· 6 dk okuma

How to Add a Popup to Squarespace to Boost Conversions

Tuğçe Gör
-Published on:
Jan 29, 2024
-Updated on:
Nov 28, 2025

Using the Popupsmart popup builder is incredibly simple, which means you don’t need to be a designer to create sales-driven popup campaigns for your e-commerce website. And because we’re constantly improving the platform, new advanced features and targeting options are added to Popupsmart almost every day.

Many web managers are already using Popupsmart to build high-converting popups for their Squarespace sites. The result? Significant growth in their online revenue.

Why not give it a try yourself? You can start for free right now.

In this guide, you’ll find step-by-step instructions with visuals showing how to create a popup for your Squarespace site using either the Squarespace Panel or Popupsmart.

Squarespace is a software service for building and hosting websites. With prebuilt templates and drag-and-drop elements, you can easily design your site without technical expertise.

Ways to Add a Popup to Squarespace Using Popupsmart

Now, let’s take a look at how you can create a smart, high-converting popup on your Squarespace site using the Popupsmart builder.

1. Sign up for Popupsmart

How to register with Popupsmart

2. Click the link in the confirmation email to verify your email address

If you’re already part of the Popupsmart family, you can skip the first two steps and continue with the instructions below.

3. Log in to your Popupsmart account.

How do you log in to your Popupsmart account?

4. To create your first popup, add the embed code between your website’s <head> tags. You can also easily insert the embed code via Google Tag Manager, if that’s your preferred method.

This is a one-time setup. Once it’s added, you can use the same embed code for all your websites and future popup campaigns—no need to repeat this step again.

How to get the embed code to start your first pop-up

5. Click the “Create a New Popup” button in your Popupsmart dashboard

To create your first pop-up with Popupsmart, click the ‘Create a New Popup’ button.

6. Choose a business goal for your popup campaign.

The design options will adapt based on your selected goal to help you build an optimized popup that aligns with your objectives.

Select your business goal for creating this pop-up campaign with Popupsmart

7. Adjust your popup’s design elements, such as form fields, text options, buttons, display effects, and even sound—using the Design Tab.

Design your popup with popupsmart's smart pop-up creator

8. Using the Display Tab, choose when your popup should appear to visitors and which audience segment should see your campaign.

The Viewing Options tab in popupsmart's popup creator

9. Integrate your Popupsmart account with tools like MailChimp, Zapier, or a webhook via the Integrations Tab.

popupsmart integration options zapier Mailchimp and webhook connection

10. Monitor popup impressions, views, real conversions, and your campaign’s conversion rate in real time.You can also easily measure your popup’s performance using our Popup ROI Calculator.

Analytics screen on Popupsmart

11. After completing the editing process, go to the “Publish Tab” and switch the Status button on. Then, under the “Platform” section, select “Any Website” and copy the provided code to your clipboard.

Select the publish tab to get your popupsmart popup embed code.
How do you copy the popup embedding code from PopupSmart for any website?

12. Log in to your Squarespace website admin panel.

Log in to your Squarespace website admin panel

13.Under the Settings tab, go to Advanced Settings.

Advanced website settings in the Squarespace admin panel
Squarespace website advanced settings

14. Click Code Injection to add a code element.

Click to add third-party code to the Squarespace website code injection tab.

15. Paste the Popupsmart popup code you copied to your clipboard and save it.

Where you need to paste your popup code on your Squarespace website

Now it’s time to grab your coffee and enjoy watching your conversion rates grow with Popupsmart’s sales-focused popups!

How to Create a Popup Using the Squarespace Popup Builder?

When creating a popup with Squarespace Popup Builder, keep in mind that this feature is only available to premium users and can cost up to $40 per month!

Now, let’s take a look at how to create a popup on Squarespace using the Squarespace Popup Builder:

1. Log in to your Squarespace website builder account.

Log in to your Squarespace website admin panel account

2. Go to the Marketing tab in the Main Menu.

Marketing tab on the Squarespace website

3. Click Promotional Pop-ups to create your campaign.

Creating a promotional pop-up window on your Squarespace website

4. Then click the Change Layout panel to select a blank template. After that, save it and continue editing your popup campaign.

Creating a promotional pop-up window on your Squarespace website

5. Use the Action panel to add elements such as a newsletter signup or other buttons. Save and go back.
If you choose Newsletter Subscription as the goal, you will need to connect your Squarespace Email Campaign to your Mailchimp or Google Drive account to store the collected email addresses.

Decide on an action goal for your Squarespace pop-up window

6. Then, open the Link panel to add your header and body text. Make sure the content of your popup campaign encourages clicks. After that, save it and return to the editor.

How do you change the text in your Squarespace pop-up window?

7. Use the Display & Timing panel to configure how the popup will appear. Then save it and click Promotional Popup.

Set the image and timing in your Squarespace pop-up window

8. Use the Image panel to add a background image. Keep in mind that some templates do not support images. After adding an image to your popup campaign, save it and continue editing.
The image layout cannot be modified, so make sure you optimize the image according to the required dimensions.

How to add an image to your Squarespace pop-up window

9. Use the Style panel to adjust the popup’s text color and font, background color, overlay, button, and animation. Save the final appearance, and you’re all set.

Customize the title text style for your Squarespace pop-up window

If the popup preview looks the way you want, you’re all set! Once you finish editing and saving the popup, you can revisit the steps above anytime to update your campaign.

I hope this guide on how to create a popup in Squarespace helps you build high-converting popups and boost your sales!

If you’d like to explore how to add popups using other website builders, feel free to check out the articles below: