What Is Video Content Marketing and Why Do We Need It?

Almost all of us are familiar with content marketing trends but do you know video content marketing?

Nowadays many people are watching a very wide range of videos on social media platforms like Facebook, Instagram or Youtube. For this demand, a new marketing landscape has arisen that the marketers named it “Video Content Marketing.”

• What is it?
• Why does video watching rates are so high?
• What are the statistics telling us?
• How do we benefit from these high voices?

Let’s look at this landscape and its remarkable statistics!

What Is Video Content Marketing?

how does video marketing work

Video Content Marketing is the new marketing strategies that adopt the principle of producing and sharing relevant & consistent video content to your targeted group with the aim of interesting, fascinating and changing the qualified lead.

In today’s digital marketing, you must pay attention that your videos rank how many people follow you, how many people watch your videos or read your blogs; because many people prefer time-saving methods to read, to shop or to visit before not take action.

Although many people are watching videos, it can be a very challenging issue for the video content producers. Because brands want to be attractive and it requires very impressive ideas.

Let’ me tell you how brands make it!

How Does Video Marketing Work?

video marketing benefits

If you have any doubts whether video marketing does work or not, by looking at the increasing statistics;

  • I can tell you that video marketing definitely works and as time progresses on, therefore, applying this strategy will become very essential to your digital marketing strategy.*

However, if you’ve never tried video marketing, you must know there’re numbers of well-known matters and gambling that you may have.

The most important issue is likely whether your video will even reach many eyes or not.

Therefore, we suggest creating fascinating video content on a routine as part of your digital marketing strategy.

According to the Blue Corona points; producing a series of videos each week or month develops brand authority and caches your customers waiting for your next announcement. They’ll start to demand to see content from you on a scheduled basis like TV programs. Undoubtedly, making one video has its own advantages, but planning multiple with regular issues and factors are the best practice.

And never forget, when these videos are created, be careful to share them diversified channels to give them the best opportunity of getting more ranks.

For example, serving the post on Facebook is an excellent way to get the content in front of more eyes as well. Put these videos on your website and social media platforms at the very least.

Why Do We Need It?

the value of video marketing strategy

We understand that the video content marketing work very well and we can use them on different social platforms such as our Facebook pages or even our websites so we can say that the social media is dominated the video marketing.

The Hubspot research results say us globally consumers are prefering four social media channels out of six to watch video.

Is this sound interesting, isn’t it?

1) Increasing Conversions and Sales

Are you advertising a new product or a service?

By designing a video, you can show how it works. For Video Marketing;

  • 95% of people have watched an explainer video to learn more about a product or service
  • 76% say it helped them increase sales
  • 76% say it helped them increase traffic

Advancing in a video marketing strategy will greatly improve your brands’ success. Strengthening expression, confidence and sales are the best examples of how video can boost your business.

Example image of video content marketing.

Do you want to any different tactics for the design of the video?

Do you try to explain a confusing concept?

According to the Create animated videos. Animation can bring ideas to life that no text or live video can. Besides, boring talking heads are not enough anymore to break through the clutter. Animated videos are a whole mixture of entertainment, nostalgia, and simplicity. And they work. (Dream Grow)

2) Having ROI

How to increase ROI with video content marketing image.

According to latest Wyzowl’s search, 78% of marketers say video marketing increase their ROI and other extensive amounts of data mining and analytical analysis go into performing the most imperative of digital marketing strategy, and the modern views are showing the video to be much more than a trend.

A video is, really, the future and the now of powerful and effective marketing.

3) Building Trust

  • 95% of people have watched an explainer video to learn more about a product or service.
  • 81% of people have been convinced to buy a product or service by watching a brand’s video.
  • 69% of people have been convinced to buy a piece of software or application by watching a video.

By looking at these records, I can say brands that are publishing continuous video are getting a brand reliability and people would wait for another video and whatever promotions.

Seeing the products in the video provides people with examining the items or maybe learning how to use them.

Moreover, watching the video doesn’t take people times. It is excellent for them, isn’t it?

4) Getting Loved by Google

Google vs Video illustration.

Videos enable you to grow the time consumed by visitors on your site. Therefore, long exposure builds trust and signals search engines that your site has good content.

For the Moovly statistics: You’re 53 times more likely show up first on Google if you have a video embedded on your website.

After Google now owns YouTube, there has been a significant improvement in how much video watching influence your search ranks.

Video Marketing in Social Media Channels

Pie chart of social media platforms used in video content marketing.

Once we briefly look at the past years for the content marketing strategy, we saw a wave in the popularity of video as a content marketing format. In 2017, videos had a reputation in the marketing tactic list. However, Video Marketing has transformed the only method of the entire digital marketing strategy for all business.

Now, we look at the platforms’ statistics;


Illustration of Facebook and video content marketing.

  • 68% of marketers have published video content on Facebook
  • Out of those, 87% found it to be an effective strategy
  • 70% of marketers plan to use Facebook Video in 2018

  • Users and lovers will use Facebook Creator’s App;
  1. to create original video
  2. to go live with executive features
  3. to connect with their community on Facebook
  4. to share more and more stories


The logo of YouTube.

  • 87% of marketers have published video content on YouTube
  • Out of those, 90% found it to be an effective strategy
  • 87% of marketers say they plan to use it in 2018

The rates say us YouTube are the most popular sharing platform for video content and the most advantages platform to have bigger rich!

Although Youtube has a really good reputation, it implements new features like mobile sharing option that marketers can make the chat, reply with, invite others and more and more.


Video content marketing example image of Instagram.

Brands and marketers participate the related Weekend Hashtag Projects that is to engage the users by challenging them to share their photos and videos with their perspectives and the result shows us how effective is;

  • 41% of marketers have used Instagram video
  • Of those who used it, 78% found it to be an effective strategy
  • 44% say they plan to use Instagram video in 2018

Also, brands accpt the power of Instagram and try to find their Brands Hashtag to help the create the related conversations.

If you want to learn about Hashtags you should keep this in mind!!!


LinkedIn video ads image.

According to studies, 38% of marketers have published video content on LinkedIn and of those who used it, 75% found it to be an effective strategy.

Especially, LinkedIn is used by the B2B companies for their marketing campaigns.

Thus, your potential customers are seeing the professionals talk about their experiences makes a much stronger impression than simply reading about it.

If you ask the example of the LinkedIn Campaigns, Hubspot will become the most right answer. They are using the testimonials that are the really attractive methods the B2B videos. Because the success story of the work answers all conflict and concerns into the consumer’s brain.


Video content marketing on Twitter.

The research says us 86% of people access their news with Twitter and this 64 % of the Twitter user also shares news on the network.

Although the usage rate of Twitter looks like so low, they make something news like optimizing and uploading the mobile devices or promoting the brand’s videos to recall the brand.

  • 39% of marketers have published video content on Twitter
  • Out of those, 70% found it to be an effective strategy
  • 40% plan to use Twitter video in 2018.

After all stats, we can not ignore the video content marketing affects and the most compatible landscape is Social Media Channels. To access the highest watching rates and reach the almost every eye, if you make right!!!

Video Content Marketing 2020 Statistics Infographic

Video Content Marketing 2020 Statistics Infographic

We like sharing our knowledge with our visitors! You are very welcome to use our infography on your own website for presenting an excellent infographic that shows 2020 statistical data about video content marketing.

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