples.

Check them out!

1. Choose an Effective Subject Line

Even for a basic correction email, you should prioritize your email subject line.

Here is the first thing to convey your error and show that you accept your mistake.

However, if your email isn’t opened, your apology can be in vain.

Therefore, your aim should be creating an effective email subject line that sounds creative, clear, and concise to increase your email open rates


Oops, we got a bit excited

GOBE correction email that features a very great headline

GOBE shares a way of providing a successful correction email example by starting from its email subject line.

The brand chooses a classical but an effective title to define its mistake.

To show up things as clearly as possible, Gobe gives a great headline with “Sorry, our new website did it!”

Next, the content is short and clear.

Also, there is a discount code to compensate the mistake they made.

Though the CTA button is a little colloquial, it helps people see the brand more sincere.

2. Make Them Avoid the Previous Email

You can’t take time back, but you can compensate for your mistake and cancel a previous email.

It is normal to have errors in your emails, but the follow-up email should be sent, and details should be explained.

That’s why your email should tell your visitors to disregard the former email, and the current one is valid.

The most important things to do are:

  • New and clear email subject line
  • Informing about the error
  • Share the key revisions
  • Explanations and requests to ignore the previous email
  • Contact details for further information


It’s not deja vu.

Shipt error correction email example on a blue background

One of the most creative correction email subject lines belongs to Shipt.

Shipt adopts a creative way of creating a correction email, and its design is eye-catching.

The brand both criticizes itself and presents another effective alternative example for its subscribers to feature in an email based on the content.

Finally, Shipt includes a CTA button redirecting users in this error correction email example to reflect sincerity.

3. Explain Complexity with a Formal Tone

Being formal is not being strict and dictating but a way of being well-mannered to balance.

If your email has an error that needs to be urgently fixed, you might want to start fast.

To eliminate complexity and show your deepest apology, a formal tone can be your solution.

For displaying professionalism, what you should pay attention to is the following:

  • The use of professional language
  • Being timely
  • Adopting a clear, precise, and polite behavior
  • Conveying the error and solution
  • Proofreading for caution

To consider all of these for your formal correction email will help you get the chance of being re-evaluated.


Something went wrong today

Emma correction email with a very long content

The correction email of Emma has the longest contest on this list, which doesn’t seem to be an advantage for them.

As for the focus of the email, personalization is emphasized when addressing.

Then, there is an introduction from the member of the Marketing Team. She introduces herself and the situation.

She continued the email with the explanations and sent apologies.

Also, the email shows that there is always room for contacting and helping.

4. Correct If There is Any Typography

Typography can be the smallest or the biggest mistake that you can make.

Depending on the typographical mistake you make, emails can help you correct the mistake.

Also, if the typography level is high, then you need to emphasize the correction and share your deepest apology.

However, as long as you are aware and make an attempt to fix it, you can have a bonus.


Whoops! RE: HOW Designcast Today: Typography – What’s Hot, What’s Not

Extensis correction email with a green background

The email from Extensis includes the Extensis logo before starting.

They start with a “Whoops!” and convey the message with a metaphor of pigeons.

About the information update, they stated the situation and mentioned that they would do a favor in return.

This can soothe recipients and help them get through the situation.

Besides, the email signature belongs to their product marketing manager, and the person is a representative of the correction email.

This symbolizes that the responsibility for this correction email is taken by the team as well.

5. Apply Retraction for Making Things Right

Retraction is a way of accepting the mistake and unsaying it.

Sometimes, you may not realize your mistake the first time you send the email.

However, you should correct the mistake once you get a reaction or realize that by yourself.

Hence, retraction is a must at that part.

Methodical Coffee

Retraction On Colombia and our last email

Methodical Coffee correction email featuring a coffee image and short email content

Methodical Coffee sends a stunning correction email.

The main aim is in the email’s own subject line, and it directs customers to think that there will be some correction.

With the image they locate, the correction email is more effective because it never lets you miss the main point.

The explanation of Methodical Coffee is a direct one as well, and it sounds highly sincere when you first read it.

Also, the brand gives credit where it is due when they say they take feedback from customers as well.

Besides, they can criticize themselves for such a mistake and soothe recipients.

6. Updating Information with Correction Emails

For immediate actions, mistakes can be fixed with correction emails.

Though creating an email happens quickly, you may go the details unnoticed.

In such cases, sending a correction email to your subscribers is a virtue and helpful action to consider.

That way, you can clarify your points and share your message more directly by correcting them.

Pokemon Center

“Update on the Pikachu 25th Celebration Skateboard”

Pokemon Center correction email consisting of written content

Pokemon Center’s correction email is about their anniversary and technical details.

Unlike Methodical Coffee, Pokemon Center prefers conveying its correction message as plain text and its logo without any image.

The message’s focus relies on the understanding of the technical inconveniences users need to experience.

Then, the brand shares its apology.

Lastly, the clarification of the present issue is revealed for the aim of correction.

Common Reasons and Mistakes for Error Correction Emails

a person typing on a MacBook

You might need to send correction emails for various reasons, as we have touched upon briefly before.

Knowing the common reasons can help you prevent those mistakes before making them.

Here we gathered common reasons for error correction emails:

Spelling and grammar mistakes: Proofread your emails before sending carefully. You can use tools like Grammarly to correct your spelling and grammar mistakes properly. Don't rush your emails, and ensure that you convey your message clearly and accurately.

Incorrect information or data: Ensure the facts and figures are accurate before you share them. Cross-check the data included in your emails with reliable sources.

For example, you might send the wrong information about the date of an event or guidelines for a product. To prevent that, verify the information you are sharing by double-checking.

Misleading or confusing content: You might have included misleading or confusing content that can confuse your recipients. Make sure that your content is clear, concise, and easy to understand.

Using plain language and avoiding jargon can help you reduce sending confusing content.

Broken links: One of the most common reasons for error correction emails is sending broken links. Check your links before sending your email if you have included links. Ensure that people can access the link and that you haven't included a broken link.

Broken images and attachments: Apart from links, you might also send broken images and attachments to your recipients by mistake.

Maybe while sending it worked fine, but your images and attachments might not work. Always test your emails' images and attachments before sending them to prevent these mistakes.

Format and design issues: Your email might have problems with its format and design, and these issues can influence recipients' experience. You need to pay attention to using email templates that are compatible with various users, devices, and providers.

If your email template is not adapted for mobile devices or dark mode, some of your recipients might have a hard time accessing it or experiencing it fully.

If you are using an email template builder software, use simple and clean email templates and ensure they are compatible with various clients.

Wrong recipient: While mass-sending your emails, you might send them to the wrong segment or the wrong person. It is among the most common errors, so double-check to whom you are sending your mail to prevent this.

Tips for Creating Effective Correction Emails

Sending correction emails is a process that needs careful steps. When done right, it can lead to an opportunity to strengthen relationships with your audience.

Here are a few tips that will help you in creating effective correction emails:

  • Address critical errors as soon as you discover them and explain what you actually meant clearly.
  • Add a clear subject line for better results. Begin your subject line with words like "Correction," "Apology," or "Important Update" to emphasize the purpose of your email immediately. You can also use playful and funny email subject lines like "Ooops.." for errors that are not critical.
  • Begin your email by acknowledging the error and expressing a genuine apology. Showing that you take responsibility for your errors can help you form better relationships with your recipients.
  • Include a clear explanation of the error and its implications. Clarity is essential to answer the questions in your recipients' minds.
  • Use a professional tone throughout your email. Express your errors, professionally correct them without accusing anyone, and stay polite for better results and satisfaction guarantee.
  • Add a CTA if you can. If the correction affects the people's actions, guide them on what to do next. It might be a help documentation, a contact page for the support team, etc. Include this relevant information with a clear call-to-action button.


The key to effective correction emails is urgency, transparency, and professionalism.

Once you acknowledge the error, state your mistake sincerely and clearly to inform your audience for a better relationship with them.

We hope that you can find the best option to correct your mistakes by sending an email with the examples we provided for you..

Frequently Asked Questions

magnifying glass and frequently asked questions written on a paper

What Should The Subject Line of A Correction Email Include?

The subject line of a correction email should be clear and concise. Your error correction email's subject line can start with words like "Correction," "Apology," or "Update" to emphasize the purpose of the email immediately.

How Can You Reduce The Need for Correction Emails?

To minimize the need for correction emails, proofread your emails and use simple and user-friendly templates.

Double-check the information and data you provide in your emails, especially if you send emails with critical information.

You can also use grammar and spell-check tools to fix typos and grammatical errors.

How Can You Nurture Relationships After Sending a Correction Email?

To strengthen relationships after a correction, be transparent about your mistakes first. Explain your mistakes clearly. You can encourage your audience for feedback if applicable and state that you are always open to improving your mistakes.

If you make a mistake related to your products, sales, or discount amounts, you can be generous about offering discounts to your audience to keep them engaged. That way, you can nurture your audience's relationship and boost user interaction.

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