What Is an AI Marketing Tool?
An AI marketing tool is a type of software that uses artificial intelligence, which is a kind of technology that can learn and make decisions. It helps businesses to do marketing tasks more efficiently and effectively. Here's what it does:
- Understand Patterns: AI Marketing tools can analyze past marketing results and find patterns to suggest what might work best in the future.
- Forecast Results: These tools use past data to predict how customers may respond to a certain marketing strategy.
- Custom Experience: These tools can help create personalized marketing messages that match the exact needs of each customer, making them more likely to buy.
- Schedule Tasks: AI Marketing tools can automatically perform routine marketing tasks like sending emails or posting on social media, saving the marketing team a lot of time.
- Constant Improvement: They keep checking the performance of marketing campaigns and make suggestions on how to make them better.
- Deep Learning: AI Marketing tools dig deep into customer data to give businesses valuable insights about what their customers want.
27 AI Marketing Tools to Boost Your Productivity
AI marketing tools are game-changers for those in the marketing field. Let's delve into an array of tools that can significantly boost productivity, streamline workflows and help deliver more impactful results. Here's a quick overview of what we'll be exploring:
Text-to-Image AI Tools
DALL-E
Using a dataset of text-image pairs, the 12-billion parameter DALL-E was trained to produce images from text descriptions.
The best part of DALL-E is that you own the images you create with it.
You can reprint, sell, and merchandise your images, and it doesn’t matter if the image was created through a free or paid credit.
How to use DALL-E for your business:
- Create enhanced images from texts in seconds.
- Use it just for inspiration.
- Test your ideas before you actually start working on them.
- Build rough layouts for your website.
- Use it to see different versions of your idea.
Price: When you first sign up to DALL-E, you’ll have 50 free credits. Later on, you can buy 115 credits for $15.
Midjourney
Midjourney is an AI tool that creates images from textual descriptions.
It is currently only accessible through a Discord bot on the official Midjourney Discord, by direct messaging the bot, or by inviting the bot to a third-party server.
The best part of Midjourney is that if you’re not happy with the image you created you can choose to get upscales and variations of the image.
How to use Midjourney for your business:
- Create images for social media, advertising, and other marketing materials
- Generate custom images that align with your branding and messaging.
- Get images for blog posts, articles, and other types of content.
- Come up with design elements for websites, apps, and other digital products.
Price: The pricing plans offer four tiers: Basic Plan at $8/month, Standard Plan at $24/month, Pro Plan at $48/month, and Mega Plan at $96/month, all with 20% off when billed annually.
Text Generation AI Tools
Copy AI
Copy AI is an artificial intelligence writing software that helps you create content based on a little context, and it provides “automated creativity tools” for various industries.
The best part of Copy AI is that it has so many templates, from social media bios to testimonial emails so that you won’t need any other AI marketing tool for your business.
How to use Copy AI for your business:
- Create unique copies and organize them by projects.
- Use it for producing compelling product descriptions.
- Create your unique brand motto.
- Find catchy email subject lines.
- Rewrite the text with the same meaning but in a different tone.
Price: The pricing plan offers a Free option with 1 seat, 2000 words in chat, and 200 bonus workflow credits, while the Pro Plan is available for $49/month, offering 5 seats, unlimited words in chat, and 500 workflow credits per month.
ChatGPT
ChatGPT (Generative Pre-trained Transformer) is an advanced language model created by OpenAI that can understand and generate human-like conversation.
The best part of ChatGPT is that it has been trained on a massive conversation dataset, allowing it to complete text, generate responses, and answer questions just like a real person.
This makes ChatGPT a powerful tool for powering all kinds of conversational experiences, from simple chatbots to more complex virtual assistants.
How to Use ChatGPT for your business:
- Use it to assist human agents in customer service.
- Write product descriptions for e-commerce.
- Summarize market research.
- Conduct keyword analysis for SEO.
- Find content marketing ideas.
Price: ChatGPT is free (for now).
Anyword
Anyword is a generative AI copywriting platform that empowers marketers to engage their audience, boost performance, and achieve their marketing goals.
The best part of Anyword is its predictive scoring. Anyword can predict how well your marketing copy will do before you put any ad spend into testing it. It also offers suggestions on how to improve the copy so that it performs better.
How to use Anyword for your business:
- Improve the performance of your content.
- Write copies that are in line with your brand voice.
- Track copy performance seamlessly, in one place, across all channels – ads, social, website, and email.
- Insert your webpage URL and allow it to score and improve your current copy for optimal performance.
Price: Anyword offers a 7-day free trial with 2,500 word credits, followed by pricing plans: Starter at $39/month, Data-Driven at $79/month, Business starting at $349/month, and a custom-priced Enterprise plan, all billed annually.
Article Forge
Article Forge is a content creation tool that uses artificial intelligence to generate unique and high-quality articles on various topics.
The best part of Article Forge is its customizable output, allowing users to adjust the generated articles' tone, length, and style to match their brand's voice.
This feature helps to ensure that the generated content is consistent with the business's brand and messaging.
How to use Article Forge for your business:
- Keep the website or blog updated with fresh content regularly.
- Create SEO-optimized content.
- Keep your email subscribers engaged with relevant, informative content.
- Generate content for social media marketing campaigns.
- Create posts for guest blogging opportunities.
Price: Article Forge offers a Standard plan at $13/month for 25,000 words per month with a free trial for 5-days available and a Business plan with custom pricing for higher word limits and additional features, requiring you to contact sales.
Jasper
Jasper is an AI-powered tool for creating persuasive, engaging copy for various types of content, such as blog posts, landing pages, social media posts, advertisements, and marketing emails.
The best part of Jasper is that it generates persuasive, engaging copies that are tailored to a business's specific needs and target audience that aligns with the business's brand voice and target audience.
How to use Jasper for your business:
- Improve the readability of your content.
- Expand or shorten sentences.
- Rephrase content with a better tone of voice.
- Generate lots of fresh ad copy.
- Respond to questions intelligently on Quora, social media comments, and even support tickets.
- Write a personalized email.
Price: Starter Plan is estimated to be $40/mo for 35,000 words/mo up to 5 users.
It gives access to 50+ AI copy generators to write short-form content like ads, product descriptions, and improve existing copy.
GrowthBar
With GrowthBar, you can create SEO-friendly content for blog posts, website pages, and articles with the help of Artificial Intelligence.
The best part of GrowthBar is that it is an all-in-one tool for all your written content needs.
How to use GrowthBar for your business:
- Collaborate with writers, marketers, and editors.
- See any website’s domain authority, organic keywords, Google Ads, and backlinks to inform your content strategy.
- Track any site’s keyword rankings
- generate keyword optimized blog posts
Price: The Standard is $29 /Month. As this is an introductory price, it applies for 3 months for monthly plans and 12 months for yearly plans.
The regular price is $79.
Magic Write
Canva's online name generator, Magic Write, offers creative name suggestions for various needs and contexts.
This can include names for people, fictional characters, animals, businesses, and more.
The best part of Magic Write is its integration into Canva Docs for easy collaboration and the inclusion of Docs Insights for valuable analytics, enhancing efficiency and insight in the writing and naming process.
How to use Magic Write for your business:
- Generate content for social media posts, blogs, emails, and product descriptions.
- Create unique names for companies, products, or services.
- Generate catchy titles and taglines for advertising campaigns.
- Track how your content is performing with Docs Insights.
- Improve search engine rankings and online visibility.
Price: Canva's Magic Write is free for up to 50 queries with Canva's Free plan and allows up to 500 queries per month for users with a Pro, Teams, or NFP subscription.
Video and Audio Editing AI Tools
Synthesia
Synthesia is an AI video creation platform that you can use for creating videos in many languages to save time and budget.
The best part of Synthesia is that you don’t have to use the same old templates over and over again; it provides you with 50+ video templates and 70+ AI avatars.
How to use Synthesia for your business:
- Create educational content to train your employees.
- Mass produce high-quality synthetic media.
- Use it instead of voiceover actors.
- Utilize it for HR department to onboard employees.
- Elevate your video marketing strategy.
Price: Synthesia offers four pricing plans: Free at $0/month, Starter at $18/month, Creator at $59/month, and an Enterprise plan with custom pricing, all billed annually.
Descript
Descript is a platform that allows users to transcribe and edit videos, developed by Descript, Inc. which operates as a software development company.
The best part of Descript is that it is both simple and advanced. As it offers an all-in-one solution, you won’t need any other video creation and editing tool.
How to use Descript for your business:
- Use it to transcribe your videos in 22 languages.
- Utilize it to shorten your videos by removing filler words like “umm”, “uhh”.
- Elevate your videos using transitions, music, effects, and animations.
- Boost your social media presence with ready-to-use templates.
Price: Descript offers a Free Plan with 1 watermark-free video export per month. Creator Plan costs $12 per user/month.
Language Processing AI Tools
Grammarly
Grammarly is a typing helper that checks texts for spelling, grammar, punctuation, clarity, engagement, and delivery issues; finds instances of plagiarism, and offers possible corrections.
The best part of Grammarly is that thanks to its Google Chrome extension, you can improve your emails, messages, tweets, and basically any text that you’re writing.
How to use Grammarly for your business:
- Refine your text tone for every type of communication.
- Review and edit documents as a team.
- Use it as a proofreading tool.
- Utilize it to speed up the writing process by inserting snippets.
Price: The cost of the Business Plan of Grammarly depends on the number of members, starting at $15.00 USD/ month for 1 member.
Enterprise Plan has a customized price, including team management tools for large teams.
Acrolinx
Acrolinx helps organizations improve the quality, consistency, and effectiveness of their written communications by analyzing text and providing feedback and guidance on grammar, style, terminology, and other language-related issues.
The best part of Acrolinx is that it analyzes existing content and makes adjustments to ensure it conforms to brand standards and guidelines.
How to use Acrolinx for your business:
- Knows where your content is weak and where to improve it.
- Ensure that the creation of content stays on schedule despite the involvement of multiple contributors, teams, or locations.
- Maintain a consistent brand voice and tone.
- Monitor whether the content adheres to the established brand standards.
Price: You can directly contact Acrolinx for a custom quote.
Frase
Frase is an AI-powered content optimization platform that helps businesses create SEO-friendly content optimized for search engines and users.
The best part of Frase is that it provides actionable insights and recommendations for improving website content.
How to use Frase for your business:
- Analyze data to identify the topics and keywords that are most relevant to your business and target audience.
- Analyze your existing content and provide recommendations for improving it.
- Plan your content strategy and create a content calendar.
- Generate full-length, optimized content briefs.
Price: Solo Plan is $14.99/mo with the ability to write and optimize 4 articles/month.
Social Media AI Tools
Meet Edgar
Meet Edgar is a social media scheduling tool that allows users to schedule and recycle their social media content.
The best part of Meet Edgar is its ability to recycle content.
This means that users can schedule their social media posts to be shared multiple times, which helps to ensure that their content reaches a larger audience.
How to use Meet Edgar for your business:
- Automate social media.
- Collaborate with multiple team members.
- Categorize and organize your content.
- Schedule and recycle content to save time and be consistent.
Price: There is a free trial that lasts for 7 days. After this point, you can choose between Eddie or Edgar plan.
Eddie Annual Plan $24.91/mo for side hustlers and those just getting started.
Voice Control and Text-to-Speech AI Tools
Murf.ai
Murf.ai is a text to speech software with AI capabilities that lets you go from text to speech using various real people's voices.
The tool facilitates the creation of studio-quality voiceovers in minutes, making it an excellent tool for podcasts, videos, and professional presentations.
The best part of Murf.ai is its vast array of AI voices for every need.
The tool comprises over 120+ text-to-speech voices in 20+ languages, allowing users to create incredibly realistic voiceovers tailored to accommodate any requirement, whether for creative, corporate, or entertainment purposes.
How to use Murf.ai for your business:
- Maximize your brand's reach with high-quality voiceovers.
- Improve your educational content and eLearning resources with voiceovers.
- Use the text-based studio to transform your written notes into audio content instantly.
- The AI voice changer feature turns raw home recordings into professional voiceovers.
- Customize and fine-tune aspects like pitch, punctuation, and emphasis.
Price: Murf.ai offers four pricing plans: Free at $0/month, Creator at $19/month, Business at $66/month, and an Enterprise plan with custom pricing, all billed annually.
Speechelo
Speechelo is a text-to-speech (TTS) software that allows users to convert written text into spoken words using advanced AI and machine learning to generate natural-sounding speech in various languages and accents.
The best part of Speechelo is its wide range of voices and accents.
The software offers a variety of natural-sounding voices in multiple languages and accents, allowing users to create voiceovers tailored to their specific needs and target audience.
How to use Speechelo for your business:
- Create professional sales videos.
- Prepare improved training videos.
- Use it for educational purposes.
- Change speed and pitch according to your business goal.
- Set different voice tones for different purposes.
Price: It is a one-time-purchase tool that costs $47 (TAX/VAT excluded).
Presentation and Design AI Tools
Beautiful.ai
Beautiful.ai is a presentation software that aims to make it easy for users to create professional-looking presentations.
The best part of Beautiful.ai is that it features an expert deck designer that can automatically format slides and layouts, and it also allows users to customize their presentations to match their brand.
How to use Beautiful.ai for your business:
- Customize your presentations with your own brand colors, fonts, and logos.
- By using pre-designed templates and automated formatting, ensure consistency.
- Save more time on more important things for your business.
- Collaborate on presentations in real-time
- Update old reports with one click.
Price: Pro Plan for individuals costs $12/mo, billed annually. Team Plan is $50/user/mo.
Business AI Tools
HubSpot AI
HubSpot AI lets you simplify business processes across multiple departments.
It can be used by customer service teams to generate conversation summaries and send out AI-enhanced responses. At the same time, it allows to create personalized outreach, introduction, or follow-up emails.
Meanwhile, HubSpot helps marketing teams with almost everything and anything content-related.
The best part about HubSpot AI is that it can take large amounts of CRM data and turn it into easy-to-digest reports complete with graphs, charts, and so on.
How to use HubSpot AI for your business:
- Summarize and enhance both customer service and sales conversation.
- Generate and edit marketing copy across numerous channels.
- Compile raw business data into reports.
- Generate web pages and optimize them for SEO.
- Repurpose existing content for multiple formats.
Price: HubSpot AI can be used for free. Paid plans start at $15 per user per month across all of HubSpot’s products, like the Marketing or Sales Hub.
Crayon
Crayon allows you to continuously monitor and gather information about your competitors' activities by accessing various data sources.
The best part Crayon is its ability to capture and monitor competitors' movements in real-time automatically.
It also provides access to various types of data to keep you informed about changes in products, messaging strategies, leadership, and other important updates.
How to use Crayon for your business:
- Proactively gather information about companies in your space.
- Keep your content up to date.
- Get notified of website and personnel changes of competitors.
- Add, edit, and share competitive and market insights with my team.
- Multiple departments, such as sales and support teams, can benefit from this tool.
Price: Crayon offers custom pricing for competitive intelligence needs; all packages include unlimited competitor tracking, user licenses, and deliverables.
You can contact Crayon to request an estimated price.
LeadiQ
LeadiQ is a sales intelligence software that helps businesses to find, qualify, and engage with their ideal customers.
It helps to identify companies and individuals that are most likely to be interested in their products.
This way it provides information about those companies and individuals to help personalize and improve the sales process.
The best part of LeadiQ is its lead prioritization capabilities which include lead scoring and lead prioritization, helping sales teams to prioritize and manage their leads more effectively.
How to use LeadiQ for your business:
- Identify potential customers by analyzing data from multiple sources.
- Enrich your leads with useful information such as company size, industry, and location to personalize the sales process.
- Increase efficiency and improve the success rate of the sales team by prioritizing leads.
- Track the emails to see when they were opened, clicked, and replied to.
Price: There is a Free Plan including 15 verified work emails per week.
Starter Plan is $75 /monthly per user, suitable for small sales teams just starting out and looking to find prospect data.
Postcards
Next on our list, we have Postcards, a cutting-edge email builder tool that has recently integrated an AI Assistant to enhance its functionality and streamline the email template creation process.
This powerful addition caters specifically to Agency Plan subscribers, enabling them to craft eye-catching and highly effective email templates without breaking a sweat.
The AI-driven approach ensures an effortless and efficient experience, proving to be a valuable asset for marketers who seek to elevate their email campaigns.
How to use Postcards for your business:
- Create personalized and responsive email templates.
- Quickly test and iterate designs for optimal performance.
- Utilize pre-built templates to save time and maintain consistency.
- Seamlessly integrate with your existing email marketing platform.
- Harness the AI Assistant for intelligent template suggestions and optimization.
- Track and analyze email performance to inform future campaigns.
Price: Postcards offers a free plan limited to 1 user and 10+ free modules. The Business plan starts at $17 with a 14-day free trial and offers everything in the free plan plus other advanced options like multiple integrations.
The Agency plan, which offers the AI assistance feature, starts at $29 per month with a 14-day free trial, billed annually, and offers multiple brands/projects, image hosting, and unlimited projects.
Manychat
Manychat is a chatbot building and automation platform for businesses that allows users to create, design, and deploy chatbots for their website, Facebook Messenger, WhatsApp, and SMS.
The best part of Manychat is its ability to create highly customizable chatbot flows using a drag-and-drop interface.
This allows users to easily create complex conversational experiences without needing to have technical skills or knowledge of programming languages.
How to use Manychat for your business:
- Send automatic welcome messages to new subscribers.
- Send out automated drip campaigns.
- Create custom bots to answer frequently asked questions.
- Send out promotional messages and discounts to your customers.
Price: You can try Manychat for free with basic features to engage up to 1,000 contacts.
Pro Plan is $15/mo, which scales with the number of contacts.
Fullstory
Fullstory is a digital experience analytics platform that allows businesses to analyze user interactions with their website and mobile apps.
The best part of Fullstory is its session replay capability which allows businesses to see exactly how users interact with their website or mobile app, including clicks, scrolls, and mouse movements.
How to use Fullstory for your business:
- See exactly how users interact with their website.
- See where and why users struggle with your website, mobile app, or software platform.
- Discover bugs and frictions.
- Search and filter sessions by the user, device, location, and other criteria.
- See where users are clicking on a page.
- Integrate with a variety of other tools.
Price: There is a 14-day free trial, and you can contact Fullstory for a customized price.
SEO AI Tools
ContentShake AI
Semrush's ContentShake is a game-changing content creation tool driven by AI and data insights. Using this tool, you can enhance your business with captivating content at scale.
The tool can guide you through the research process to direct blog publication.
The best part of ContentShake AI is that it offers personalized content ideas, AI-driven copywriting, and optimization for enhanced engagement and increased rankings.
While writing content, it displays predefined suggestions for prompts like "Generate titles for this article," "Generate Introductions for this article," "Generate structure for this article," and more.
Since the tool is user-friendly and requires no special skills or additional research, you can use it to simplify the content creation process.
How to use ContentShake AI for your business:
- Explore resonating content ideas by sharing your niche details.
- Monitor competitors as it delves into competitor insights.
- The "Compose with AI" feature allows you to create quality content faster and combine your knowledge with AI solutions.
- It highlights text issues and helps you rewrite them.
Price: ContentShake AI costs $60/mo and includes 25 new content ideas per week, unlimited articles, WordPress publishing with a single click, all rewrite capabilities, and the "Compose with AI" feature.
Content at Scale
Content at Scale is a content creation and automation tool based on 3 AI engines, allowing you to create long-form, high-quality AI SEO-optimized content in minutes. Ultimately, it has the potential to cut content production time and costs by 10x.
The best part of Content at Scale is its user-friendly interface, which ensures a seamless experience for both marketers and content novices.
The tool has a lot of options for generating and repurposing content, including external and internal linking within the content, an SEO checklist to optimize your content to the fullest, building your own tone of voice for future content, generation in different languages, and much more.
How to use Content at Scale for your business:
- Adopt tones from industry pros for content.
- Repurpose content with blog URL or Youtube video features.
- Generate 3,000+ word content quickly.
- Enhance content with AI image and text detectors.
Price: Access to Content at Scale is offered through tiered monthly subscriptions. Users can expect to pay $15-$31 per blog post depending on the plan.
Surfer
Surfer is an AI-based SEO optimization platform that helps businesses and digital marketers improve their website's rankings.
The best part of Surfer is its AI-based content optimization feature, and you can also compare your website's content and SEO performance against your competitors.
This feature allows you to see what works for your competitors and adapt it to your own strategy.
How to use Surfer for your business:
- Audit your website to improve the website's loading speed, mobile responsiveness, and other factors that affect search engine rankings.
- Optimize your content to rank better in search engines.
- Identify profitable keywords.
- Increase the website's visibility and drive more traffic to the website.
- Set up automated reports that are sent to you on a regular basis.
- Monitor competitors' SEO performance.
Price: There is a Basic Plan which costs $49/mo, and it can be a good place to start for small business owners, bloggers, and hobbyists.
Before You Leave…
Artificial intelligence is quickly becoming an integral part of modern marketing strategies.
From automated email campaigns to predictive analytics tools, there are countless ways for businesses to leverage AI technology and take their marketing efforts one step further.
With its ability to provide comprehensive insights into customer behavior and target potential customers more precisely than ever before, it's no wonder why so many businesses are turning to AI-driven solutions as the future of their digital marketing efforts.
In short: if you want your business to succeed in today's competitive landscape, you need an effective digital presence backed by powerful technology like artificial intelligence!
Do you utilize AI marketing tools for your business?
Meet me in the comments below!
Frequently Asked Questions
1. What is AI?
At its core, artificial intelligence (AI) is a computer program or system that can perform tasks traditionally requiring human intelligence.
AI technology has been integrated into everything from home appliances to self-driving cars, but it’s also an incredibly powerful tool for marketers.
AI-driven solutions can automate mundane tasks, analyze data more quickly and accurately than humans can, and provide comprehensive insights about customer behavior that would be impossible for humans to obtain on their own.
2. Why Is AI Important for Marketers?
Marketers have always relied on data to inform their strategies and make decisions, but with the advent of AI technology, they now have access to more data points than ever before.
By leveraging machine learning algorithms and natural language processing tools, marketers can gain insight into customer behavior that was previously impossible to track such as sentiment analysis and website navigation patterns.
They can use this information to create highly targeted campaigns that reach consumers at just the right moment in their buyer journey.
This level of personalization has made it easier than ever for brands to connect with customers on a deeper level and drive sales like never before.
3. How can I Use AI Marketing Tools for my Business?
Businesses can leverage AI in various ways, including automated email campaigns, social media monitoring platforms, predictive analytics tools, and customer segmentation software.
These tools help businesses track trends in customer behavior more efficiently than manual processes can do alone.
They also allow businesses to target audiences more precisely based on interests or demographics.
Furthermore, these tools can provide valuable insights into why customers are doing what they’re doing, enabling marketers to create more effective campaigns with better results in less time.
