If you’re a business owner, you know that the most important thing is to stay connected with your customers. And with SMS marketing software, you can do that properly.
SMS marketing software allows you to send bulk text messages to your customers and analyze your campaigns’ results afterward. By using these tools, you can connect with your customers effectively.
If you want to include text messages in your marketing activities, we prepared an extensive list that includes free and paid 11 SMS marketing software.
Let’s check out the best SMS marketing software with its top features, pros, cons, ratings, and pricing details!
If you are looking for free SMS marketing software, here we have listed some of them that can work out for your company. You can choose the best one by looking at these tools’ top features, pros and cons, pricing plans, and ratings.
Omnisend is an email and SMS marketing solution for ecommerce businesses. It helps companies to increase their sales by getting in touch with their customers.
Pricing: Free plan is available, and it includes up to 250 contacts, 500 emails, and 60 SMS. The standard plan starts from $16 per month and offers up to 500 contacts, 6,000 emails, and 60 SMS.
The pro plan starts from $59 per month and allows you to reach up to 500 contacts and send unlimited emails. It also includes up to 3,933 SMS per month.
G2 Rating: 4.6/5
Explore Omnisend reviews on G2.
Brevo is a marketing platform that provides all-in-one solutions. It can help you to build your SMS marketing campaigns with various tools and features.
Pricing: Free plan is available, and it offers unlimited contacts and up to 300 emails per day.
The Starter plan starts from $25 per month and offers unlimited contacts, 20,000 emails, basic reporting & analytics, and unlimited daily sending.
The Business plan starts from $65 per month, and the monthly email volume starts from 20,000 emails per month. In addition, it includes telephone support, A/B testing, advanced statistics and more.
The Brevo Plus plan has custom pricing and includes advanced integrations, sub-account management, personalized support, flexible contract and more.
G2 Rating: 4.5/5
Klaviyo is a growth marketing platform you can use for your marketing campaigns. Using this tool, you can send outbound emails and organize SMS campaigns to improve your marketing strategies.
Pricing: Free plan is available and includes up to 250 contacts, 500 email sends, email support, up to 50 SMS contacts, and up to 150 SMS or 50 MMS sends.
Other plans’ pricing depends on your contact number so that you can calculate it on Klaviyo’s pricing page.
G2 Rating: 4.6/5
Explore the reviews of Klaviyo on G2.
EngageBay is an all-in-one marketing software with many different features. SMS marketing, email marketing, marketing automation, landing pages, web forms, inbound marketing, push notifications, and contact segmentation are among EngageBay’s solutions.
Pricing: Free plan is available and offers up to 500 contacts per month. The Basic plan starts from $11.99 and offers up to 1,000 contacts per month.
The Growth plan starts from $39.99 per month and includes up to 10,000 contacts. The Pro plan starts from $79.99 per month and offers unlimited contacts.
G2 Rating: 4.6/5
Check out the reviews of EngageBay on G2.
Postscript is an SMS marketing software that allows you to build better relationships with visitors. It can help e-commerce businesses to improve their customer experience.
Pricing: Free plan is available and is excellent for small businesses that just started their SMS marketing campaigns. It includes campaigns, automation, unlimited segments, help center access, subscriber acquisition tools, a dedicated toll-free number, and two opt-in keywords.
The Growth plan starts from $100 per month and includes unlimited opt-in keywords, live chat, and email support, unlimited integrations.
The Professional plan starts from $500 per month and includes all of the Growth plan’s features. Apart from them, it offers onboarding launch specialists, priority live chat and email support, API access for custom integrations, branded short link subdomain, and various features.
You can contact the sales team to learn more about the Enterprise Plan’s pricing details.
G2 Rating: 4.9/5
Explore G2 reviews of Postscript.
If you are looking for paid SMS marketing software, we gathered some of them in this section. By exploring these tools’ top features, pros and cons, pricing plans, and ratings, you can decide on a tool that will efficiently shape your SMS marketing campaigns.
SimpleTexting is an SMS marketing tool that helps you to provide customer service and build SMS campaigns. It has many powerful features that make your job easier while forming your SMS marketing campaigns.
Pricing: Pricing plans of SimpleTexting vary depending on the number of messages you want to send per month. The plan that includes 500 credits starts from $29 per month.
If you want to send more than 50,000 messages monthly, you can schedule a meeting with the sales team for further details.
G2 Rating: 4.7/5
Explore SimpleTexting reviews on G2.
Mobile Text Alerts is an SMS marketing tool that you can use to better your customer relationship. You can send alerts to offer discounts, promote your products, and convert more!
Pricing: The Basic plan starts from $19 per month and includes 500 messages and various features. The Starter plan starts from $26 per month and offers 1,000 messages.
The Professional plan starts from $110 per month and includes 5,000 messages. The Plus plan starts from $199 per month and offers 10,000 messages.
The Premium plan starts from $349 and offers 20,000 messages per month. The Elite plan starts from $749 and includes 50,000 messages per month.
The Enterprise plan starts from $1,299 and includes 100,000 messages monthly, which can be great for bigger businesses. To send more messages, you can use the Custom plan and contact the sales team for further details.
G2 Rating: 4.2/5
EZ Texting is an SMS marketing platform you can use to improve your marketing campaigns. It includes various user-friendly features so that you can reach your audience properly.
Pricing: The Value plan starts from $19 per month and includes only one user, keyword, and textable number. The Essentials plan starts from $29 per month and includes two users, three keywords, and two textable numbers.
The Premium plan starts from $49 per month and offers three users, six keywords, and three textable numbers. The Custom plan starts from $299 per month and includes custom users, unlimited keywords, and custom textable numbers.
G2 Rating: 4.5/5
ActiveCampaign is an all-in-one software that includes various marketing tools. It is a customer experience automation tool that can be helpful while building your campaigns and increasing your conversions.
Pricing: Pricing plans vary depending on your contact numbers. The Lite Plan starts from $29 per month. The Plus plan starts from $49 per month, and the Professional Plan starts from $149 monthly.
If you own a big business with many contacts, you can learn the details of the Enterprise Plan by contacting the sales team.
G2 Rating: 4.6/5
You can also read G2 reviews of ActiveCampaign.
SlickText is an SMS marketing platform that offers powerful solutions to its users. By using SlickText, businesses can build their SMS marketing campaigns and develop better relationships with their target audience.
Pricing: Free trial is available. The Basic plan starts from $29 per month and offers unlimited contacts, 500 texts, and two text words. The Step Up plan starts from $49 per month and includes 1,000 texts and four text words.
The Lil Bro plan starts from $79 and includes six text words and 2,000 texts per month. The Big Bro plan starts from $130 per month and consists of 3,600 texts and eight text words.
The Boss plan starts from $189 per month and offers 5,000 texts and 14 text words. The Albatross plan starts from $350 and includes 10,000 texts, 16 text words per month.
The Whale plan starts from $750 and offers 25,000 texts and 20 text words per month.
If you send more text messages and want more text words, you can get in touch with the sales team of SlickText for in-depth information.
G2 Rating: 4.8/5
Explore the reviews of SlickText on G2.
Salesmsg is an SMS marketing platform for business texting and marketing campaigns. It has several practical features that can assist you in your marketing efforts.
Pricing: Plans differ according to the monthly messages you want to send. Pricing plans start from $25 per month, and the beginner plan includes 500 messages.
G2 Rating: 4.3/5
See the reviews of Salesmsg on G2.
SMS marketing is a powerful way to connect with your visitors. It’s a way to reach out directly to your customers and provide them with relevant information and promotions. It’s also a great way to build relationships with your customers.
But why do you need SMS marketing software? Because it makes your text message campaigns more efficient!
SMS marketing software makes it easy for you to send bulk text messages quickly and efficiently. It also helps you manage all the messages you send out, so you can see which ones work best and adjust accordingly.
Since you can send text messages by including images, links, emojis, and templates with these tools, you can form more engaging campaigns. By building your SMS marketing strategy effectively, you can increase your conversion rate and user engagement.
Two-way text messaging features of SMS marketing tools also allow you to provide customer support. In that way, you can communicate with your customers properly.
You can optimize your incoming marketing campaigns by analyzing the performance of the text messages you’ve sent.
That’s all for the best 11 SMS marketing software you can use! Using these tools, you can apply text messaging campaigns to your business. Although sending text messages might look old-fashioned, it is one of the most effective ways to reach proper customers.
Since people are always on their phones, sending text messages can be more effective than sending emails. In addition, since people don’t check their emails all the time, sending text messages can be a wise way to get the most out of your marketing efforts!
We hope you liked reading this comprehensive and detailed blog post. Don’t forget to share which tool you use with us in the comments section; we love to hear from you! 😎
It depends on the number of messages you want to send in a month. Most SMS marketing tools offer different pricing plans according to the text message numbers. Apart from that, your customer contact data can also affect your marketing campaigns’ costs.
If you own a small business and have a small number of contacts, your SMS marketing campaigns may not cost a lot. Besides, there are many free SMS marketing software that you can use at the beginning.
However, if you want to step up your campaigns with comprehensive SMS marketing features, you can upgrade your plan and interact with your target customers appropriately.
Yes, it is! SMS marketing software is essential for businesses that want to reach their customers through SMS.
It allows you to send bulk messages to your customers and schedule them in advance, so you don’t have to worry about missing a deadline.
It also helps you track who has responded and who hasn’t so that you can tailor future messages based on their response rate.
Yes, SMS marketing still works.
SMS marketing is a great way to deliver information to your customers in an engaging, personal way. It's also a great way to stay top-of-mind with them when you don't have any new product or service offerings.
SMS marketing is a great way to increase your sales conversions. You can easily reach customers who abandoned their cart and reduce your cart abandonment rate. Besides, if you want to promote a product or announce updates, you can benefit from SMS marketing campaigns.
You can send discount codes and coupons to your customers through text messages. Also, you can inform them about products that are back in stock.
Announcing your special sales using SMS marketing is another way to increase your sales conversions.
There are many free-to-use SMS marketing tools out there in the market. These are among the most used SMS marketing software that offers a free plan and various solutions that can be helpful for your business:
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