What Is a Competitor Analysis Tool?
A competitor tracking tool — or more broadly, a competitor analysis tool — is an essential part of marketing. Whether you own a small business or manage a large enterprise, there’s always something you can learn from your competitors.
These tools allow you to monitor price changes, customer interest, website traffic, and much more while keeping an eye on your competitors.
So, which competitor tracking tools are the best? From the top 24 competitor analysis software options, choose the one that fits your needs best!
Top 10 Competitor Analysis Tools: Comparison
We’ve listed the tools below to help you analyze your competitors’ activity. These tools are selected based on various criteria such as price tracking, social media monitoring, technology used on competitor websites, SEO insights, and website traffic analytics.
Choose the ones that best match your needs!
24 Competitor Analysis Tools Marketers Will Love
1. SEMrush
You can track your competitors' organic keywords and backlinks using SEMrush. It also allows you to analyze the social media marketing strategies of companies within your industry.
Pros:
- Detailed keyword analysis
- Ability to monitor competitor keyword traffic across different regions
Cons:
- Reports cannot be customized
- No option to filter globally searched keywords
Pricing: Free trial available with limited access. Paid plans start from $119/month.
G2 Rating: ⭐ 4.6/5
Check out SEMrush reviews on G2.
2. IntelligenceNode
IntelligenceNode’s price optimization software is an AI-powered service that provides brands with comprehensive market data. It offers pricing suggestions alongside insights on your competitors operating within the same market.
Pros:
- 99% pricing accuracy
- Access to price history from the last two years
- Trend tracking and optimization tools to help you adjust your pricing strategy
Cons:
- Can be confusing due to the lack of user guides
- Pro plans may be costly since pricing is based on monthly packages
Pricing: Available for free with limited features. Paid plans start from $49/month, up to $149/month.
G2 Rating: ⭐ 4.8/5
Check IntelligenceNode reviews on G2.
3. Owler’s Financial Competitor Analysis
With Owler, you can monitor your competitors’ financial activities, earnings, revenue, employee count, funding status, and their biggest rivals. It also allows you to filter and discover new businesses based on industry, annual revenue, location, and other criteria.
Pros:
- Includes documentation on how to use the tool
- Daily company reports and updates are highly useful
Cons:
- Employee and revenue data may be outdated for some companies
- Limited coverage of smaller companies
Pricing: Free with limited company search. Annual subscriptions start at $99/year.
G2 Rating: ⭐ 4.1/5
Check Owler reviews on G2.
4. Meltwater
Meltwater stands out as a comprehensive competitor monitoring tool that provides valuable insights into competitor strategies across various digital platforms. With advanced analytics capabilities, it enables businesses to track competitor mentions, perform sentiment analysis, and identify trending topics — helping teams make data-driven decisions.
Pros:
- In-depth sentiment analysis of competitor activity
- AI-powered predictive analytics and actionable insights
- Excellent customer support
Cons:
- Steep learning curve
- Not recommended for small businesses
Pricing: Pricing details are not publicly available. You need to contact Meltwater directly to receive a personalized quote.
G2 Rating: ⭐ 4.0/5
Check Meltwater reviews on G2.
5. Price2Spy
Price2Spy is one of the most commonly used competitor price monitoring services, allowing companies to track and analyze pricing changes effectively.
Pros:
- Price change alerts keep you informed of the latest updates
- Displays relevant websites to reduce confusion
- Compares prices across selected companies
Cons:
- The dashboard is not user-friendly
- The interface looks outdated
- Full access can be costly
Pricing: Starts at $23/month with limited access and goes up to $599/month.
G2 Rating: ⭐ 4.8/5
Check Price2Spy reviews on G2.
6. Prisync
Prisync is a tool designed to help you monitor competitor price changes clearly. It offers insights into both pricing adjustments and stock availability, giving you a broader market perspective.
Pros:
- The overview dashboard displays price changes, stock status, and tracking summary simultaneously
- Price updates are presented in a detailed and up-to-date manner
- Provides comprehensive reports with in-depth analytics
Cons:
- Some features require technical knowledge to utilize effectively
- Competitor data can be overly broad at times
Pricing: Basic plans start from $59/month and go up to $229/month.
G2 Rating: ⭐ 4.7/5
Check Prisync reviews on G2.
7. BuiltWith
BuiltWith’s technology profiling feature helps you identify the tools and technologies your competitors are using. It also keeps you informed about emerging technologies and current industry trends.
Pros:
- Offers both mobile and desktop versions
- Easy to use and user-friendly
Cons:
- Data outputs are not well-organized
- Can be expensive if you want to try it first
Pricing: Plans start from $295/month.
G2 Rating: ⭐ 4.2/5
See BuiltWith reviews on G2.
8. Wappalyzer
Wappalyzer is a tool that identifies the technologies used on websites. It works as a browser extension and also notifies you when there are updates made on competitors’ websites.
Pros:
- Easy to use since it functions as a browser extension
- Excellent customer support and a user-friendly interface
Cons:
- Some technologies may not be recognized
- Slightly expensive for advanced use
Pricing: Limited free plan available. Paid plans start from $99/month.
G2 Rating: ⭐ 4.5/5
Check Wappalyzer reviews on G2.
9. Mailcharts
Mailcharts is a tool designed for those who want to monitor their competitors' email marketing strategies. It offers email samples and can be used for free as a competitor email tracking tool. You can also compare your campaigns with the examples in its library.
Pros:
- Provides excellent sample emails for inspiration
- Allows you to try the free version
Cons:
- Does not include every email marketing platform
Pricing: Free account available. Team plans start from $49/month.
G2 Rating: ⭐ 4.5/5
Check Mailcharts reviews on G2.
10. Awario
Awario is a tool that allows you to conduct competitor analysis through social media monitoring. By adding your competitor’s domain, you can access their content and make direct comparisons.
Pros:
- Easy to use and beginner-friendly
- Very helpful customer support
- Tracks brand mentions in real time
Cons:
- Filter options are limited, which can be restrictive
Pricing: Free trial available. Paid plans start from $39/month.
G2 Rating: ⭐ 4.1/5
See Awario reviews on G2.
11. SparkToro
SparkToro helps you compare your target audience with your competitors'. It also allows you to monitor the influencers followed by these companies’ social media audiences. The data includes insights across multiple platforms such as Instagram, Twitter, podcasts, and the web.
Pros:
- Engagement analytics show which hashtags are being used
- Very fast and easy to use
Cons:
- Data for small businesses may be limited
Pricing: Offers five free searches per month. Paid plans start from $50/month.
G2 Rating: ⭐ 4.6/5
Check SparkToro reviews on G2.
12. Mention
Mention is a social media competitor analysis tool that allows you to track specific keywords and monitor their popularity. It also provides real-time alerts to keep you updated on important changes.
Pros:
- Daily alerts are useful for monitoring competitor activity
- Can search across both small and large websites
Cons:
- Filters may not always function properly
- Features are limited in the basic plan
Pricing: Free trial available. Paid plans start from $29/month.
G2 Rating: ⭐ 4.3/5
Check Mention reviews on G2.
13. Hootsuite
Hootsuite allows you to monitor profiles across 35 different social media platforms. With this tool, you can track your competitors’ content and analyze the engagement their posts receive.
Pros:
- Allows you to schedule your own social media posts
- Provides detailed insights into competitor content
Cons:
- Occasional connectivity issues with some platforms
- Can be slightly complex to use
Pricing: 30-day free trial available. Paid plans start from $39/month.
G2 Rating: ⭐ 4.1/5
Check Hootsuite reviews on G2.
14. Sprout Social
With Sprout Social, you can gain a comprehensive view of your competitors’ social media activity and optimize your own platforms accordingly. It also allows you to monitor trending topics over time.
Pros:
- Easy to use for teams
- Provides business-critical analytics
Cons:
- Mobile app is not very user-friendly
- Can be expensive for smaller teams
Pricing: 30-day free trial available. Paid plans start from $89/month.
G2 Rating: ⭐ 4.3/5
Read Sprout Social reviews on G2.
15. Phlanx
Phlanx is a competitor monitoring tool used to analyze whether social media followers are active. With this platform, you can view both your own audience and your competitors’ follower engagement.
Pros:
- Allows you to measure engagement rates of accounts
- Provides opportunities to reach out and connect with influencers
Cons:
- Platform options may seem limited for some users
- Can be relatively expensive for its feature set
Pricing: Offers a 1-month free trial. Plans start from $25/month.
16. Google Trends
Google Trends is one of the most widely used competitor analysis tools. If you're looking for free options, Google Trends offers highly practical features for market research.
Pros:
- Displays all sources mentioning a topic across the web
- Makes comparative keyword research easy
Cons:
- No global search option — results are limited to specific regions
- Data lacks detailed insights
Pricing: Completely free.
G2 Rating: ⭐ 4.4/5
Check Google Trends reviews on G2.
17. SimilarWeb
SimilarWeb is an excellent tool for monitoring and analyzing competitor performance. It allows you to see your competitors’ website traffic and traffic sources, as well as access valuable insights about audience demographics and behavior.
Pros:
- Identifies related blogs and marketing campaigns
- Supports conversion analysis
Cons:
- Pro plans are expensive
- Free plan provides limited data access and is restricted to one user
Pricing: Free plan available with limited usage. Paid plans start from $199/month.
G2 Rating: ⭐ 4.4/5
Check SimilarWeb reviews on G2.
18. BuzzSumo
BuzzSumo helps you identify trending content within your industry. You can also analyze your competitors’ content, view the keywords they use, and see the level of traffic they generate.
Pros:
- Guides you in creating high-performing, engaging content
- Offers content analysis and domain reports even in the free plan
Cons:
- Professional plans can be expensive for teams
- Facebook and YouTube analytics are only available in the higher-tier plan ($299/month)
Pricing: 30-day free trial available. Paid plans start from $99/month.
G2 Rating: ⭐ 4.5/5
Check BuzzSumo reviews on G2.
19. UberSuggest
Neil Patel's Ubersuggest is an SEO tool that allows you to analyze both your own website and your competitors’ sites. It’s also one of the free competitor analysis tools available.
Pros:
- User-friendly and easy to navigate
- Keyword insights are accurate and up to date
Cons:
- Keyword search range can be limited
- Questions and phrase-based keyword suggestions are not displayed
Pricing: Free.
G2 Rating: ⭐ 4.5/5
Check Ubersuggest reviews on G2.
20. iSpionage
iSpionage is a competitor tracking software used to monitor competitor advertisements. For example, you can track AdWords activity and analyze organic search results.
Pros:
- Allows you to view organic results and compare them with your competitors
- Includes an alert feature to help you stay informed about trends
Cons:
- Data is not very clear or comprehensive
- Does not include social media competitor insights
Pricing: Starts from $59/month. Annual plans are also available, starting from $50/month (billed annually).
G2 Rating: ⭐ 3.5/5
Check iSpionage reviews on G2.
21. Alexa
Alexa is a comprehensive tool that can answer key questions while monitoring your competitors. It also offers free features that allow you to check traffic statistics.
Pros:
- Includes a Chrome Extension that you can use while browsing the web
- Categorizes keywords based on rankability, optimization opportunities, keyword gaps, and more
Cons:
- Data can be limited and somewhat estimated
- The advanced version is relatively expensive
Pricing: Free trial available. Advanced plans start from $149/month.
G2 Rating: ⭐ 4.1/5
Check Alexa reviews on G2.
22. Serpstat
Serpstat helps you monitor your competitors’ websites and organic keywords. It also provides analysis of paid search campaigns and contextual advertising.
Pros:
- Comprehensive SEO reporting, including competitor analysis, custom reports, data visualization, and white labeling
- Includes SERP ranking tracking and link-building insights
Cons:
- The Lite plan has limited features, making it relatively expensive
- The credit-based system can be restrictive when searching competitor keywords
Pricing: Starts from $69/month when billed monthly. Annual plans start from $55/month.
G2 Rating: ⭐ 4.6/5
Check Serpstat reviews on G2.
23. WooRank
WooRank is an SEO monitoring tool that helps you track competitor keywords and analyze their content.
Pros:
- Webinars and video tutorials make it easier to learn how to use the tool
- Provides a website rating score, which is helpful for making optimization improvements
Cons:
- May deliver outdated reports
- Can display irrelevant content, which may be confusing and time-consuming
Pricing: Starts from $53/month.
G2 Rating: ⭐ 4.4/5
Check WooRank reviews on G2.
24. Ahrefs
Last but certainly not least, Ahrefs is one of the most popular tools for analyzing keyword and traffic potential. While it is widely known as a comprehensive SEO solution, it is also a powerful competitor research tool.
Pros:
- Allows you to identify and compare your competitors’ backlinks
- An excellent tool for understanding how to increase your website traffic
Cons:
- May seem complex at first
- Slightly expensive
Pricing: 7-day trial available for $7. Monthly subscriptions start from $99.
G2 Rating: ⭐ 4.6/5
Check Ahrefs reviews on G2.
FAQs
What Are the Best Competitor Analysis Tools?
In general, Awario and Sprout Social are among the best tools for social media monitoring. Ubersuggest and Ahrefs are great options for keyword research and SEO. Owler is one of the best competitor analysis tools for tracking company insights.
Of course, it all depends on your company’s needs and what you want to analyze. In this guide, we’ve listed 24 different competitor analysis tools that can help you compare your business with others in your market. These tools can be used for price tracking, social media marketing, website traffic analysis, SEO, and email marketing.
You can use them individually depending on what you want to track in your industry.
What Can You Learn by Tracking Your Competitors?
With these competitor analysis tools, you can see what your competitors are doing in the market and gain insights into how you can improve your own company.
If you are a small business aiming to grow, these comprehensive tools can help you move forward and stay on the right track.
You can also better understand what your target audience likes and what they are interested in. This allows you to improve your content and attract customer attention more easily. Monitoring competitors also gives you the opportunity to anticipate their actions and next moves.
How Often Should You Use Competitor Analysis Tools?
Comparing yourself to your competitors and making necessary optimizations is always a good idea. However, the frequency of this research is very important if you want to see meaningful differences and identify what really needs to change.
If you do it every week, you may not get useful results. You’ll spend too much time constantly checking competitors, which can be very time-consuming.
That’s why it’s generally better to monitor your competitors once a month or every two months.
Don’t forget to share in the comments which tools you use to learn more about your competitors!
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