Have you ever missed an opportunity because you missed a back-in-stock email? So do your customers. But you can remind them that your out-of-stock products are now available!
Sending back-in-stock emails to your newsletter subscribers can help you to increase sales quickly. These kinds of emails can reduce cart abandonment as well. Email marketing is still one of the essential methods for e-commerce growth.
The success of online retailers largely depends on their engaging and remarkable email newsletters.
So if you want to start using back-in-stock email templates and increase your sales, we have a few examples and suggestions for you! So check them out and start forming engaging back-in-stock announcements now!
Back-in-stock email examples of 17 brands are given below. These back-in-stock email newsletter templates can help increase sales conversions and customer engagement. You can promote your products by getting inspiration from these examples as well.
Aritzia starts with the headline “They’re Back” and attempts to grab its visitors’ attention. It goes on by saying, “They sold out once. Now they’re back. Don’t let them slip away this time.” It emphasizes that the items back in stock might be sold out again, creating a FOMO effect.
Aritzia includes items that are back in stock in their email newsletter with images and brief product descriptions. It is a great way to promote products your visitors might be interested in.
Colourpop uses an eye-catching design with this back-in-stock email example. It starts with the subject line “They’re Back” as well. Colourpop refers to these products as fan-fave, which lays stress on their popularity. Sentences like this can be helpful since they indicate the user testimonials, and visitors can decide on buying the product quickly.
This mail does not go into so much detail; honestly, it doesn’t have to. Showing the product with a well-designed image and the phrase “fan-fave” can be effective. The mail ends with a “Shop Now” button redirecting users to this product’s page.
Dresslily uses a creative and witty design in its back-in-stock email. Being a brand that sells swimwear and clothing, it brings a hot dog and pool together in this image. The hot dog’s bread part looks like a pool mattress as if the sausage is on it. Its subject line includes “PLUS SIZE,” which can explain why they used a hotdog in the background.
The image carries on by saying that more than 100 items are restocked. It shows the variety of their products. Dresslily includes a flash sale for 12 hours which strengthens the FOMO effect. The mail ends with “REFRESH YOUR CLOSET” and redirects to the product page, which can be considered a call to action.
Everlane starts with the product’s name and announces it is back now. Then, it promotes its product with an informative copy by including the sneaker’s color variety and pricing details. It is also said that it is a wear-anywhere sneaker with seven versatile colors, which promotes the product briefly by saying it is a practical option for each user.
Then, the mail includes a button redirecting the user to buy the product after saying it is back.
But Everlane does not stop there and includes other product color options by saying, “They sold out once before. Just sayin’.” By indicating that they sold out before, Everlane creates a sense of urgency for its audience.
It includes each color option’s name and image, along with a link to the product. The mail ends with a call to action “SHOP NOW.”
Offhours promotes its robe with a cool and clear image at first; then the headline says, “It’s Back.” Simple yet effective, right? The description part promotes the robe by saying it is like a comforter. Then, the copy carries on with the sincere and friendly language.
With a slightly smaller font, it says, “You can stop DM’ing, texting, emailing (and sending LinkedIn messages... you know who you are) trying to get your hands on a Homecoat. We’ve finally flicked the switch and turned on preorders!” This part indicates the desire for this product by saying many people sent DMs, texts, emails, and LinkedIn messages.
By including these requests for their product, saying quantities are limited at the end, Offhours creates a sense of urgency.
According to this email newsletter, many people asked for it, and now the product is restocked, it can be sold out again, so you better hurry up and buy it. Offhours also includes the date when the orders will be shipped, which is great info for those who wonder when they will have the robe if they order.
Fresh announces restocked items with a special offer. The headline, starting with a 15% off, is quite enough to grab people’s attention. However, it also emphasizes they might sell out again, so creating a sense of urgency tempts people to buy the product immediately.
A detailed product image is given along with its name and stock information. By writing the amount of the stock as “Only 383 left,” Fresh strengthens this email newsletter with more FOMO elements. A call to action button with “Check Availability” redirects people to the product page.
Fresh carries on its newsletter with another product which is back in stock & going fast. In the end, it offers exclusive rewards and points to its members by enriching that part with power words and call-to-action phrases.
Violet Grey ’s back-in-stock email starts with a remarkable banner that says “BACK IN STOCK.” It simply states that the item is back in stock by saying, “The item you were eyeing is back in stock, but this best-seller won’t last long.” By letting the visitors know that this item is a best-seller and might be out of stock again, Violet Grey creates a FOMO effect.
The product is promoted with its image and description. Also, its pricing detail is included, making it even easier to convince people to buy the product as soon as possible.
Although it is a back-in-stock email, Violet Grey carries out upselling activities here as well. The brand promotes other related products by including a “You might also like…” part. It is an excellent example of upselling, and including a part like this in a newsletter can be really effective in increasing sales.
Check out our blog post "How To Upsell: 15 Genius Upselling Tips & Examples" for more information about upselling.
Williams Sonoma ’s headline “Look What’s Back in Stock” is great enough to grab attention. Then it says, “We wanted you to be the first to know that one of our customer favorites is ready to ship!” which is a well-written copy with sincere language. The product espresso machine is promoted as it is one of their customer favorites.
Although it is a straightforward and minimal one, it goes hand in hand with the brand identity. Under the product image, its info is given and call to action buttons “Buy Now” and “Shop Similar Items” are included. Williams Sonoma aims to upsell by redirecting its newsletter subscribers to similar items to this restocked product.
Kylie Cosmetics announces their product mini fridge with the headline “MINI FRIDGE IS BACK.” It is said that the wait is over, and visitors can get theirs before it becomes out of stock again. After this minimal yet powerful copy and product image, a call to action button that says “SHOP NOW” is added to the newsletter.
Though the restock alert was for the mini-fridge, Kylie Cosmetics does not end this email and adds more products to promote. With the headline “KEEP THESE BEAUTIES IN YOUR MINI FRIDGE,” the brand promotes four products that can be put in their mini-fridge.
Sperry begins its announcement by stating a clear sentence such as “They caught your eye. Now they’re back.” Then in a bigger font size, they offer 10% off and say that customers can enjoy it before the products sell out again. Sperry includes the product image and writes down “BACK IN STOCK” at the end.
Sometimes you don’t have to say too much, and it is the perfect example of a copy that is to the point.
Keds announces they restocked some of their products by saying that they are always trending. The sentence “Don’t delay, get these best-sellers before they sell out again!” creates a sense of urgency. In addition, Keds adds a “SHOP (RIGHT) NOW” button, which includes power words to increase sales conversions.
The brand promotes two of its products by saying, “Oh, and have you seen these?” which can be more effective since images of these restocked products are included along with their “SHOP NOW” buttons.
In addition, the brand attaches its best-selling products, new arrivals, and products on sale to upsell more products.
Saks Fifth Avenue shows products that are back in stock by starting the mail “Look What’s Back…(BUT NOT FOR LONG),” emphasizing the urgency and limited stocks. Then it is said that customers can get a second chance to buy these products listed below.
Visitors are redirected to the product page with the “SHOP ASAP” button, reinforcing that they should be quick and buy the restocked products as soon as possible. In the end, restocked products’ small images are given as a reference along with their names as well.
Firebox starts its email newsletter with the phrase “Behold” and grabs its readers’ attention immediately. Then, the restocked item is promoted, and it is said that there are other greats that are back in stock as well.
By putting a big and clear product image, Firebox promotes their restocked product notably. But the brand does not stop there and gives more information about this product with a brief yet descriptive copy.
The product is referred to as a “viral sensation,” and that it is back in stock is retold. Its function, weeping a rainbow of tears, is mentioned, and the fact that it can be an unusual decor for unicorn lovers is also included.
It is an excellent example since it addresses a target audience that can be interested in this product. Lastly, the product’s pricing is given along with the good ol’ “Shop Now” button that can prompt people to buy it.
Priceless's back-in-stock email is straightforward and clear. The brand promotes their shacket, which is back in stock, with different outfit options. After these four outfit images, the headline “BACK IN STOCK” is written in capital letters.
At the end of the newsletter, Priceless indicates that this item is their favorite summer shacket and will be sold for a limited time. As we have mentioned before, referring that a product will be there for a limited time creates a sense of urgency and makes people want to buy the product immediately.
Melissa & Doug includes a child playing with their restocked toy product in this email newsletter. It starts with “This favorite toy is back in stock,” which indicates that this product is one of the most wanted & used products of the brand. The sentence “Don’t let it get away this time.” states that visitors have the chance to catch this product and can snag theirs now.
Apart from the restock information, Melissa & Doug describes the product in detail with a well-written copy. The “Buy Now” button is attached to the email, allowing the brand to increase its sales.
Also, the company promotes other products by dividing them into age groups at the end of this email newsletter. Categorizing the toys and including them in a newsletter helps people quickly find what they are looking for.
True Religion ’s back-in-stock email starts with a 60% off discount announcement, and the style of this part looks quite engaging. Then, the restocked item is shown with a product image. It seems like the brand loves using special offers to increase sales, so they include a 40% off on the restocked product as well.
The newsletter ends with a friendly and well-written copy: “Your fave styles are back in stock. Grab your size before they sell out……again.” It includes call-to-action words and emphasizes that visitors’ favorite items are back in stock.
Levenger starts with a discount announcement as well and gives a code to their newsletter subscribers. Then, the headline “Worth the Wait Emily Dickinson Collection Returns” announces that their collection is restocked.
Also, Levenger states that they contribute to Emily Dickinson Museum through their partnering program. It is an excellent example since it can lead Emily Dickinson fans to buy the product.
The images of products in this collection are included in the newsletter, and call-to-action buttons that include the word “Shop” are given as well. Although it is a simple newsletter example, it does a great job since it appeals to a specific audience: Emily Dickinson fans.
Forming a back-in-stock email is a delicate process. You need to be sure you’re sending the message your customers want to hear. It is also important that you’re not coming off as desperate or pushy.
Here are a few tips to make sure your message is well-received by your customers:
Make sure your back-in-stock emails are well-designed. A great design can grab the attention of your customers, which is crucial because you want them to click through and buy the product.
While building your newsletter, you should prioritize your brand identity and create consistent designs as well.
Use FOMO and call-to-action words in your back in stock slogans. It is crucial because it will encourage your customers to buy the product before they miss out on a good deal. (such as ‘Buy Now, ‘Shop’ or ‘Order Now.’)
Create a sense of urgency by including that your restocked products’ are limited and can be out of stock soon. Include a limited-time offer that encourages customers to buy if they want to take advantage of it.
You can include catchy words and attention-grabbing phrases in your back-in-stock email subject lines as well. (e.g., “HURRY UP! or ATTENTION!”)
Keep it light and witty. Don’t use long sentences in your newsletter; try to use witty and funny words that can make people smile.
Consider the timing, you do not want to send it too far in advance, or else customers will forget about the product by the time it is back on shelves.
Provide detailed information about your restocked products. Give your customers as much detail as possible about what they can expect when they receive their order,
You can add information about how long the shipping will take and whether there are any specific handling instructions you need your customers to follow.
Include similar and related products in your back-in-stock email templates as well. By upselling, you can increase your conversions quickly.
In this blog post, we have shared 17 back-in-stock email best practices to increase sales and customer engagement. You can create your emails quickly by looking at our tips about back-in-stock emails.
Don’t be shy and share your ideas with us in the comments section; we love to hear from you! ☺️
Add these content to your reading list as well: