50+ Video Marketing Statistics All Marketers Must Know 2022 📹

video marketing statistics

Did you know that YouTube is the second largest search engine in the world? 😲

It's true.

YouTube’s search volume is larger than that of Bing, Yahoo, AOL and Ask.com combined!

Video marketing statistics are trending higher than ever.

Businesses in every industry are using video to tell their story in compelling, engaging ways.

If you're looking for some inspiration or market research on how video can be used in your business, these stats will give you plenty of ideas.

Let’s dive in:

General Video Marketing Statistics

general video marketing stats

Having video on your website has become an essential marketing tool.

Video is the most powerful way to communicate online. It's visual, it's engaging, and it creates a lasting impression on your audience.

Stat#1: Online video is predicted to be the leading source of web content by 2022, with 82.5% of all web traffic.

Stat#2: 86% of businesses use video as a marketing tool.

video marketing statistics one

Social media is an incredible way for brands to connect directly with their audience.

Instead of having to rely solely on advertisements, businesses can now post short videos that show customers what their business is all about.

Video content is more engaging than text and images, which means you'll get views and click throughs- especially when you're posting on Facebook or Instagram.

Stat#3: The number of businesses using video as a marketing tool has increased by 41% since 2016.

The claim that video is the new black in terms of marketing has been around for a while.

But it's no wonder why businesses are turning to video more often than ever before.

As technology advances, so does our way of interacting with brands and products.

According to the data published on the website of Wyzowl video marketers say video has:

  • increased traffic to their website. (86%) -Stat#4
  • helped them generate leads. (84%) -Stat#5
  • directly helped increase sales.(78%) - Stat#6

Stat#7: Based on the information shared by Smart Insights estimate that the average person will spend 100 minutes every day watching online videos in 2022.

Video marketing is a popular strategy for businesses of all sizes.

There are many reasons why companies choose to invest in video.

However, there's more to it than just the benefits of having an explainer video - these videos also have a positive impact on your brand and can help you attract new customers.

Stat#8: 94% of video marketers say video has helped increase user understanding of their product or service.

Stat#9: Data revealed by Statista in 2021 that by 2020, there were over 3 billion internet users who watched streaming or downloaded video at least once per month. This figure is projected to reach 3.5 billion by the year 2023.

video marketing statistics two

Stat#10: Think with Google suggests that more than 55% of shoppers globally say they use online video while actually shopping in-store.

Video Marketing Statistics for Marketers

(video marketing stats marketers

Video marketing is one of the most effective forms of content marketing.

If you are not incorporating video into your content strategy, you are missing out on a huge opportunity to increase brand awareness and drive sales.

With the right approach and a little effort, you can get the most out of video marketing, whether for lead generation or brand awareness.

Let's take a look at some vital stats to help inspire your next campaign.

Stat#11: According to a survey 84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.

Stat#12: In a recent survey conducted by Wyzowl, 69% of people said they’d prefer to watch a short video on products or services if they want to learn about it.This compares to 18% who’d rather read a text-based article.

video marketing statistics three

Stat#13: Saudi Arabia and Turkey topped the list with 95% of their internet users watching video content online on any device during a given month in the graphics of Statista.

Stat#14: The data of the Statista Research Department show that approximately 50 percent of global businesses add videos to their email promotions.

Stat#15: In 2020, it was noted that 54 percent of businesses with a landing page had videos for their ads.

Video Marketing Statistics for Social Media

video marketing stats social media

Video is replacing text and image as the best type of content for social media.

It's more likely to be shared and viewed than anything else.

Video marketing is becoming more and more important as time goes on.

Although it’s not the only thing you should be doing, it can help your business grow and attract new consumers.

If you’re looking to expand your reach and get noticed, video marketing is a great way to do that.

Let’s see how do marketers plan to use video in 2022 below based on the statistics of Wyzowl:

video stats graph

YouTube Video Marketing Statistics

video marketing stats youtube

YouTube is the second largest search engine after Google, with over 1.5 billion users.

That's more than Facebook, Twitter, and Yahoo! combined.

If you have a small business or are just getting started with your online marketing strategy, YouTube can be an invaluable tool for reaching your target audience.

Today, you can find any niche on this platform and business owners have started to realise the potential of using YouTube for marketing their products.

Stat#16: A new study of Wyzowl shows that 89% of video marketers are planning to use YouTube in their 2021 video marketing strategy.

Stat#17: The United States accounts for the largest percentage of YouTube’s web traffic at 16.4% is stated in the blog of Global Media Insight.

Stat#18: YouTube's Official Blog shares that it has over 2 billion monthly logged-in users.

Stat#19: Also, it is declared by Youtube that 500+ hours of content is uploaded to Youtube every minute.

Stat#20: 68% of Youtube users watched YouTube to help make a purchase decision says Think with Google.

Stat#21: 3 in 4 adults report watching YouTube at home on their mobile devices.

Stat#22: Home mobile YouTube viewing occurs primarily during prime time.

Stat#23: According to the statistics in Statista, 62 percent of YouTube users in the US access the video platform daily.

Stat#24: It can be said that Indian music network T-Series has the most YouTube subscribers in the world related to the survey conducted in March 2022.

Stat#25: Top Youtube Video Views display that "Baby Shark Dance" currently has 9.2 billion lifetime views on YouTube.

Facebook Video Marketing Statistics

video marketing statistics facebook

Facebook video marketing is a powerful tool.

As you know, Facebook is the largest social network in the world and it has become the most popular avenue for sharing video content.

Marketing is always changing. That's why it is important to stay on top of trends and new technologies.

Stat#26: As what Video Marketing Statistics say, 70% of video marketers plan to include Facebook in their 2021 video marketing strategy.

Stat#27: Facebook is the largest social networking service based on its number of active users and global reach rate.

Stat#28: In a recent study done by Statista, it was found that 9.4 percent of the Facebook users were women between the ages of 18 and 24.

Stat#29: There are over 340 million Facebook users in India alone, making it the leading country in terms of Facebook audience size.

Stat#30: A study made concerning worldwide suggests that Facebook generated 9.58 billion U.S. dollars in video ad revenues in 2021, up from an estimated 674 million U.S. dollars in 2015.

Stat#31: Facebook reported that captioning can help increase average video view time by as much as 12%.

LinkedIn Video Marketing Statistics

video marketing linkedin

LinkedIn is one of the most used business social networks in the world.

Over 250 million professionals use this platform to connect with other people in their industry.

As a result, it has become a must-have for companies who wish to develop their brand and reach out to potential customers.

Are you a business owner who wants to learn more about the effectiveness of LinkedIn video marketing? Keep reading.

Stat#32: According to a Linkedin research, members are 20x more likely to share a video on LinkedIn than any other type of post.

Stat#33: 38% of marketers post videos on LinkedIn. Of these, 75% found it to be useful.

Stat#34: Video gets 5x more engagement on LinkedIn, Live Video gets 24x more.

Stat#35: LinkedIn Video was named as one of the most effective platforms for video marketing. 28 percent of marketers agree with this statement.

Stat#36: An article written by Rahul Chadha about the effectiveness of video marketing shows that during the limited or beta release of LinkedIn Video, videos were 20 times more than any other type of content.

Twitter Video Marketing Statistics

video marketing marketing stats

If you are not making use of Twitter video marketing, then you are missing out on a huge opportunity.

Video is the fastest growing content format available online today.

With Twitter's new native video platform, adding clips to your Twitter feed has never been easier.

With Twitter video marketing, it is possible for your videos to appear in more places on the platform.

This means more eyeballs see your content, which ultimately leads to more engagement and, of course, video views.

Stat#37: The website, Social Media Today estimates that there are around 1.2 billion video views on Twitter per day - 2x growth in the last 12 months.

Stat#38: Another detail shared by Social Media Today is that Video is Twitter's fastest growing advertising option.

Stat#39: Tweets with video currently see 10x more engagement than those without.

Stat#40: Twitter's own business data show that video views on Twitter increased 62% from 2019 to 2020.

Stat#41: Twitter users watch 2 billion videos every day, and 93% of them are viewed on mobile devices.

Stat#42: Yans Media's general article about the Twitter video marketing puts forward that 32% of Twitter users prefer videos over text, and go to Twitter for this.

Stat#43: Open your video with a product. When you start a video on a product, there's a 24% increase in positive interest and 34% increase in click intent. This is a point shared by Twitter Business.

Stat#44: Videos that show human interactions or desires for a product increase response rates by 40 percent.

Tiktok Video Marketing Statistics

video marketing statistics tiktok

TikTok, an app that allows users to edit videos, add music and apply filters or special effects , has become very popular in recent years.

With over 300 million users, TikTok is one of the most popular mobile apps in the world.

Stat#45: When Hootsuite Blog share the rates about TikTok, it suggests TikTok was shown to be the second-highest grossing app after Netflix when it came to consumer spend.

Stat#46: TikTok achieved approximately 205 million downloads.

Stat#47: According to a news by Wallaroo Media, Jennifer Lopez posted the same video on Twitter and TikTok. She has 45 million followers on Twitter and 5 million followers on TikTok. The video on Twitter got 2 million views. The video on TikTok got 71 million views.

Stat#48: 52% of users say they find new products from ads on Tiktok.

Stat#49: Based on the file of TikTok's Auction Ads tips, 63%+ of all videos with the highest click-through rate (CTR) highlight their key message or product within the first 3 seconds.

Stat#50: 64% of all videos with the highest CTR show their main point or product in the first 3 seconds is another point stated in the file of TikTok Business.

Stat#51: Influencer Marketing Hub gives the stats about TikTok and puts forward that TikTok had already reached the milestone of 1 million views per day.

Instagram Video Marketing Statistics

video marketing instagram

Instagram is one of the most popular social media platforms in the world.

With over 800 million monthly active users, it's no surprise that marketers are increasingly turning to Instagram for content marketing purposes.

If you're not using your business account to post videos on Instagram, you're missing out on a huge opportunity.

Stat#52: A report published by Wibbitz display the how-to tutorials are the most popular form of Instagram video content.

Stat#53: The use of Instagram stories has proven to be extremely effective. 89% of the time, ads that draw attention to the CTA button drive more results.

Stat#54: 5 million videos were posted within 24 hours of the launch of Instagram Video.

Stat#55: 40% of Instagram’s 1 billion users are creating videos via stories daily.

Stat#56: 3x as many comments are garnered by sponsored Instagram videos and photos.

Stat#57: Instagram states that they can reach nearly 850 million people with advertisements if we consider the resources of Hootsuite.

Stat#58: According to Instagram Business, 33% of stories are from businesses.

To Sum Up...

Video marketing is one of the most effective ways to connect with your audience because visual content is processed 60,000 times faster than text.

With video becoming more popular every year, it's no surprise that video marketing statistics are changing rapidly.

We reviewed the latest video marketing statistics in this blog post and why marketers should pay attention.

Let us know if you have any questions and comments! :)

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