As a business owner, you have to be constantly on the lookout for new strategies that will help you grow your business.
Customer acquisition tools can accompany you while forming your business strategies. These tools can help you to build your brand's web presence, grow your business, find new customers and turn your visitors into loyal customers.
Using these tools can increase your sales and reach your target audience. We have gathered the 16 best customer acquisition tools you can use in 2023.
Pros and cons, pricing details, and ratings of these tools are also included in this blog post. So feel free to check them out and find the tools that can assist you in growing your business!
Customer acquisition is the process of converting your target audience to loyal customers. It includes all of your marketing efforts and strategies you use in your business.
Providing a better customer experience and customer support is also one of the most crucial parts of this concept.
Before getting into the customer acquisition tools, let's see why is customer acquisition important for companies and why do you need tools for it together:
The first reason is that it allows you to reach out to your target audience precisely. This is important because you don't want to waste time and money on campaigns that do not apply to your customers.
Companies can build better relationships with their visitors on social media by using these tools. This allows them to connect with clients directly through these channels instead of having them come through other websites.
Customer acquisition tools also allow you to track how well each campaign performs over time. You can adjust your campaigns accordingly if needed, with analytics and reporting.
Business owners and marketers can use many SaaS and e-commerce tools in customer acquisition.
Here are top 16 customer acquisition tools you can use for your businesses in 2023:
Popupsmart is a no-code popup builder that allows you to increase your sales conversions and visitor engagement. In addition, it has various features that make popup creation more manageable and functional.
Pros:
Cons:
Pricing: Free plan is available and can be used for up to 5.000 pageviews. The basic plan starts from $24 per month and offers 100.000 pageviews, unlimited website, and unlimited popup.
The pro plan starts from $66 per month, and it is suitable for professionals since it offers 500.000 pageviews, unlimited website, and unlimited popup.
The expert plan starts from $108 per month and provides 1M pageviews, unlimited website, and unlimited popup. You can schedule a meeting for further information if you have more than 1M page views.
G2 Rating: 4.4/5
Explore the Popupsmart reviews on G2 for further details.
HubSpot Sales is a CRM with sales engagement tools, reporting, and analytics features. It can help you to analyze your conversion rates and improve your business. In addition, you can build funnels and reach out to more customers by using this tool.
Pros:
Cons:
Pricing: Free plan is available. The starter plan begins from $45 per month. The professional plan starts from $450 per month.
G2 Rating: 4.4/5
See the reviews of HubSpot Sales Hub on G2.
Drift is a customer acquisition software that allows you to connect with your customers and visitors. By using Drift, you can benefit from the AI-powered Conversation Cloud to better your customer acquisition.
In addition, various features of this tool can be helpful in your marketing and sales strategies.
Pros:
Cons:
Pricing: Free trial is available. There are three plans which are Premium, Advanced, and Enterprise. To get details of these plans' pricing, you can contact the sales team of Drift.
G2 Rating: 4.3/5
Explore the reviews of Drift on G2.
ReferralCandy is a referral and customer acquisition software that can be useful in customer acquisition. By using it, you can automate your referral program and analyze its results.
Pros:
Cons:
Pricing: The Premium plan starts from $39 per month and is suitable for small businesses. The Plus plan starts from $239 per month, which is great for bigger teams aiming for faster growth. For the Enterprise plan's pricing details, you can get in touch with the sales team.
G2 Rating: 4.4/5
Check out the reviews of ReferralCandy on G2.
Unbounce uses AI to assist you while creating your conversion-ready landing pages and connecting with your visitors. It can be used by e-commerce businesses, SaaS companies, agencies, small businesses, and professional services.
Pros:
Cons:
Pricing: The Launch plan starts from $81 per month and offers up to 500 conversions and up to 20,000 visitors. The Optimize plan starts from $122 per month and includes up to 1,000 conversions and 30,000 visitors per month.
The Accelerate plan starts from $203 per month and offers up to 2,500 conversions and 50,000 visitors per month.
G2 Rating: 4.4/5
Explore reviews of Unbounce on G2.
GetResponse is a digital marketing and customer acquisition tool that can be useful in growing your audience and increasing your sales conversions.
It includes solutions such as email marketing, landing pages, autoresponders, and automation, which can significantly increase user engagement.
Pros:
Cons:
Pricing: It offers a free-to-use plan that includes up to 500 contacts. The email marketing plan starts from $15.58 per month and offers 1,000 contacts.
The marketing automation plan starts from $48.38 per month and includes many different features that can be useful in your customer acquisition process.
The e-commerce marketing plan starts from $97.58 per month and includes more comprehensive features.
Pricing plans may differ depending on your contact number, so you can get in touch with the sales team and find the suitable one for your business.
G2 Rating: 4.2/5
See the reviews of GetResponse on G2.
Hotjar allows you to understand how your visitors behave on your website. It helps you to improve your website according to user behaviors by showing their behaviors with heatmaps.
Pros:
Cons:
Pricing: The basic plan is free and offers 35 daily sessions. The plus plan with 100 daily sessions starts from $31 per month.
The business plan starts from $79 per month and offers 500 daily sessions.
The scale plan includes unlimited daily sessions; you can learn the details by contacting the sales team.
G2 Rating: 4.4/5
Check out the reviews of Hotjar on G2 for further information.
Mailchimp is a marketing platform that offers all-in-one solutions to its users. Thanks to its various marketing features, you can enhance your customer experience and boost your conversion rate.
Pros:
Cons:
Pricing: It has a free plan that includes limited features. The essentials plan starts from $11 per month, and the standard plan starts from $17 per month.
The premium plan starts from $299 per month and offers unlimited seats and advanced segmentation.
Details of the plans may differ depending on the number of your contacts, so you can visit the pricing page of Mailchimp.
G2 Rating: 4.3/5
Explore the reviews of Mailchimp on G2.
Wunderkind is a performance marketing and customer acquisition tool that can be used to better the visitor experience. It includes many multichannel marketing solutions tailored to retailers, publishers, and travel companies.
Pros:
Cons:
Pricing: You can contact the sales team of Wunderkind for different pricing details.
G2 Rating: 4.7/5
You can read the Wunderkind reviews on G2.
LiveChat is a help desk tool you can use in your business to interact with visitors. By using this tool, you can improve your customer service quickly and reach the goals of your customer acquisition strategies.
Pros:
Cons:
Pricing: The starter plan starts from $16 per month and is great for small offices. The team plan starts from $33 per month and is suitable for full-time support teams.
The business plan starts from $50 per month and can be used by customer service departments. For the enterprise plan's details, you can contact LiveChat's sales team.
G2 Rating: 4.5/5
Explore the reviews of LiveChat on G2.
ProProfs Chat is a live chat tool that makes the customer service experience more practical. You can use this tool in your business to better your help desk experience.
Pros:
Cons:
Pricing: You can try for free for 15 days. The essentials plan starts from $10 per month, and the premium plan starts from $15 per month.
Pricing details may differ depending on your operator number. For information about the enterprise plan's pricing, contact the sales team.
G2 Rating: 4.5/5
See the reviews of ProProfs Chat on G2.
Constant Contact is an all-in-one tool that allows you to increase sales and interact with your visitors in your customer acquisition process. It includes features such as an email template builder, social media advertising, website builder, and event marketing.
Pros:
Cons:
Pricing: The core plan starts from $9.99 per month, and the plus plan starts from $45 per month.
G2 Rating: 4.0/5
Check out the Constant Contact reviews on G2.
Drip is an email marketing automation platform that helps you to automate your marketing campaigns. It is a user-friendly tool with different solutions that allows you to reach out to more visitors and increase your conversions.
Pros:
Cons:
Pricing: It offers a 14-day free trial. Pricing details may change considering the contact number of your business. Plans start from $39 per month.
G2 Rating: 4.4/5
Explore the reviews of Drip on G2 for further information.
Outgrow is an easy-to-use no-code tool with various features. For example, you can create calculators, quizzes, surveys, chatbots, and forms by using this tool.
Without any coding and design knowledge, you can make use of these elements to increase your customer engagement.
Pros:
Cons:
Pricing: Free trial is available. The freelancer plan starts from $14 per month. The essentials plan starts from $95 per month and can be great for small companies.
The business plan, which is designed for big companies, starts from $600 per month. For the enterprise plan, you can get in touch with the sales department.
G2 Rating: 4.8/5
See the Outgrow reviews on G2.
Buffer is a social media management tool that you can use to step up your social media marketing campaigns. You can grow your audience with this tool and achieve more loyal customers.
Pros:
Cons:
Pricing: Free plan is available and can be used to manage up to three channels. The essentials plan starts from $5 per month/channel.
The team plan starts from $10 per month/per channel. The agency plan starts from $100 per month and can be used for up to 10 channels.
G2 Rating: 4.3/5
Explore the reviews of Buffer on G2.
ConvertKit is an easy-to-use marketing automation tool with various features. With this platform, you can automate your email marketing campaigns and make your customer acquisition process smoother.
Pros:
Cons:
Pricing: Free trial is available for 14 days. The creator plan starts from $9 per month and can be used for up to 300 subscribers. The creator pro plan starts from $25 per month and can be great for bigger businesses.
G2 Rating: 4.4/5
You can read more reviews about ConvertKit on G2.
Here are a few quick tips for a better customer acquisition strategy that works well with every business:
Make sure your product is well-designed and easy to use.
Ensure that your website is optimized for mobile devices.
Get to know your target audience and speak to them in their language. Serve your customers' needs and appeal to their interests.
Create compelling offers and discounts for new customers to turn them into loyal ones.
Provide excellent customer service on your website and solve your customer's problems for a better customer experience.
Have clear call-to-action words and buttons on your website.
Don't forget to analyze your campaigns and see the results of your marketing campaigns.
See 16 Steps Of Customer Acquisition Process For Digital Marketers for an in-depth guide on forming a customer acquisition strategy.
So that's all for the customer acquisition tools! Try to build your own customer acquisition strategy now, thanks to these tools that serve different business needs.
You can benefit from our quick tips about customer acquisition strategies as well.
By building the best customer acquisition campaigns, you can stand out among your competitors easily.
We hope you liked what you found in this post. Also, if you have any other suggestions we missed in our blog post, don't be shy and share them with us in the comments section! 🤓
The primary sources of customer acquisition you can use in your business are:
-Direct marketing (email, advertisements, etc.)
-Paid advertising
-Content marketing
-Social media advertising
-Search engine optimization (SEO)
-Referral marketing
CRM tools help you keep track of the people who have purchased from you, how they buy, and what they need.
These tools can be used to create a marketing strategy that targets customers based on their needs and preferences. You can also use them to identify new leads and ensure that your sales team follows up with every lead that comes in, not just those who most closely match their interests or tastes.
Hubspot, Salesforce, and Zendesk are among the most used CRM tools for customer acquisition.
Customer acquisition channels are how you find new customers and get them to buy from you. For example, suppose you want to sell a product that helps people with their finances.
In that case, you could use social media ads to reach people who share your target audience of young professionals in the early stages of their careers.
You could also look for influencers willing to share your product with their audience.
There are many different kinds of customer acquisition channels. Some examples include:
-Social media ads
-Influencer and affiliate marketing
-Direct mail campaigns
-Search engine marketing (SEM)
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