· 10 min read

How to Grow Your Email List with LinkedIn (Your B2B Guide)

Wondering how you can use LinkedIn to grow your email list? I’ll share all the tips you need to succeed and start skyrocketing the number of your LinkedIn leads.

Some people still consider the platform as only a recruitment source, but in fact, LinkedIn’s content impressions are 15X more than job postings. That means it’s the perfect platform to establish your name or company as a brand and credible source of information that people would subscribe to learn more about.

More than that, compared to other social platforms, LinkedIn is the most business-targeted one. Professionals and beginners in your industry are constantly looking for sources to benefit from industry expertise.

By following the steps in this article, you can also guarantee to build an email list with LinkedIn.

Now, this LinkedIn email lead generation process works like this:

  • Step #1: Grow your LinkedIn audience.
  • Step #2: Publish articles on LinkedIn or your website and share on LinkedIn.
  • Step #3: Create lead magnets, including converting articles into ebooks.
  • Step #4: Build a lead generation page to collect the contact info of the readers.
  • Step #5: Add links to the lead page in your articles so users can sign up.
  • Step #6: You manage the entire email list using an email marketing service.

Once you create this flow, a reader discovers one of your articles on LinkedIn. Then, each article starts to generate leads through the links you added.

Let’s take a closer look at the process of growing email lists with LinkedIn.

1. Grow Your LinkedIn Audience

Linkedin Sales Navigator

Make 100 Connections Per Day with Your target Market

For this tactic to work, you’ll need LinkedIn Search Navigator. Upgrading your LinkedIn account to LinkedIn Sales Navigator costs $79.99/mo with a 30-day free trial. Notice: Trying this method with a free or premium plan might cause your account to get flagged or temporarily restricted.

LinkedIn Sales Navigator allows working with higher volume than other plans.

Start by benefitting from LinkedIn’s Lead Search feature to identify your target audience.

With this feature, you can filter prospects in various ways. You can also see LinkedIn’s Sales Navigator guide to learn its full potential.

woman using Linkedin on mobile

Use LinkedIn Boolean Search tool.

It’s possible to target your prospects even further with the Boolean Search on LinkedIn. It’s a logic algorithm that lets you combine keywords with operators like AND, OR, and OR while searching.

For example, let’s say that I wanted to target digital marketers in the SaaS industry who are senior-level or managers.

My Boolean search queue would be like the following:

(“Snr” OR “Senior” OR “Director” OR “Chief” OR “Manager”) AND (“Digital Marketing”)

Promote Your LinkedIn on Your Website

If you have a website, your organic traffic could be an excellent source to gain LinkedIn subscribers. I recommend using social media promotion popups so that you can catch your visitors’ eyes and generate subs.

Here’s an example LinkedIn popup made with Popupsmart popup builder:

Linkedin popup

2. Publish Valuable Articles

You know what they say; content is king. But you need to make sure that your content is valuable for your target audience. It’s best to stick to your business niche when composing articles so that your readers know what to expect when they sign up for your email newsletter later on.

Once you craft your masterful articles, decide on where to publish them. If you already have a website, you post them on your blog page. Otherwise, I’d suggest the following platforms. Either way, you can still canonically repost your articles on Medium and LinkedIn.


WordPress is free to get started with your blog and publish posts. Make sure to stick to an SEO-compatible blog format considering:

  • H1, H2, H3
  • Meta descriptions and meta titles
  • Correct URL formats (use only the keyword in the URL)
  • Use images with alt descriptions whenever you can.


Medium article platform

If you’ve already published your article on WordPress or your website blog, then you can save your time by just copying and pasting it to your Medium.

Just head over to Medium to create a new story and paste the entire text. Make sure to give the link to the first published version as the canonical post.


Lastly, it’s time to create your LinkedIn article. If you’ve already published your article on WordPress and Medium, just copy and paste the entire text and media to LinkedIn. Then you can post your document.

Side note: At the end of your document, add a phrase like this:

[This article was originally published on...] And give a link to the original post to signal search engines which post is the original and more authoritative.

3. Convert Your Articles Into Ebooks

woman reading an ebook

Kudos, you’ve successfully published your articles, and now you’re visible to your audience! What next?

Your next step is converting your articles into downloadable ebooks so that you’ll make them lead magnets to lure people into your email list.

For this method, you can use a tool like Beacon. It helps you convert your blog posts into the lead magnet format. Once you complete the formatting process, generate a downloadable PDF document with it.

Now, you’re ready to move on to the next step.

4. Create a Landing Page for Your Lead Magnet

digital marketing ebook landing page example

If you own a website, you can simply create a landing page for your lead magnet on your website. The essential strategy here is to drive traffic to that page.

You can:

  • Use a popup to offer your e-book in return for an email address.
  • Drive traffic to your lead magnet page using a popup.

If you use subscription popups, make sure to integrate Popupsmart with your email marketing service.

ebook popup made with Popupsmart

Either way, focus on collecting readers’ contact information on your lead magnet page and connect with your email marketing service.

If you don’t have a website, try creating a new landing page for your lead market.

There are many landing page builders, including free ones, such as LeadPages or Unbounce.

Choose A Pre-made Template:

Save yourself a lot of time by simply selecting a pre-made landing page template on LeadPages (or which landing page builder you use.)

Optimize Landing Page Design & Copy:

Your lead magnet page design and copy should be optimal, clear, and focused on one CTA. Once you complete the design, connect your opt-in form with your email marketing service. This way, the leads you collect will automatically sign up to your email list.

5. Place CTA Links in Your Articles

We’re almost done. Now you’ve created articles, turned them into downloadable e-books, created a landing page for your lead magnet, and automated the process by connecting it to your email marketing service.

Your next step is to add the links to your landing into your articles.

Call to action:

Your call to action should be clear and encouraging. It could be as simple as “Download this guide in PDF.”

Use the CTA multiple times throughout the text.

Consider that not everybody is reading the whole text. Remind them of your offer multiple times, not just at the beginning and end.

For LinkedIn and Medium:

Use an image button for your CTA and link to your landing page.

6. Find Email Addresses of Your Prospects

Alright, this one is the final bonus tactic to grow your email list with LinkedIn. The fact that LinkedIn is full of business professionals in various industries makes it a goldmine for prospecting.

Here’s the secret sauce…

There are LinkedIn email finders that are designed to scrape email addresses from your prospects’ LinkedIn profiles.

You can kickstart your email list to send outreach emails or InMail templates for your sales effort or achieve other business objectives by using these tools as well.

The Bottom-Line

Congrats, you’ve learned how to grow your email list with LinkedIn like a pro. To wrap up;

  • You should have a professional-looking LinkedIn business page.
  • Find your target audience.
  • Start creating valuable content and be consistent with it.
  • Publish articles on LinkedIn, Medium, and/or your website.
  • Create lead magnets such as ebooks.
  • Build a landing page for your lead magnet.
  • Use CTAs to get your readers to subscribe to your email list.

And, voila! You can now sit back and watch your email list grow bigger by the day. (As long as you keep your consistency.) Thanks for your time. Share your thoughts with us in the comments below!

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