Can You Have Multiple Shopify Stores?
Yes, it's possible to have multiple Shopify stores.
If you're looking to create a new store on Shopify, you'll need to create a new account and sign up for it. The process is very similar to signing up for an account with any other service; you can do it quickly and easily.
Whether you're an individual or a business, having multiple Shopify stores can be a great way to expand your reach in the marketplace. The first step is deciding if it's right for you.
If you have multiple products or services, it's possible to have multiple Shopify stores! You'll find that it makes sense to have a separate store for each product or service because they will have different audiences and marketing needs.
However, if you don't have multiple suppliers, products, or services and want to keep things simple, one store could work for all of them.
In this case, you might consider creating subcategories within your store for each product type so that customers can easily find what they're looking for.
How to Have Multiple Shopify Stores
There are a few different ways you can have multiple Shopify stores.
You can either:
- Create a new store with a separate email address.
- Use the same email address, but create a new payment processor and use that with your existing store.
- Use the same email address and payment processor, but create a second website for your second site.
It is possible to add multiple domains to a store and redirect them to the same area. But creating a new store with unique products and suppliers can be better if you want to create a new Shopify store.
Using the same email address and adding new stores can be more functional, and you can keep up with your stores quickly.
Having more than one store can help you to sell internationally or organize localized marketing campaigns. You can reach your target audience appropriately, and each store can benefit your business.
You can create a separate website for each business idea or have different storefronts for each product line. The choice is yours! Considering your target market and competitors, you can optimize all your Shopify stores to convert more.
How Many Stores Can You Have on One Shopify Account?
You can have as many stores on one Shopify account as you want, but there are a few limitations.
For example, you can't create a store with the same name or a very similar name to an existing store. If you try to do this, Shopify will warn you that this will cause confusion for customers and prevent them from finding the correct store.
You also can't sell the same products in two different stores. The only way around this is to create two separate websites using different domains, which may be confusing for customers who are used to searching for your products on one domain.
By not duplicating your products and content, you can have as many stores as you want on Shopify.
How to Switch Between Shopify Stores
You can manage your multiple stores that are associated with the same email address. Switching between two Shopify stores is practical with the store switcher so that you can control each store quickly. It includes the stores that you have with the same email address.
Here are a few things you can do while switching between multiple stores:
➤ You can assign various permissions to your users, and these are set in each store. By assigning various permissions to your staff and account settings, you can manage each of your stores properly.
➤ You can manage your orders and inventory by switching between multiple stores. Also, you can optimize your product pages to convert more.
➤ Since the store switcher works with external logins with GSuite and two-step authentication, you can secure your stores while navigating between them.
➤ You can display a maximum of 500 stores in the store switcher menu, but if you have more than that, the search feature can help you to find a store that you can't find in the list.
You need to pay attention that the store switcher doesn't work with stores that are paused, frozen, or closed. If you want to use this feature, you need to re-activate your store, and it will appear in the store switcher list.
Also, you have to verify your email address in each store to make them more secure.
Quick Tips & Key Takeaways about Having Multiple Shopify Stores
➤ If you have a few business ideas and stores don't go hand in hand with each other, you can create multiple stores to get the most out of them.
➤ Be careful while building your new store; you don't want to compete with your own store.
➤ Having more than one store can help you to sell your products to different buyer groups if you have different product categories. Rather than adding subcategories, building a whole new store that focuses on a specific buyer group can be significant.
➤ Managing your orders can be difficult at first since you'll have various fulfillment options or return processes. But you can manage it by dividing your stores into different sections and planning them accordingly.
➤ In addition, by using an inventory management system, you can keep up with your stocks and inventory.
➤ Managing your stores' inventory is an essential part of having multiple stores. You can sync inventory between two Shopify stores to avoid possible chaos.
➤ Overall, managing multiple stores' sales data can be a struggle, but by planning ahead and using the proper tools, you can overcome possible problems properly.
➤ Providing good customer service to your customers is a must if you don't want each of your stores to overwhelm you.
Wrap Up
We tried to explain how to have multiple stores on Shopify. By reading these tips, you can create multiple stores and manage them properly.
There are different ways to manage multiple Shopify stores, so you can decide which one can work best for your business and start applying suitable strategies.
It comes with challenges for sure, but when you plan your inventory, product data, and SEO correctly, you can get the best results in time for sure.
Apart from its challenges, it comes with many benefits, like reaching various customer segments, localizing your business, and converting more with various product types.
Apply lead generation strategies to your e-commerce business, focus on your marketing strategies and grow your stores quickly!
You can use a popup builder like Popupsmart to grow your multiple Shopify stores' mail list, user engagement, and sales conversions.
We hope you found this article helpful and can use the tips we have mentioned after doing in-depth research.
Don't be shy and share which strategies you find helpful while managing multiple Shopify stores or your ideas on this matter in the comments section! We love to read your comments. 🤓
FAQ
Can You Run Multiple Shopify Stores with the Same Email Address?
Yes, you can build multiple Shopify stores using the same email address. You can manage each of your stores after logging into your Shopify admin panel. It is possible to switch between these stores and work them properly.
Why Should You Run Multiple Shopify Stores?
You can benefit from having multiple Shopify stores if you want to sell to various customer segments and reach specific audiences. Also, if you're going to sell your products internationally, you can use this method to localize your stores according to different regions.
Building multiple stores for different price ranges can be helpful in converting more as well. For example, if you sell luxurious products at high prices, you can create another store with low-priced products that can strike a specific audience's fancy.
How Much Does It Cost to Have Multiple Shopify Stores?
It depends on the methods you want to apply. For example, if you want to create different stores using various accounts, you need to pay for each store. A basic Shopify account costs $24 per month, so having two stores can cost you $48 per month.
You can also use Shopify Plus, which has custom plans for different business needs. Shopify Plus' pricing plans start at $2,000 per month.
Explore "Does Shopify Take A Percentage Of Sales?" for further details about Shopify's pricing.
What are the Challenges of Having Multiple Shopify Stores?
Although having multiple stores has its benefits, it also comes with a few challenges. For example, you can struggle while managing your product data, integration with other systems, fulfillment methods, inventory, and order processes.
Also, dealing with your multiple stores' SEO and customer support can be challenging since you need to put the same effort into each store.
You need to be careful while managing these parts of your Shopify stores so that they don't overlap and complicate your sales data and customer experience.
Explore these blog posts related to Shopify while you are here:
- 10 Excellent Shopify Success Stories That Will Motivate You
- Top 17 Shopify Form Examples For Creating Effective Forms
Frequently Asked Questions
Can I have multiple Shopify stores under one LLC?
You can have multiple Shopify stores under one LLC, and many businesses do this to keep ownership and liability management simple while running distinct brands, product lines, or regional storefronts. The LLC can own and operate each store as separate “DBAs” (doing business as) or brand names, and you can still keep accounting organized by tracking each store’s revenue and expenses separately (often with separate bank accounts, bookkeeping classes, or separate merchant accounts if desired). The key is to make sure your legal and tax setup matches how you actually operate: use consistent business details in Shopify where appropriate, ensure sales tax registrations cover the states/countries where each store has nexus, and keep clear records in case you ever need to show which store generated which income. If you’re unsure about DBAs, sales tax permits, or whether separate entities would better limit risk (for example, if stores have very different risk profiles), it’s worth confirming with a CPA or attorney.
Do you have to pay for multiple Shopify stores?
Yes, you generally have to pay for multiple Shopify stores because Shopify charges per store, not per user or per account, so each storefront you create requires its own subscription plan. For example, if you run two separate stores (two separate Shopify admin backends), you’ll pay two monthly plan fees, and any paid apps you install are also billed per store unless the app’s pricing explicitly supports multi-store licensing. On top of subscription costs, you may also pay payment processing fees on each store’s sales (Shopify Payments or third-party gateway fees), plus domain registration if you buy domains through Shopify or another provider. If you’re trying to keep costs down, consider whether one store with multiple product collections, sub-brands, or multiple domains redirecting to the same store can meet your needs—but if you need different catalogs, currencies, languages, pricing strategies, or marketing funnels, separate paid stores are usually the cleaner approach.
How much does Shopify take from a $100 sale?
How much Shopify takes from a $100 sale depends on your plan and payment method because Shopify’s “take” is primarily payment processing fees (and possibly additional fees if you use an external gateway instead of Shopify Payments). If you use Shopify Payments, you’ll pay the card processing rate for your plan (typically a percentage of the sale plus a fixed amount per transaction), so on a $100 order the fee is usually a few dollars plus the fixed fee (for example, a common structure is around 2.9% + $0.30 on some plans in the U.S., which would be about $3.20, though rates vary by plan and country). If you use a third-party payment provider, you’ll usually pay that provider’s processing fee and Shopify may also charge an additional transaction fee (which varies by plan), meaning the total cost can be higher. Also note that Shopify subscription fees and app costs aren’t taken “per sale,” but they do affect your overall profit margin, so it’s smart to calculate your true net after processing, shipping, product cost, and refunds/chargebacks.
How many Shopify stores can you have with one subscription?
With one Shopify subscription, you can run one Shopify store (one storefront/admin), so if you want multiple separate stores you’ll need multiple subscriptions—even though Shopify doesn’t set a strict cap on how many stores you can create overall. In practice, the number of stores you can operate is limited by your budget, your team’s ability to manage inventory/fulfillment/customer support across stores, and any operational complexity like separate domains, tax settings, currencies, languages, or unique app stacks. Some merchants choose multiple stores to separate brands, target different countries with localized pricing and messaging, or keep wholesale and retail operations distinct; others consolidate into one store with collections and multiple domains to reduce cost and complexity. If you’re scaling, it’s also worth planning how you’ll handle shared inventory, reporting, and customer data, since separate stores don’t automatically share those without third-party tools or custom integrations.
What do experts say about multiple shopify stores?
Experts generally agree that multiple Shopify stores can be a strong strategy when you have clearly different audiences, regions, or business models—such as separate brands, international storefronts with localized currency/language, or distinct wholesale versus retail experiences—because it allows tailored themes, pricing, product catalogs, and marketing campaigns without compromise. They also emphasize that Shopify makes it relatively straightforward to create and manage multiple stores using the same login email (so you can switch between stores from the admin), but each store is still its own subscription with its own settings, apps, and operational workflows. The main trade-offs experts highlight are cost and complexity: you may duplicate app fees, need more rigorous inventory and fulfillment coordination, and manage separate analytics and SEO strategies; however, the upside is cleaner brand positioning, better localization, and more focused conversion optimization. A common recommendation is to start with one store if your products and audiences overlap heavily, then split into multiple stores when you can clearly justify the operational overhead with improved customer experience, marketing performance, or international expansion needs.
Can you have multiple Shopify stores under one email?
Yes, you can have multiple Shopify stores under one email because Shopify allows you to use the same login email to create and access multiple stores, making it easier to switch between them without juggling separate credentials. Each store is still a separate Shopify instance with its own subscription, admin settings, products, and apps, but you can manage them from the same account profile and add staff accounts to each store as needed. This approach is especially convenient if you’re running multiple brands or regional stores and want centralized access control, though you’ll still want to keep operational details clear—like separate domains, distinct payment settings if required, and clean bookkeeping per store. If you prefer even more separation for security or team management, you can also create stores with different owner emails, but it’s not required for running multiple stores.
How many stores can you have on Shopify basic plan?
On the Shopify Basic plan, you can have one store per subscription, so the Basic plan does not include multiple stores under a single plan. If you want two separate storefronts (two separate Shopify admin dashboards), you’ll need to open and pay for a second Basic plan (or another plan) for the additional store. There isn’t a fixed limit on how many stores you can open on Basic overall—you can create as many as you’re willing to manage and pay for—but each one is billed separately and will have its own apps, settings, and reporting. If your goal is simply to present different product lines or landing experiences, consider whether one Basic store with well-structured collections, product tags, navigation, and possibly multiple domains pointing to the same store can achieve the result without the extra subscription cost.
