Did you know that almost %80 of visitors leave before they do anything on your website? And sorry to be the bearer of bad news, but most likely, they never come back.
...Unless you use an exit-intent trigger that detects when a visitor is about to leave your website and pops up a message to stop them from leaving.
In this recipe, I will share the best exit-intent trigger practices you can follow for your website by using Popupsmart and double your conversions in the smartest way.
Below are some of the best exit-intent trigger strategies you can adopt today.
Customers add products to their carts, and they leave before purchasing. That happens all the time, and by 'all the time,' I mean the average cart abandonment rate for e-commerce sites is 67.57%.
But there is a way to reduce the cart abandonment rate on your website. How? By offering your potential customers value before they leave. To show a discount or coupon code to your visitors:
If a visitor clicks on your webpage, then he/she is interested in a certain product or content. You can turn this to your advantage by suggesting related content or promoting a similar product.
This way, you can increase sales, user engagement, and time spent on your website.
You may have heard of the importance of FOMO as a marketing strategy. Scarcity works as an excellent trigger to encourage customers to purchase a product or service.
Tell your customers that the product they are looking at or a sale is ending soon with a scheduled exit-intent campaign.
If you own an e-commerce business, you may be using holiday-specific campaigns throughout the year. Customers love holiday campaigns. Why not use holiday-specific campaigns to draw them back to your site and not leave for good?
You can make your exit-intent campaigns more relevant to individual users by targeting them based on their geographical location. This way, you can increase the users' chances of staying on your website, making purchases, and subscribing to your email list.
If you have a brick-and-mortar store besides your e-commerce site, you can run campaigns that target an audience in the city where your store/s is.
For example, let's say that you run a sale for a specific store of yours. Display your exit-intent popup to the users in the same city announcing the store-specific sale. This way, you can boost your sales in your brick-and-mortar store and engagement in your online store.
Cookies come in very handy for marketers. You can know a user's browsing history on your website, such as whether they clicked a link, add a product to their favorites, and more by using cookies.
As you will know which product pages a user visits, you can present them a valuable offer or recommendation before leaving your website.
Let's say a user visited the product pages of 2 different wallets. You can offer them a discount upon registration or subscription to your mailing list.
Exit-intent triggers work like miracles in your marketing strategy when you use them correctly. I hope this recipe has given you some ideas on how to use the exit-intent trigger right and maximize your conversion rates.
You can also explore more then 55 exit-intent popup examples for inspiration on this post.