· 15 min read

What is the Shopify Partner Program? How Does It Work?

The Shopify Partner Program aims to provide assistance to more than 1.000.000 Shopify powered merchants worldwide from within, via Shopify merchants.

As Shopify is one of the world's most popular e-commerce site builders, mainly thanks to its simplicity of use, it is now surprise that more and more store owners want to become a Shopify Partner now.

How? Let's dive in!

the cover of the Shopify Partner Program with a gift box in a cart on a blue background

What is the Shopify Partner Program? What They Do?

The Shopify Partner Program is a network of designers, developers, and marketers that utilize their expertise to assist Shopify merchants in setting up and growing their companies.

So, if you are

  • Freelancer
  • Marketer
  • Photographer
  • Developer
  • Designer
  • Influencer

You may consider joining the Shopify Partner Program, which will allow you to create a passive revenue stream for yourself.

Shopify partners are basically users of the Shopify Partner Program - a diverse group of experts. They are merchants that have agreed to terms with Shopify to assist business owners in increasing the success of their Shopify stores.

📝 Little advice from the editor: Having an up-to-date, exceptional portfolio to share with clients is beneficial as a Shopify Partner. The portfolio of a Shopify partner should include the most significant work and reflect the service level you will continue to provide clients.

Benefits of The Shopify Partner Program

The Shopify Partner Program offers a wide range of benefits for online retailers looking to grow their business and expand their skills. 

Here’s what you can gain:

  • 🔗 Affiliate Link & Commission: Earn money when a merchant signs up for a premium Shopify plan through your link.
  • 📚 Access to Exclusive Content: Get unique Shopify content to help grow your business.
  • 💼 Discounts on Merchant Tools: Enjoy discounts on tools to manage projects, design products, and grow your brand.
  • 📝 Comprehensive Resources: Access how-to articles, Shopify Academy, training courses, and certification exams.
  • 🔧 Priority Support: Get assistance faster with priority support for partners.
  • 💰 Multiple Revenue Streams: Boost your income through Shopify referral commissions and other opportunities.
  • 📊 Affiliate Tools: Use insights and tools to track your progress and performance.

Who Are Shopify Experts?

A Shopify Expert is a distinct designation within the Shopify ecosystem, available to those with proven experience on the platform. Unlike general partners, Shopify Experts have demonstrated their abilities by working with a wide range of clients and projects.

To become a Shopify Expert, you need to meet the following criteria:

  • Have a Shopify Partner account.
  • Show expertise by creating and developing at least five Shopify stores.
  • Display the Shopify logo or banner, along with your affiliate link, on your business's landing page.

However, becoming a Shopify Expert requires more than just meeting these requirements. You need to build a strong presence within the Shopify Community. Here’s how to establish yourself:

  • Engage in the Shopify Community forums: Share valuable insights, answer questions, and contribute to meaningful discussions.
  • Create educational content: Develop guides, tutorials, and articles for your website, blog, or third-party platforms to build trust and showcase your expertise.
  • Network actively: Attend Shopify Meetups, connect with potential clients, and observe the competition to stay informed.
  • Keep learning: Continuously earn certifications to boost your credibility and stay updated on the latest developments.

For more tips and strategies, you can explore the Shopify Partners Blog for expert advice and ideas on becoming a successful Shopify Expert.

How to Become a Shopify Partner

If you want to establish a side hustle to produce passive income, the Shopify Partner Program is a good solution. However, you will need to invest a little time and effort to make it succeed for you.

If you are wondering about the steps to becoming a Shopify Partner, keep reading.

1- Join The Shopify Partner Program

To begin, navigate to the Shopify Partner Program website. There should be an empty bar directly next to the Join Now button. Fill up your email address and click the Join button.

The Shopify Partner Program page

You will then be asked to complete a form and enter your password.

Once your password has been validated, click the Create Shopify ID button and wait for your email to be verified.

Creating a Shopify ID Page screenshot including email, first name, last name and password boxes

2. Confirm Your Email Address

Shopify Partners Confirmation Email screenshot including a welcome message and Confirm Email button

After confirming your email address, you will be redirected to the Shopify website. Under Where do you want to go?, go to Shopify Partners.

Welcome to Shopify Page screenshot directing to Store, Shopify Partners, Shopify Learn, Shopify Community and similar tabs

Then click + Create new partner account.

If you already have a Shopify account, you can skip this step and sign in using your email address to Shopify Partners. You will be sent to the process of creating a partner program account.

3. Create Your Partners Account

Once you've logged in, you'll need to fill out the forms with information about your company or agency.

Shopify Partners Account Information Page Screenshot including business name, primary business email address and other information boxes

When you're finished, ensure you've read and agreed to the Partner Program Agreement, and then click View your dashboard.

🔔 Reminder from the editor: You may strengthen the security of your Partner account using the app or SMS authentication.

4. Discover Your Partner Dashboard

That's it! From now on, you may apply for the several Shopify Partner programs listed in the Welcome to the Shopify Partner Program part.

Using the Partner Dashboard, you can keep track of the following information:

  • Stores that you create or manage for your clients.
  • Revenue, installations, and other statistics for your published applications, payment gateways, or themes.
  • Account permissions for the development teams with which you collaborate.

📝 Note from the editor: The Partner Dashboard is available in multiple languages. You can choose the one you want to use from the Your Profile page.

5. Get Started

The simplest approach to getting started as a Shopify Partner is to set up a development store and see what it can achieve. A development shop is a free Shopify account that has all of the advanced plan's capabilities as well as part of the Shopify Plus Plan's features.

A development shop may be used to

  • test applications or themes you're working on
  • put up a store for a client

This allows you to become acquainted with how your clients use Shopify as well as what you can accomplish as a Shopify Partner.

🥳 Recommendation from the editor: Don't forget to integrate Shopify Partner branding into your website. You may inform your customers that you are a Shopify Partner. Add Shopify branding to your website to demonstrate your association while also building confidence and trust with potential customers.

What to Do If Not Accepted for the Shopify Partner Program?

Don't be discouraged if you're not accepted into the Shopify Partner Program right away. Instead, focus on improving your skills with the free training resources available.

Start by exploring the Shopify Partner Academy, which offers a variety of courses and certification programs. These will help you expand your knowledge of the Shopify platform and grow your business as a future partner.

Additionally, you can access Partner Perks—such as free trials of tools like FreshBooks and Help Scout, design resources, books, and more. Visit the Partners Town Hall under the Education tab to gain valuable insights from Shopify experts on e-commerce and marketing.

Utilizing these resources can strengthen your skills and reapply when you’re ready.

How Much Do Shopify Partners Earn?

As a Shopify Partner, you earn money depending on your contributions, activities, and the Partner program you join. Your profits may vary depending on your location and the location of the businesses with whom you operate.

shopify partners homepage with the headline on the left with an email box underneath, and a woman caressing her hair wearing a grey shirt looking away on the rigt

Shopify Partners can earn significant income depending on their contributions and activities within the Shopify ecosystem. Earnings vary based on the type of work partners perform, whether it's referring merchants, creating apps or themes, or offering services to Shopify stores.

For development store referrals, partners earn a recurring commission of 20% of the merchant's monthly subscription fee for plans like Basic, Shopify, Advanced, and Shopify Plus. This commission continues as long as the merchant remains a paying Shopify customer.

For Shopify Plus referrals, partners earn 20% of the merchant's monthly base platform fee. This is applicable for new Plus deals closed after February 2023 and paid monthly as long as the merchant remains active.

App and theme developers can also earn a substantial income. For app sales through the Shopify App Store, partners earn 100% of the first $1 million in revenue and 85% on anything beyond that. Theme developers enjoy a similar structure, earning 100% of revenue on their first $1 million in theme sales and 85% beyond that.

Additionally, there are promotional earnings opportunities, such as the Shopify Point of Sale (POS) Pro Referral Bonus and Shopify Markets Pro Referral Bonus, which can further boost a partner's earnings through one-time bonuses and recurring profit shares.

Overall, Shopify Partners have diverse earning opportunities that can lead to a steady income stream depending on their activities, contributions, and performance.

Shopify Partner taxing information image with a man and a woman illustration including a calculator, notebook and coins

These taxes differ depending on your region, the type of Partner activity, and the tax information you enter into your Partner account settings.

Also See: Does Shopify Take a Percentage of Sales?

What is The Shopify Plus Partner Program?

The Shopify Plus Partner Program helps Shopify merchants expand their companies by providing world-class services and solutions. The program is open to Shopify Partners, who fulfill the advanced standards of Shopify Plus merchants in terms of product quality, service, performance, privacy, and support.

Shopify often collaborates with the following organizations in this program:

  • Design and development firms
  • Digital marketing firms
  • Integrators of systems
  • Business consultants

Shopify Plus Partner Program partners offer a wide range of end-to-end business solutions to Shopify retailers, including:

  • Custom website design
  • Switching from another platform
  • Marketing, branding, and long-term planning
  • Design and user experience
  • Integration of systems and applications
  • Business resource planning
  • Solutions for digital marketing
  • Consultation and business planning

As part of the program, Shopify Plus Partners enjoy the following benefits:

  • Exclusive Shopify Plus Education, training, and enablement tools
  • The ability to participate in Shopify Plus sales opportunities
  • The ability to participate in Shopify Plus marketing activities
  • Earning an enhanced commission for Partner Program activities
  • Support from an industry-leading group of agencies and commerce technology suppliers to help you succeed
  • You will have access to a private Shopify Plus Partner chat group.
  • Shopify Plus Partner status and public acknowledgment

In order to be eligible for Shopify Plus Partner Program, your company should:

  • Have a track record of success working with high-growth enterprise retailers.
  • Be regarded as a commerce thinking leader and is recognized in the public market as such.
  • Possess the technological competence and commerce experience required to create world-class Shopify Plus solutions.
  • Be able to deliver full-service solutions and has the resources to handle several complicated solutions.
  • Already have a portfolio of enterprise merchants with a demonstrated track record of performance.

However, acceptance into the Shopify Plus Partner Program is not always guaranteed, even if you meet these requirements.

Before You Leave…

The Shopify Partner Program offers more than just selling to millions of customers—it allows you to leverage your Shopify expertise and e-commerce skills to grow your business. 

By helping millions of retailers in the Shopify ecosystem, you can boost your income and gain valuable experience. 

The benefits are hard to ignore, making the Shopify Partner Program a great opportunity for those looking to expand their business.

Frequently Asked Questions

Can I Be a Shopify Partner Even If I Don't Live in Canada?

Yes. You just need a valid PayPal account to get your payment which is in USD.

How Much Does a Shopify Partner Account Cost?

Joining the Shopify Partner program is entirely free. There are no registration or subscription fees required.

The Shopify Partner Program contracts usually are evaluated once a year. So you will have the option to opt out annually.

How Many Shopify Partners are There?

Shopify Plus now has 65 technology partners and 127 service partners. The partner program, like the site itself, has an exclusive community.

How Can I Get Help as a Shopify Partner?

As a Shopify Partner, you can access several support options to get help. Start by visiting the Shopify Help Center, where you can search for resources on various topics, from technical issues to navigating your dashboard. If you need further assistance, Shopify Partner Support is available to help with partner programs, client issues, and business growth. Additionally, you can ask questions and seek advice from other partners in the Shopify Community forums.

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