What is Video Content Marketing and Why Do We Need it?

In a world where we are all attached to the screens mostly, the importance of video content marketing is hard to question. After all, video marketing data shows that 87% of businesses use video as a marketing tool for a good reason. Because it simply works.

Video content marketing cover image with red and white multimedia icons and a bigger red and black video camera illustration on the right

Nowadays, many people watch a wide range of videos on social media platforms like Facebook, Instagram, and Youtube. For this demand, a new marketing landscape has arisen that marketers named "video content marketing".

• What is it?
• Why are video watching rates so high?
• What are the statistics telling us?
• How do we benefit from such massive engagement?

Let's look at this landscape and its remarkable statistics!

What is Video Content Marketing?

Video content marketing is a new marketing strategy that adopts the principle of producing and sharing relevant and consistent video content with your targeted group to acquire interesting, fascinating, and qualified leads.

In today's digital marketing world, you must pay attention to how your videos rank, how many people follow you, and how many people watch your videos or read your blogs; because many people prefer time-saving methods to read, shop, or visit before taking any action.

Although many people are watching videos, it still can be a very challenging issue for video content producers. Because brands want to be attractive, it requires increasingly impressive ideas.

Let me tell you how brands make it work!

How Does Video Marketing Work?

how to make a video content marketing strategy that will engage your audience headline on an orange background with a camera illustration on the right

It's a fact that video marketing works, and as time progresses, applying this strategy will become essential to your digital marketing.

However, if you've never tried video marketing before, you must know there are important numbers to pay attention to.

The most important issue is likely to be whether your video will reach many eyes or not.

Therefore, we suggest creating fascinating video content on a routine basis as part of your digital marketing strategy.

According to the Blue Corona producing a series of videos each week or month develops brand authority and lures in your customers who will be eagerly waiting for your next announcement.

They'll start to demand to see content from you on a scheduled basis like TV programs. Undoubtedly, making one video has its advantages, but planning multiple videos addressing regular issues and factors is the best practice.

And never forget, when these videos are created, be careful to share them with diversified channels to give them the best opportunity of ranking higher.

For example, posting videos on Facebook is an excellent way to get your content viewed by more people. But you should also put these videos on your website and social media platforms.

Tip: Your video content creation tools are just as essential.

Why Do We Need it?

a text about the value of video marketing on a light blue background with a camera illustration on the left

We understand that video content marketing works very well, and we can use it on different social platforms such as our Facebook pages or even our websites. It is safe to say that the social media world is dominated by video marketing.

1. Increasing Conversions and Sales

Are you advertising a new product or a service?

By shooting a video, you can show users how your product/service works. For video marketing;

  • According to Wyzowl research on video marketing statistics, 95% of people have watched an explainer video to learn more about a product or service.
  • In the same research, it is stated that 81% of marketers feel that video has a direct, positive impact on sales.
  • Also, 76% say it helped them increase traffic.

Using a video marketing strategy will greatly improve your brand's success. Strengthening expressions, confidence and sales are the best examples of how videos can boost your business.

Do you want any different tactics for designing videos?

Are you trying to explain a confusing concept?

Animation can bring ideas to life that no text or live video can. Animated videos are a whole mixture of entertainment, nostalgia, and simplicity. And they work.

Also, you can use video popups to increase conversion rates. For this, you can use a popup builder.

f you want guidance through your video popup building journey, go ahead and see Popup Video: How To Add One To Your Website (No Coding) blog post now!

2. Having ROI

An orange background image with the title how to increase ROI with video content marketing and a camera shooting video related illustrations

According to the latest Wyzowl search on video marketing statistics, 78% of marketers say video marketing increases their ROI.

Also, other extensive amounts of data mining and analytical analysis go into performing the most imperative of digital marketing strategies. Also, recent research has proven that videos are more than just a trend.

A video is, really, the future, and now it is the future of powerful and effective marketing.

3. Building Trust

Same research as we mentioned above show that

  • 81% of people have been convinced to buy a product or service by watching a brand's video.
  • 69% of people wanted to buy a piece of software or application by watching a video.

By looking at these stats, it can be said that brands publishing regular videos are establishing brand reliability, and their clients patiently wait for more videos and promotions.

Seeing the products in the video provides people with the ability to examine the items or maybe learn how to use them.

Moreover, watching the video doesn't take up much of people's time. It is simply excellent!

4. Google Will Love You

Videos enable you to increase the time visitors spend on your site. Therefore, extended exposure builds trust and signals search engines to notice your site.

In the article Digital Marketing&the Impact of Video, it is stated that an optimized video increases the chance of your brand being on the front page of a Google search engine result by 53 times!

Now that Google owns YouTube, there has been a significant improvement in how video watching influences search ranks.

Video Marketing in Social Media Channels

Once we briefly look at the past years of content marketing strategies, we see an increase in the popularity of videos as a content marketing format. In 2017, videos had a reputation in the marketing tactic list.

However, according to Hubspot Marketing Youtube video on video content, video marketing has transformed into the top method for all businesses' digital marketing strategies.

Now, let us look at these platforms' statistics.

Facebook

Facebook may be one of the world’s most popular social media platforms. Let's see the latest Facebook video statistics and facts so you can get a better understanding of this video marketing platform.

Facebook also has Creator Studio where you can

  1. create an original video
  2. go live with executive features
  3. connect with the communities on Facebook
  4. share more and more stories

All the statistics and new features coming up show that Facebook is still in the game to help you grow your audience.

YouTube

Do we ever spend a day without watching a video on YouTube? Let's accept it, everyone loves Youtube. Statista's post on Youtube users around the world shows that in 2021, YouTube's user base in the world amounts to approximately 2,240.03 million users.

Youtube logo with YouTube written on the right

For further proof that Youtube is a must-have element of video marketing, check out the statistics by bloggingwizard on video marketing:

  • 87% of marketers say YouTube is an effective channel for them.
  • 70% of marketers publish their videos on YouTube.
  • 35% of marketers think YouTube provides the best returns on their investment.

YouTube is the most popular sharing platform for video content and it is the most advantageous one!

Although Youtube already has a really good reputation, it implements new features like mobile sharing options that marketers can use to chat, reply, invite others and more.

You might like: How to Get Your First 100 Subscribers on YouTube.

Instagram

One platform to drive your sales by enabling video content strategy is Instagram. This visual social network boasts 1+ billion active users, and the studies on Instagram's effect on customer purchase behavior show that 75% of them say they’ve decided to purchase products after they discovered them on Instagram.

instagram logo with gradient colors of purple, pink, and orange

Brands and marketers can participate in the related weekend hashtag projects that aim to engage users by challenging them to share photos, and videos with their perspectives, and the following statistics on Instagram video marketing show us how effective it is:

  • 41% of marketers have used Instagram video.
  • Of those who used it, 78% found it to be an effective strategy.

Also, brands accept the power of Instagram and try to create their brands' hashtags to help create relevant conversations.

LinkedIn

Are you wondering why you should use LinkedIn for video marketing?

The following are the two most significant advantages of Linkedin video marketing:

  • Authenticity - Individuals like to interact with actual people rather than logos. Videos enable you to do so organically.
  • Engagement - Videos are often more engaging than static articles such as text and photographs. This is especially true if you utilize Linkedin Live.

Linkedin logo with "in" captured in a blue square

According to studies on video marketing, 38% of marketers have published video content on LinkedIn and of those who used it, 75% found it to be an effective strategy.

LinkedIn is especially used by B2B companies for marketing campaigns.

Thus, seeing professionals talk about their experiences makes a much stronger impression on your clients than simply reading about it.

Twitter

A Twitter video marketing strategy focuses on generating, publishing, and distributing content for your followers via the social media network. Twitter advertising may help you expand your audience, promote your products, boost traffic to your website, and more.

twitter logo featuring a white bird on a blue circle

Digital 2002 Global Overview Report says the average user spends 5.1 hours a month on Twitter. Plus, thanks to Twitter’s First View feature, video viewing time increased by 1.4x.

Did you know that tweets with video attracted 10x more engagements than Tweets without video. And Video Ads save more than 50% on cost-per-engagement. That's at least what Twitter Business says.

Also, there are over 2 billion video views on Twitter each day. So it is for sure a great platform for video content marketing.

After all these stats, we cannot ignore the effects of video content marketing, and the most compatible landscape is through social media channels.

Video Content Marketing Statistics 2022 Infographic

video content marketing statistics infographic with illustrations related to video marketing such as people working on the laptop

We like sharing our knowledge with our visitors! You are very welcome to use our infographic on your website to present an excellent infographic that shows 2020 statistical data about video content marketing.

Frequently Asked Questions

What are the types of videos to use for video marketing?

Some types of videos for marketing examples include:

  • Company culture video
  • Interview / Q&A video
  • Featured / Product video
  • Explainer video
  • Live video
  • User generated video
  • Event recap video

What makes a video successful?

When it comes to crafting a great video, you must bring your tale to life swiftly in order to pique people's interest as they read through their feeds. You must explain what your video is about in the first few seconds and give the audience confidence that what they're going to watch is worth their time.

How do you plan video content?

  • Describe your goals
  • Recognize your target audience
  • Concentrate on your key message
  • Create a production brief for a video

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