11 SMS Marketing Software to Reach Customers (Free & Paid)
If you’re a business owner, you know that the most important thing is to stay connected with your customers. And with SMS marketing software, you can do that properly.
SMS marketing software allows you to send bulk text messages to your customers and analyze your campaigns’ results afterward. By using these tools, you can connect with your customers effectively.
If you want to include text messages in your marketing activities, we prepared an extensive list that includes free and paid 11 SMS marketing software.
Let’s check out the best SMS marketing software with its top features, pros, cons, ratings, and pricing details!
Free SMS Marketing Software
If you are looking for free SMS marketing software, here we have listed some of them that can work out for your company. You can choose the best one by looking at these tools’ top features, pros and cons, pricing plans, and ratings.
1. Omnisend
Omnisend is an email and SMS marketing solution for ecommerce businesses. It helps companies to increase their sales by getting in touch with their customers.
Top Features:
- It allows you to integrate SMS to your emails with free SMS credits.
- You can send automated texts and combine them with push notifications.
- SMS list-building tools include sign-up boxes, popups, landing pages, and wheel of fortune to reach more customers quickly.
- Pre-built SMS automation workflows for different use cases can significantly save you time.
Pros:
- It integrates with many platforms such as Shopify, WooCommerce, BigCommerce, Zapier, Mailchimp, and Integromat.
- It has an intuitive user interface that makes it easy for beginners.
- With SMS channel reports, you can analyze the performance of your SMS marketing campaigns.
Cons:
- Setting workflows and automation can be complex at the beginning.
- It would be better if there were more customization options in the templates.
- Since it is only supported in English, more language options should be available.
Pricing: Free plan is available, and it includes up to 250 contacts, 500 emails, and 60 SMS. The standard plan starts from $16 per month and offers up to 500 contacts, 6,000 emails, and 60 SMS.
The pro plan starts from $59 per month and allows you to reach up to 500 contacts and send unlimited emails. It also includes up to 3,933 SMS per month.
G2 Rating: 4.6/5
Explore Omnisend reviews on G2.
2. Sendinblue
Sendinblue is a marketing platform that provides all-in-one solutions. It can help you to build your SMS marketing campaigns with various tools and features.
Top Features:
- Sending targeted SMS messages to customers can improve your SMS marketing game.
- You can personalize your SMS marketing by using segmentation options.
- Seeing the performance of your SMS campaigns is possible with real-time deliverability reporting features and engagement statistics.
- Preset templates and template creation are available in the dashboard.
Pros:
- Sending time-sensitive messages to customers is possible.
- You can improve your SMS campaigns by checking their performances and statistics.
- It is an easy-to-use tool so that beginners can use it practically.
Cons:
- It would be better if the free plan had an A/B testing feature.
- It takes time to complete some actions from time to time.
- It doesn’t categorize the customer database, so dealing with them can get overwhelming.
Pricing: Free plan is available, and it offers unlimited contacts and up to 300 emails per day.
The Lite plan starts from $25 per month and offers 20,000 emails, A/B testing, advanced statistics, and unlimited daily sending.
The Premium plan starts from $65 per month, and the monthly email volume starts from 20,000 emails per month. In addition, it includes landing pages, telephone support, Facebook ads, multi-user access, and marketing automation features.
G2 Rating: 4.5/5
See the reviews of Sendinblue on G2.
3. Klaviyo
Klaviyo is a growth marketing platform you can use for your marketing campaigns. Using this tool, you can send outbound emails and organize SMS campaigns to improve your marketing strategies.
Top Features:
- You can send personalized text messages to your customers to interact with them appropriately.
- You can efficiently benefit from your SMS marketing campaigns by automating your text messages.
- You can include emojis, discount codes, and images in your text messages.
- Tracking campaign performance considering clicks, orders, and generated revenue is possible.
Pros:
- It is a mobile optimized and responsive software that improves the user experience.
- By using flow triggers, you can automate your SMS marketing campaigns to convert more.
- You can use many email templates to build aesthetically pleasing emails.
Cons:
- Help documentation needs to be improved since beginner users can have difficulty learning the platform.
- The usage of email templates needs to be improved.
- Free plan might not be enough for you if you have more than 250 contacts.
Pricing: Free plan is available and includes up to 250 contacts, 500 email sends, email support, up to 50 SMS contacts, and up to 150 SMS or 50 MMS sends.
Other plans’ pricing depends on your contact number so that you can calculate it on Klaviyo’s pricing page.
G2 Rating: 4.6/5
Explore the reviews of Klaviyo on G2.
4. EngageBay
EngageBay is an all-in-one marketing software with many different features. SMS marketing, email marketing, marketing automation, landing pages, web forms, inbound marketing, push notifications, and contact segmentation are among EngageBay’s solutions.
Top Features:
- Sending outbound emails and automated email responses is possible.
- You can send automated SMS responses with the SMS marketing tool.
- Planning bulk SMS campaigns is practical with the schedule options. You can choose the date, time, and time zone to schedule your SMS campaigns properly.
- Marketing lead database, lead nurturing, lead scoring and grading, and online behavior tracking are among the most helpful lead management solutions of EngageBay.
Pros:
- It has a drag-and-drop visual designer, which makes it easy to build your SMS marketing workflows.
- It integrates with many platforms such as Zapier, Xero, Mailgun, Sendgrid, PieSync, and Mandrill.
- Reporting and analytics features help you to get the most out of your SMS marketing campaigns.
Cons:
- Customization of email templates needs to be improved.
- Integrations with other platforms should be enhanced.
- It would be better if the UI was more usable and intuitive.
Pricing: Free plan is available and offers up to 500 contacts per month. The Basic plan starts from $11.99 and offers up to 1,000 contacts per month.
The Growth plan starts from $39.99 per month and includes up to 10,000 contacts. The Pro plan starts from $79.99 per month and offers unlimited contacts.
G2 Rating: 4.6/5
Check out the reviews of EngageBay on G2.
5. Postscript
Postscript is an SMS marketing software that allows you to build better relationships with visitors. It can help e-commerce businesses to improve their customer experience.
Top Features:
- You can grow your SMS subscriber list with Postscipt’s features such as social media ads and popups.
- You can increase sales quickly with cart abandonment and browse abandonment automation.
- It is possible to personalize your SMS marketing campaigns with smart segmentations.
- Thanks to two-way conversations, you can provide quick support to your customers over text.
Pros:
- You can schedule your messages and send bulk text messages to your customers.
- Automatic URL shortening feature makes your text messages look better.
- You can easily reach target customers by customizing your text messages and segmenting your customer data.
Cons:
- Mobile experience of the app should be improved.
- Paid plans can be a bit expensive for small businesses.
- Reports and analyses of campaigns can be enhanced since they can get overwhelming.
Pricing: Free plan is available and is excellent for small businesses that just started their SMS marketing campaigns. It includes campaigns, automation, unlimited segments, help center access, subscriber acquisition tools, a dedicated toll-free number, and two opt-in keywords.
The Growth plan starts from $100 per month and includes unlimited opt-in keywords, live chat, and email support, unlimited integrations.
The Professional plan starts from $500 per month and includes all of the Growth plan’s features. Apart from them, it offers onboarding launch specialists, priority live chat and email support, API access for custom integrations, branded short link subdomain, and various features.
You can contact the sales team to learn more about the Enterprise Plan’s pricing details.
G2 Rating: 4.9/5
Explore G2 reviews of Postscript.
Paid SMS Marketing Software
If you are looking for paid SMS marketing software, we gathered some of them in this section. By exploring these tools’ top features, pros and cons, pricing plans, and ratings, you can decide on a tool that will efficiently shape your SMS marketing campaigns.
6. SimpleTexting
SimpleTexting is an SMS marketing tool that helps you to provide customer service and build SMS campaigns. It has many powerful features that make your job easier while forming your SMS marketing campaigns.
Top Features:
- You can include photos in your text messages.
- Tracking who clicked your links and interacted with your SMS campaigns is possible.
- You can interact with your customers in real-time and text-enabled your number without affecting your voice services.
- Setting autoresponders and adding custom fields with dynamic content are useful features.
Pros:
- SimpleTexting has an automatic URL shortening feature which can be helpful if you want to send links to your customers.
- With the text scheduler feature, you can schedule your text messages practically.
- Thanks to automatic replies, you can easily send replies to your customers.
Cons:
- It is not mobile-responsive, so mobile support should be improved.
- User interface is not that intuitive and can be challenging for beginners to use.
- Uploading customer data can be complicated.
Pricing: Pricing plans of SimpleTexting vary depending on the number of messages you want to send per month. The plan that includes 500 credits starts from $29 per month.
If you want to send more than 50,000 messages monthly, you can schedule a meeting with the sales team for further details.
G2 Rating: 4.7/5
Explore SimpleTexting reviews on G2.
7. Mobile Text Alerts
Mobile Text Alerts is an SMS marketing tool that you can use to better your customer relationship. You can send alerts to offer discounts, promote your products, and convert more!
Top Features:
- With the automated text message system, you can schedule your text messages to send them at the right time.
- By using mass texting, you can easily communicate with your customers and promote your products.
- Mobile survey feature is great for collecting feedback from visitors and customers.
- You can include images in your text messages to make your SMS marketing campaigns more engaging.
Pros:
- There are many message templates available that you can use to save time.
- Thanks to the contact management solutions, you can segment your audience for effective SMS marketing campaigns.
- You can step up your SMS campaigns with delivery reports and link tracking.
Cons:
- The user interface is not modern and dynamic.
- Workflow should be improved since it lacks some features.
- Customization of texts can be difficult, and it should be more user-friendly.
Pricing: The Basic plan starts from $19 per month and includes 500 messages and various features. The Starter plan starts from $26 per month and offers 1,000 messages.
The Professional plan starts from $110 per month and includes 5,000 messages. The Plus plan starts from $199 per month and offers 10,000 messages.
The Premium plan starts from $349 and offers 20,000 messages per month. The Elite plan starts from $749 and includes 50,000 messages per month.
The Enterprise plan starts from $1,299 and includes 100,000 messages monthly, which can be great for bigger businesses. To send more messages, you can use the Custom plan and contact the sales team for further details.
G2 Rating: 4.2/5
Explore reviews of Mobile Text Alerts on G2.
8. EZ Texting
EZ Texting is an SMS marketing platform you can use to improve your marketing campaigns. It includes various user-friendly features so that you can reach your audience properly.
Top Features:
- Text messages can contain images, audio, video, links, and emojis.
- Two-way SMS messaging allows you to provide better customer support.
- With the text forwarding feature, you can forward messages to your mobile devices, messaging dashboard, or email.
- You can form different groups and segment your contact list to build personalized SMS campaigns.
Pros:
- You can design eye-catching text messages with various templates and design tools.
- Text scheduler and automatic reply features can make your job much easier.
- Automatic URL shortening and transactional SMS features are among the useful features of EZ Texting.
Cons:
- Scheduled messages can be sent a bit late from time to time.
- Adding contact information to multiple groups can be difficult.
- According to some users, customer support needs to be improved.
Pricing: The Value plan starts from $19 per month and includes only one user, keyword, and textable number. The Essentials plan starts from $29 per month and includes two users, three keywords, and two textable numbers.
The Premium plan starts from $49 per month and offers three users, six keywords, and three textable numbers. The Custom plan starts from $299 per month and includes custom users, unlimited keywords, and custom textable numbers.
G2 Rating: 4.5/5
See the G2 reviews of EZ Texting for further details.
9. ActiveCampaign
ActiveCampaign is an all-in-one software that includes various marketing tools. It is a customer experience automation tool that can be helpful while building your campaigns and increasing your conversions.
Top Features:
- You can integrate it with third-party apps such as WhatsApp, Twilio, and BulkSMS for better results.
- Reminder SMS feature is great to remind your customers to repurchase products or services.
- You can send event reminders and set automation for your SMS campaigns to send them at the right time.
Pros:
- You can collect phone numbers by using custom forms.
- Flash sale notifications and coupon code deliveries can significantly increase your sales conversions.
- Basic reporting and web analytics features can help you to build better marketing campaigns.
Cons:
- Loading speed of the automation can be improved since it gets slow sometimes.
- Integration options with other platforms need to be enriched.
- Help documentation needs to be enhanced so beginners can quickly adapt to the platform.
Pricing: Pricing plans vary depending on your contact numbers. The Lite Plan starts from $29 per month. The Plus plan starts from $49 per month, and the Professional Plan starts from $149 monthly.
If you own a big business with many contacts, you can learn the details of the Enterprise Plan by contacting the sales team.
G2 Rating: 4.6/5
You can also read G2 reviews of ActiveCampaign.
10. SlickText
SlickText is an SMS marketing platform that offers powerful solutions to its users. By using SlickText, businesses can build their SMS marketing campaigns and develop better relationships with their target audience.
Top Features:
- Two-way text messaging feature helps you to interact with your customers in a better way.
- With SMS short codes, you can make the opt-in process much easier and more functional.
- Text message automation and triggering text messages are great for getting in touch with your audience.
- With SMS autoresponders, you can text automated texts to your customers when they text a specific keyword.
Pros:
- With the website popups feature, you can increase your phone numbers and grow.
- Automatic URL shortening makes your text messages more user-friendly.
- The user interface is intuitive and straightforward.
Cons:
- It would be better if there were duplication options in drip campaigns for each text word.
- Pricing is a bit expensive, and the basic plan’s text number might not be enough for everyone.
Pricing: Free trial is available. The Basic plan starts from $29 per month and offers unlimited contacts, 500 texts, and two text words. The Step Up plan starts from $49 per month and includes 1,000 texts and four text words.
The Lil Bro plan starts from $79 and includes six text words and 2,000 texts per month. The Big Bro plan starts from $130 per month and consists of 3,600 texts and eight text words.
The Boss plan starts from $189 per month and offers 5,000 texts and 14 text words. The Albatross plan starts from $350 and includes 10,000 texts, 16 text words per month.
The Whale plan starts from $750 and offers 25,000 texts and 20 text words per month.
If you send more text messages and want more text words, you can get in touch with the sales team of SlickText for in-depth information.
G2 Rating: 4.8/5
Explore the reviews of SlickText on G2.
11. Salesmsg
Salesmsg is an SMS marketing platform for business texting and marketing campaigns. It has several practical features that can assist you in your marketing efforts.
Top Features:
- You can use two-way text messaging to develop your customer support process.
- Automatic replies can help you save a lot of time and energy.
- With the shared inbox feature, you can collaborate with your team members.
- Scheduling text messages and calendar integrations are possible.
Pros:
- With templates and canned responses, you can find the right text messages to send your customers.
- It integrates with popular applications like ActiveCampaign, HubSpot, etc.
- Using the tags feature, you can segment your contacts easily.
Cons:
- Minor issues occur from time to time.
- It would be better if there were tracking and analyzing features.
- It should be more mobile friendly since there are some lacks in mobile devices’ support.
Pricing: Plans differ according to the monthly messages you want to send. Pricing plans start from $25 per month, and the beginner plan includes 500 messages.
G2 Rating: 4.3/5
See the reviews of Salesmsg on G2.
Why Do You Need SMS Marketing Software?
SMS marketing is a powerful way to connect with your visitors. It’s a way to reach out directly to your customers and provide them with relevant information and promotions. It’s also a great way to build relationships with your customers.
But why do you need SMS marketing software? Because it makes your text message campaigns more efficient!
SMS marketing software makes it easy for you to send bulk text messages quickly and efficiently. It also helps you manage all the messages you send out, so you can see which ones work best and adjust accordingly.
Since you can send text messages by including images, links, emojis, and templates with these tools, you can form more engaging campaigns. By building your SMS marketing strategy effectively, you can increase your conversion rate and user engagement.
Two-way text messaging features of SMS marketing tools also allow you to provide customer support. In that way, you can communicate with your customers properly.
You can optimize your incoming marketing campaigns by analyzing the performance of the text messages you’ve sent.
To Cut a Long Story Short…
That’s all for the best 11 SMS marketing software you can use! Using these tools, you can apply text messaging campaigns to your business. Although sending text messages might look old-fashioned, it is one of the most effective ways to reach proper customers.
Since people are always on their phones, sending text messages can be more effective than sending emails. In addition, since people don’t check their emails all the time, sending text messages can be a wise way to get the most out of your marketing efforts!
We hope you liked reading this comprehensive and detailed blog post. Don’t forget to share which tool you use with us in the comments section; we love to hear from you! 😎
Frequently Asked Questions
How Much Does Text Marketing Cost?
It depends on the number of messages you want to send in a month. Most SMS marketing tools offer different pricing plans according to the text message numbers. Apart from that, your customer contact data can also affect your marketing campaigns’ costs.
If you own a small business and have a small number of contacts, your SMS marketing campaigns may not cost a lot. Besides, there are many free SMS marketing software that you can use at the beginning.
However, if you want to step up your campaigns with comprehensive SMS marketing features, you can upgrade your plan and interact with your target customers appropriately.
Is SMS Marketing Effective?
Yes, it is! SMS marketing software is essential for businesses that want to reach their customers through SMS.
It allows you to send bulk messages to your customers and schedule them in advance, so you don’t have to worry about missing a deadline.
It also helps you track who has responded and who hasn’t so that you can tailor future messages based on their response rate.
Does SMS Marketing Still Work?
Yes, SMS marketing still works.
SMS marketing is a great way to deliver information to your customers in an engaging, personal way. It's also a great way to stay top-of-mind with them when you don't have any new product or service offerings.
How Do I Use SMS Marketing to Increase Sales?
SMS marketing is a great way to increase your sales conversions. You can easily reach customers who abandoned their cart and reduce your cart abandonment rate. Besides, if you want to promote a product or announce updates, you can benefit from SMS marketing campaigns.
You can send discount codes and coupons to your customers through text messages. Also, you can inform them about products that are back in stock.
Announcing your special sales using SMS marketing is another way to increase your sales conversions.
What is the Best Free SMS Marketing Software?
There are many free-to-use SMS marketing tools out there in the market. These are among the most used SMS marketing software that offers a free plan and various solutions that can be helpful for your business:
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