How to Target Custom Audience with Popupsmart

Popups are great to show up announcements and promote your products! By showing specific popups to a custom audience, you can increase user engagement. For example, your popups can be language-based or location-based. So people from a specific country with a set language can see your popup.

Apart from showing popups, targeting specific audiences is crucial. It can increase the user engagement of your website and it can lead to more conversions! There are many solutions if you want to reach out to a certain audience of your website.

To get better results from your popups, you can choose to show them to particular people with various behaviors and needs.

We have compiled different solutions you can use to target a custom audience. You can build your website’s popups according to a custom audience with Popupsmart in under five minutes.

Let’s begin!

how to target custom audience

What is Custom Audience?

A custom audience is a specific audience of your website. You can have different segmentations and target different popups to them. For example, premium users can be considered as a custom audience. You can set different parameters and segments according to your membership plans.

People with different interests can be included in a custom audience. Targeting a custom audience who likes to see shoes can be shown as an example.

If there is a “shoe” related topic on a specific page, showing a popup related to that is a smart choice. In that way, you can offer special discounts or show announcements to the set audience.

How to Target Custom Audience with Popupsmart

But how can you target a custom audience?

custom audience popup

Targeting a custom audience is very easy with Popupsmart. Popupsmart is a free popup builder that allows you to create conversion-ready popups. Since it is a no-code tool, you don’t have to worry about coding.

Another example is that you can set your popups to be seen in URLs with specific words. For example, you can show a discount popup on the “store” subdomain. Or you can promote your new blog posts with a popup shown on “blog” URLs etc.

We have different targeting solutions you can use on your website, such as URL Browsing Targeting, Cookie Targeting & HTML Targeting. These targeting options allow you to create smart popups to increase user engagement!

Let’s have a look at them together.

1) URL Browsing Targeting

Using the URL Browsing Targeting option, you can reach users who visit a specific webpage showing your popup. You can choose not to display a popup on the entire website, so adding the URLs of the pages you want to target will do that for you.

Consider sending emails to your customers, and you have different segmentations. You can show specific popups to them and achieve your marketing goals!

Let’s say you have 1000 customers. You want to reach out to 100 paying customers. It would help if you had a custom audience parameter such as “custom100”.

You can add a parameter like to your website. Adding a custom audience parameter will allow you to show your popup to that audience.

Go to the “Visitor Behavior” section in the “Target” part to use this targeting option. Then choose the “URL Browsing.”

url browsing targeting 1

Then, you can adjust your targeting options according to your custom audience, as it is shown below.

url browsing targeting 2

You can play with parameters by naming them according to your segmentation. In that sense, it will be possible to reach specific people with different interests and profiles.

You can use this for your email marketing campaigns. Also, if you want to create an SMS campaign, you can do that by using your SMS provider service.

2) Cookie Targeting

For Cookie Targeting, you need a developer to target your custom audience. Setting cookie keys will enable you to target audiences in different scenarios. By sending the parameter you assigned to a cookie to your developer, you can target a custom audience easily.

By using this feature, for instance, you can target registered users.

From the “Audience” section in the popup builder dashboard’s “Targeting” part, choose “Cookie Targeting.”

cookie targeting 1

By choosing this targeting option, you can segment your target audience.

For example, if you want to target the users of your website, you can set a cookie key called “is_user.” Then set the query to “equals.”

cookie targeting 2

You can set different cookie keys and target a custom audience accordingly. Adjust the cookie key and query and reach out to different segmentations!

3) HTML Targeting

HTML Targeting focuses on the elements of a specific page. This targeting option simply targets what you see on a web page. For example, if a webpage contains particular words, you can show your popup. In addition, you can set a customized popup for specific pages with that element value.

You can understand whether a user is registered or not. Understanding your audience’s interests is possible with this targeting option as well.

Go to the “Visitor Behavior” section of the “Targeting” part in the dashboard. Then select the “HTML Targeting” option.

html targeting 1

In this section, you can adjust the status of your popup. First, add the HTML element you want to the “CSS Selector.” After that, choose your query options. Then, add the text you want to the “Element Value” part.

html targeting 2

You can focus on different products and add specific words to an element value. Another option for this targeting solution is to choose pricing details and show discounts or shipping options accordingly.

For example, showing a popup like this to people looking for holiday products can be useful.

custom audience popup example 2

You can include discount codes in your popups, as it is shown in the example. Also, adding “Explore Collection” part can help you to promote your products to a custom audience that can be interested in them.

You can build different scenarios according to your product and services, for sure. Choices are endless!

For an in-depth guide, check out HTML Targeting help documentation.

Tips for Creating an Effective Popup Campaign for Custom Audience

  • Set smart segmentation options according to your audience.

  • You can offer discounts and special offers for different audiences.

  • Don’t forget to use a concise message appropriate to your target audience.

  • Give importance to customer feedback and form your own specification. Observing your customers’ behavior on your website is crucial while forming custom popups for a custom audience.


Why should you target a custom audience?

Targeting custom audiences is vital because it allows you to send the right messages to the right audience. Also, it helps you to reach your potential customers with related content. You can promote your products or show announcements to the target audience to achieve your marketing efforts.

What are the use cases of custom audience popups?

You can reach your set audience with different popup use cases. Informational popups are one of the most used ones since you can inform a particular audience about a topic. Gathering email popups and phone call popups can be used for a custom audience to grow your email list & phone calls as well.

It can be wise to show limited-time promotions and discount popups to a custom audience with related interests. Also, cart abandonment popups and coming soon popups are beneficial to increasing your conversions by showing related.

Popupsmart has different targeting options that can be useful to increase user engagement. We have explained how you can use URL Browsing, Cookie Targeting and HTML Targeting options for your popups in this blog post.

That is all for this guide to targeting a custom audience!

Now you can build effective popups for your audience by using Popupsmart. Share your thoughts and how these targeting options can work for your website in the comments section with us.

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