· 10 min read

How to Target Custom Audience with Popupsmart- Tips & Ways

Targeting a custom audience with Popupsmart will help you increase user engagement.

Therefore, if popups are targeted properly, it is no doubt that you will gain more conversions.

For promoting your products and displaying your show-up announcement, there are many solutions while reaching your target audience.

We have compiled different solutions you can use to target a custom audience. In under five minutes, you can build your website’s popups according to a custom audience with Popupsmart.

Let’s begin!

What is Custom Audience?

For example, your popups can be language-based or location-based. So people from a specific country with a set language can see your popup.

A custom audience is a specific audience of your website. You can have different segmentations and target different popups to them.

For example, premium users can be considered as a custom audience. You can set different parameters and segments according to your membership plans.

a man observing the details looking at his laptop

People with different interests can be included in a custom audience. Targeting a custom audience who likes to see shoes can be shown as an example.

If a “shoe” related topic is on a specific page, showing a popup related to that is a smart choice. That way, you can offer special discounts or show announcements to the set audience.

How to Target Custom Audience with Popupsmart

Targeting a custom audience is very easy with Popupsmart. Since it is a free no-code tool, you don’t have to worry about coding.

But how can you target a custom audience?

Popupsmart has different targeting solutions you can use on your website, such as:

  • Visitor Devices,
  • Schedule Date and Time,
  • Browser Language,
  • URL Browsing Targeting,
  • Traffic Source,
  • Cookie Targeting,
  • HTML Targeting,
  • New or Returning Visitor,
  • Operating System,
  • Geo-Location Targeting,
  • SiteData Targeting.

These targeting options will allow you to create smart and conversion-ready popups to increase user engagement!

Let’s have a look at them together.

1) Visitor Devices Targeting

This is a default targeting type on the Popupsmart dashboard.

You cannot delete or remove it because it is the main step of displaying your popup.

You determine the options to show the popup campaign on desktop or mobile.

visitor device targeting of Popupsmart shown on the dashboard

Since campaigns are apt to change, you can either choose desktop or mobile or both at the same time.

As you can imply, with this targeting option, you can make your popup campaigns mobile-responsive.

2) Schedule Date and Time

Deciding a date and time schedule for your popup campaigns will specify the period for your campaigns.

We need to remind you that if you don’t determine the date and time, the popups will appear as they are when the website is turned on.

Once you add the ‘Schedule Date and Time’ targeting, it will automatically provide a time period, but you can arrange them as you like.

schedule date & time targeting option on the Popupsmart dashboard

When your popups are displayed on the specific date and time you like, they will be shown according to the custom audience’s region.

For example, it is possible to use this targeting option if there is any specific holiday or time to launch a campaign.

We are so sure that you will see its impact.

3) Browser Language

Browser Language targeting is among the specific targeting options.

You can determine your popup's appearance based on the browser's language.

browser language targetting of Popupsmart on the dashboard

If you have international popup campaigns that differ in language, it is possible to choose the target language.

Your popup will show up for everyone if you don’t set any specific language.

4) URL Browsing Targeting

You can use the URL Browsing Targeting option to reach users who visit a specific webpage showing your popup.

You can choose not to display a popup on the entire website, so adding the URLs of the pages you want to target will do that for you.

With the seamless addition of URL Browsing Targeting, you need to choose between Target all pages or Advanced Configurations.

URL browsing targeting's target all pages on the Popupsmart dashboard

If you choose Target all pages, your popup will appear on every URL page. However, Advanced Configurations give more details.

Under the Advanced Configurations, you need to decide whether to show or hide your popup from the target audience.

You can choose Matches if the URL matches the specific URL.

matches option on URL browsing targeting of Popupsmart

Or, you can choose Contains on the following page and choose pages that contain the specific keyword.

Contains URL browsing targeting on the Popupsmart dashboard

Also, you can check campaign triggers on specific URLs.

specific URL browsing on the Popupsmart dashboard

As a reminder, don’t forget to click Submit after determining the details.

5) Traffic Source Targeting

Targeting can be classified based on the traffic source.

You can decide if a specific URL Contains/ Does Not Contain because your visitors from a specific URL see or don’t see your popup.

traffic source targetting option of the Popupsmart dashboard

That’s how you can limit or specify the traffic source from different sources.

6) Cookie Targeting

For Cookie Targeting, you need to be very specific and determine the details step-by-step.

Setting cookie keys will enable you to target audiences in different scenarios.

Firstly, you need to write a Cookie Key.

cookie key cookie targetting of the Popupsmart dashboard

For example, if you want to target the users of your website, you can set a cookie key called “is_user.”

Then set the query to the status you want.

query option of Popupsmart's cookie targetting

You need to add a cookie value in order not to get any errors, and your cookie targeting will be done.

7) HTML Targeting

HTML Targeting focuses on the element on the website.

For CSS Selector, you need to copy the HTML of the element you target and paste it.

HTML targeting of Popupsmart

Then, you can determine Query from the dropdown along with the Enter Value as the element value you have copied in the CSS code.

You can build different scenarios according to your product and services, for sure. Choices are endless!

8) New or Returning Visitor Targeting

You may not want to display your popup all the time; however, you can decide on this point as well.

Specify your popup for the new or returning visitors and decide the target more specific.

new or returning visitor targeting of the Popupsmart dashboard

Choosing new or returning visitors totally depends on you.

9) Operating System Targeting

Your popup campaigns are shown to any operating system by default.

Yet, if you decide on some of them, your popup will show only some of them.

operating system targeting of the Popupsmart

You can choose your operating system to target a more custom audiences by selecting.

10) Geo-Location Targeting

All popups may not be proper for every location. Hence, you can choose among the choices with Geo-location targeting.

geo-location targeting of Popupsmart on the dashboard

If you say Show in these locations, you can choose the country, region, and city as well.

show in these locations targeting of Popupsmart

Or, you can choose Don’t show in these locations. This will help you hide your popup from certain locations.

11) SiteData Targeting

SiteData allows you to make your popup appear according to users' custom attributes.

You must send the data to our javascript API to identify the users.

SiteData targeting of Popupsmart and its arrangements

If you want to target your audience by using SiteData, there are some places you need to fill.

To fill in the property keyword, you need to consider the details of your popup display.

Tips for an Effective Popup Campaign for Custom Audiences

a hand writing tips to target custom audience

You need to benefit from some details while targeting your custom audiences for your popup campaign:

  • Set smart segmentation options according to your audience.
  • You can offer discounts and special offers for different audiences.
  • Make the custom audience and images relevant to each other.
  • Don’t forget to use a concise message appropriate to your target audience.
  • Give importance to customer feedback and form your own specification. Observing your customers’ behavior on your website is crucial while forming custom popups for a custom audience.


We have explained how you can use various targeting options you can increase user engagement.

You have learned, and we hope it is easier for you to decide the best targeting option for your popup campaigns.

Now it’s time to build effective popups for your audience using Popupsmart.

Don’t hesitate to contact our support if you experience any kind of targeting issue; we’ll always be there for you. :)


You can find other answers to your questions with these FAQs.

What are the Use Cases of Custom Audience Popups?

You can reach your set audience with different popup use cases.

  • Informational popups are one of the most used since you can inform a particular audience about a topic.
  • Gathering email popups and phone call popups can be used for a custom audience to grow your email list & phone calls as well.
  • Cart abandonment popupsare beneficial to increasing your conversions by showing related.

Why Should You Target a Custom Audience?

Targeting custom audiences is vital because it allows you to send messages to the right audience. Also, it helps you to reach your potential customers with related content. You can promote your products or show announcements to the target audience to achieve your marketing efforts.

What are the Benefits of Using Popups for Custom Audience?

Targeting a custom audience will support online advertising, including increased relevance and engagement, improved targeting, and higher conversion rates.

When popups are tailored to the interests and behaviors of specific groups of people, they are more likely to be relevant to the recipient and thus more likely to be engaged with.

Additionally, by targeting only those likely to be interested in the advertised product or service, the chances of generating conversions or sales are higher.

Moreover, targetting custom audiences also allows advertisers to test and optimize their advertisements, making adjustments and improving their results over time.

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