50+ Video Marketing Statistics All Marketers Must Know

A solid understanding of the latest video marketing statistics and options will give you a competitive edge and help you better explain your value proposition and build connections with your target audience.

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Considering the increasing popularity of video marketing across various social platforms, this powerful marketing strategy helps greatly engage your audience and boosts your brand awareness.

Take YouTube as an example, did you know that it’s the second largest search engine in the world?!

Yes, it's true.

The platform’s total search volume is higher than Bing, Yahoo, AOL, and Ask.com combined, and it is expected that YouTube viewers will reach 210 million by 2022!

If that's not enough to convince you to invest in your video marketing, we have more impressive statistics you might find surprising. 📹

General Video Marketing Statistics

general video marketing stats

Having video on your website has become an essential marketing tool.

Nowadays, video is the most powerful and prefered way to communicate online. It's visual, it's engaging, and it creates a lasting impression on your audience.

If you're looking for some inspiration or market research on how video can be used in your business, these stats will give you plenty of ideas.

Stat #1: By the end of 2022, online videos will account for over 82 percent of all consumer internet traffic, which is 15 times more than in 2017.

Stat #2: 86% of businesses use video as a marketing tool.

video marketing statistics chart showing the different stats for recent years

Social media is an incredible way for brands to connect directly with their audience.

Instead of having to rely solely on advertisements, businesses can now post short videos that show customers what their business is all about.

Video content is more engaging than text and images, which means you'll get views and click throughs- especially when you're posting on Facebook or Instagram.

Stat #3: The number of businesses using video as a marketing tool has increased by 41% since 2016.

The claim that video is the new black in terms of marketing has been around for a while.

But it's no wonder why businesses are turning to video more often than ever before.

As technology advances, so does our way of interacting with brands and products.

According to the data published on the website of Wyzowl video marketers say video has:

Stat #4: Increased traffic to their website by 86%.

Stat #5: Helped them in generating 84% more leads.

Stat #6: Directly contributed to an increase of 78% in sales.

Stat #7: Based on the information shared by Smart Insights estimate that the average person will spend 100 minutes every day watching online videos in 2022.

Video marketing is a popular strategy for businesses of all sizes.

There are many reasons why companies choose to invest in videos.

However, there's more to it than just the benefits of having an explainer video - these videos also have a positive impact on your brand and can help you attract new customers.

Stat #8: 94% of video marketers say video has helped increase user understanding of their product or service.

Stat #9: Data revealed by Statista in 2021 that by 2020, there were over 3 billion internet users who watched streaming or downloaded video at least once per month. This figure is projected to reach 3.5 billion by the year 2023.

video marketing statistics two

Stat #10: Think with Google suggests that more than 55% of shoppers globally say they use online video while actually shopping in-store.

Video Marketing Statistics for Marketers

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Video marketing is one of the most effective forms of content marketing.

If you are not incorporating video into your content strategy, you are missing out on a huge opportunity to increase brand awareness and drive sales.

With the right approach and a little effort, you can get the most out of video marketing, whether for lead generation or brand awareness.

Let's take a look at some vital stats to help inspire your next campaign.

Stat #11: According to a survey 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.

Stat #12: In a recent survey conducted by Wyzowl, 69% of people said they’d prefer to watch a short video on products or services if they want to learn about it.This compares to 18% who’d rather read a text-based article.

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Stat #13: Saudi Arabia and Turkey topped the list with 95% of their internet users watching video content online on any device during a given month in the graphics of Statista.

Stat #14: The data of the Statista Research Department show that approximately 50 percent of global businesses add videos to their email promotions.

Stat #15: In 2020, it was noted that 54 percent of businesses with a landing page had videos for their ads..

Video Marketing Statistics for Social Media

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Video is replacing text and image as the best type of content for social media.

It's more likely to be shared and viewed than anything else.

Video marketing is becoming more and more important as time goes on.

Although it’s not the only thing you should be doing, it can help your business grow and attract new consumers.

If you’re looking to expand your reach and get noticed, video marketing is a great way to do that.

Let’s see how do marketers plan to use video in 2022 below based on the statistics of Wyzowl:

a video stats graph based on a study statistics of Wyzowl

YouTube Video Marketing Statistics

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YouTube is the second largest search engine after Google, with over 1.5 billion users.

That's more than Facebook, Twitter, and Yahoo! combined.

If you have a small business or are just getting started with your online marketing strategy, YouTube can be an invaluable tool for reaching your target audience.

Today, you can find any niche on this platform and business owners have started to realise the potential of using YouTube for marketing their products.

Stat #16: A new study of Wyzowl shows that 89% of video marketers are planning to use YouTube in their 2021 video marketing strategy.

Stat #17: Approximately 16.4% of YouTube's web traffic comes from the United States, according to Global Media Insight's blog.

Stat #18: YouTube's Official Blog shares that the plaform has over 2 billion monthly logged-in users.

Stat #19: Also, it is declared by Youtube that 500+ hours of content is uploaded to Youtube every minute.

Stat #20: 68% of Youtube users watched YouTube to help make a purchase decision says Think with Google.

Stat #21: 3 in 4 adults report watching YouTube at home on their mobile devices.

Stat #22: Home mobile YouTube viewing occurs primarily during prime time.

Stat #23: According to the statistics in Statista, 62 percent of YouTube users in the US access the video platform daily.

Stat #24: It can be said that Indian music network T-Series has the most YouTube subscribers in the world related to the survey conducted in March 2022.

Stat #25: Top Youtube Video Views display that "Baby Shark Dance" currently has 9.2 billion lifetime views on YouTube.

Facebook Video Marketing Statistics

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Facebook video marketing is a powerful tool that you don't want to miss on it as well.

As you know, Facebook is the largest social network in the world and it has become the most popular avenue for sharing video content.

Marketing is always changing. That's why it is important to stay on top of trends and new technologies.

Stat #26: As what Video Marketing Statistics say, 70% of video marketers plan to include Facebook in their 2021 video marketing strategy.

Stat #27: According to Statista report, Facebook is the largest social networking service based on its number of active users and global reach rate.

Stat #28: In a recent study done by Statista, it was found that 9.4 percent of the Facebook users were women between the ages of 18 and 24.

Stat #29: There are over 340 million Facebook users in India alone, making it the leading country in terms of Facebook audience size.

Stat #30: A study made concerning worldwide suggests that Facebook generated 9.58 billion U.S. dollars in video ad revenues in 2021, up from an estimated 674 million U.S. dollars in 2015.

Stat #31: Facebook reported that captioning can help increase average video view time by as much as 12%.

LinkedIn Video Marketing Statistics

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LinkedIn is one of the most used business social networks in the world.

Over 250 million professionals use this platform to connect with other people in their industry.

As a result, it has become a must-have for companies who wish to develop their brand and reach out to potential customers.

Are you a business owner who wants to learn more about the effectiveness of LinkedIn video marketing? Keep reading.

Stat #32: According to a Linkedin research, members are 20x more likely to share a video on LinkedIn than any other type of post.

Stat #33: 38% of marketers post videos on LinkedIn. Of these, 75% found it to be useful.

Stat #34: Video gets 5x more engagement on LinkedIn, Live Video gets 24x more and only around a third of people watching video on mobile always have the sound on.

Stat #35: A survey indicates that 28 percent of marketers consider LinkedIn Video to be one of the most effective platforms for video marketing.

Stat #36: An article written by Rahul Chadha about the effectiveness of video marketing shows that during the limited or beta release of LinkedIn Video, videos were 20 times more than any other type of content.

Twitter Video Marketing Statistics

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If you are not making use of Twitter video marketing, then you are missing out on a huge opportunity.

Video is the fastest growing content format available online today.

With Twitter's new native video platform, adding clips to your Twitter feed has never been easier.

With Twitter video marketing, it is possible for your videos to appear in more places on the platform.

This means more eyeballs see your content, which ultimately leads to more engagement and, of course, video views.

Stat #37: The website, Social Media Today estimates that there are around 1.2 billion video views on Twitter per day - 2x growth in the last 12 months.

Stat #38: Another detail shared by Social Media Today is that Video is Twitter's fastest growing advertising option.

Stat #39: Tweets with video currently see 10x more engagement than those without.

Stat #40: Twitter's own business data show that video views on Twitter increased 62% from 2019 to 2020.

Stat #41: Twitter users watch 2 billion videos every day, and 93% of them are viewed on mobile devices.

Stat #42: Yans Media's general article about the Twitter video marketing puts forward that 32% of Twitter users prefer videos over text, and go to Twitter for this.

Stat#43: Open your video with a product. When you start a video on a product, there's a 24% increase in positive interest and 34% increase in click intent. This is a point shared by Twitter Business.

Stat #44: Videos that show human interactions or desires for a product increase response rates by 40 percent.

Tiktok Video Marketing Statistics

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TikTok, an app that allows users to edit videos, add music and apply filters or special effects , has become very popular in recent years.

With over 300 million users, TikTok is one of the most popular mobile apps in the world.

Stat #45: When Hootsuite Blog share the rates about TikTok, it suggests TikTok was shown to be the second-highest grossing app after Netflix when it came to consumer spend.

Stat #46: TikTok achieved approximately 205 million downloads.

Stat#47: According to a news by Wallaroo Media, Jennifer Lopez posted the same video on Twitter and TikTok. She has 45 million followers on Twitter and 5 million followers on TikTok. The video on Twitter got 2 million views. The video on TikTok got 71 million views.

Stat#48: 52% of users say they find new products from ads on Tiktok.

Stat #49: Based on the file of TikTok's Auction Ads tips, 63%+ of all videos with the highest click-through rate (CTR) highlight their key message or product within the first 3 seconds.

Stat #50: 64% of all videos with the highest CTR show their main point or product in the first 3 seconds is another point stated in the file of TikTok Business.

Stat#51: Influencer Marketing Hub gives the stats about TikTok and puts forward that TikTok had already reached the milestone of 1 million views per day.

Instagram Video Marketing Statistics

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Instagram is one of the most popular social media platforms in the world.

With over 800 million monthly active users, it's no surprise that marketers are increasingly turning to Instagram for content marketing purposes.

If you're not using your business account to post videos on Instagram, you're missing out on a huge opportunity.

Stat #52: A report published by Wibbitz display the how-to tutorials are the most popular form of Instagram video content.

Stat #53: The use of Instagram stories has proven to be extremely effective. 89% of the time, ads that draw attention to the CTA button drive more results.

Stat #54: The most viewed Instagram Reel has 289 million views.

Stat #55: 40% of Instagram’s 1 billion users are creating videos via stories daily and 9 out of 10 users watch Instagram videos weekly.

Stat #56: 3x as many comments are garnered by sponsored Instagram videos and photos.

Stat #57: Instagram states that they can reach nearly 850 million people with advertisements if we consider the resources of Hootsuite.

Stat #58: According to Instagram Business, 33% of stories are from businesses.

Stat #59: In an Instagram survey, 86% of consumers said they would purchase, try, or recommend a product if it was rated as "shareable".

Stat #60: According to Rival IQ 25% of active brands would publish Instagram Stories at least once a week.

To Sum Up...

Video marketing is one of the most effective ways to connect with your audience because visual content is processed 60,000 times faster than text.

With video becoming more popular every year, it's no surprise that video marketing statistics are changing rapidly.

We reviewed the latest video marketing statistics in this blog post and why marketers should pay attention.

Let us know if you have any questions and comments! :)

Video Marketing Statistics Infographic 2022

Video Marketing Statistics in 2022 Infographic by Popupsmart

Here is a comprehensive infographic with the most essential video marketing statistics we have shared throughout the blog post. If you want to display this statistical infographic on your website, you are welcome to use the link below.

Frequently Asked Questions

Are Instagram Reels More Effective than Video Posts?

Yes, the Instagram reel is a relatively new feature that offers a way higher engagement rate than any other IG feature and gets 22% more interaction than standard video postings. That's one reason Instagram has increased the posting time to 90 seconds.

Is Video Marketing a Good Strategy to Follow?

Definitely yes. With 86% of marketing professionals using video as a marketing tool, it is predicted that online videos will account for over 82 percent of consumer internet traffic if you haven’t started to invest in video marketing, you better start now.

How Can I Drive Organic Traffic to the Website with Videos?

Good content always finds its way into the video marketing game and can be a good source of organic traffic to your website. All you need to do is to focus on the output of your video. Using the right tactics, you can create original content that brings value to the viewer, distribute it on popular video marketing platforms like TikoTok and Youtube, and link it to your website.

Which Video Platform is Better, TikTok or Youtube?

The answer to this question depends on your needs. TikTok and Youtube are both popular platforms for video marketing used by millions of people however they have different usability. TikTok features short videos with a maximum length of three minutes, while YouTube videos can be hours in length.

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