2X Conversions with Exit-intent Popup

Double Your Conversions with Exit-Intent Popup

Did you know that almost %80 of visitors leave before they do anything on your website? And sorry to be the bearer of bad news, but most likely, they never come back.

...Unless you use an exit-intent trigger that detects when a visitor is about to leave your website and pops up a message to stop them from leaving.

In this recipe, I will share the best exit-intent trigger practices you can follow for your website by using Popupsmart and double your conversions in the smartest way.

Below are some of the best exit-intent trigger strategies you can adopt today.

# 1. Reduce Cart Abandonment

Customers add products to their carts, and they leave before purchasing. That happens all the time, and by 'all the time,' I mean the average cart abandonment rate for e-commerce sites is 67.57%.

exit intent trigger to reduce cart abandonment

But there is a way to reduce the cart abandonment rate on your website. How? By offering your potential customers value before they leave. To show a discount or coupon code to your visitors:

  • Activate the "Success Popup" field in the Popupsmart popup builder. This way, only the visitors who fill in the form fields on the main popup will get the coupon code.
  • Customize your main and success popup as you like.
  • Find the cart URL of your e-commerce platform (i.e., example.com/cart), copy it.
  • Click on "Visitor Behavior" on the 3rd step of the popup builder, select "URL Browsing," and paste the cart URL there.
  • Now, click on "Visitor Behavior" again and select "On Exit Intent" to trigger your popup when visitors attempt to abandon their carts.
  • Optionally, you can send an email to visitors who abandoned their carts by integrating Popupsmart with your email service.

# 2. Exit-Intent Popup on the Product Page

If a visitor clicks on your webpage, then he/she is interested in a certain product or content. You can turn this to your advantage by suggesting related content or promoting a similar product.

exit intent popup for product page

This way, you can increase sales, user engagement, and time spent on your website.

  • After creating your popup, proceed to the target step. Click on "Visitor Behavior" on the 3rd step of the builder, and then "URL Browsing" to define a specific page for your popup.
  • Paste the page URL (i.e., product page, a content page) and save.
  • Next, click on "On Exit Intent" under "Visitor Behavior" to set the trigger.

# 3. Create the Feeling of Scarcity

You may have heard of the importance of FOMO as a marketing strategy. Scarcity works as an excellent trigger to encourage customers to purchase a product or service.

Tell your customers that the product they are looking at or a sale is ending soon with a scheduled exit-intent campaign.

exit intent popup for product page

  • Create your popup campaign. Make sure you clearly convey the feeling of scarcity. For example, it can be a limited product announcement or the last days of a sale.
  • To schedule your campaign, click on "Schedule" on the 3rd step of the popup builder. Determine a start and an end date for your campaign.
  • Activate the exit-intent trigger to prevent customers or visitors from leaving your website.
  • You can display your campaign on specific pages by defining the URLs of the pages you want to include or exclude. Click on "URL Browsing" under "Visitor Behavior" to add your URLs.

# 4. Win Them Back with Holiday-Specific Campaigns

If you own an e-commerce business, you may be using holiday-specific campaigns throughout the year. Customers love holiday campaigns. Why not use holiday-specific campaigns to draw them back to your site and not leave for good?

exit intent popup for hallowen and holiday specific campaigns

  • Start by creating and customizing your campaign on Popupsmart's popup builder.
  • Then, go on to the 3rd step; "Target." Click on "Schedule" to determine a date range for your holiday-specific campaign.
  • Next, activate the exit-intent trigger, as we mentioned in other strategies above.
  • This way, you can promote your holiday sales, increase revenue, and prevent customers from leaving your website.

# 5. Grab Attention with a Message Based on Location

You can make your exit-intent campaigns more relevant to individual users by targeting them based on their geographical location. This way, you can increase the users' chances of staying on your website, making purchases, and subscribing to your email list.

exit intent trigger based on geo-location

If you have a brick-and-mortar store besides your e-commerce site, you can run campaigns that target an audience in the city where your store/s is.

For example, let's say that you run a sale for a specific store of yours. Display your exit-intent popup to the users in the same city announcing the store-specific sale. This way, you can boost your sales in your brick-and-mortar store and engagement in your online store.

  • After you finish customizing your popup, click on the 3rd step on the popup builder. Then, click on "Audience" "Geo Located" to show your popup to users from specific locations.
  • Next, activate the exit-intent trigger for your campaign.

# 6. Take Advantage of Cookies for Better Segmentation

Cookies come in very handy for marketers. You can know a user's browsing history on your website, such as whether they clicked a link, add a product to their favorites, and more by using cookies.

As you will know which product pages a user visits, you can present them a valuable offer or recommendation before leaving your website.

exit intent trigger with cookie targeting

Let's say a user visited the product pages of 2 different wallets. You can offer them a discount upon registration or subscription to your mailing list.

  • Click on "Audience" on the 3rd step of Popupsmart popup builder. Then select "Cooking Targeting" to specify the cookie you will target.
  • Next, click on "Visitor Behavior" and "On Exit Intent" to set the exit intent trigger.

Exit-intent triggers work like miracles in your marketing strategy when you use them correctly. I hope this recipe has given you some ideas on how to use the exit-intent trigger right and maximize your conversion rates.

You can also explore more then 55 exit-intent popup examples for inspiration on this post.