Why is the Follow-Up Email Subject Line Important?
Follow-up email subject lines are crucial for your conversations in many ways.
Since your recipients will see your follow-up email subject line at first, you need to write something striking and influential.
- The clearer your follow-up email subject line is, the more engaging content will appear and you can convey your expectations.
- If you create a relevant content for your follow-up email subject line, you can increase the chance of them opening and reading the email.
- A good follow-up email subject line boost can encourage the reach of your message.
- A follow-up email subject line determines the tone and intention of your email itself.
- When you create a successful follow-up email subject line, you will be encouraging your email response rate.
- As long as you create a personalized follow-up email subject line, you can engage with recipients and build trust with them by adapting the subject line to recipient behavior.
- If you follow-up email subject line reflects your brand identity, you will craft your own professionalism.
Tips to Write Follow-Up Email Subject Lines
Based on the statistics from Invesp’s Email Subject Lines - Statistics and Trends blog post, here are some effective tips and supportive stats to craft attention-grabbing follow-up email subject lines:
- 🔄 Keep it Short & Clear: Ensure your subject line is concise and easy to understand. Subject lines with 6-10 words have a 21% open rate, making it ideal to keep them within this range for better engagement.
- 💡 Add Personalization: Mention the recipient's name or reference a previous conversation to make the email feel more relevant. Emails with personalized subject lines are 22% more likely to be opened.
- ⏰ Create Urgency: Use phrases like "Just checking in" or "Quick follow-up" to encourage timely responses without being too pushy. Subject lines that create a sense of urgency and exclusivity can give a 22% higher open rate.
- 🎯 Focus on Value: Highlight the benefit or solution you’re offering, such as "Ready to solve your [problem]?" or "Your next step for [goal]." Emails with "Free" in the subject line were opened 10% more than those without, showing the impact of offering value upfront.
- 📊 Be Specific: Reference a specific topic or task from your last interaction to remind the recipient why you're following up. 47% of email recipients open emails based on the subject line alone, so being clear and direct helps capture attention.
Create Follow-Up Email Subject Line
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Follow-Up Email Subject Lines Examples
These 60 follow-up email subject lines from different categories can help you understand the importance and the strategies of how you can create yours effectively.
Subject Lines for Follow-Up Email After No Response
A follow-up email is generally sent reminding after a while.
If there is no response after your initial message, your email subject line should be stronger and have a high possibility of email open rate.
Moreover, if you look for the ways to reach your recipients again, your follow-up email subject lines will give the sense of reconnecting email subject lines, so you can check the following examples.
- "Gentle Follow-Up: Your Thoughts on [Topic]?"
→ Main Aim: To gently inquire about the recipient's thoughts or feedback.
→ Clarity: Clearly expresses a follow-up while maintaining politeness.
→ Chance of Email Open Rate: High, as it's respectful and invites a response.
- "Following Up on Our Recent Discussion"
→ Main Aim: Reminding the recipient of a recent discussion to reignite interest.
→ Clarity: Clearly ties back to a specific prior conversation.
→ Chance of Email Open Rate: Moderate to high, as it reminds the recipient of a familiar context.
- "Here to Help: Any Questions on [Product/Service]?"
→ Main Aim: Conveying availability and willingness to assist.
→ Clarity: Clearly communicates a desire to help without pressure.
→ Chance of Email Open Rate: Moderate, as it depends on the recipient's current needs.
- "Unlocking [Benefit] – Let’s Continue the Conversation"
→ Main Aim: Highlighting the potential benefits for the recipient.
→ Clarity: Clearly indicates the value they might be missing out on.
→ Chance of Email Open Rate: Moderate to high, as it appeals to the recipient's interests.
- "Friendly Reminder: Limited-Time Opportunity Inside"
→ Main Aim: Urging the recipient to take action due to a time-sensitive opportunity.
→ Clarity: Clearly conveys a limited-time aspect.
→ Chance of Email Open Rate: High, as urgency often prompts quicker responses.
- "Still Interested? Let’s Explore [Opportunity] Together"
→ Main Aim: Demonstrating ongoing interest in collaboration or communication.
→ Clarity: Clearly expresses a desire to continue the conversation.
→ Chance of Email Open Rate: Moderate to high, especially if there was positive engagement before.
- "Updates on [Topic] - Would Love Your Input"
→ Main Aim: Informing the recipient about updates or new developments.
→ Clarity: Clearly states that there is new information to share.
→ Chance of Email Open Rate: Moderate, as interest depends on the relevance of the updates.
- "Quick Question: Any Updates on Your End?"
→ Main Aim: Prompting a response through a straightforward question.
→ Clarity: Clearly poses a direct and specific question.
→ Chance of Email Open Rate: Moderate to high, as it encourages a quick response.
- "Respecting Your Time: Quick Follow-Up on [Topic]"
→ Main Aim: Recognizing and respecting the recipient's time.
→ Clarity: Clearly communicates an understanding of the recipient's potential busyness.
→ Chance of Email Open Rate: Moderate to high, as it shows consideration.
- "Missed My Email? Let’s Connect via [Phone/Meeting Platform]"
→ Main Aim: Providing an alternative means of communication.
→ Clarity: Clearly suggests an alternative to email.
→ Chance of Email Open Rate: Moderate, as it depends on the recipient's preferred communication method.
Subject Lines for Question-Based Follow-Up Emails
If your follow-up email subject lines include questions or question-based theme, you increase curiosity.
This way, you can grab the attention and make your recipients pay much interest in your emails.
- “Seeking Feedback on [Product/Service] Experience”
→ Main Aim: Gathering feedback on the recipient's experience.
→ Clarity: Clearly indicates the purpose of the email.
→ Chance of Email Open Rate: Moderate to high, as it directly involves the recipient.
- “Quick Question: How Can We Improve [Specific Aspect]?”
→ Main Aim: Prompting the recipient to provide insights for improvement.
→ Clarity: Clearly poses a concise and specific question.
→ Chance of Email Open Rate: Moderate to high, as it invites direct engagement.
- “Your Opinion Matters: [Topic] Decision Time!”
→ Main Aim: Seeking the recipient's opinion on a decision.
→ Clarity: Clearly emphasizes the importance of the recipient's input.
→ Chance of Email Open Rate: Moderate, as it depends on the recipient's interest in the topic.
- “Curious About Your Thoughts on [Recent Event/News]”
→ Main Aim: Initiating a conversation about a recent event or news.
→ Clarity: Clearly expresses curiosity and a desire for the recipient's perspective.
→ Chance of Email Open Rate: Moderate to high, especially if the topic is relevant.
- “Help Us Tailor Our Approach: Quick Survey Inside!”
→ Main Aim: Encouraging the recipient to participate in a survey for customization.
→ Clarity: Clearly states the purpose of the email and the action expected.
→ Chance of Email Open Rate: Moderate to high, as it involves the recipient in a decision-making process.
- “Checking In Any Challenges You’d Like Support With?”
→ Main Aim: Offering support and addressing potential challenges.
→ Clarity: Clearly communicates a supportive tone and a willingness to assist.
→ Chance of Email Open Rate: Moderate to high, especially if the recipient is facing challenges.
- “Let’s Dive Deeper: Your Thoughts on [Discussion Topic] Needed!”
→ Main Aim: Encouraging a deeper exploration of a specific topic.
→ Clarity: Clearly communicates a desire for in-depth discussion.
→ Chance of Email Open Rate: Moderate, as it depends on the recipient's interest in the topic.
- “We Value Your Expertise: Input Needed on [Project/Initiative]”
→ Main Aim: Recognizing the recipient's expertise and seeking input.
→ Clarity: Clearly conveys the value placed on the recipient's knowledge.
→ Chance of Email Open Rate: Moderate to high, as it appeals to professional expertise.
- “Seeking Your Advice: [Project/Challenge] Insights Needed!”
→ Main Aim: Requesting advice or insights on a specific project or challenge.
→ Clarity: Clearly expresses a need for the recipient's guidance.
→ Chance of Email Open Rate: Moderate to high, as it involves the recipient in a consultative role.
- “One Quick Question: How Can We Better Serve You?”
→ Main Aim: Focusing on improving services based on the recipient's needs.
→ Clarity: Clearly poses a straightforward question about service improvement.
→ Chance of Email Open Rate: High, as it directly addresses the recipient's preferences.
Subject Lines for Sales Follow-Up Emails
Follow-up emails work if you need to check your sales offers, so do your follow-up email subject lines.
Therefore, your follow-up emails can be special and constant when you want to make that sale.
However, remember that your follow-up emails should not be irritably insisting and irrelevant.
Instead, be clear, kind, and direct to reach your contact.
- “Exclusive Offer Inside: Personalized Just for You!”
→ Main Aim: Highlighting an exclusive offer tailored to the recipient.
→ Clarity: Clearly communicates a personalized incentive.
→ Chance of Email Open Rate: High, as it appeals to the recipient's interest in exclusive deals.
- “Ready to Enhance Your [Product/Service] Experience?”
→ Main Aim: Encouraging the recipient to explore enhanced features or upgrades.
→ Clarity: Clearly suggests a potential improvement in their current experience.
→ Chance of Email Open Rate: Moderate to high, as it addresses potential benefits.
- “Unlocking Success: How [Product/Service] Can Boost Your Results”
→ Main Aim: Emphasizing the positive impact of the product or service.
→ Clarity: Clearly states the value proposition and potential benefits.
→ Chance of Email Open Rate: Moderate to high, as it appeals to the recipient's desire for success.
- “Quick Follow-Up: Let’s Discuss Your [Product/Service] Needs!”
→ Main Aim: Prompting a discussion about the recipient's specific needs.
→ Clarity: Clearly indicates the intention to address their requirements.
→ Chance of Email Open Rate: Moderate to high, as it involves the recipient in a personalized conversation.
- “Special Pricing Alert: Limited-Time Discounts Available!”
→ Main Aim: Notifying the recipient of limited-time pricing incentives.
→ Clarity: Clearly conveys urgency and the availability of special pricing.
→ Chance of Email Open Rate: High, as urgency often prompts quicker responses.
- “Your Success Matters: Follow-Up on [Product/Service] Implementation”
→ Main Aim: Demonstrating a commitment to the recipient's success post-purchase.
→ Clarity: Clearly expresses a focus on the recipient's success.
→ Chance of Email Open Rate: Moderate to high, as it reinforces a customer-centric approach.
- “Tailored Solutions for [Recipient’s Company]: Let’s Explore!”
→ Main Aim: Offering customized solutions based on the recipient's company needs.
→ Clarity: Clearly communicates a focus on solutions specific to their organization.
→ Chance of Email Open Rate: Moderate, as it depends on the relevance to the recipient's business.
- “Your Opinion Counts: Feedback Request on [Sales Interaction]”
→ Main Aim: Encouraging feedback on the sales process or interaction.
→ Clarity: Clearly invites the recipient's input on their experience.
→ Chance of Email Open Rate: Moderate to high, as it involves the recipient in the post-sales process.
- “Breaking Down [Product/Service] Benefits: Let’s Chat!”
→ Main Aim: Initiating a conversation about the detailed benefits of the offering.
→ Clarity: Clearly communicates a desire for an in-depth discussion.
→ Chance of Email Open Rate: Moderate, as it depends on the recipient's interest in exploring benefits.
- “Missed Our Last Call: [Product/Service] Insights Await!”
→ Main Aim: Reiterating the availability of valuable insights or information.
→ Clarity: Clearly reminds the recipient of a missed opportunity.
→ Chance of Email Open Rate: Moderate to high, as it sparks curiosity about the missed content.
Subject Lines for Conversational Follow-Up Emails
Maybe you are wondering why there is a part for conversational follow-up email subject lines.
However, you should know that there may be different reasons for keeping the conversation going in terms of follow-up.
This part is for directing focus on the conversation and its email subject lines.
- “Continuing Our Conversation: [Topic of Interest]”
→ Main Aim: Indicating a desire to continue a previous conversation.
→ Clarity: Clearly references a specific topic to re-engage the recipient.
→ Chance of Email Open Rate: Moderate to high, as it builds on a known interest.
- “Let’s Dive Deeper: Your Thoughts on [Recent Discussion]”
→ Main Aim: Encouraging a more in-depth exploration of a recent conversation.
→ Clarity: Clearly expresses a desire for deeper insights.
→ Chance of Email Open Rate: Moderate to high, as it invites the recipient to share their perspectives.
- “Coffee Chat? [Topic] Awaits Your Input!”
→ Main Aim: Proposing a casual and virtual continuation of the conversation.
→ Clarity: Clearly suggests an informal setting for discussion.
→ Chance of Email Open Rate: Moderate, as it depends on the recipient's interest in a casual interaction.
- “Building on Our Ideas: [Topic] Insights Needed!”
→ Main Aim: Requesting the recipient's insights to further develop shared ideas.
→ Clarity: Clearly communicates a collaborative and idea-building approach.
→ Chance of Email Open Rate: Moderate to high, as it involves the recipient in a collaborative process.
- “Reflecting on Our Chat: [Key Takeaway] Discussion Continues”
→ Main Aim: Reflecting on a previous discussion and signaling its continuation.
→ Clarity: Clearly references a key takeaway for continuity.
→ Chance of Email Open Rate: Moderate to high, as it sparks curiosity about the ongoing conversation.
- “Exploring Together: [Topic] Insights from Your Perspective?”
→ Main Aim: Inviting the recipient to contribute their unique perspective on a topic.
→ Clarity: Clearly emphasizes the value of the recipient's insights.
→ Chance of Email Open Rate: Moderate to high, as it engages the recipient in a collaborative exploration.
- “Missed Your Input: [Topic] Follow-Up Discussion”
→ Main Aim: Expressing a missed opportunity for the recipient's input.
→ Clarity: Clearly communicates a desire for the recipient's contribution.
→ Chance of Email Open Rate: Moderate to high, as it instills a sense of importance.
- “Casual Catch-Up: [Topic] Thoughts Over a Quick Call?”
→ Main Aim: Proposing a casual catch-up over a brief call.
→ Clarity: Clearly suggests a relaxed and conversational tone.
→ Chance of Email Open Rate: Moderate, as it depends on the recipient's receptiveness to casual interactions.
- “Our Discussion Continues: [Topic] Follow-Up Inside”
→ Main Aim: Signaling the continuation of a previous discussion.
→ Clarity: Clearly communicates that the email contains follow-up content.
→ Chance of Email Open Rate: Moderate to high, as it piques curiosity about the follow-up details.
- “Checking In: How Have Your Thoughts Evolved on [Topic]?”
→ Main Aim: Inquiring about the evolution of the recipient's thoughts on a specific topic.
→ Clarity: Clearly poses a reflective question to encourage sharing.
→ Chance of Email Open Rate: Moderate to high, as it engages the recipient in self-reflection.
Meeting Follow-Up Email Subject Lines
Follow-up emails are effective, and sometimes needed, after a meeting.
Thus, you will seem volunteering for keeping the meeting and the conversation going by emphasizing the meeting notes and further process with meeting follow-up email subject lines.
- “Recap and Next Steps: [Meeting Date/Topic]”
→ Main Aim: Providing a concise summary and outlining the next steps.
→ Clarity: Clearly indicates the purpose of the email - a recap and future actions.
→ Chance of Email Open Rate: Moderate to high, as it offers valuable information post-meeting.
- “Action Items from Our Discussion: [Meeting Topic]”
→ Main Aim: Focusing on actionable items and tasks arising from the meeting.
→ Clarity: Clearly communicates the follow-up actions expected.
→ Chance of Email Open Rate: High, as it appeals to those who want to stay organized and on track.
- “Thank You for Your Time: Highlights from [Meeting Topic]”
→ Main Aim: Expressing gratitude and highlighting key points from the meeting.
→ Clarity: Clearly communicates appreciation and the content focus.
→ Chance of Email Open Rate: Moderate to high, as it combines gratitude with content highlights.
- “Further Insights: [Meeting Topic] Deeper Dive Inside”
→ Main Aim: Offering additional insights or information related to the meeting.
→ Clarity: Clearly indicates the availability of deeper insights.
→ Chance of Email Open Rate: Moderate, as it depends on the recipient's interest in the topic.
- “Next Steps Discussion: [Meeting Date/Topic] Recap”
→ Main Aim: Focusing on discussing the next steps and future plans.
→ Clarity: Clearly signals a continuation of the conversation regarding future actions.
→ Chance of Email Open Rate: Moderate to high, especially for those interested in future plans.
- “Your Input Matters: [Meeting Topic] Follow-Up”
→ Main Aim: Expressing the importance of the recipient's input and seeking further feedback.
→ Clarity: Clearly emphasizes the value placed on the recipient's contribution.
→ Chance of Email Open Rate: Moderate to high, as it engages the recipient in ongoing collaboration.
- “Materials and Resources: [Meeting Topic] Follow-Up”
→ Main Aim: Providing additional materials or resources related to the meeting.
→ Clarity: Clearly communicates the availability of supplementary materials.
→ Chance of Email Open Rate: Moderate, as it depends on the relevance of the materials.
- “Next Moves: [Meeting Topic] Discussion Continues”
→ Main Aim: Signaling the continuation of the discussion and planning for the future.
→ Clarity: Clearly communicates that the email contains information about the ongoing conversation.
→ Chance of Email Open Rate: Moderate to high, as it suggests an ongoing engagement.
- “Missed Our Meeting: [Meeting Topic] Insights Await Inside”
→ Main Aim: Offering insights for those who couldn't attend the meeting.
→ Clarity: Clearly indicates the availability of insights even for non-attendees.
→ Chance of Email Open Rate: Moderate to high, as it caters to those who missed the meeting.
- “Feedback Request: How Can We Improve Future Meetings?”
→ Main Aim: Seeking feedback on the meeting experience and suggesting a focus on improvement.
→ Clarity: Clearly poses a question about the meeting experience.
→ Chance of Email Open Rate: Moderate to high, as it involves the recipient in the feedback process.
Follow-up Email Subject Lines for Thanking Your Contact
You will probably think that thank you emails are thank you emails and don’t have another meaning to consider.
However, thank you emails are a good way to follow up your contacts and you can take advantage of them very easily.
Using the thanking and appreciation words on your follow-up email subject lines will help you.
- “Thank You for Your Time: [Specific Reason]”
→ Main Aim: Expressing gratitude for the recipient's time and specifying the reason.
→ Clarity: Clearly indicates appreciation and the specific aspect being thanked for.
→ Chance of Email Open Rate: High, as it directly acknowledges the recipient's contribution.
- “Appreciation for Your Support: [Project/Task]”
→ Main Aim: Showing gratitude for the recipient's support on a specific project or task.
→ Clarity: Clearly communicates appreciation and ties it to a particular effort.
→ Chance of Email Open Rate: Moderate to high, especially for those involved in the project or task.
- “Grateful for Your Insight: [Meeting/Conversation]”
→ Main Aim: Thanking the recipient for their valuable insights in a recent meeting or conversation.
→ Clarity: Clearly expresses appreciation for the recipient's contribution.
→ Chance of Email Open Rate: Moderate to high, as it acknowledges the recipient's input.
- “Expressing Thanks: [Event/Occasion] Highlights”
→ Main Aim: Conveying gratitude for the recipient's participation in a specific event or occasion.
→ Clarity: Clearly ties the gratitude to highlights from the event or occasion.
→ Chance of Email Open Rate: Moderate, as it depends on the recipient's involvement in the event.
- “Thank You for Your Continued Partnership”
→ Main Aim: Expressing gratitude for an ongoing partnership or collaboration.
→ Clarity: Clearly indicates appreciation for the recipient's ongoing commitment.
→ Chance of Email Open Rate: Moderate to high, as it acknowledges the recipient's role in a lasting relationship.
- “Gratitude for Your Prompt Response: [Subject/Issue]”
→ Main Aim: Thanking the recipient for a timely response to a specific subject or issue.
→ Clarity: Clearly acknowledges the recipient's promptness in addressing a matter.
→ Chance of Email Open Rate: High, especially if the prompt response was crucial.
- “Thanks for Making a Difference: [Specific Impact]”
→ Main Aim: Expressing gratitude for the recipient's actions that made a positive impact.
→ Clarity: Clearly indicates appreciation and specifies the positive impact.
→ Chance of Email Open Rate: Moderate to high, as it recognizes the recipient's contribution to a positive outcome.
- “Grateful for Your Feedback: [Specific Input]”
→ Main Aim: Thanking the recipient for providing valuable feedback on a specific topic.
→ Clarity: Clearly acknowledges appreciation for the recipient's input.
→ Chance of Email Open Rate: Moderate to high, especially for those who provided feedback.
- “Heartfelt Thanks: [Occasion/Reason]”
→ Main Aim: Conveying genuine and heartfelt thanks for a specific occasion or reason.
→ Clarity: Clearly expresses sincere gratitude tied to a particular event or reason.
→ Chance of Email Open Rate: High, as it conveys a genuine and personal sentiment.
- "Thanking You for Being an Integral Part of [Project/Initiative]”
→ Main Aim: Expressing gratitude for the recipient's integral role in a specific project or initiative.
→ Clarity: Clearly acknowledges the recipient's importance in the project or initiative.
→ Chance of Email Open Rate: Moderate to high, as it recognizes the recipient's significant contribution.
Best Practices to Create a Good Follow-Up Email Subject Line
Writing a good follow-up email subject line depends on the recipient and some vital factors.
Applying the following best practices can create a good example to put on your own list.
1. ✅ Focus on Your Metrics.
When starting to create your follow-up email subject line, you should determine your key metrics based on your expectations.
General key metrics include open rates, click-through rates (CTR), click-to-open rates (CTOR), and response rates, and some valuable insights declared by your brand and communication.
If you try a strategy before a follow-up email, you can apply a similar one in this also.
2. ✅ Create a Simple, Short, and Effective Follow-Up Email Subject Lines.
Like all people, your recipients may lose their interest fast. Therefore, you shouldn't lose your main focus and create a follow-up email subject line accordingly.
An effective follow-up email subject line should be straightforward, short, and effective to grab the attention of your recipient.
Also, there is no need to express your all thoughts in an email subject line when there is time and place to share your content.
3. ✅ Personalize Your Follow-Up Email Subject Lines.
In any email marketing or marketing campaign, personalization works.
It shows how much you know your recipients about, what they like, or how they like to be referred and addressed.
A personalized follow-up email subject line makes the email feel more meaningful and directly applicable to the recipient.
For example, if you are going to do B2B follow-up, you may prefer professional subject lines.
4. ✅ Don’t Use Clickbait to Increase Emails’ Open Rate.
Though some strategies work in email marketing, clickbait is not a good way to apply for your follow-up emails.
Clickbait or clickbait words cause damaged trust and disappointment on your recipients and contacts.
Besides, when your follow-up email subject line doesn't match the expectations of the recipients, your audience will have a worse experience than a standard email subject line.
5. ✅ A/B Test Your Follow-Up Email Subject Lines.
While applying the A/B testing on your follow-up email subject lines, you will get to know your recipients more than ever because you will have rates.
Of course, you shouldn't measure your contacts based on rates, but this will help you focus on a specific strategy and audience.
Therefore, refining your follow-up email subject lines with new wording, tone, or personalization, you will adapt to changing preferences of them.
To Wrap Up
All in all, these follow-up email subject lines and tips can help you lead conversations.
Besides, if you learn to use them efficiently, you will have a more extended and ongoing collaboration with your contacts.
Therefore, we hope these follow-up email subject lines inspire you as you progress to your connections.
Frequently Asked Questions
If you want to learn more about follow-up emails and follow-up email subject lines, here are some frequently asked questions to take a look at.
What is the Difference between Reconnecting Emails and Follow-Up Emails?
Reconnecting emails are sent to re-establish contact and relationship to revive communication. If these emails are sent, there should be a lapse in communication. When it comes to follow-up emails, they are for checking interactions and seeking updates. These emails need an initial email to follow up and keep the conversation going.
What is the Optimal Sequence of the Follow-Up Email Process?
Your email marketing policy can determine this, but as an optimal follow-up process, you can send the first email to initiate the conversation. Then, three follow-up emails can be sent to nudge, refer, and say goodbye. With the first follow-up email, you can kindly remind the email. Then, you can request a referral for the next one. Lastly, you may say farewell with the last chance.
How Can I Convey Urgency in a Follow-Up Email Subject Line without Being Pushy?
Using words like "time-sensitive," "urgent," or "time-critical" judiciously can help you convey the message. What you need to pay attention is to clearly express the importance without sounding overly aggressive.
Recommended Blog Posts
To learn more about the email subject lines and exemplary email templates to use for different cases, here are the other blog posts that you can take advantage of:
