Transactional emails are your trump card in your email marketing success today!
Have you ever refreshed your email app waiting for a code, password reminder, or an order confirmation email to come in?
Sometimes they come in an instant, but some other times, oh God those other times, that you have to wait hours to receive them are aggravating.
That’s why we are going to share with you the best transactional email software that can be relied upon in this article, so you know which one is the best to choose for your business.
Today's diverse business trends and challenges make every interaction with customers and prospects crucial for your business's survival.
Therefore, you must keep on top of your customers' feedback and satisfaction levels regarding your services if you want to remain competitive and profitable.
An effective marketing strategy, good sales, and customer retention are the key components of your company’s success, and it won’t happen unless you can communicate and get feedback from your customers regularly.
Transactional email software is one of the best tools to drive up your customer value and retention with frequent communications.
In fact, not all the email marketing and optimization processes are about newsletters and cart abandon campaigns.
Sometimes, transactional emails, such as an order confirmation, a welcoming email or a password reminder, are the most effective. 👀👇🏻
Transactional emails are the emails that are sent to the customers in response to specific actions taken, usually after a purchase or account creation.
If you ever bought something online or made an account on a website, chances are that you have already received a transactional email.
💡 According to an email marketing metrics benchmark study transactional emails generated an average 44.9 percent open rate which is way higher than any other kind of marketing emails.
The importance of these emails lies in their ability to carry the information the recipient has requested explicitly.
Transactional emails, also known as "triggered emails" or "automated emails", contain personalized information based on the action taken by the recipient.
Here is a list of different types of transactional emails you may receive:
Transactional Email Software are services businesses use to send relevant emails to customers in response to their actions.
Transactional email software facilitates the process of sending pre-established emails to your clients for agreed-upon transactions, like one-time passwords (OTPs), or creating accounts, and other vital instant information.
Transactional email software can act as additional security options or multi-step verification for your business and provide you with different services and features such as:
They monitor any real-time changes that take place on your customers' accounts and instantly generate emails accordingly.
Most businesses use transactional email software to send automated and personalized emails after any transaction to their customers.
Below are the eight best transactional email software we have listed for you with a detailed comparison table:
Amazon Simple Email Service (Amazon SES) is a flexible and cost-effective emailing software that relies on Amazon’s infrastructure. With Amazon SES, you can easily send notifications and transactional emails to your users and keep in touch with them.
Amazon SES is reliable email sending software for businesses of all sizes to personalize their content in order to engage more clients.
You can use different methods like the Simple Mail Transfer Protocol (SMTP) interface, AWS, or Amazon SES console to integrate and directly send emails from this service.
Amazon SES allows you to create rules for the emails using the configuration sets feature, and it offers a free version for the first 62000 emails every month followed by some premium plans to fits any requirement.
For more information you can check out Amazon SES Capterra reviews.
Rating: ⭐ 4.7 / 5
Mailjet is a simple and feature-rich email software for transactional emails that you can choose for your business.
You can create, manage and optimize your emails with Mailjet and create personalized templates and content for your customers.
Mailjet’s Email automation service lets you create on-time and engaging email messages and its powerful templating language allows you to quickly craft highly customized transactional emails.
You can also segment the contact list by preference, demographic or past behaviors to send the right customized content to your customers.
Take a look at Mailjet's Capterra reviews for detailed information.
Rating: ⭐ 4.3 / 5
Mandrill is a transactional email service for Mailchimp users with a secure and reliable delivery API from websites and applications.
You can use Mandrill for both data-driven emails for eCommerce and personal one-to-one communications.
Mandrill provides you with a fully detailed statistical overview and searchable activity log on your dashboard.
You can have an A/B split test and comparative reports of your activities using this software.
Review the detailed Mandrill reviews on Capterra to learn more about this tool.
Mandrill’s prices are based on the number of blocks (Each block 25000 Emails)
Rating: ⭐ 4.5 / 5
SendGrid is a cloud-based SMTP email delivery service that allows you to send emails without having to maintain email servers.
This email sending software manages all of the technical details and enables your entire team to send emails, and provides support through its online community and visual and textual content.
In addition, SendGrid provides client libraries in many languages along with transactional and responsive templates.
You can take a look at the in-depth and honest SendGrid reviews on Capterra to learn more about this useful software.
Rating: ⭐ 4.2 / 5
Mailgun is an email validation service that lets you easily send emails from your own domain. It also lets you track your sent emails performance by robust open, click, bounce, and delivery tracking features.
It offers a complete cloud-based email service to send, receive and track the emails that are through your website.
Using this software's intelligent inbound routing and storage, you can track your emails and see where they ended up.
One of the good things about MailGun is that each domain is an isolated sub-account with its own queue and reputation that makes it easier to send transactional emails. Capterra reviews on Mailgun can help you with additional information.
MailGun’s pricing depends on the number of validations you require, along with the number of emails sent per month that you can pay as you grow. But it has other plans as well, which are listed below:
Rating: ⭐ 4.4 / 5
Sendinblue is an innovative solution for small and medium-sized businesses managing and tracking marketing and transactional emails.
Reviewing Sendinblue on Capterra we found out that this transactional software offers more automation and management features than Mailchimp, and its pricing is much more affordable. In addition, it provides a friendly email design tool, excellent reports, and advanced features such as A/B testing.
Price: Sendinblue offers three other pricing plans in addition to itsfree plan.
Rating: ⭐ 4.5 / 5
Postmark is one of the best email sending software for sending time-sensitive transactional emails. It has a quick and easy setup and content-ready responsive email templates.
By routing transactional and promotional messages through parallel but separate infrastructure, According to Capterra, Postmark offers one of the most reliable email delivery services available today.
Rating: ⭐ 4.9 / 5
Sendloop is one of the easiest and most user-friendly software for small businesses to use for their transactional email services.
It offers good customer service support, and you can easily target your audience with its autoresponders and bulk email features.
There are over 80 free email templates on Sendloop, along with a drag-and-drop email builder, and many other unique features.
Reviewing Sendloop on Capterra gives you a comprehensive view of the software.
Sendloop offers unique pricing plans for frequent and occasional users.
Rating: ⭐ 4.5 / 5
Transactional Email plays a key role in today's technological business world, and selecting the best service is vital for your business growth.
As we discussed above, each of these services has its own pros and cons, which will help you decide which suits your business objectives the best.
Hopefully, you have a clear picture of the best transactional email software now.
Listed below are the repeated questions and related terms and articles to this blog, check them out and please let us know if you have any further questions!
Marketing emails are any kind of email with a marketing intent. Marketing emails are usually sent to a large list of customers or prospects in the form of newsletters, promotional and sales emails, event invites, or product updates. On the other hand, Transactional emails are one-to-one emails that contain personal information for the recipient which they requested for. A transactional email is sent to a single recipient rather than an extensive contact list.
Here is a list of the best transactional email services:
Mandrill is a transactional email platform that was created by MailChimp. You can use Mandrill to create personalized one-to-one emails, whereas MailChimp is typically used for bulk email campaigns. Mandrill is a better option for transactional email services.
Depending on your objectives and size, there are other alternatives you can consider, such as Amazon SES, Mailjet, Mandril or Mailgun.