Why Is Sending Free Trial Emails Effective?
Sending free trial emails is effective for several reasons:
Engagement and Awareness: Offering a free trial through email can grab the attention of potential customers who might be interested in your product or service. It creates awareness and encourages them to engage with your brand.
Hands-On Experience: A free trial allows users to experience your product firsthand. This hands-on experience can be more persuasive than just reading about the features. Users can explore the functionality, understand the value proposition, and assess whether the product meets their needs.
Reduced Risk: Many consumers hesitate to commit to a product without trying it first. A free trial reduces the perceived risk associated with making a purchase. Users can evaluate the product's benefits and determine if it aligns with their expectations before making a financial commitment.
Building Trust: By offering a free trial, you demonstrate confidence in the value of your product. This transparency can build trust with potential customers. When users see that you believe in your offering, they may be more inclined to trust your brand.
User Acquisition: Free trials can be an effective strategy for acquiring new customers. Once users sign up for a trial, you can showcase your product's value and convert them into paying customers.
Data Collection: During the free trial period, you can collect valuable user behavior and preferences data. This information can be used to tailor your marketing efforts, improve the user experience, and optimize your product based on real user feedback.
Upselling Opportunities: Once users have experienced the benefits of your product through a free trial, you can present them with upselling opportunities. This could include offering additional features or encouraging them to upgrade to a paid subscription.
Email Marketing Effectiveness: Email is a direct and personalized communication channel. Sending free trial emails allows you to reach potential customers directly in their inbox, where they can easily access information about the trial and take action.
What to Include in a Free Trial Email Example- Best Practices and Tips
Free trial emails are not complicated to prepare.
All you need to do is to give importance to some of the main elements in your free trial email. Here they are:
1. Subject Line: You need to make it as engaging as possible since it directly affects the increase in the email open rate and grabs the attention of subscribers.
2. Addressing: When starting your email, you must greet your subscribers properly to make them feel welcome.
3. Free Trial Offer: You shouldn't wait for the free trial for so long; share it in the first place of your email.
4. Value Proposition: You need to present the benefits of the free trial of your product. For this, you can benefit from unique selling proposition examples.
5. Onboarding: Then, you need to help your subscribers become familiar with you and the process of how your product works. Giving some tips may be helpful.
6. CTA (Call-to-Action): Sooner or later, you need to locate a CTA button to lead your subscribers to learn more about your process. Or, you can direct them to your pricing to give them an idea.
7. Help Resource: Sharing a help source, like documentation, tutorial, or guide to follow, provides some kind of additional information for your subscribers and their knowledge about you.
8. Duration/ Time Limit: If you determine a time limit for your users to use the product, you should highlight this point to avoid making them negatively surprised.
9. Encouraging the Free Trial: You should clarify and focus on the point of providing the free trial since it is an advantage to get to know your product.
10. Closure/ Signature: As a proper email format, sending your regards and introducing yourself by adding a signature on Outlook or any other email providers you use, create a professional overview of your brand.
10 Free Trial Email Templates That Will Inspire Your Business
Now, it’s time to share the features of different kinds of free trial email examples and sample templates to use.
You can choose or get inspiration from these free trial email templates and start to use them for your business right away!
1. The Free Trial Welcome Emails
Welcome emails are cliches, but they are necessary.
To highlight the importance of welcoming your new subscribers, your free trial welcome email should be sincere and as clear as possible to give the idea.
You should definitely address your subscribers with their name or your traditional community name to appeal to them.
Including a short introduction of your product and what they can do with it is enough to welcome and reveal the atmosphere.
→ Golden Tip: Don’t forget to add personalization in your free trial welcome emails.
The Free Trial Welcome Email Template
2. The Free Trial Check-in Emails
As the name suggests, you can check how your users are doing with the free trial check-in emails.
Learning about their experiences and needs will also help you better understand if something is missing.
Since onboarding is crucial, your eagerness to learn the details -without exaggerating, of course- can impress your users.
Also, free trial check-in emails provide the sense of being dedicated to your product, and you can solve issues before your users attempt.
→ Golden Tip: Check-in doesn’t mean sending consecutive emails to your customers; you should focus on their experience.
The Free Trial Check-in Email Template
3. The Free Trial Onboarding Emails
You can make your free trial emails a part of an onboarding process.
To present an appropriate free trial onboarding email, you can share a simple step-by-step guide with tips.
The essence of this kind of email is to ease the free trial process, so any type of helpful content can pave the way to upgrading the plan indirectly.
Also, if your onboarding process is complicated, you can collect users’ feedback through emails to be one of the effective user onboarding examples.
→ Golden Tip: While guiding your users through the onboarding, you should not send them a very long email to reveal the steps and details. Be direct and helpful.
The Free Trial Onboarding Email Template
4. The Proactive Free Trial Emails
Being proactive covers a lot about the free trial process.
Because you might have previous experience with other products, your users may need some anticipation as well.
At this point, pinpointing the necessary details and areas will help you create personalized tips to your users.
Proactive free trial emails may seem similar to check-in free trial emails, but the main difference is that check-in emails may require mutual
→ Golden Tip: Make sure their experience is going well and then make your best move to keep your customers with you after the free trial.
The Proactive Free Trial Email Template
5. The Free Trial Extension Emails
Free trials are great opportunities for new users.
However, based on their experience and the duration of your free trial, there may be a need to expand the limits of the free trial time limit.
At this point, you can provide an extension for your new users and hold their presence to persuade for further.
→ Golden Tip: Providing personalized discount codes to extend the free trial will make your customers feel a lot special.
The Free Trial Extension Email Template
6. The Free Trial Emails with Discounts and Offers
For sharing the discounts and offers, you can start by including them in your email subject line.
When it comes to the email content, you can use a persuasive and advantageous tone for your customers.
Plus, to specify your offers, you can adjust the segments and make the necessary targeting.
→ Golden Tip: Providing your discounts and offers with a time limit will create a sense of urgency on the customers’ side.
The Free Trial Email Template with Discounts and Offers
7. The Free Trial Feedback Emails
Feedback works even when there is a free trial period.
For a free trial feedback email, you should be clear and concise by focusing on user experience and areas for improvement.
Also, don’t forget to express your gratitude, although your customers’ free trial has expired.
→ Golden Tip: If you want to keep your customers with you, you can offer additional features by requesting for feedback.
The Free Trial Feedback Email Template
8. The Pitch Emails
The Pitch email is one of the strongest email types that you can try.
You can consider pitch emails as the email that you want your customers to turn from a free trial to paying customers.
That’s why you can share success stories, real-life examples, and statistics about the benefits of your product or service.
Finally, though your customers may not continue to use your service, they can see how you can provide benefits. -Maybe for the future-
→ Golden Tip: In the pitch emails, try to show your features and value propositions to fulfill the needs of your target.
The Pitch Email Template
9. The Free Trial Converted Emails
These types of emails are like pitch emails that support users of free trial to convert to paying customers.
When starting, you can start with gratitude for the process and sharing the value of your users.
Moving on, the key benefits of the product or the service should be shared.
If you don’t want to leave your customers, you can connect them on socials or provide other details to keep sending emails for the benefit of your product.
→ Golden Tip: You should emphasize the support you will be giving and other additional features.
The Free Trial Converted Email Template
10. The Free Trial Expiration Emails
Expiration emails can upset you and your customers.
However, the motive behind these emails is to give the sense that the time that you provided is getting shorter.
Moreover, these emails are for praising and marketing your product with all the positive details.
Sharing exclusive options to move forward can help both sides overall.
→ Golden Tip: Since it is the last chance to reach your subscribers, you need to emphasize that their free trial is expiring by creating a sense of urgency.
The Free Trial Expiration Email Template
Real-Life Free Trial Email Examples
These free trial email examples that are sent by famous brands will help you better understand what you can do with free trial email.
1. Open
Open’s free trial email is an aesthetic one.
The image background supports the email visually when the motto and the button to try for free invite your subscribers to action.
By continuing to the email, the brand shares the features and advantages of the science of sound to affect the subscribers’ perspective.
Lastly, another button on the upper part of the email is used to begin the adventure of learning the depth of the service.
2. Lululemon
Lululemon’s free trial email is more direct than the other emails.
Since they use the sentence “Start your 30-day free trial” at the beginning, the main aim is shared with the subscribers.
Later, the explanation provides the necessary details by motivating you about what you can do.
Also, there is a code to use on the checkout page, and it’s bolded.
The button at the end of the free trial email is to the point, so it leads subscribers to take action.
3. Headspace
One of the colorful and inspiring free trial emails belongs to Headspace.
Headspace shares the free trial as a gift to the subscribers.
With the right brand image and design, the brand provides a 14-day free trial.
There are two buttons in the email with the same CTA: Start your free trial.
This way, if the subscribers are satisfied with the offer, they can start directly. Otherwise, they can read the details and they can move on with the free trial if they want.
4. Weglot
The welcome email from Weglot represents an effective sample of introductory emails.
It gently welcomes the users onboard and presents the steps that can be taken.
Plus, the brand shares the factors that help people understand and use the product.
Lastly and most importantly, Weglot provides personal help, if necessary, through this email and shares a discount code to encourage users to become customers.
5. PicMonkey
With the visually appealing free trial email of PicMonkey, subscribers are directed to a risk-free free trial process.
Since the term “risk-free” is highly emphasized, we can see that the brand tries to provide a satisfaction guarantee for the experience.
The images are sufficient, and the following explanation gives the main idea; later, the button triggers to start a free trial to encourage.
Plus, the brand suggests some templates to support social media inclusion.
To Sum Up
About the free trial emails, you should know that they are one of the first chances to impress your potential users.
You need to take the chance to create the perfect free trial email and show your impact.
As we suggest, choose the type that most fit your business and start customizing your free trial email.
Frequently Asked Questions
To improve your knowledge about the free trial email process, here are some frequently asked questions to check.
Are Follow-up Emails Important After the Free Trial Period Ends?
Yes, sending thank-you emails, requesting feedback, and providing information on subscription options for nurturing leads might be effective to contact. This way, you can maintain engagement and encourage users to become paying customers.
Can Free Trial Emails Be Used for Software or Digital Products Only?
No, free trial emails can be effective for various products and services. From physical products to online courses, the concept of offering a trial period to experience the offering applies across different industries based on your needs.
What Role Does Storytelling Play in Free Trial Emails?
Storytelling can create a connection with users. Sharing success stories, use cases, or scenarios that demonstrate how your product or service solves specific problems in your free trial emails will help users envision the value of the trial in their own context. Proving success with a story will always work for the sake of its impact.
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